市場調查報告書
商品編碼
1250783
到 2028 年的體積視頻市場預測 - 按組件、內容交付、應用程序和地區進行的全球分析Volumetric Video Market Forecasts to 2028 - Global Analysis By Component, Content Delivery, Application and Geography |
根據 Stratistics MRC 的數據,2022 年全球體積視頻市場規模將達到 19 億美元,預計到 2028 年將達到 88 億美元,預測期內增長 28.9%。複合年增長率。
體積視頻用於製作有趣且有創意的廣告。 它不僅僅是廣告,還適合在會議、貿易展覽和體育賽事等活動中展示。
電話會議的潛力
市場的增長潛力體現在對電話會議的潛在需求不斷增長。 電話會議系統用戶可以與其他人進行視頻通話,並以極其逼真的 3D 觀看他們。 多家公司使用這種效果使他們所愛的人在視頻對話中顯得逼真。 預計該技術將在預測期內迅速發展,為市場擴張創造機會。
缺乏標準化
為了製作這些材料,我們使用各種軟件和技術製作了體積視頻。 為此,擁有多個業務線的公司需要通力合作。 儘管如此,在體積視頻的整個內容開發過程中仍存在差異。 企業之間缺乏合作,缺乏內容創作經驗,也阻礙了體量視頻市場的發展。
虛擬現實和增強現實的日益流行
隨著 AR(增強現實)技術和 VR(虛擬現實)技術的普及,體積視頻錄製和流式傳輸正在成為必不可少的技術。 因此,隨著數字社會的到來,視頻正在迅速發展和普及。 隨著視頻的使用激增,對視頻的需求也增加了。 隨著 AR、VR 和 XR 滲透到多個業務和整個廣告領域,組織正在快速部署 WebAR 引擎以與潛在客戶互動。 採用立體視頻的開發人員可以避免從頭開始構建 3D 模型的額外成本和時間,因為目標會在錄製過程中自動掃描。
高成本和技術壁壘
儘管體積視頻前景廣闊,但底層技術仍然是少數公司無法進入的研究領域。 體積研究被認為只適用於擁有龐大團隊和巨額預算的大公司,他們可以結合高成本和技術障礙導致的資金成本。 公司對體積計量的實際實施收取每分鐘數千美元的製作費用。 最終,初創企業和小型企業很難探索和使用體積攝像來充分發揮這種最先進技術的潛力。 體積視頻在創意和技術上仍處於試驗階段。 許多創作者和製作人仍然負擔不起在工作室環境中進行體積視頻錄製的費用,但更實惠的替代方案正在迅速湧現。 隨著體積視頻錄製變得更容易和更廣泛地使用,我們將看到更多使用該技術的作品和引人入勝的內容。
一些遏制措施,包括停工、封鎖和旅行限制,限制了對數字廣告解決方案的需求,導致體積視頻的使用減少。 結果,體積視頻市場一直在掙扎。 但是,商業活動正在迅速恢復。 市場進入者預計企業需求將持續增長。
在預測期內,軟件行業預計將成為最大的行業。
軟件行業預計增長良好。 體積視頻的錄製、建模、合成、編輯、壓縮和回放都需要軟件。 IO Industry 的 studiocap-vc 軟件允許操作員在捕獲體積視頻的同時同時處理一組體積相機,盡可能地減少每個相機的工作,並提供只能從相機陣列的狀態中了解的信息。 EF EVE 還提供 Creator Program,這是一套體積視頻編輯工具。 在體積拍攝中,位圖圖像噪聲、視覺偽影、深度缺失等都包含在原始體積數據中。
在預測期內,預計體育、賽事和娛樂行業的複合年增長率最高
體育、活動和娛樂部門推動體積視頻技術解決方案創新和開發符合消費者需求的產品,使體育賽事更受歡迎和身臨其境。預計在預測期內將以最快的複合年增長率增長,原因是不斷增加的觀影體驗的需求。 體積視頻技術正在迅速獲得娛樂領域的認可,因為它允許通過互聯網實時拍攝和分發高清和 3D VR 內容,以獲得身臨其境的沉浸式體驗。
亞太地區擁有大量的專業創意工作室,演唱會、體育、娛樂、廣告等體積視頻的應用較多,對此類媒體的需求也越來越大。預計期間佔有最大的市場份額 此外,該地區對增強現實技術的使用有所增加,有助於擴大市場。 富士膠片、索尼、佳能和Nikon等主要市場參與者也在向該地區擴張,幫助市場增長。
預計北美在預測期內的複合年增長率最高。 由於對立體視頻系統的需求極高,預計美國市場將會增長。
2022年4月,Nikon成立全資子公司Nikon Creates Corporation,成為MicrosoftMixed Reality Capture Studios的授權合作夥伴,為3D、虛擬現實(VR)和海量內容提供規劃、捕捉和製作能力。提供。
2021 年 5 月,Google LLC(美國)在“Google I/O 2021”上宣布了“Project Starline”。 Project Starline 使用高清攝像頭和自定義深度傳感器從多個視圖捕捉用戶的形態和外觀,這些在軟件系統中組合形成一個特別精緻的限時 3D 模型,就好像這個人是坐著的一樣。 此外,Google還開發了一種輕量級現場表演,可以顯示坐在用戶正前方的人的逼真 3D 插圖。 Google已經花費數千小時在自己的辦公室測試 Project Starline。
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According to Stratistics MRC, the Global Volumetric Video Market is accounted for $1.9 billion in 2022 and is expected to reach $8.8 billion by 2028 growing at a CAGR of 28.9% during the forecast period. Volumetric videos are utilised to make interesting and original commercials. They are suitable for more than simply advertisements; they can be displayed during events like conferences, exhibits, and sporting events.
Latent potential in teleconferencing
A growth potential for the market is presented by the rising demand for teleconferencing's latent potential. Users of the teleconferencing system can make video calls to other people and see them in incredibly lifelike 3D. This effect is being used by several businesses to give the audience a realistic feel of their loved ones during video conversations. Over the forecast period, this technology is anticipated to advance quickly, creating a chance for the market to expand.
Lack of standardization
To create material, volumetric videos are created using a variety of software and technology. In order to accomplish this, businesses with multiple lines of business must collaborate. Nevertheless, there is a discrepancy throughout the entire volumetric video content development process. The development of the volumetric video market is also hampered by the lack of cooperation among businesses and the lack of experience in content creation.
Growing popularity of Virtual Reality & Augmented reality
Volumetric video recording and streaming have advanced as essential technologies as a result of the increase in the use of Augmented Reality (AR) or Virtual Reality (VR) technologies. Volumetric video is therefore quickly developing and gaining popularity in the era of digital society. Due to the sharp rise in video usage, there is a higher need for videos. Due to the proliferation of AR, VR, and XR throughout multiple businesses and advertising areas, there has been a rush of organisations implementing WebAR engines to engage with potential customers. Developers who employ volumetric video avoid the added cost and time of building 3D models from scratch because the targets are automatically scanned in during the recording.
High costs coupled with technical barriers
Despite the enormous promise of volumetric video, the technology that underlies it continues to be an area of research that only a select few businesses can access. Volumetric research is supposedly just for giants with huge teams and enormous budgets that can combine the capital cost due to high costs and technological obstacles. Companies charge thousands of dollars per minute of production for the actual implementation of volumetrics. In the end, it becomes challenging for startups and small-scale operations to study and play with volumetric video recording to realise the full potential of this cutting-edge technology. Volumetric video remains in its experimental stages on a creative and technological level. Many creators or producers still can't afford to produce volumetric video recordings in a studio environment, but more affordable alternatives are emerging quickly. Once it becomes simpler and more widely available to record volumetric movies, there will be an increase in productions and intriguing content being employed in the technology.
Due to numerous containment measures, including business closures, lockdowns, and travel restrictions, the need for digital advertising solutions was restricted, which resulted in a fall in the use of volumetric video. The market for volumetric video suffered as a result. The business activity has, however, quickly rebounded. The market participants for volumetric video anticipate sustained growth in corporate demand.
The software segment is expected to be the largest during the forecast period
The software segment is estimated to have a lucrative growth. The recording, modelling, compositing, editing, compression, and playing of volumetric video all require software. The studiocap-vc software from IO industries allows operators to handle a whole set of volucam cameras simultaneously while taking volumetric video, removing as many duties per camera as feasible and delivering understandable information just on camera arrays status. The creator programme, a set of volumetric video editing tools, is offered by EF EVE. When capturing volumetric video, bitmap image noise, visual artefacts, and depth mistakes are all present in the volumetric raw data.
The Sports, events, and entertainment segment is expected to have the highest CAGR during the forecast period
The Sports, events, and entertainment segment is anticipated to witness the fastest CAGR growth during the forecast period, due to pushing volumetric video technology solutions to innovate and develop goods in line with consumers' desires are the rising popularity of sporting events and the growing need for an immersive match viewing experience. Volumetric video technology is being quickly embraced by the entertainment sector because it makes it possible to capture and distribute live HD and 3D VR content via the Internet, creating an immersive and lifelike experience.
Asia Pacific is projected to hold the largest market share during the forecast period owing to more professional creative studios in the area and more applications for volumetric video for concerts, sports, entertainment, and advertising, there is an increasing demand for this type of media. The region's expanding use of augmented reality technology also contributes to the market's expansion. Important market players like Fujifilm, Sony, Canon, and Nikon are also present in the area, which supports the market's expansion.
North America is projected to have the highest CAGR over the forecast period, owing to region's many businesses' growing need for volumetric video solutions. It is anticipated that the US market would grow as a result of the extremely high requirement for volumetric video systems.
Some of the key players profiled in the Volumetric Video Market include Microsoft, Voxon Photonics, Facebook, LightSpace Technologies, Raytrix, Google, 8I, Unity Technologies, Intel, Canon Inc., Sony Group Corp., Nikon and Fujifilm.
In April 2022, Nikon has formed a wholly-owned subsidiary, Nikon Creates Corporation, to be an authorized partner of Microsoft's Mixed Reality Capture Studios, providing the ability to plan, capture and produce 3D, virtual reality (VR) and volumetric content.
In May 2021, Google LLC (US) announced the Project Starline at the Google I/O 2021. Project Starline uses high-resolution cameras and custom depth sensors to capture a user's form and look from multiple views, that is coalesced by software system to form an especially elaborated, period of time 3D model, similar to an individual sitting across. Google additionally developed a light-weight field show that shows the realistic illustration of somebody sitting right ahead of a user in 3D. Google has already spent thousands of hours testing Project Starline in its own offices.
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