一次性內褲市場規模、佔有率和成長分析（按產品類型、材料、最終用戶、分銷管道、應用、尺寸和地區分類）：產業預測（2026-2033 年）

2024 年全球一次性內褲市場價值 18 億美元，預計從 2025 年的 19.2 億美元成長到 2033 年的 32.9 億美元，預測期（2026-2033 年）複合年成長率為 6.9%。

全球一次性內褲市場以滿足旅行、醫療和產後需求的內褲為特色，旨在提供無需洗滌的衛生和便利。人口老化和越來越多活躍的女性缺乏洗衣設施，推動了對衛生解決方案日益成長的需求，凸顯了該市場的重要性。該市場最初在日本推出，主要用於醫院，隨後隨著面向旅行者的時尚設計的推出而擴展，反映出人們越來越傾向於隨時隨地進行個人護理。未來成長預計將受到以下因素的影響：支持女性用衛生用品保險涵蓋的醫療保健政策、環保材料的進步以及數位化分銷管道的興起。這些因素最終將透過改善消費者獲取途徑、推廣永續實踐和促進重複購買，推動市場擴張並提高品牌忠誠度。

全球一次性內褲市場的成長要素

由於消費者個人衛生意識的提高，全球一次性內褲市場正經歷顯著成長。許多人認為傳統的可重複使用產品不夠方便，並對其衛生狀況表示擔憂。這種趨勢推動了對一次性內褲的需求，一次性內褲衛生便捷，使用後即可輕鬆丟棄。製造商正積極響應這項需求，拓展產品線，提升布料舒適度，進而增強消費者對產品的信心。此外，這種正面的印象促使消費者重複購買，並推動了一次性內褲在不同人群中的廣泛應用。零售通路也優先展示此類產品，確保尋求便利解決方案的消費者能夠輕鬆購買。

全球一次性內褲市場的限制因素

由於人們對環境永續性的日益關注，全球一次性內褲市場面臨嚴峻挑戰。一次性內褲的生產和處置顯著增加了消費後廢棄物，加劇了與一次性塑膠相關的許多問題。隨著消費者越來越意識到掩埋和海洋生態系統所受到的負面影響，許多人開始質疑這些產品的生態影響。消費者意識的這種轉變可能會促使具有環保意識的消費者更傾向於選擇可重複使用的替代品以及致力於永續發展的品牌。因此，製造商可能面臨壓力，需要創新研發可生物分解材料並建立回收計劃，這可能會使生產流程更加複雜，增加成本，並阻礙市場成長。此外，促進可回收包裝的立法訂定也可能進一步改變產業格局。

全球一次性內褲市場趨勢

全球一次性內褲市場正呈現出向永續材料創新發展的顯著趨勢。製造商擴大採用可生物分解纖維、植物來源聚合物和再生纖維混紡材料。這種積極響應消費者對環保個人保健產品需求的做法，不僅促進了與永續材料供應商的合作，也加大了對研發的投入，致力於維持產品的吸水性和舒適度。能夠有效傳達其環保承諾的品牌，有望贏得具有環保意識的消費者的忠誠，從而創造溢價機會，並透過精準的品牌故事和透明的供應鏈實踐，在蓬勃發展的市場中建立競爭優勢。

目錄

介紹

• 分析目的
• 市場定義和範圍

分析方法

• 分析過程
• 二級資料和一級資料的方法
• 估算市場規模的方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭環境概述

市場動態與展望

• 總體經濟指標
• 促進者和機會
• 抑制因素和挑戰
• 供給面趨勢
• 需求面趨勢
• 波特五力分析及其影響

關鍵市場觀察

• 主要成功因素
• 影響市場的因素
• 主要投資機會
• 生態系測繪
• 市場魅力指數（2025）
• PESTLE分析
• 監理情勢

全球一次性內褲市場規模：依產品類型分類

• 免洗孕婦內褲
• 產後一次性內褲
• 旅行用一次性內褲
• 其他

全球一次性內褲市場規模：依材質分類

• 不織布
• 棉混紡
• 可生物分解材料
• 其他

全球一次性內褲市場規模：依最終用戶分類

• 女士
• 男性
• 孩子們

全球一次性內褲市場規模：按分銷管道分類

• 藥局
• 超級市場
• 線上零售
• 其他

全球一次性內褲市場規模：按應用領域分類

• 醫療保健
• 旅行
• 個人衛生
• 其他

全球一次性內褲市場規模：依尺寸分類

• 小/中型
• 大的
• 特大號

全球一次性內褲市場規模：依地區分類

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太國家
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲國家

競爭格局

• 前五大公司對比
• 主要公司的市場定位（2025 年）
• 主要公司採取的策略
• 近期市場趨勢
• 主要公司市佔率（2025 年）
• 主要公司簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場進行企業市佔率分析
  • 2023-2025年營收年比比較

主要公司簡介

• Kimberly-Clark Corporation
• Essity AB
• Ontex Group NV
• Medline Industries, LP
• Cardinal Health, Inc.
• Dynarex Corporation
• McKesson Corporation
• TENA
• Hartmann Group
• Abena A/S
• First Quality Enterprises, Inc.
• Attends Healthcare Products, Inc.
• Prevail
• Depend
• Always Discreet
• Unicharm Corporation
• Winner Medical Co., Ltd.
• Medpride
• Romsons Group
• Curan Medical

結論與建議

Global Disposable Panties Market size was valued at USD 1.8 Billion in 2024 and is poised to grow from USD 1.92 Billion in 2025 to USD 3.29 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The global disposable panties market is characterized by single-use undergarments catering to travel, medical, and postpartum needs, aimed at providing hygiene and convenience without the necessity of laundering. The increasing demand for sanitary solutions, driven by aging populations and the rise of active women with limited laundry access, underscores its significance. Originally launched in Japan for hospital use, the market expanded with stylish designs catering to tourists, reflecting a shift toward on-the-go personal care. Future growth will be influenced by healthcare policies supporting feminine hygiene product reimbursement, advancements in eco-friendly materials, and the rise of digital distribution channels. These factors will enhance consumer access, foster sustainable practices, and promote repeat purchases, ultimately driving market expansion and increasing brand loyalty.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Disposable Panties market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Disposable Panties Market Segments Analysis

Global disposable panties market is segmented by product type, material, end user, distribution channel, application, size and region. Based on product type, the market is segmented into Maternity Disposable Panties, Postpartum Disposable Panties, Travel Disposable Panties and Others. Based on material, the market is segmented into Nonwoven Fabric, Cotton Blend, Biodegradable Materials and Others. Based on end user, the market is segmented into Women, Men and Children. Based on distribution channel, the market is segmented into Pharmacies, Supermarkets, Online Retail and Others. Based on application, the market is segmented into Healthcare, Travel, Personal Hygiene and Others. Based on size, the market is segmented into Small/Medium, Large and Extra Large. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Disposable Panties Market

The Global Disposable Panties market is experiencing significant growth due to increasing consumer awareness regarding personal hygiene, as many people find traditional reusable options less convenient and less sanitary. This trend drives a rising demand for disposable panties, which offer a hygienic and convenient choice that can be easily disposed of after use. Manufacturers are actively responding to this demand by broadening their product offerings and enhancing the comfort of materials, which boosts consumer confidence in these products. Additionally, the positive perception generated encourages repeat purchases and facilitates wider acceptance among various demographic groups. Retail channels emphasize the visibility of these items, ensuring that they are easily accessible for consumers seeking immediate and practical solutions.

Restraints in the Global Disposable Panties Market

The Global Disposable Panties market faces significant challenges due to growing concerns about environmental sustainability. The production and disposal of disposable panties contribute to substantial post-consumer waste, exacerbating the issues related to single-use plastics. As consumers become increasingly aware of the negative effects on landfills and marine ecosystems, many are starting to question the ecological impact of such products. This shift in consumer sentiment may lead environmentally conscious buyers to prefer reusable alternatives or brands committed to sustainable practices. Consequently, manufacturers may encounter pressure to innovate with biodegradable materials or establish recycling programs, which can complicate production processes and elevate costs, potentially hindering market growth. Legislations advocating for recyclable packaging may also emerge, further reshaping the industry landscape.

Market Trends of the Global Disposable Panties Market

The Global Disposable Panties market is witnessing a significant trend towards sustainable material innovation, as manufacturers are increasingly adopting biodegradable fibers, plant-based polymers, and recycled textile blends. This proactive response to consumer demand for eco-friendly personal care solutions not only fosters the formation of partnerships with sustainable material suppliers but also enhances research and development investments focused on preserving absorbency and comfort. Brands that effectively convey their green credentials are positioning themselves to cultivate loyalty from environmentally conscious consumers, thereby enabling premium pricing opportunities and establishing a competitive edge through targeted storytelling and transparent supply-chain practices in a bustling market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index 2025
• PESTEL Analysis
• Regulatory Landscape

Global Disposable Panties Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Maternity Disposable Panties
• Postpartum Disposable Panties
• Travel Disposable Panties
• Others

Global Disposable Panties Market Size by Material & CAGR (2026-2033)

• Market Overview
• Nonwoven Fabric
• Cotton Blend
• Biodegradable Materials
• Others

Global Disposable Panties Market Size by End User & CAGR (2026-2033)

• Market Overview
• Women
• Men
• Children

Global Disposable Panties Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Pharmacies
• Supermarkets
• Online Retail
• Others

Global Disposable Panties Market Size by Application & CAGR (2026-2033)

• Market Overview
• Healthcare
• Travel
• Personal Hygiene
• Others

Global Disposable Panties Market Size by Size & CAGR (2026-2033)

• Market Overview
• Small/Medium
• Large
• Extra Large

Global Disposable Panties Market Size & CAGR (2026-2033)

• North America (Product Type, Material, End User, Distribution Channel, Application, Size)
  • US
  • Canada
• Europe (Product Type, Material, End User, Distribution Channel, Application, Size)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, End User, Distribution Channel, Application, Size)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, End User, Distribution Channel, Application, Size)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, End User, Distribution Channel, Application, Size)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ontex Group NV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medline Industries, LP
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cardinal Health, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dynarex Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKesson Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TENA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hartmann Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abena A/S
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• First Quality Enterprises, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Attends Healthcare Products, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prevail
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Depend
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Always Discreet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Winner Medical Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Medpride
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Romsons Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Curan Medical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations