![]() |
市場調查報告書
商品編碼
1494790
2030 年 POS 終端市場預測:按產品、組件、部署模式、應用程式、最終用戶和地區進行的全球分析Point-Of-Sale Terminals Market Forecasts to 2030 - Global Analysis By Product (Fixed POS Terminals and Mobile POS Terminals (mPOS)), Component, Deployment Mode, Application, End User and By Geography |
根據 Stratistics MRC 的數據,2024 年全球 POS 終端市場規模為 1,002.4 億美元,預計到 2030 年將達到 1,526.2 億美元,預測期內年複合成長率為 10.6%。
銷售點 (POS) 終端機是一種用於在零售環境中完成交易的電子設備。它通常由硬體和軟體的組合組成,允許客戶為商品和服務付款。 POS終端機可以接受多種支付方式,包括信用卡、簽帳金融卡、行動支付和現金。這些終端在安全處理交易、記錄銷售資料、管理庫存以及向客戶開立收據方面發揮關鍵作用。
根據印度儲備銀行統計,最近印度安裝了超過470萬台POS終端機。該地區的成長率也成長了五倍,已經達到了 2025 年的預測。 (n=13,000)。
非接觸式付款方式的興起
由於消費者更喜歡快速、安全的交易,對支援非接觸式付款的銷售點終端的需求正在迅速增加。各行業的企業正在採用這些終端來改善客戶體驗並簡化交易。此外,近場通訊(NFC) 和行動錢包等技術進步進一步加速了這一趨勢,推動 POS 終端市場的創新和擴張,以滿足企業和消費者不斷變化的需求。
資料外洩和網路攻擊的風險
POS 終端機處理高度機密的財務訊息,因此容易受到資料外洩和網路攻擊。駭客瞄準這些系統竊取信用卡資料、個人資訊並進行非法貿易。此類違規行為不僅會削弱客戶的信任,還會透過罰款、法律責任和聲譽損害等方式為企業帶來經濟損失。因此,這些安全問題阻礙了市場的成長。
全通路零售需求不斷成長
由於消費者期望跨不同管道獲得無縫的購物體驗,零售商擴大採用可以整合線上和線下銷售資料的 POS 系統。這些系統使零售商能夠更有效地管理庫存,提供個人化促銷,並在所有接觸點提供一致的客戶體驗。因此,對具有全通路功能的先進 POS 終端機的需求持續成長,推動零售技術解決方案的市場擴張和創新。
初始投資高
POS 終端的初始投資較高是因為需要先進的硬體、軟體和實施服務。除了終端、讀卡機和周邊設備設備等可靠的硬體之外,公司還必須投資於軟體授權以及與現有系統的整合。此外,員工培訓和持續的技術支援成本高昂。如此高的初始支出可能會阻礙小型企業採用現代 POS 解決方案並限制市場滲透。
COVID-19 的影響
COVID-19的疫情對POS終端市場產生了重大影響。鎖門和社交距離措施減少了零售商店的人流量,並減緩了銷售點終端的採用。然而,對盡量減少身體接觸的非接觸式付款解決方案的需求激增,促使推出可以處理這些付款的 POS 終端。經濟不確定性和供應鏈中斷也影響了市場成長,導致採用延遲和公司支出減少。
電子商務整合領域預計將在預測期內成為最大的領域
電子商務綜合業務預計將出現利潤豐厚的成長。 POS 終端透過促進線上商家和客戶之間的安全交易,在電子商務整合應用中發揮重要作用。即時連接可實現高效的庫存管理、訂單履行和客戶資料追蹤。簡而言之,POS終端充當了網路零售平台和金融交易之間的橋樑,改善了整體電子商務體驗。
零售領域預估在預測期內年複合成長率最高
預計零售領域在預測期內將以最高的年複合成長率成長。在零售應用中,POS 終端充當交易、庫存管理和客戶服務的中心樞紐。這些終端簡化了結帳流程,並透過信用卡、簽帳金融卡和現金等多種方式實現高效的支付處理。 POS 終端具有條碼掃描和收據列印等功能,可提高業務效率,並為客戶和零售商提供無縫的購物體驗。
預計亞太地區在預測期內將佔據最大的市場佔有率。快速都市化、可支配收入增加和零售商店激增等因素正在推動市場擴張。此外,政府促進數位付款和金融包容性的措施也進一步加速了市場成長。先進 POS 技術(包括行動和雲端基礎解決方案)的採用正在增加。針對區域偏好和法規環境的創新 POS 技術的出現也為亞太地區的市場活力做出了貢獻。
由於技術進步、非接觸式付款的日益採用和電子商務普及等因素,預計北美在預測期內將出現最高的年複合成長率。在零售業高度發展、數位付款趨勢強勁的北美地區,對POS解決方案的需求很高。市場主要企業不斷創新並提供高效能的解決方案,以滿足不斷變化的消費者需求。這種競爭格局正在推動技術創新並推動全部區域POS 終端市場的成長。
According to Stratistics MRC, the Global Point-Of-Sale Terminals Market is accounted for $100.24 billion in 2024 and is expected to reach $152.62 billion by 2030 growing at a CAGR of 10.6% during the forecast period. Point-of-sale (POS) terminals are electronic devices used in retail environments to complete transactions. They typically consist of a combination of hardware and software that allows customers to make payments for goods or services. POS terminals can accept various forms of payment, including credit cards, debit cards, mobile payments, and cash. These terminals play a crucial role in processing transactions securely, recording sales data, managing inventory, and generating receipts for customers.
According to the Reserve Bank of India, there were more than 4.7 million PoS terminals recently in India. Also, the region has leapfrogged as much as five times, already meeting projections for 2025. (n=13,000).
Rise in contactless payment methods
As consumers increasingly prefer quick and secure transactions, the demand for POS terminals capable of accepting contactless payments has surged. Businesses across various sectors are adopting these terminals to enhance customer experience and streamline transactions. Additionally, advancements in technology, such as near field communication (NFC) and mobile wallets, have further accelerated this trend, driving innovation and expansion in the POS terminals market to meet the evolving needs of businesses and consumers alike.
Risk of data breaches and cyber-attacks
POS terminals are susceptible to data breaches and cyber-attacks due to the sensitive financial information they handle. Hackers target these systems to steal credit card data, personal information, or execute fraudulent transactions. Such breaches not only compromise customer trust but also lead to financial losses for businesses through fines, legal liabilities, and damage to reputation. Consequently, these security concerns hinder market growth.
Escalating demand for omni-channel retailing
With consumers expecting seamless shopping experiences across various channels, retailers are increasingly adopting POS systems capable of integrating online and offline sales data. These systems enable retailers to manage inventory more efficiently, offer personalized promotions, and provide consistent customer experiences across all touch points. As a result, the demand for advanced POS terminals equipped with omni-channel capabilities continues to rise, driving market expansion and innovation in retail technology solutions.
High initial investment
The high initial investment in point-of-sale (POS) terminals stems from the need for sophisticated hardware, software, and implementation services. Businesses must invest in reliable hardware such as terminals, card readers, and peripherals, as well as software licenses and integration with existing systems. Additionally, there are costs associated with training staff and ongoing technical support. This significant upfront expenditure can deter smaller businesses from adopting modern POS solutions, thereby limiting market penetration.
Covid-19 Impact
The covid-19 pandemic significantly impacted the point-of-sale (POS) terminals market. Lockdowns and social distancing measures led to reduced foot traffic in retail establishments, slowing POS terminal deployments. However, there was a surge in demand for contactless payment solutions to minimize physical contact, driving the adoption of POS terminals capable of accepting such payments. Economic uncertainty and supply chain disruptions also affected market growth, causing delays in installations and reduced spending by businesses.
The e-commerce integration segment is expected to be the largest during the forecast period
The e-commerce integration segment is estimated to have a lucrative growth. POS terminals play a crucial role in e-commerce integration applications by facilitating secure transactions between online merchants and customers. Through real-time connectivity, they enable efficient inventory management, order processing, and customer data tracking. In essence, POS terminals serve as the bridge between online retail platforms and financial transactions, enhancing the overall e-commerce experience.
The retail segment is expected to have the highest CAGR during the forecast period
The retail segment is anticipated to witness the highest CAGR growth during the forecast period. In retail applications, POS terminals serve as the central hub for transactions, inventory management, and customer service. These terminals streamline the checkout process, enabling efficient payment processing through various methods like credit cards, debit cards, and cash. With features like barcode scanning and receipt printing, POS terminals enhance operational efficiency and provide a seamless shopping experience for both customers and retailers.
Asia Pacific is projected to hold the largest market share during the forecast period. Factors such as rapid urbanization, increasing disposable incomes, and the proliferation of retail establishments are driving market expansion. Additionally, government initiatives promoting digital payments and financial inclusion are further accelerating market growth. The adoption of advanced POS technologies, including mobile and cloud-based solutions, is on the rise. The emergence of innovative POS technologies tailored to local preferences and regulatory environments also contribute to the market's dynamism in the Asia-Pacific region.
North America is projected to have the highest CAGR over the forecast period, driven by factors such as technological advancements, rising adoption of contactless payments, and the proliferation of e-commerce. With a highly developed retail sector and a strong inclination towards digital payments, North America boasts a significant demand for POS solutions. Key players in the market continuously innovate to meet evolving consumer needs, offering solutions with advanced features. This competitive landscape fosters innovation and drives growth in the POS terminals market throughout the region.
Key players in the market
Some of the key players profiled in the Point-Of-Sale Terminals Market include Oracle Corporation, Panasonic Corporation, NEC Corporation, Samsung Electronics Corporation, Hewlett-Packard Inc, PhonePe, NCR Corporation, Newland Payment Technology, Ingenico Group, VeriFone Systems Inc., Casio Computer Corporation, Toshiba Corporation, Posiflex Technology Limited, Centerm Information Corporation, PAX Technology, Adyen and Diebold Systems Private Limited.
In July 2023, PhonePe has launched a new device called point-of-sale (POS) that allows merchants to accept payments through debit cards, credit cards, and UPI. This device comes with the PhonePe POS App installed and supports various transaction methods such as tap, swipe, dip, and interoperable dynamic QR codes.
In July 2023, Posiflex launched the world's first POS terminal featuring a clamshell design that optimizes maintenance efficiency, conserves space and enhances operational security. Through its clamshell, screwless and modular design, Haydn ZT Series enables effortless lifting of the monitor using a touch button, providing convenient access to internal modular components for easy repairs, replacements and upgrades.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.