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市場調查報告書
商品編碼
1577201
藍莓市場至2030年的預測:按產品類型、形式、來源、應用、分銷管道和地區分析Blueberries Market Forecasts to 2030 - Global Analysis By Product Type, Form, Nature, Application, Distribution Channel and By Geography |
根據Stratistics MRC預測,2024年全球藍莓市場規模將達到98億美元,預計2030年將達到134億美元,預測期內年複合成長率為5.4%。
藍莓小而圓,營養豐富,其特點是酸甜的味道和深藍色到紫色的顏色。藍莓通常以鮮食、乾製或製成果汁、果醬和烘焙點心等產品的形式食用。藍莓原產於北美,屬於越橘屬。花青素是藍莓中發現的強大抗氧化劑,因其許多健康益處而備受推崇,包括支持認知功能和心血管健康。藍莓在世界各地也廣泛用作各種食用和烹飪原料。
根據美國高叢藍莓委員會(USHBC)的資料,2024年美國藍莓產量預計略高於 7億磅,較2023年增加。
增強健康意識
人們越來越認知到藍莓的健康益處,包括其高抗氧化劑含量以及改善心臟健康、大腦功能和血糖值控制的潛力,這推動了消費量增加。消費者越來越尋找營養食品,而藍莓完美符合這項要求。藍莓在烹飪和零食方面的多功能性使其更具吸引力。隨著越來越多的人將營養豐富的藍莓納入飲食中,這些健康意識趨勢預計將繼續推動市場成長。
保存期限有限
新鮮藍莓在最佳儲存條件下通常只能保存一到兩週,導致種植者和零售商的嚴重浪費和財務損失。這項限制影響了供應鏈物流,尤其是遠距運輸和配送。它也影響了因擔心變質而不願大量購買的消費者的購買行為。
擴大有機農業
有機藍莓被認為更健康、更環保,價格也很高。隨著消費者對農藥使用和永續農業實踐的認知不斷提高,對有機藍莓的需求預計將會增加。這一趨勢可以鼓勵農民轉向有機生產,提高整體產量和市場佔有率。擴大有機農業還可以帶來害蟲管理和土壤健康的創新,這可能使整個藍莓產業受益。
有機藍莓高成本
有機農業通常會導致產量較低和生產成本較高,這反映在最終產品的價格上。這種價差可能會阻止對價格敏感的消費者選擇有機食品,並限制該細分市場的市場擴張。此外,經濟衰退和消費者消費能力下降可能會進一步影響高價有機藍莓的需求,為有機藍莓市場的種植者和零售商帶來挑戰。
COVID-19 大流行最初擾亂了藍莓產業的供應鏈和勞動力供應。然而,隨著消費者尋求更有營養的食品以及對健康和免疫力的擔憂增加,對藍莓的需求增加。封鎖期間,藍莓的線上銷售和宅配激增。此次疫情加速了便利性和健康趨勢,可能對藍莓市場產生持久的正面影響。
超級市場和大賣場市場預計將在預測期內成為最大的市場
預計超級市場和大賣場產業將在預測期內佔據市場佔有率。超級市場和大賣場迎合不同消費者的偏好,提供各種藍莓產品,包括新鮮、冷凍和加工產品。這些零售店透過一站式購物體驗提供便利,並且通常擁有更好的倉儲設施以確保產品新鮮。此外,該公司還經常舉辦藍莓促銷和折扣活動,以吸引對價格敏感的消費者。展示藍莓與互補產品的能力也提高了這些大型商店的知名度和銷售潛力。
預計冷凍藍莓市場在預測期內的年複合成長率最高。
預計冷凍藍莓產業在預測期內將出現良好成長。此細分市場的快速成長歸因於保存期限延長、廢棄物減少和全年供應。冷凍藍莓保留了大部分營養價值,吸引了注重健康的消費者。冷凍藍莓易於儲存,可用於各種食譜,為當今忙碌的生活方式帶來便利。此外,冷凍技術的進步提高了冷凍藍莓的品質和口味,使其成為對消費者和食品製造商更具吸引力的選擇。
預計北美地區在預測期內將佔據最大的市場佔有率。這一優勢得益於消費者對藍莓健康益處的高度認知、成熟的種植方法以及強大的分銷網路。大型商業藍莓農場,特別是在美國和加拿大,對全球生產做出了巨大貢獻。此外,北美消費者長期以來對藍莓有著熟悉的文化,並將其融入各種菜餚和零食中。該地區強勁的食品加工業也推動了果汁、烘焙點心和乳製品等產品中對藍莓的需求。
預計亞太地區在預測期內將成為全球藍莓市場最高的年複合成長率。該成長是由於消費者健康意識增強、可支配收入增加以及對西方飲食習慣的認知不斷增強。在中國和印度等國家,作為更健康飲食趨勢的一部分,藍莓消費量激增。有組織的零售和低溫運輸基礎設施該地區擴張,促進了新鮮和冷凍藍莓的分銷。此外,當地種植面積的增加和對進口依賴的減少使得藍莓更容易被亞太地區的廣大消費者所接受。
According to Stratistics MRC, the Global Blueberries Market is accounted for $9.8 billion in 2024 and is expected to reach $13.4 billion by 2030, growing at a CAGR of 5.4% during the forecast period. The small, round, nutrient-rich blueberries are distinguished by their sweet-tart flavor and deep blue to purple color. They are typically eaten fresh, dried, or in products like juices, jams, and baked goods. They are native to North America and members of the genus Vaccinium. Anthocyanins, the powerful antioxidants found in blueberries, are highly prized for their many health advantages, including their ability to support cognitive and cardiovascular health. They are also widely used as an ingredient in a variety of dietary and culinary applications around the world.
According to data from the U.S. Highbush Blueberry Council (USHBC), US domestic blueberry production is forecast to be just over 700 million pounds in the 2024 season, an increase compared to the 2023 season.
Rising health consciousness
Growing awareness of blueberries' health benefits, including their high antioxidant content and potential to improve heart health, brain function, and blood sugar control, is driving increased consumption. Consumers are increasingly seeking out nutrient-dense foods, and blueberries fit this profile perfectly. Their versatility in various dishes and snacks further enhances their appeal. This health-conscious trend is expected to continue fueling market growth as more people incorporate blueberries into their diets for their nutritional value.
Limited shelf life
Fresh blueberries typically last only 1-2 weeks under optimal storage conditions, which can lead to substantial waste and economic losses for producers and retailers. This limitation affects supply chain logistics, especially for long-distance transportation and distribution. It also impacts consumer purchasing behavior, as buyers may hesitate to buy large quantities due to spoilage concerns.
Expansion of organic farming practices
Organic blueberries are perceived as healthier and more environmentally friendly, commanding premium prices. As consumers become more conscious of pesticide use and sustainable farming practices, the demand for organic blueberries is expected to rise. This trend encourages farmers to transition to organic cultivation methods, potentially increasing overall production and market share. The expansion of organic farming practices could also lead to innovations in pest management and soil health, benefiting the entire blueberry industry.
High cost of organic blueberries
Organic farming practices often result in lower yields and higher production costs, which are reflected in the final product price. This price difference can deter price-sensitive consumers from choosing organic options, potentially limiting market expansion in this segment. Additionally, economic downturns or reduced consumer spending power could further impact demand for premium-priced organic blueberries, challenging producers and retailers in the organic blueberry market.
The COVID-19 pandemic initially disrupted supply chains and labor availability in the blueberry industry. However, increased focus on health and immunity boosted blueberry demand as consumers sought nutritious foods. Online sales and home delivery of blueberries surged during lockdowns. The pandemic accelerated trends towards convenience and health-conscious eating, potentially having a lasting positive impact on the blueberry market.
The supermarkets and hypermarkets segment is expected to be the largest during the forecast period
Over the forecasted timeframe, the supermarkets and hypermarkets segment is anticipated to dominate the market share. Supermarkets and hypermarkets offer a wide variety of blueberry products, including fresh, frozen, and processed options, catering to diverse consumer preferences. These retail outlets provide convenience through one-stop shopping experiences and often have better cold storage facilities, ensuring product freshness. Additionally, they frequently run promotions and discounts on blueberries, attracting price-conscious consumers. The ability to showcase blueberries alongside complementary products also enhances their visibility and sales potential in these large-format stores.
The frozen blueberries segment is expected to have the highest CAGR during the forecast period
The frozen blueberries segment is expected to register lucrative growth during the estimation period. This segment's rapid growth can be attributed to their extended shelf life, reducing waste and allowing for year-round availability. They retain most of their nutritional value, appealing to health-conscious consumers. The convenience factor of frozen blueberries, which can be easily stored and used in various recipes, aligns with modern busy lifestyles. Additionally, advancements in freezing technologies have improved the quality and taste of frozen blueberries, making them a more attractive option for both consumers and food manufacturers.
Over the forecast period, the North America region is anticipated to hold the largest market share. This dominance can be attributed to high consumer awareness of blueberries' health benefits, well-established cultivation practices, and strong distribution networks. The region's large-scale commercial blueberry farms, particularly in the United States and Canada, contribute significantly to global production. Additionally, North American consumers have a long-standing cultural familiarity with blueberries, incorporating them into various dishes and snacks. The region's robust food processing industry also drives demand for blueberries in products like juices, baked goods, and dairy items.
Over the forecasted timeframe, the Asia Pacific region is anticipated to exhibit the highest CAGR in the global blueberry market. This growth can be attributed to increasing health consciousness among consumers, rising disposable incomes, and growing awareness of Western dietary habits. Countries like China and India are seeing a surge in blueberry consumption as part of a broader trend towards healthier eating. The expansion of organized retail and cold chain infrastructure in the region is facilitating better distribution of fresh and frozen blueberries. Additionally, local cultivation efforts are increasing, reducing reliance on imports and making blueberries more accessible to a wider consumer base in the Asia Pacific region.
Key players in the market
Some of the key players in Blueberries Market include Driscoll's, Hortifrut, Naturipe Farms, Camposol, Berry Fresh, Wish Farms, Fall Creek Farm & Nursery, BerryWorld, Costa Group, Alpine Fresh, California Giant Berry Farms, Munger Farms, and OZblu.
In October 2024, Driscoll's announced the return of Sweetest Batch Blueberries to Woolworth's stores in Australia.
In February 2024, Fall Creek Inc. made a strategic minority investment in FineField, a Dutch blueberry tech solution company, focusing on advancing mechanical blueberry harvesting technology.
In October 2021, Hortifrut acquired 100% of Atlantic Blue, increasing operational capacity by 20%.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.