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市場調查報告書
商品編碼
1558331
2030 年 3D 數位資產市場預測:按資產類型、組件、資產品質、部署、應用程式、最終用戶、區域進行全球分析3D Digital Asset Market Forecasts to 2030 - Global Analysis By Asset Type, Component, Asset Quality, Deployment, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球 3D 數位資產市場規模將達到 300 億美元,預計在預測期內將以 15.1% 的複合年成長率成長,到 2030 年將達到 698 億美元。
3D 數位資產是3D物件的專業數位表示,可以包括模型、動畫、紋理和相關內容。這些資產在專用3D 內容設計的數位資產管理 (DAM) 系統中進行管理。此類系統提供了一個用於組織、儲存和搜尋3D 資產的集中儲存庫,支援使用者之間的高效協作,並確保版本控制以維護文件的最新版本。這些系統支援多個使用者同時處理資產,從而提高生產力並降低錯誤風險。
3D建模軟體的持續改進
3D 建模軟體的進步透過簡化資產創建和最佳化來提高生產力,減少藝術家的時間和人事費用。紋理烘焙和重新拓撲等高級工具可提高視覺保真度,使 3D 模型更具吸引力並適合遊戲、VR 和 AR 應用。這些優質資產推動市場需求並改善使用者體驗,使 3D 建模軟體成為企業的寶貴工具。
缺乏普遍採用的技術標準
3D數位資產市場缺乏通用技術標準導致碎片化,導致相容性問題和資料遺失。這阻礙了平台之間的無縫資產移動並限制了市場擴張。此外,缺乏通用標準需要企業投入大量時間、資源和資源來針對不同平台最佳化其3D資產,導致交易成本高並阻礙市場成長。
對身臨其境型體驗的需求不斷成長
3D 資產用途廣泛,適用於從醫學教育到 VR 娛樂的各種應用。這將擴大 3D 數位資產市場並鼓勵整個產業的創新。即時渲染和生成人工智慧等技術的進步正在提高資產生產的品質和效率,使創作者能夠為身臨其境型應用程式創建高品質的模型。這種演變對於滿足人們對數位內容的真實性和互動性日益成長的期望至關重要,而數位內容正在推動市場發展。
智慧財產權和授權問題
3D 數位資產市場面臨著因未經授權的複製和分發而增加的版權侵權風險,這可能會阻止創作者共用他們的作品並參與協作計劃。此外,多樣化的授權模式會影響資產可用性和收益潛力,為創作者和使用者造成障礙。需要明確的授權條款會造成混亂和爭議,使市場內的交易變得複雜。
COVID-19 的疫情對 3D 數位資產市場產生了重大影響,並由於對身臨其境型數位體驗的需求增加而加速了其成長。隨著企業轉向遠端操作,用於培訓、協作和行銷的虛擬實境 (VR) 和擴增實境(AR) 應用程式的使用量激增。這種轉變增加了電子商務、娛樂和教育等各個領域對高品質 3D 資產的需求。
3D 模型細分市場預計將在預測期內成為最大的細分市場
3D 模型預計將在預測期內達到頂峰,因為它們增強了產品視覺化、提高了客戶參與並降低了電子商務的退貨率。 VR 和 AR 應用中對身臨其境型體驗的需求正在迅速成長,需要高品質的 3D 模型。遊戲、教育和培訓等行業依靠逼真的 3D 資產來創建互動環境,推動 3D 數位資產市場的成長。
虛擬體驗產業預計在預測期內複合年成長率最高
由於增強型VR頭戴裝置、AR 眼鏡和身臨其境型輸入設備提供了更真實、引人入勝的虛擬體驗,預計虛擬體驗產業在預測期內將呈現出最高的複合年成長率。此外,圖形渲染、即時模擬和空間音訊的進步也有助於打造更身臨其境、更真實的虛擬環境。虛擬工作空間和協作工具促進遠端團隊合作和計劃管理,提高生產力和溝通。
預計北美在預測期內將佔據最大的市場佔有率,因為它是技術創新的中心,3D 建模、渲染和模擬技術的進步正在推動市場成長。此外,北美的電影、電視和遊戲產業都嚴重依賴高品質的 3D 資產來實現 CG影像、特效和沈浸式體驗。此外,北美公司在研發方面的大量投資正在支持 3D 資產技術和應用的進步。
預計亞太地區在預測期內的複合年成長率最高。這是因為亞太地區,特別是中國、韓國和日本等國家遊戲產業的成長,增加了遊戲設計和開發對高品質3D資產的需求。此外,電影和媒體產業也使用 3D 資產來實現視覺效果、動畫和沈浸式體驗。此外,教育、房地產和零售等各個領域擴大採用虛擬實境 (VR) 和擴增實境(AR) 技術,這增加了對詳細 3D 數位資產的需求。
According to Stratistics MRC, the Global 3D Digital Asset Market is accounted for $30.0 billion in 2024 and is expected to reach $69.8 billion by 2030 growing at a CAGR of 15.1% during the forecast period. 3D Digital Asset is a specialized digital representation of three-dimensional objects, which can include models, animations, textures, and related content. These assets are managed within a Digital Asset Management (DAM) system designed specifically for 3D content. Such systems provide a centralized repository for organizing, storing, and retrieving 3D assets, enabling efficient collaboration among users and ensuring version control to maintain the latest iterations of files. These systems support multiple users working on assets simultaneously, improving productivity and reducing the risk of errors
Continuous improvements in 3D modeling software
3D modeling software advancements improve productivity by streamlining asset creation and optimization, reducing time for artists and labor costs. Advanced tools like texture baking and retopology enhance visual fidelity, making 3D models more engaging and relevant for gaming, VR, and AR applications. These higher-quality assets drive market demand and enhance user experiences, making 3D modeling software a valuable tool for businesses.
Lack of universally adopted technical standards
The lack of universal technical standards in the 3D digital asset market leads to fragmentation, causing compatibility issues and data loss. This hinders seamless asset transfer across platforms, limiting market expansion. Additionally, the absence of universal standards results in higher transaction costs, as companies need to invest more time, resources, and resources in optimizing 3D assets for different platforms hampering the growth of the market.
Growing demand for immersive experiences
3D assets offer versatility across various applications, from medical education to VR entertainment. This broadens the 3D digital asset market and encourages innovation across industries. Technological advancements like real-time rendering and generative AI are enhancing asset production quality and efficiency, enabling creators to create high-quality models for immersive applications. This evolution is crucial for meeting growing expectations for realism and interactivity in digital content drives the market.
Intellectual property and licensing issues
The 3D digital asset market faces increased risk of copyright infringement due to unauthorized reproduction or distribution, which can deter creators from sharing their work and participating in collaborative projects. Additionally, diverse licensing models impact asset availability and revenue potential, creating barriers for creators and users. The need for clear licensing terms can lead to confusion and disputes, complicating transactions within the market.
The COVID-19 pandemic has significantly impacted the 3D Digital Asset market, accelerating its growth due to increased demand for immersive digital experiences. As businesses shifted to remote operations, there was a surge in the use of virtual reality (VR) and augmented reality (AR) applications for training, collaboration, and marketing. This shift led to a heightened need for high-quality 3D assets across various sectors, including e-commerce, entertainment, and education.
The 3D models segment is expected to be the largest during the forecast period
The 3D models is expected to be the largest during the forecast period because 3D models enhance product visualization, boosting customer engagement and reducing return rates in e-commerce. The demand for immersive experiences in VR and AR applications has surged, necessitating high-quality 3D models. Industries like gaming, education, and training rely on realistic 3D assets to create interactive environments, driving the growth of the 3D digital asset market.
The virtual experience segment is expected to have the highest CAGR during the forecast period
The virtual experience segment is expected to have the highest CAGR during the forecast period bacause enhanced VR headsets, AR glasses, and immersive input devices provide more realistic and engaging virtual experiences. Furthermore, advances in graphics rendering, real-time simulation, and spatial audio contribute to more immersive and realistic virtual environments. Virtual workspaces and collaboration tools facilitate remote teamwork and project management, enhancing productivity and communication.
North America is projected to hold the largest market share during the forecast period because North America is a hub for technological innovation, with advancements in 3D modeling, rendering, and simulation technologies driving market growth. In addition, the film, television, and gaming industries in North America rely heavily on high-quality 3D assets for computer-generated imagery, special effects, and immersive experiences. Furthermore, significant investments in research and development by North American companies support the advancement of 3D asset technologies and applications.
Asia Pacific is projected to witness the highest CAGR over the forecast period driven due to the growing gaming industry in APAC, particularly in countries like China, South Korea, and Japan, drives demand for high-quality 3D assets for game design and development. Moreover, the film and media industries use 3D assets for visual effects, animation, and immersive experiences. Furthermore, increased adoption of virtual reality (VR) and augmented reality (AR) technologies across various sectors, including education, real estate, and retail, boosts the need for detailed 3D digital assets.
Key players in the market
Some of the key players in 3D Digital Asset market include Adobe, Aprimo LLC, Autodesk Inc., Bynder, Canto Inc., Cloudinary Ltd, Cognizant Technol ogy Solutions Corp., Digizuite A/S, echo3D, Inc., IBM Corporation, MediaBeacon Inc., Meta, Microsoft, Nuxeo , NVIDIA Corporation, Oracle Corporation, Siemens, Sony Corporation, Trimble Inc. And Unity Technologies
In September 2024, IBM celebrated the opening of its new flagship office at One Madison Avenue, marking a significant milestone for the New York-based global technology company. It joins a long tradition of IBM contributions to New York's thriving technology industry, including our deep partnerships with academic and research institutions across the state.
In September 2024, IBM and Intel have announced a collaboration to deploy Intel(R) Gaudi(R) 3 AI accelerators as a service on IBM Cloud. This offering, which is expected to be available in early 2025, aims to help more cost effectively scale enterprise AI and drive innovation underpinned with security and resiliency.
In August 2024, Siemens provides unrivalled distribution network transparency with SICAM Enhanced Grid Sensor. Unparalleled transparency delivers customers enhanced operational efficiency, improved reliability, and cost savings.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.