![]() |
市場調查報告書
商品編碼
1308600
2030 年美容飲料市場預測:按類型、成分、功能、人口統計、分銷渠道和地區進行的全球分析Beauty Drinks Market Forecasts to 2030 - Global Analysis By Type, Ingredients, Function, Demography, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2023 年全球美容飲品市場規模將達到 16.9 億美元,預測期內復合年增長率為 13.27%,預計 2030 年將達到 40.6 億美元
美容飲料是一種營養補充劑,可減少痤瘡、疤痕和色素沉著過度的出現,提供抗衰老功效並使皮膚更加容光煥發。 旨在隨著年齡的增長保持自然吸引力的碳酸和非碳酸飲料被稱為“美容飲料”。 美容飲料含有大量維生素、礦物質、氨基酸和抗氧化劑。 它促進新陳代謝並支持飲食。 飲料中的透明質酸、膠原蛋白、抗氧化劑和 Q10 成分可增加肌膚柔軟度並減少皺紋。 飲料領域最近已擴展到美容飲料類別。
根據 Cera Ve 的數據,63% 的美國千禧一代消費者認真對待皮膚護理,這一數字略高於 Z 世代 (57%) 的這一比例。
為了從內到外改善皮膚、頭髮和指甲,消費者越來越意識到營養如何影響他們的整體健康和外觀。 美容飲料中含有膠原蛋白、生物素和抗氧化劑等多種化學物質,被認為可以改善皮膚、頭髮和指甲的外觀。 由於這些趨勢,美容飲料行業正在不斷擴張。 顧客和關心自己外表的人正在尋找更好、更自然的方法來更長時間地保持年輕的皮膚,而美容飲料是最好的選擇之一。 技術的進步和更好的數據管理導致了許多市場的增長和更多的在線客戶。
許多美容飲品所含的成分味道不太吸引人,導致一些消費者因口味偏好問題而難以將這些飲品融入日常生活中。有些人可能會覺得 一些美容飲料可能含有獨特風味和質地的成分,可能無法吸引所有消費者。 某些成分(例如膠原蛋白和草藥提取物)的味道可能對某些消費者來說不熟悉或反感。 此外,美容飲料的餘味和口感可能會影響消費者的偏好,預計這將阻礙市場的增長。
污染會損害皮膚的自然防禦機制,產生更多的自由基,從而導致氧化應激、炎症和膠原蛋白分解。 《皮膚病學研究雜誌》上發表的一項研究還顯示,接觸空氣污染會使皮膚老化加速 10%,從而增加了對美容飲料等抗衰老治療的需求。 因此,顧客更頻繁地轉向含有承諾促進皮膚健康、減少衰老影響和抵禦環境壓力的成分的美容飲料。
競爭激烈
美容飲品市場競爭激烈,眾多品牌和產品爭奪消費者的興趣。 市場上擠滿了知名美容品牌以及不斷推出美容飲料的新進入者。 美容飲料品牌如此之多,對於公司來說,將自己的產品與競爭對手區分開來變得極其重要。 無論是使用特定成分、強調特定益處,還是針對利基消費者群體,制定獨特的銷售主張都可以幫助品牌在市場中脫穎而出。
COVID-19 大流行對美容飲料市場影響不大。 由於消費者在 COVID-19 疫情期間傾向於呆在家裡,人們的注意力從化妝轉向滋養化妝品或易於護理的自然外觀,這增加了對美容飲料的需求。 此外,隨著越來越多的人尋求最新的美容信息,在新冠肺炎 (COVID-19) 疫情之前就很流行的美容飲品也越來越受歡迎。
在預測期內,與其他細分市場相比,維生素和礦物質細分市場預計將佔據最大份額。 這是因為對含有維生素和礦物質的產品的需求量很大,尤其是生物素、維生素 C 和維生素 E,它們被認為可以改善皮膚、頭髮和指甲的外觀。
在美容飲料市場,雜貨零售領域預計將以最高的複合年增長率增長。 雜貨零售商設有專門的角落和貨架來放置飲料,包括美容飲料。 這些商店中美容飲品產品的擺放位置和可見度對於吸引消費者的注意力至關重要。 品牌通常會努力爭取顯著的貨架空間和端蓋展示,以提高可見度並增加消費者感興趣的可能性。 這些因素正在推動該行業的市場增長。
眾所周知,北美擁有最大的美容飲料市場份額。 由於皮膚病和脫髮問題的增加,對美容飲料的需求預計將會增加。 美國人對時尚業的巨大影響力以及他們願意為有益於健康和皮膚的產品支付溢價的意願預計將對市場增長產生積極影響。 可口可樂公司和多個互聯網門戶網站等市場進入者的出現將促進產品發現並促進該地區美容飲料的銷售。
預計亞太地區在預測期內的增長率最高。 由於人們越來越意識到使用美容飲料對膚色和整體健康的積極影響,該地區的銷售額預計將增加。 快速的城市化、忙碌的生活方式和可支配收入的增加是該地區市場擴張的主要驅動力。 由於中國、印度、日本、韓國和朝鮮半島等國家的年輕一代和年輕人口不斷增長,美容飲料的日益受歡迎,預計該地區的美容飲料銷售將受益。
2022 年 2 月,Nestle SA 旗下子公司雀巢健康科學完成了對 Vital Proteins 的收購,Vital Proteins 是一家總部位於芝加哥的膠原蛋白食品、飲料和補充劑製造商。
2021 年 10 月,SAPPE 推出了新的低甜度 Sappe Beauti 飲料系列,為消費者提供創新的產品選擇,同時為其產品增加最大價值。
2021 年 5 月,Aquilini Beverage Group 推出了 Beautiful Drinks Co. (BDC),這是一系列以烈酒為基礎的起泡即飲 (RTD) 雞尾酒,靈感源自 Beauty In Nature。 這些優質雞尾酒是純素食、無麩質、不含防腐劑,並用精心挑選的烈酒和植物提取物調味。
2020年2月,Rejuvenated Ltd宣布推出該公司首款可堆肥包裝“Bio Pouch”,用於粉狀護膚補充飲料“Collagen Shot”。 這種環保包裝符合 Vincotte OK Compost 認證要求,適合家庭堆肥。
According to Stratistics MRC, the Global Beauty Drinks Market is accounted for $1.69 billion in 2023 and is expected to reach $4.06 billion by 2030 growing at a CAGR of 13.27% during the forecast period. Beauty drinks are nutraceutical beverages that lessen the appearance of acne, scars, and pigmentation, are anti-aging, and make the skin more radiant. Carbonated and non-carbonated beverages intended to preserve one's natural attractiveness as they age are referred to as "beauty drinks." Numerous vitamins, minerals, amino acids, and antioxidants are present in beauty beverages. It promotes metabolism, supporting dieting. Hyaluronic acid, collagen, antioxidants, and Q10 are ingredients in the drinks that increase suppleness and reduce wrinkles. The beverage sector has recently included the category of beauty drinks.
According to Cera Ve, 63 percent of millennial consumers in the United States took their skin care routine seriously, a slightly higher number compared to the 57 percent of Generation Z who claimed the same thing.
In order to improve their skin, hair, and nails from the inside out, consumers are becoming more aware of how their nutrition affects their overall health and appearance. Collagen, biotin, and antioxidants are among the chemicals found frequently in beauty beverages; these substances are thought to help skin, hair, and nails look better. The beauty drink industry is expanding as a result of this trend. Customers and people who care about their appearance are looking for far better and more natural ways to maintain youthful skin for longer, and they have discovered that beauty beverages are one of the best options. Many markets have grown and added online clients as a result of technological advancement and improved data management.
Many beauty drinks contain ingredients that may not have an appealing taste, and some consumers may find it challenging to incorporate these drinks into their daily routine due to taste preferences. Some beauty drinks may contain ingredients with distinct flavors or textures that not all consumers find appealing. The taste of certain ingredients, such as collagen or herbal extracts, may be unfamiliar or undesirable to some consumers. Additionally, the aftertaste or mouth feel of beauty drinks can influence consumer preferences, which are projected to impede the market's growth.
The skin's natural defense mechanism is harmed by pollution, and more free radicals are produced, which can result in oxidative stress, inflammation, and collagen breakdown. A study that was published in the Journal of Investigative Dermatology also revealed that exposure to air pollution might hasten the aging of the skin by 10%, which has increased the demand for anti-aging treatments like beauty beverages. As a result, customers are turning more frequently to beauty drinks with components that promise to promote healthy skin, lessen the effects of aging, and offer protection from environmental stressors.
Intense competition
The beauty drinks market is highly competitive, with numerous brands and products vying for consumer attention. Established beauty brands, as well as new entrants, are constantly launching their own beauty drink offerings, resulting in a crowded marketplace. With so many beauty drink brands available, it becomes crucial for companies to differentiate their products from competitors. Developing a unique selling proposition, such as using specific ingredients, highlighting specific benefits, or targeting niche consumer segments, can help brands stand out in the market.
The COVID-19 pandemic had less of an effect on the market for beauty drinks since more people stayed at home and focused more on their overall health, including their appearance. Consumers' focus shifted from makeup routines to nutricosmetics or toward low-maintenance and natural looks as a result of staying in during the COVID-19 epidemic, which increased demand for beauty drinks. In addition, as more people look for the most recent information on what products might aid in their beauty regimen, beauty drinks that were popular before the epidemic have suddenly risen in popularity.
The vitamins & minerals segment is projected to witness the largest share as compared to other segments over the forecast period due to there is such a high demand for goods that contain vitamins and minerals, particularly those that are thought to enhance the appearance of skin, hair, and nails, such biotin, vitamin C, and vitamin E. The fact that vitamins and minerals can also affect general health and wellness further adds to the appeal of this topic, which will fuel the segments growth in the market.
The grocery retailers segment is anticipated to grow at the highest CAGR in the Beauty Drinks market. Grocery retailers have dedicated sections or shelves for beverages, including beauty drinks. The placement and visibility of beauty drink products within these stores are crucial for attracting consumer attention. Brands often strive for prominent shelf space or end-cap displays to enhance visibility and increase the likelihood of consumer engagement. These factors are propelling the segment's growth in the market.
The largest market share for Beauty Drinks was found to be in North America. The demand for beauty drinks is expected to rise because to the rising incidence of skin illnesses and the problem of hair loss. It is projected that the enormous influence of the fashion industry among Americans and their willingness to pay premium rates for products that help their health and skin will positively impact market growth. The presence of major market participants like The Coca-Cola Company and several internet portals should make products easier to find, which should boost the sale of beauty beverages in the area.
During the forecast period, Asia-Pacific is anticipated to have the fastest growth rate. Sales in the area are expected to rise as people become more aware of the positive effects beauty drink usage has on their complexion and overall health. Some of the key causes of the market expansion in the area include rapid urbanization, a hectic lifestyle, and rising disposable income. The region's sales of beauty drinks are anticipated to benefit from the increased popularity of beauty drinks among the young generation and the growing young population in nations like China, India, Japan, South Korea, and South Korea.
Some of the key players in Beauty Drinks Market include AMC Grupo Alimentacion Fresco y Zumos, Asterism Healthcare Plus Inc., Bella Berry, Big Quark, Groupon Inc., Hangzhou Nutrition Biotechnology Co. Ltd, Juice Generation, Kino Biotech, Kinohimitsu, Kordel's La Beaute, Lacka Foods Limited, Molecule Beverages, Nestle , Nutrawise Corporation, On-Group Ltd, Rejuvenated Ltd, Sappe Public Company Limited, Shiseido Co. Ltd, The Coca-Cola Company, Vemma Nutrition Company and Vital Proteins LLC.
In February 2022, Nestle Health Science, a business unit of Nestle SA, completed its acquisition of Vital Proteins, a Chicago-based manufacturer of collagen-based foods, beverages, and supplements
In October 2021, SAPPE introduced a new, less sweet Sappe Beauti Drink line to offer consumers a choice of innovative products while adding maximum value to the commodity
In May 2021, Aquilini Beverage Group launched the Beautiful Drinks Co. (BDC), a selection of sparkling, spirit-based, ready-to-drink (RTD) cocktails inspired by Beauty In Nature. These premium cocktails are vegan, gluten-free, and preservative-free, flavored with selected distillates and botanical extracts
In February 2020, Rejuvenated Ltd unveiled its first compostable packaging, 'bio-pouch,' for its Collagen Shots, a powder skincare supplement drink. The eco-friendly packaging suits home composting as the pouch meets Vincotte OK Compost's certification requirements