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到 2030 年多通路訂單管理市場預測：按組件、類別類型、部署、功能、最終用戶和區域進行的全球分析

Multichannel Order Management Market Forecasts to 2030 - Global Analysis By Component (Software and Services), Category Type, Deployment, Functionality, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2024 年全球多通路訂單管理（MOM）市場規模將達到 33.5 億美元，預計到 2030 年將達到 64 億美元，預測期內複合年成長率為 11.4%。

多通路訂單管理 (MOM) 是指跨多個銷售管道（包括電子商務平台、實體店、市場和社交媒體）高效處理、追蹤和履行客戶訂單的過程。 MOM 系統集中訂單資料，提供無縫庫存管理、訂單路由和交付協調，並即時了解存量基準和訂單狀態。透過將不同的管道整合到統一的系統中，MOM 可以改善客戶體驗、減少錯誤並提高業務效率，幫助企業滿足不斷成長的消費者期望並簡化複雜的全通路零售環境中的工作流程。

不斷發展的電子商務產業

不斷發展的電子商務產業需要簡化的庫存管理、訂單追蹤和及時交付解決方案。多通路訂單管理系統可實現多個銷售管道的無縫整合，提高客戶體驗和業務效率。消費者對快速、無錯誤交付的需求不斷成長，進一步推動了這些解決方案的採用。此外，跨境電子商務的興起增加了對先進工具來管理複雜物流和合規要求的需求。這一趨勢使多通路訂單管理成為動態電子商務生態系統中擴展業務的關鍵推動因素。

實施成本高

建構強大的 MOM 系統需要對先進的軟體、硬體和IT基礎設施進行大量投資。中小型企業 (SME) 通常難以承擔這些前期成本，從而限制了它們對此類解決方案的採用。此外，系統維護、升級和員工培訓的持續成本進一步增加了財務負擔。公司可能會對投資猶豫不決，因為他們擔心由於實施週期長而導致投資回報延遲。這些高成本也導致傳統訂單管理方法優先於現代系統。

整合個人化和人工智慧

人工智慧驅動的個人化允許公司根據消費者行為和偏好調整產品推薦和行銷策略，從而提高客戶滿意度和忠誠度。先進的演算法可實現跨多個管道的即時庫存管理，減少缺貨和庫存積壓問題。人工智慧還可以自動化訂單路由和履約流程，確保更快、更準確的交付。預測分析使企業能夠預測需求趨勢並做出主動決策。這些功能使企業能夠實現無縫、高效的多通路營運，並在動態市場中保持競爭力。

監管環境的變化

GDPR 和 CCPA 等資料隱私法的頻繁更新要求企業不斷調整其系統以確保合規性，從而增加營運成本。跨境電商法規使訂單管理更加複雜。這是因為公司必須應付各種稅務法規、進出口法規和消費者保護法。這些監管變化減緩了新技術和平台的採用，阻礙了可擴展性和創新。違規可能會面臨代價高昂的處罰和聲譽受損，使公司在探索多管道機會方面猶豫不決。

COVID-19 的影響

COVID-19 的疫情對多通路訂單管理市場產生了重大影響，並隨著企業轉向線上管道而加速了其成長。由於封鎖和社交距離措施，電子商務蓬勃發展，推動了對高效訂單管理解決方案的需求。企業已採用先進技術來管理不斷成長的訂單量、提高庫存可見度並簡化多個銷售管道的業務。然而，供應鏈中斷一直是一個挑戰，迫使企業最佳化物流並提高靈活性。此次疫情凸顯了強大的多通路策略的重要性，使這些系統對於在快速變化的市場中提高彈性和客戶滿意度至關重要。

軟體部分預計將在預測期內成為最大的部分

透過為跨多個銷售管道的無縫訂單處理提供強大的工具，軟體部門預計將出現良好的成長。確保庫存即時同步，降低超售和缺貨風險。自動訂單路由和分析等進階功能可提高業務效率和決策。與電子商務平台、ERP 和 CRM 的整合功能改善了整體工作流程管理。隨著公司優先考慮全通路策略，軟體領域對於最佳化客戶體驗和推動市場擴張變得至關重要。

在預測期內，食品和飲料產業預計複合年成長率最高

由於消費者對無縫和及時交付的需求不斷增加，食品和飲料行業預計在預測期內將出現最高的複合年成長率。隨著電子商務和線上雜貨平台的興起，企業需要有效率的系統來處理跨多個管道的訂單。這些系統有助於簡化庫存管理、縮短交貨時間並提高客戶滿意度。該細分市場還受益於即時訂單追蹤和自動重新訂購等先進功能，以確保業務效率。此外，維持產品新鮮度和遵守食品安全法規的需求正在推動強大的訂單管理解決方案的採用。

佔比最大的地區：

由於電子商務領域的擴張、網際網路普及率的提高以及消費者對無縫購物體驗的需求不斷成長，預計亞太地區將在預測期內佔據最大的市場佔有率。 MOM 解決方案使企業能夠有效地管理多個管道的訂單，從而增強客戶服務並提高業務效率。零售商和製造商正在採用這些系統來簡化庫存管理、更快地處理訂單並提高供應鏈視覺。人工智慧、機器學習和自動化領域的創新，以及中國、印度、日本和韓國等國家的公司對數位轉型的投資不斷增加，推動了市場的發展。

複合年成長率最高的地區：

由於零售商和製造商越來越需要跨線上、行動和店內等各種管道提供無縫的客戶體驗，預計北美在預測期內將出現最高的複合年成長率。該市場包括供企業即時管理庫存、訂單和客戶資料的軟體解決方案。隨著電子商務的興起以及對快速高效履約的需求，企業正在採用雲端基礎的解決方案、人工智慧和機器學習等先進技術來最佳化業務。

免費客製化服務：

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  • 公司簡介
    • 其他市場公司的綜合分析（最多 3 家公司）
    • 主要企業SWOT分析（最多3家企業）
  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和複合年成長率（註：基於可行性檢查）
  • 競爭標基準化分析
    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 研究資訊來源
    • 主要研究資訊來源
    • 二次研究資訊來源
    • 先決條件

第3章市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 最終用戶分析
  • 新興市場
  • COVID-19 的影響

第4章波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章全球多通路訂單管理市場：按組成部分

  • 軟體
  • 服務
    • 諮詢
    • 一體化
    • 支援與維護

第6章全球媽媽多通路訂單管理市場：依類別類型

  • 獨立的
  • 融合的

第7章全球多通路訂單管理市場：依發展分類

  • 本地
  • 雲端基礎

第8章全球多通路訂單管理市場：按功能

  • 獲取訂單
  • 庫存管理
  • 訂單處理
  • 一體化
  • 分析和報告
  • 客戶服務
  • 其他特點

第9章全球多通路訂單管理市場：依最終用戶分類

  • 零售
  • 製造業
  • 衛生保健
  • 車
  • 家電
  • 飲食
  • 其他最終用戶

第10章全球多通路訂單管理市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第11章 主要進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務拓展
  • 其他關鍵策略

第12章 公司概況

  • IBM Corporation
  • Salesforce.com, Inc.
  • SAP SE
  • Oracle Corporation
  • HCL Technologies Limited
  • Zoho Corporation
  • Stitch Labs
  • Cloud Commerce Pro Ltd.
  • ChannelGrabber
  • Etail Solutions
  • Brightpearl
  • Freestyle Solutions
  • Linnworks
  • TradeGecko
  • Skubana
  • Orderhive
  • Kibo Commerce
  • Manhattan Associates
  • NetSuite
  • Shopify Plus
Product Code: SMRC28211

According to Stratistics MRC, the Global Multichannel Order Management Market is accounted for $3.35 billion in 2024 and is expected to reach $6.40 billion by 2030 growing at a CAGR of 11.4% during the forecast period. Multichannel Order Management (MOM) refers to the process of efficiently handling, tracking, and fulfilling customer orders across multiple sales channels, such as e-commerce platforms, physical stores, marketplaces, and social media. MOM systems centralize order data, ensuring seamless inventory management, order routing, and delivery coordination while providing real-time visibility into stock levels and order statuses. By integrating various channels into a unified system, MOM enhances customer experiences, reduces errors, and improves operational efficiency, enabling businesses to meet growing consumer expectations and streamline workflows in a complex, omnichannel retail environment.

Market Dynamics:

Driver:

Growing E-commerce industry

The growing e-commerce industry requires streamlined solutions to manage inventory, track orders, and ensure timely delivery. Multichannel order management systems enable seamless integration of multiple sales channels, improving customer experience and operational efficiency. The increasing consumer demand for quick, error-free deliveries further fuels the adoption of such solutions. Additionally, the rise of cross-border e-commerce has heightened the need for advanced tools to manage complex logistics and compliance requirements. This trend positions multichannel order management as a critical enabler for scaling operations in the dynamic e-commerce ecosystem.

Restraint:

High implementation costs

Establishing a robust MOM system requires substantial investment in advanced software, hardware, and IT infrastructure. Small and medium-sized enterprises (SMEs) often struggle to afford these upfront costs, limiting their adoption of such solutions. Additionally, ongoing expenses for system maintenance, upgrades, and employee training further increase the financial burden. Companies may hesitate to invest, fearing delayed returns on investment due to long implementation periods. These high costs can also lead to prioritization of traditional order management methods over modern systems.

Opportunity:

Personalization and AI integration

AI-driven personalization allows businesses to tailor product recommendations and marketing strategies based on consumer behaviour and preferences, increasing customer satisfaction and loyalty. Advanced algorithms enable real-time inventory management across multiple channels, reducing stock outs and overstock issues. AI also automates order routing and fulfilment processes, ensuring faster and more accurate deliveries. With predictive analytics, companies can forecast demand trends, enabling proactive decision-making. These capabilities collectively empower businesses to stay competitive in a dynamic market by delivering seamless and efficient multichannel operations.

Threat:

Changing regulatory landscape

Frequent updates to data privacy laws, such as GDPR and CCPA, require businesses to constantly adapt their systems to ensure compliance, increasing operational costs. Cross-border e-commerce regulations further complicate order management, as businesses must navigate varying tax policies, import/export restrictions, and consumer protection laws. These regulatory changes can delay the implementation of new technologies or platforms, hindering scalability and innovation. Non-compliance risks hefty penalties and reputational damage, discouraging businesses from exploring multichannel opportunities.

Covid-19 Impact

The COVID-19 pandemic significantly impacted the multichannel order management market, accelerating its growth as businesses shifted to online channels. E-commerce boomed due to lockdowns and social distancing measures, driving demand for efficient order management solutions. Companies adopted advanced technologies to manage increased order volumes, enhance inventory visibility, and streamline operations across multiple sales channels. However, supply chain disruptions posed challenges, requiring businesses to optimize logistics and improve flexibility. The pandemic underscored the importance of robust multichannel strategies, making these systems critical for resilience and customer satisfaction in a rapidly changing market.

The software segment is expected to be the largest during the forecast period

The software segment is estimated to have a lucrative growth, by offering robust tools for seamless order processing across multiple sales channels. It ensures real-time inventory synchronization, reducing the risk of overselling or stock outs. Advanced features like automated order routing and analytics enhance operational efficiency and decision-making. Integration capabilities with e-commerce platforms, ERPs, and CRMs improve overall workflow management. As businesses prioritize omnichannel strategies, the software segment becomes pivotal in optimizing customer experience and driving market expansion.

The food and beverages segment is expected to have the highest CAGR during the forecast period

The food and beverages segment is anticipated to witness the highest CAGR growth during the forecast period, due to increased consumer demand for seamless and timely deliveries. With the rise of e-commerce and online grocery platforms, businesses require efficient systems to handle orders across multiple channels. These systems help streamline inventory management, reduce delivery times, and enhance customer satisfaction. The segment also benefits from advanced features like real-time order tracking and automated reordering, ensuring operational efficiency. Additionally, the need to maintain product freshness and comply with food safety regulations drives the adoption of robust order management solutions.

Region with largest share:

Asia Pacific is expected to hold the largest market share during the forecast period due to the region's expanding e-commerce sector, increasing internet penetration, and rising consumer demand for seamless shopping experiences. MOM solutions enable businesses to efficiently manage orders across multiple channels, providing enhanced customer service and operational efficiency. Retailers and manufacturers are adopting these systems to streamline inventory management, fulfill orders faster, and improve supply chain visibility. The market is driven by innovations in AI, machine learning, and automation, alongside growing investments in digital transformation by enterprises across countries like China, India, Japan, and South Korea.

Region with highest CAGR:

North America is expected to have the highest CAGR over the forecast period, owing to the increasing need for retailers and manufacturers to offer seamless customer experiences across various channels, including online, mobile, and in-store. This market encompasses software solutions that help businesses manage inventory, orders, and customer data in real time. With the rise of e-commerce and the demand for fast, efficient fulfillment, companies are adopting advanced technologies such as cloud-based solutions, artificial intelligence, and machine learning to optimize their operations.

Key players in the market

Some of the key players profiled in the Multichannel Order Management Market include IBM Corporation, Salesforce.com, Inc., SAP SE, Oracle Corporation, HCL Technologies Limited, Zoho Corporation, Stitch Labs, Cloud Commerce Pro Ltd., ChannelGrabber, Etail Solutions, Brightpearl, Freestyle Solutions, Linnworks, TradeGecko, Skubana, Orderhive, Kibo Commerce, Manhattan Associates, NetSuite and Shopify Plus.

Key Developments:

In June 2024, IBM and Telefonica Tech announced a collaboration agreement aimed at deploying AI, analytics, and data management solutions for enterprises in Spain. This partnership focuses on developing an open, hybrid, multi-cloud platform to enhance business initiatives and digital transformation through AI technologies like the watsonx platform.

In May 2024, IBM expanded its strategic partnership with Salesforce to integrate IBM's watsonx capabilities with Salesforce's Einstein 1 Platform. This collaboration focuses on enhancing AI and data deployment flexibility for better customer engagement.

Components Covered:

  • Software
  • Services

Category Types Covered:

  • Standalone
  • Integrated

Deployments Covered:

  • On-premises
  • Cloud-based

Functionalities Covered:

  • Order Capture
  • Inventory Management
  • Order Processing
  • Integration
  • Analytics & Reporting
  • Customer Service
  • Other Functionalities

End Users Covered:

  • Retail
  • Manufacturing
  • Healthcare
  • Automotive
  • Consumer Electronics
  • Food and Beverages
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Multichannel Order Management Market, By Component

  • 5.1 Introduction
  • 5.2 Software
  • 5.3 Services
    • 5.3.1 Consulting
    • 5.3.2 Integration
    • 5.3.3 Support and Maintenance

6 Global Multichannel Order Management Market, By Category Type

  • 6.1 Introduction
  • 6.2 Standalone
  • 6.3 Integrated

7 Global Multichannel Order Management Market, By Deployment

  • 7.1 Introduction
  • 7.2 On-premises
  • 7.3 Cloud-based

8 Global Multichannel Order Management Market, By Functionality

  • 8.1 Introduction
  • 8.2 Order Capture
  • 8.3 Inventory Management
  • 8.4 Order Processing
  • 8.5 Integration
  • 8.6 Analytics & Reporting
  • 8.7 Customer Service
  • 8.8 Other Functionalities

9 Global Multichannel Order Management Market, By End User

  • 9.1 Introduction
  • 9.2 Retail
  • 9.3 Manufacturing
  • 9.4 Healthcare
  • 9.5 Automotive
  • 9.6 Consumer Electronics
  • 9.7 Food and Beverages
  • 9.8 Other End Users

10 Global Multichannel Order Management Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 IBM Corporation
  • 12.2 Salesforce.com, Inc.
  • 12.3 SAP SE
  • 12.4 Oracle Corporation
  • 12.5 HCL Technologies Limited
  • 12.6 Zoho Corporation
  • 12.7 Stitch Labs
  • 12.8 Cloud Commerce Pro Ltd.
  • 12.9 ChannelGrabber
  • 12.10 Etail Solutions
  • 12.11 Brightpearl
  • 12.12 Freestyle Solutions
  • 12.13 Linnworks
  • 12.14 TradeGecko
  • 12.15 Skubana
  • 12.16 Orderhive
  • 12.17 Kibo Commerce
  • 12.18 Manhattan Associates
  • 12.19 NetSuite
  • 12.20 Shopify Plus

List of Tables

  • Table 1 Global Multichannel Order Management Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Multichannel Order Management Market Outlook, By Component (2022-2030) ($MN)
  • Table 3 Global Multichannel Order Management Market Outlook, By Software (2022-2030) ($MN)
  • Table 4 Global Multichannel Order Management Market Outlook, By Services (2022-2030) ($MN)
  • Table 5 Global Multichannel Order Management Market Outlook, By Consulting (2022-2030) ($MN)
  • Table 6 Global Multichannel Order Management Market Outlook, By Integration (2022-2030) ($MN)
  • Table 7 Global Multichannel Order Management Market Outlook, By Support and Maintenance (2022-2030) ($MN)
  • Table 8 Global Multichannel Order Management Market Outlook, By Category Type (2022-2030) ($MN)
  • Table 9 Global Multichannel Order Management Market Outlook, By Standalone (2022-2030) ($MN)
  • Table 10 Global Multichannel Order Management Market Outlook, By Integrated (2022-2030) ($MN)
  • Table 11 Global Multichannel Order Management Market Outlook, By Deployment (2022-2030) ($MN)
  • Table 12 Global Multichannel Order Management Market Outlook, By On-premises (2022-2030) ($MN)
  • Table 13 Global Multichannel Order Management Market Outlook, By Cloud-based (2022-2030) ($MN)
  • Table 14 Global Multichannel Order Management Market Outlook, By Functionality (2022-2030) ($MN)
  • Table 15 Global Multichannel Order Management Market Outlook, By Order Capture (2022-2030) ($MN)
  • Table 16 Global Multichannel Order Management Market Outlook, By Inventory Management (2022-2030) ($MN)
  • Table 17 Global Multichannel Order Management Market Outlook, By Order Processing (2022-2030) ($MN)
  • Table 18 Global Multichannel Order Management Market Outlook, By Integration (2022-2030) ($MN)
  • Table 19 Global Multichannel Order Management Market Outlook, By Analytics & Reporting (2022-2030) ($MN)
  • Table 20 Global Multichannel Order Management Market Outlook, By Customer Service (2022-2030) ($MN)
  • Table 21 Global Multichannel Order Management Market Outlook, By Other Functionalities (2022-2030) ($MN)
  • Table 22 Global Multichannel Order Management Market Outlook, By End User (2022-2030) ($MN)
  • Table 23 Global Multichannel Order Management Market Outlook, By Retail (2022-2030) ($MN)
  • Table 24 Global Multichannel Order Management Market Outlook, By Manufacturing (2022-2030) ($MN)
  • Table 25 Global Multichannel Order Management Market Outlook, By Healthcare (2022-2030) ($MN)
  • Table 26 Global Multichannel Order Management Market Outlook, By Automotive (2022-2030) ($MN)
  • Table 27 Global Multichannel Order Management Market Outlook, By Consumer Electronics (2022-2030) ($MN)
  • Table 28 Global Multichannel Order Management Market Outlook, By Food and Beverages (2022-2030) ($MN)
  • Table 29 Global Multichannel Order Management Market Outlook, By Other End Users (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.