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市場調查報告書
商品編碼
1479848
全球美容飲品市場 - 2024 年至 2029 年預測Global Beauty Drinks Market - Forecasts from 2024 to 2029 |
預計在預測期內,美容飲料市場將以 8.27% 的年複合成長率成長,市場規模將從 2022 年的 961,450,000 美元增至 2029 年的 1,676,638,000 美元。
全球美容飲料需求的成長歸因於快速都市化和消費者可支配收入的增加。除了美容功效外,由於配方中含有各種礦物質、維生素、膠原蛋白和蛋白質來源,與功能性美容飲料和飲料相關的其他營養和健康益處也進一步推動了美容飲料市場的成長。儘管存在美容飲料的替代膠囊和錠劑,但與美容飲料和飲料相關的快速吸收和同化率繼續推動對美容飲料的大量需求。
電子商務的最新發展以及由於美容產品中化學物質的使用增加而消費者願意購買優質美容飲料的意願推動了對美容飲料的需求。此外,由於忙碌和壓力的生活方式,消費者出現皮膚老化的早期徵兆,這進一步為預測期內的市場參與企業創造了利潤豐厚的機會。
人口老化加劇
隨著預期壽命的延長和醫療技術的進步,世界老年人口正在顯著增加。根據世界銀行的資料,目前全球65歲及以上的人口數量超過了5歲以下兒童的數量,其中三分之二以上居住在最開發中地區。
據預測,到2050年,最開發中地區65歲及以上人口將超過12.5億,從4.93億大幅增加至2020年的約7.57億。此外,世界衛生組織 (WHO) 預測,到 2050 年,全球整體60 歲及以上的人口數量將增加一倍,達到約 20 億。
同時,隨著老年族群中膠原蛋白、維生素和礦物質水平的下降,對美容飲品的需求也會成比例增加。這些富含膠原蛋白補充品的飲料預計在未來幾年將變得更加普及。與老齡化相關的膠原蛋白水平下降導致皮膚出現鬆弛,男性和女性擴大轉向美容和營養強化解決方案,以恢復皮膚活力和整體健康。預計這一趨勢將在短期內推動美容飲品產品的需求。
此外,老齡化社會中由於代謝率下降和營養需求改變而導致維生素和礦物質缺乏,可能會導致嚴重的健康問題。例如,低濃度維生素 B12 的存在會導致身體殘疾、神經系統失調和其他與心臟相關的疾病。
因此,老化社會會消費某些保健和美容飲料,以維持消費者體內適當的礦物質和維生素水平。因此,人口老化的加劇以及美容飲品為老齡化人群提供的營養和美容功效預計將加速國際美容飲品市場的發展。
蛋白質/膠原蛋白美容飲料市場可望成長
消費者越來越注重自己的外表,導致對美容飲料的需求穩定。這是由於新興市場和低度開發國家經濟標準的不斷提高,以及社群媒體行銷的重大影響。此外,千禧世代由於忙碌的生活方式和不良的飲食習慣而面臨挑戰。這使得各個年齡層的人都越來越渴望保持年輕的皮膚,從而刺激了膠原蛋白飲料行業在全球範圍內的擴張。
此外,隨著抗衰老產品意識的增強,消費者,尤其是老年人,擴大尋求保持和增強外表的方法,使自己看起來年輕美麗。根據世界銀行資料,2016年,日本65歲以上人口占總人口的26.59%,2021年這一比例將增加至28.7%。隨著老化指標的上升,中老年人對老化的擔憂也加劇。抗衰老護膚品被稱為藥妝品,模糊了化妝品和藥品之間的界線。過去 20 年來,由於出生率下降和死亡率下降,包括日本在內的該地區人口老化加劇。男性和女性保持年輕外表的強烈願望推動和發展了膠原蛋白飲料市場。
此外,根據睡眠基金會的統計,每晚平均睡眠時間減少1.5至2小時。據報道,在英國,每晚平均睡眠時間為 6.5 小時。該地區常見的睡眠狀況是夢話(睡夢中說話)。膠原蛋白飲料促進睡眠,因此使用者經常飲用可以改善睡眠品質。例如,YourZooki是一款頂級海洋膠原蛋白飲料,於2021年1月在英國推出,採用廣泛應用於製藥業的脂質體來提高各種產品的吸收和效率。
主要市場參與企業正致力於推出純素、無麩質和無乳糖產品,不添加糖、防腐劑或香料,以增加市場佔有率。這些因素為膠原蛋白飲料產業在預期期間的成長提供了利潤豐厚的商業可能性。例如,Reneva Collagen Drink 計劃於 2021 年 4 月推出新的青蘋果口味產品。
預計北美地區市場將成長。
隨著該國不斷進步創新產品的開發以及透過併購參與企業來開拓市場,預計該市場將大幅成長。
隨著區域和國際公司的參與,旨在提高其市場地位,該國對美容飲料的需求預計將保持穩定。例如,2022年2月,雀巢健康科學成功收購了總部位於芝加哥的補充品製造和供應公司Vital Proteins。此外,如果這些市場活動產生新產品,市場成長預計將進一步加速。例如,Vital Proteins於2022年6月推出了雀巢品牌的檸檬膠原蛋白胜肽系列。該飲料不砂糖,含有來自牧場飼養動物的膠原蛋白。因此,市場預計將受益於此類創新產品的採用。
此外,在已開發的美國市場,美容飲料市場未來幾年可能會大幅成長。根據美國經濟分析局的數據,2022年美國個人總收入大幅成長,達2,337億美元。此外,根據世界銀行的資料,很大一部分美國人口居住在都市區。由於該國都市區眾多且整體收入較高,因此擁有廣泛的消費者基礎,預計該市場將表現良好。
此外,在美容服務和產品方面,女性比男性花費更多。女性每年花費 3,756 美元,去年則為 2,928 美元。
此外,國際公司向美國市場的擴張預計將進一步提振該國的美容飲料需求。例如,2023年1月,瑞士Collibre宣佈在美國推出水解膠原蛋白飲料。繼在歐洲市場取得成功後,該公司的膠原蛋白飲料現已在該國推出三種不同配方:Vital、Beauty 和 Active。此外,美國可能會保持強勁成長,因為有多個市場參與企業以訂閱模式提供策略價格分佈的產品。例如,AETHERN 提供每盒 195 美元的液體膠原蛋白飲料,而每月訂閱的價格低至 149 美元。擁有這樣的選擇預計會吸引更多的客戶。
此外,SAPPE 於 2021 年 10 月推出了含糖量較低的新 Sappe Beauti Drink 系列,以最大限度地提高產品價值,同時為客戶提供更多創新選擇。
The global beauty drinks market is anticipated to grow at a compound annual growth rate of 8.27% over the forecast period to reach a market valuation of US$1,676.638 million by 2029, from US$961.450 million in 2022.
The growing demand for beauty drinks across the world is attributable to the rapid urbanization rate coupled with the rising disposable income of consumers. In addition to the beauty benefits, the other nutritional and health benefits associated with functional beauty drinks and beverages due to the incorporation of various minerals, vitamins, collagen, and protein sources are further driving the beauty drinks market growth. Despite the presence of substitute capsules and pills for beauty drinks, the faster absorption and assimilation rates associated with beauty drinks and beverages continue to contribute to the significant demand for beauty drinks.
The recent developments in e-commerce and the willingness of consumers to spend on premium beauty beverages owing to the increasing use of chemicals in beauty products are driving the demand for beauty drinks. Furthermore, the appearance of early skin aging signs among consumers as a result of busy and stressful lifestyles is further providing lucrative opportunities for the market players during the forecast period.
Rising aging population
As life expectancy rises and healthcare technology advances, the global population is witnessing a notable increase in its elderly demographic. According to World Bank data, individuals aged 65 and above now outnumber children under 5 worldwide, with more than two-thirds residing in less developed regions.
Projections suggest that by 2050, over 1.25 billion people in less developed areas will be aged 65 and above, from 493 million, marking a significant rise of approximately 757 million from 2020. Moreover, the World Health Organization predicts that the number of individuals aged 60 and above will double by 2050, reaching around 2 billion globally.
Concurrently, as the elderly population experiences declines in collagen, vitamin, and mineral levels, there is a proportional surge in demand for beauty drinks. These beverages, enriched with collagen supplements, are expected to witness further proliferation in the coming years. The degradation of collagen levels among the aging populace has led to the emergence of loose skin, prompting both men and women to increasingly gravitate towards beauty and nutrition-enhancing solutions to rejuvenate their skin and overall health. This trend is anticipated to drive the demand for beauty drink products in the foreseeable future.
Further, deficiencies in vitamins and minerals among the aging population owing to a reduction in metabolism rates and changes in nutrition requirements could lead to significant health problems. For instance, the presence of B12 Vitamin in lower concentrations could result in physical disabilities, nervous system disorders, and other heart-related diseases.
Therefore, certain health and beauty drinks are consumed by the aging population to maintain adequate levels of minerals and vitamins in the consumers' bodies. Therefore, the increase in the aging population and the nutritional and beauty benefits offered by beauty drinks to the aging population shall accelerate the advancement of the international beauty drinks market.
The protein/collagen beauty drinks market is expected to grow
Consumers are becoming increasingly conscious of their appearance, which is leading to a steady demand for beauty drinks. This is related to rising economic levels in developing and underdeveloped nations as well as the significant impact of social media marketing. Furthermore, the millennial generation is experiencing challenges due to busy lifestyles and bad eating habits. This has increased people's desire to maintain youthful skin across all age groups, which has fueled the collagen drinks industry expansion globally.
Moreover, with growing awareness of anti-aging goods, consumers, particularly the elderly population-are increasingly looking for ways to maintain and enhance their appearance so that they appear young and beautiful. Data from the World Bank show that in Japan, the population over 65 made up 26.59% of the population in 2016 and will rise to 28.7% by 2021. Due to the rising prevalence of aging indicators, middle-aged adults are also increasingly experiencing aging anxiety. Because they blur the line between cosmetics and pharmaceuticals, anti-aging skin care products are known as cosmeceuticals. The region, including Japan, has seen an increase in its aging population over the past 20 years as a result of the region's dropping fertility and death rates. Men and women's overwhelming desire to maintain youthful appearances encouraged and evolved the market for collagen drinks.
Further, as per the statistics of the Sleep Foundation, the average amount of sleep that people obtain each night has decreased by 1.5 to 2 hours. In the UK, the average person reportedly sleeps for 6.5 hours every night. A common sleep condition in this area is somniloquy, or sleep talking. As collagen drinks aid in promoting sleep, users are drinking them frequently to enhance the quality of their sleep. For example, YourZooki is one of the top marine collagen drinks introduced in the UK in January 2021 that makes use of Liposomes, which are widely used in the pharmaceutical industry to increase the absorption and efficiency of different products.
Major market players are concentrating on the launch of vegan, gluten-free, and lactose-free products with no added sugars, preservatives, or flavorings to increase their market share. These elements present the profitable business potential for the collagen drinks industry to grow during the anticipated time frame. For instance, Reneva Collagen Drink will provide a new product formulation with a green apple flavor in April 2021.
The market is projected to grow in the North American region.
Due to the increasing development of innovative products in the nation as well as market developments like player mergers and acquisitions, the market is anticipated to grow significantly.
Due to the involvement of regional and international companies seeking to improve their market positions, it is anticipated that the demand for beauty drinks in the nation will continue to be stable. For example, Nestle Health Science successfully purchased Chicago-based Vital Proteins, a manufacturer and supplier of supplements, in February 2022. Furthermore, it is anticipated that the creation of new products as a result of these market activities will spur even faster market growth. For instance, Vital Proteins introduced a range of Lemon Collagen Peptides in June 2022 under the Nestle brand. The beverage was sugar-free and included collagen from pasture-raised animals. Therefore, it is anticipated that the market will benefit from the introduction of such innovative products.
Moreover, being a developed country, the beauty drinks market is likely to experience significant growth in the US market in the coming years. According to the United States Bureau of Economic Analysis, the total personal income in the country amounted to a significant value of US$ 233.7 billion in 2022 . Further, according to data from the World Bank, a significant portion of the population in the United States lived in urban areas. Such high overall income along with a substantial urban population is thus expected to hold the market in good stead due to the broad consumer demographic present in the country.
Further, when it comes to cosmetic services and goods, women spend a little more than males. Compared to $2,928 spent annually, women spend $3,756.
In addition, expansion ventures by international players into the American market are further expected to boost the beauty drinks demand in the country. For instance, in January 2023, the Swiss company, Collibre, announced the availability of its hydrolyzed collagen beverages in the US. The company's collagen drinks were made available in three distinct formulae in the country, namely, VITAL, BEAUTY AND ACTIVE, after their success in the European market. Furthermore, the US is also likely to maintain steady growth owing to the presence of several market players that offer strategic price points for their products with a subscription model. For example, AETHERN offers its one-box supply of liquid collagen drinks for US$ 195, while a monthly subscription is offered at a lower price of US$ 149. The availability of such options is thus expected to attract more customers.
Moreover, SAPPE debuted a new, less sugary Sappe Beauti Drink line in October 2021 in an effort to give customers more innovative options while maximizing the commodity's value.