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市場調查報告書
商品編碼
1934299
一次性內衣市場-全球產業規模、佔有率、趨勢、機會及預測(按產品類型、材料類型、應用、最終用戶、分銷管道、地區和競爭格局分類,2021-2031年)Disposable Innerwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Material Type, By Application, By End-User, By Distribution Channel, By Region & Competition, 2021-2031F |
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全球一次性內衣市場預計將從 2025 年的 28.9 億美元成長到 2031 年的 39.9 億美元,年複合成長率為 5.52%。
這些由紙或不織布製成的一次性服裝已成為產後護理、醫療保健、酒店和旅遊等領域的必需品。產業成長的主要驅動力是消費者日益重視個人衛生,以及在醫療復健和旅行期間對便利解決方案的需求。此外,全球人口老化也為失禁管理產品帶來了穩定的需求,為市場發展奠定了基礎,使其不受時尚潮流的影響。
| 市場概覽 | |
|---|---|
| 預測期 | 2027-2031 |
| 市場規模:2025年 | 28.9億美元 |
| 市場規模:2031年 | 39.9億美元 |
| 複合年成長率:2026-2031年 | 5.52% |
| 成長最快的細分市場 | 男性 |
| 最大的市場 | 北美洲 |
儘管存在這些成長要素,該產業仍面臨許多挑戰,包括大量不可生物分解廢棄物對環境的影響,這可能會阻礙其長期發展。監管機構和消費者都越來越重視一次性衛生用品的永續性。該行業的材料使用量巨大;根據歐洲非織造布協會 (EDANA) 預測,到 2024 年,衛生用品行業仍將是歐洲不織布的主要終端用戶行業,佔總所有貨物的 27%。因此,解決廢棄物問題仍然是該產業未來發展的關鍵優先事項。
一次性內衣市場的主要結構性促進因素是全球人口老化和尿失禁的日益增加。隨著老齡人口的成長,人們對便利且有尊嚴的照護方案的需求不斷成長,使得這類產品從小眾醫療需求轉變為日常衛生必需品。這一趨勢在已開發國家尤為明顯,這些國家所進行的宣傳活動有助於減少社會對尿失禁的歧視。例如,泌尿系統基金會在2025年6月舉行的2025年世界泌尿功能週上報告稱,英國五分之一的人口(約1400萬人)目前患有膀胱問題。如此廣泛的盛行率表明需要擴大工業產能,而不斷擴大的供應鏈為此提供了支持,其中包括北美不織布產能增加10萬噸以上,根據INDA 2025年5月的數據,到2024年將達到573萬噸。
同時,舒適設計和材料技術的進步正顯著推動市場滲透。製造商正致力於開發透氣性更佳、親膚且貼合隱形的產品,以吸引活躍的成年人。更柔軟的材質和更薄、吸水性更強的芯材的研發,有效消除了傳統成人紙尿褲帶來的身體不適感。這種對創新的重視正在帶來商業性回報。根據金佰利公司2024年4月發布的第一季財務業績新聞稿,個人保健部門業務的有機銷售額成長了10%,銷售成長主要得益於產品創新。這種對產品性能的策略性關注對於留住那些既追求隱蔽性又注重功能性的消費者至關重要。
全球一次性內衣市場面臨的主要障礙之一是不可生物分解廢棄物對環境造成的嚴重影響。這些服裝大多採用石化燃料衍生的合成纖維製成,不僅會造成大量掩埋,而且難以分解,這與全球日益嚴格的永續性法規相悖。監管機構正在推行更嚴格的合規標準,例如限制一次性塑膠的使用和實施生產者延伸責任制,這給生產商帶來了沉重的行政和營運負擔。這些壓力迫使製造商投資於複雜的材料重新設計,從而壓縮利潤空間並擾亂現有的供應鏈。
大量合成基材湧入市場,凸顯了問題的嚴重性,也直接導致了潛在的廢棄物產生。根據INDA預測,到2024年,北美不織布產能將達到573萬噸。由於其中大部分用於生產一次性衛生用品,該行業必須應對巨大的廢棄物負擔。這種大規模生產模式引起了具有環保意識的消費者和環保組織的關注,迫使該行業在保持價格競爭力的同時,艱難地從線性消費模式轉型。
隨著製造商努力減少對環境的影響,一次性內衣市場正經歷著一場根本性的變革,植物來源和可生物分解材料的使用日益增加。這項轉變涉及從石化燃料衍生聚合物轉向生物基纖維和有機棉等可再生資源,其驅動力來自消費者對環保產品的偏好以及日益嚴格的法規。因此,各公司正在重組其供應鏈,以納入這些永續材料,同時實現業務活動的脫碳。例如,Essity 於 2025 年 3 月發布的 2024 年年度報告顯示,其範圍 1 和範圍 2 的溫室氣體排放較基準值降低了 27%,這體現了該行業透過製程和材料創新來減少碳排放的決心。
此外,專業的產後和孕產婦產品線已成為重要的擴張領域,其產品範圍已超越了標準的失禁用品,涵蓋了專門的產後恢復服。順應「第四孕期」健康趨勢,各大品牌正在開發符合人體工學、具有臨床級吸收性和隱蔽設計的產品,例如一次性哺乳輔助用品和剖腹產專用內褲。這種多元化發展有效地幫助消除了人們對產後護理的偏見,並提升了銷售量。Pigeon Corporation於2025年3月發布的截至2024年12月的會計年度業績報告印證了這項策略的商業性成功。報告顯示,產後和孕產婦護理產品的銷售額年增超過40%,顯示消費者對針對不同生命階段的衛生解決方案有著強勁的需求。
The Global Disposable Innerwear Market is projected to expand from USD 2.89 Billion in 2025 to USD 3.99 Billion by 2031, reflecting a compound annual growth rate of 5.52%. These single-use garments, typically crafted from paper or non-woven fabrics, are essential for sectors such as maternity care, healthcare, hospitality, and travel. The industry's growth is largely fueled by increasing consumer attention to personal hygiene and the need for convenient solutions during medical recovery or travel. Additionally, the rising global geriatric population has created a steady demand for incontinence management products, providing a stable foundation for market development that exists independently of fleeting fashion trends.
| Market Overview | |
|---|---|
| Forecast Period | 2027-2031 |
| Market Size 2025 | USD 2.89 Billion |
| Market Size 2031 | USD 3.99 Billion |
| CAGR 2026-2031 | 5.52% |
| Fastest Growing Segment | Men |
| Largest Market | North America |
Despite these growth factors, the sector faces significant hurdles regarding the environmental impact of large quantities of non-biodegradable waste, which may hinder long-term progress. Both regulatory authorities and consumers are placing greater scrutiny on the sustainability of disposable hygiene items. The magnitude of material usage in this sector is substantial; according to EDANA, the hygiene industry continued to be the leading end-use sector for nonwovens in Greater Europe in 2024, representing 27 percent of all deliveries. Consequently, addressing waste concerns remains a critical priority for the industry's future.
Market Driver
The primary structural drivers for the disposable innerwear market are the aging global population and the increasing prevalence of urinary incontinence. As the number of elderly individuals rises, there is an intensified demand for management solutions that offer convenience and preserve dignity, transitioning these products from niche medical necessities to everyday hygiene essentials. This trend is especially strong in developed nations where awareness initiatives are helping to minimize social stigma. Highlighting the scope of this issue, The Urology Foundation reported during 'World Continence Week 2025' in June 2025 that one in five people in the UK-approximately 14 million individuals-currently suffer from bladder issues. This widespread prevalence underscores the need for high industrial output, supported by supply chain expansions such as the increase in North American nonwoven capacity by over 100,000 tonnes to 5.730 million tonnes in 2024, according to INDA data from May 2025.
Concurrently, advancements in comfort design and fabric technology are significantly boosting market penetration. Manufacturers are focusing on creating products that feature improved breathability, skin-friendly materials, and discreet fits to encourage usage among active adults. By engineering softer materials and thinner, more absorbent cores, companies are effectively addressing the physical discomfort traditionally linked to adult diapers. This focus on innovation is yielding commercial results; according to a Kimberly-Clark press release in April 2024 regarding First Quarter 2024 Results, their Personal Care segment saw a 10 percent rise in organic sales, a volume increase specifically driven by product innovations. Such strategic emphasis on performance is vital for retaining consumers who require both discretion and high functionality.
Market Challenge
A major obstacle impeding the global disposable innerwear market is the substantial environmental impact caused by non-biodegradable waste. Since most of these garments are produced using synthetic fibers derived from fossil fuels, they contribute significantly to landfill mass and do not easily degrade, creating a conflict with increasingly stringent global sustainability laws. Regulatory bodies are implementing tighter compliance standards, including single-use plastic restrictions and extended producer responsibility schemes, which place heavy administrative and operational burdens on producers. These pressures force manufacturers to redirect investment toward complex material reformulation, which strains profit margins and disrupts established supply chains.
The scale of this issue is highlighted by the massive quantities of synthetic substrates entering the market, which directly equates to potential waste generation. According to INDA, North American nonwovens capacity hit 5.73 million tonnes in 2024; with a large proportion of this supporting disposable hygiene products, the industry must manage a significant waste burden. This high volume attracts intense scrutiny from eco-conscious consumers and environmental organizations, challenging the sector to navigate the difficult transition away from linear consumption models while striving to remain price-competitive.
Market Trends
The market for disposable innerwear is undergoing a fundamental transformation due to the increasing adoption of plant-based and biodegradable materials, as manufacturers aim to reduce their environmental footprint. This shift involves moving away from fossil-fuel-based polymers toward renewable resources such as bio-based fibers and organic cotton, a change propelled by consumer preferences for eco-friendly products and stricter regulations. Consequently, companies are retooling their supply chains to incorporate these sustainable materials while also decarbonizing their operations. Evidence of this commitment is seen in Essity's 'Annual Report 2024' from March 2025, which noted a 27 percent decrease in Scope 1 and 2 greenhouse gas emissions compared to their baseline, highlighting the industry's dedication to reducing carbon impacts through process and material innovation.
Additionally, the growth of specialized postpartum and maternity product lines is emerging as a key expansion area, evolving beyond standard incontinence aids to provide specific recovery garments. Capitalizing on the "fourth trimester" wellness trend, brands are developing products like disposable nursing supports and C-section-friendly briefs that offer anatomical comfort, clinical absorbency, and discretion. This diversification is effectively destigmatizing postpartum care and boosting sales volumes. The commercial success of this strategy is confirmed by Pigeon Corporation's March 2025 summary of financial results for FY Dec. 2024, which reported that sales of postnatal and maternity care products surged by over 40 percent year-on-year, demonstrating strong demand for life-stage-specific hygiene solutions.
Report Scope
In this report, the Global Disposable Innerwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies present in the Global Disposable Innerwear Market.
Global Disposable Innerwear Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: