數位地面電視市場規模、佔有率和成長分析（按廣播技術、組件、收入來源、最終用戶和地區分類）—2026-2033年產業預測

預計到 2024 年，全球數位地面電視市場規模將達到 547 億美元，到 2025 年將成長至 571.6 億美元，到 2033 年將成長至 812.9 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.5%。

隨著各國從類比廣播過渡到數位解決方案，以最佳化頻譜利用，用於行動寬頻和安全網路，全球數位地面電視 (DTT) 市場正經歷顯著成長。這一轉變迫使廣播公司採用先進的傳輸標準，例如 DVB-T2 和 ATSC 3.0，以提高觀看品質。同時，越來越多的消費者取消有線電視，轉而將免費高畫質頻道與高速網路結合使用。這提高了人們對高品質畫質和可靠的本地內容（包括體育賽事直播）的期望。目前，機上盒佔據市場主導地位，因為即使是較舊的電視也能接收數位訊號而無需升級。同時，內建調諧器的智慧電視也迅速普及。北美在收入方面領先市場，其次是歐洲和亞太地區，這主要得益於數位電視的日益普及。

全球數位地面電視市場促進因素

全球數位地面電視市場的主要驅動力之一是消費者對高清內容和更佳觀看體驗日益成長的需求。隨著消費者對卓越畫質和增強音效的要求不斷提高，廣播公司正增加對先進傳輸技術的投資，以提供更優質的服務。類比廣播向數位廣播的過渡也促進了這一成長，數位平台提供更多頻道、互動功能和多樣化的內容選擇。此外，智慧電視和連網設備的日益普及使得用戶能夠無縫接收數位地面訊號，從而提升了消費者的參與度，並進一步推動了市場擴張。

全球數位地面電視市場限制因素

全球數位地面電視市場面臨的一大阻礙因素是串流媒體服務和衛星電視等替代觀看平台的激增。隨著消費者隨選節目和個人化觀看體驗的需求日益成長，傳統數位地面電視在吸引和留住觀眾方面面臨挑戰。消費者對高品質內容的期望不斷提高，加上OTT平台提供的便利性和柔軟性，可能會降低地面電波廣播的價值。此外，某些地區的監管壁壘和基礎設施建設緩慢也進一步阻礙了市場的成長潛力，迫使服務供應商在快速變化的媒體格局中做出調整，否則將面臨被淘汰的風險。

全球地面數位電視市場趨勢

隨著下一代基於IP的廣播標準（尤其是ATSC 3.0）的採用，全球數位地面電視（DTT）市場正經歷重大變革時期。這項進步促進了廣播和寬頻服務的整合，使廣播公司能夠將高清內容、交互應用和即時警報直接傳輸到包括智慧電視和行動平台在內的各種設備。隨著傳統廣播向更具互動性和吸引力的服務平台演進，消費者越來越傾向於提供個人化內容和無縫連接的增強觀看體驗。這一趨勢正在重塑DTT的格局，為其帶來顯著的成長和創新。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 影響市場的因素
• 關鍵投資機會
• 生態系測繪
• 市場吸引力指數（2025）
• PESTEL 分析
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 技術評估
• 技術評估
• 監管環境

全球數位地面電視市場規模（依廣播技術分類）及複合年成長率（2026-2033 年）

• DVB-T
• DVB-T2
• ATSC/ATSC 3.0
• ISDB-T／ISDB-Tb
• 其他地區標準

全球數位地面電視市場規模（按組件分類）及複合年成長率（2026-2033 年）

• 發送器及廣播設備
• 機上盒（STB）
• 一體化數位電視
• 接收器、天線和配件
• 中介軟體和內容管理解決方案

全球數位地面電視市場規模（按收入來源和複合年成長率分類）（2026-2033 年）

• 消費硬體銷售
• 付費電視/訂閱服務
• 廣告和贊助收入
• 廣播網路服務
• 維護和支援服務

全球數位地面電視市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 住宅看房者
• 適用於商業設施和機構
• 公共和政府廣播公司
• 教育及社區廣播公司
• 飯店及娛樂場所

全球數位地面電視市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 墨西哥
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Sony Corporation
• Samsung Electronics
• LG Electronics
• Panasonic Corporation
• Toshiba Corporation
• Philips（TP Vision）
• TCL Multimedia
• Hisense
• Sharp Corporation
• Mitsubishi Electric
• ATSC/DVB Hardware Providers
• Harmonic Inc.
• Rohde & Schwarz
• GatesAir
• Ericsson Broadcast Solutions
• Nokia（Broadcast & Media）
• Thomson Broadcast
• Nevion（Softing Media）
• Ateme
• MediaKind（Ericsson）

結論與建議

Global Digital Terrestrial Television Market size was valued at USD 54.7 billion in 2024 and is poised to grow from USD 57.16 billion in 2025 to USD 81.29 billion by 2033, growing at a CAGR of 4.5% during the forecast period (2026-2033).

The global digital terrestrial television (DTT) landscape is experiencing significant growth as nations transition from analog broadcasting towards digital solutions to optimize spectrum usage for mobile broadband and safety networks. This transition urges broadcasters to implement advanced transmission standards like DVB-T2 and ATSC 3.0, enhancing viewing quality. Concurrently, an increasing number of consumers are cutting the cord, opting for high-speed internet bundled with free-to-air high-definition channels, which has elevated expectations for picture quality and reliable local content, including live sports. Set-top boxes currently dominate the market, as they allow older televisions to access digital signals without upgrades, while smart TVs with built-in tuners are catching up. North America leads in revenue, followed by Europe and then Asia-Pacific, fueled by growing digital TV adoption.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Terrestrial Television market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Terrestrial Television Market Segments Analysis

Global Digital Terrestrial Television Market is segmented by Broadcast Technology, Component, Revenue Source, End-User and region. Based on Broadcast Technology, the market is segmented into DVB-T, DVB-T2, ATSC / ATSC 3.0, ISDB-T / ISDB-Tb and Other Regional Standards. Based on Component, the market is segmented into Transmitters & Broadcast Equipment, Set-Top Boxes (STBs), Integrated Digital TVs, Receivers, Antennas & Accessories and Middleware & Content Management Solutions. Based on Revenue Source, the market is segmented into Consumer Hardware Sales, Pay-TV / Subscription Services, Advertising & Sponsorship Revenue, Broadcast Network Services and Maintenance & Support Services. Based on End-User, the market is segmented into Residential Viewers, Commercial / Institutional Outlets, Public / Government Broadcasters, Educational & Community Stations and Hospitality & Entertainment Venues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Terrestrial Television Market

One of the key market drivers for the Global Digital Terrestrial Television Market is the increasing demand for high-definition content and improved viewing experiences. As consumers seek superior picture quality and enhanced audio capabilities, broadcasters are investing in advanced transmission technologies to deliver better services. The ongoing transition from analog to digital broadcasting is also contributing to this growth, as digital platforms offer more channels, interactive features, and diverse content options. Furthermore, the rising adoption of smart TVs and connected devices facilitates seamless access to digital terrestrial signals, driving consumer engagement and further expansion of the market.

Restraints in the Global Digital Terrestrial Television Market

A significant restraint in the global digital terrestrial television market is the proliferation of alternative viewing platforms, such as streaming services and satellite television. As consumers increasingly gravitate toward on-demand content and personalized viewing experiences, traditional digital terrestrial television faces challenges in attracting and retaining audiences. The growing expectation for high-quality content, coupled with the convenience and flexibility offered by OTT platforms, can diminish the perceived value of terrestrial broadcasts. Additionally, regulatory hurdles and limited infrastructure development in certain regions further inhibit the market's growth potential, compelling service providers to adapt or risk obsolescence in a rapidly evolving media landscape.

Market Trends of the Global Digital Terrestrial Television Market

The global Digital Terrestrial Television (DTT) market is experiencing a significant shift driven by the adoption of next-generation IP-based broadcasting standards, notably ATSC 3.0. This advancement facilitates the integration of broadcast and broadband services, empowering broadcasters to deliver high-definition content, interactive applications, and real-time alerts directly to a wide range of devices, including smart TVs and mobile platforms. As traditional broadcasting evolves into a more interactive and engaging service platform, consumers are increasingly drawn to enhanced viewing experiences that offer personalized content and seamless connectivity. This trend is reshaping the DTT landscape, positioning it for substantial growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impacting Factors
• Top Investment Pockets
• Ecosystem Mapping
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Assessment
• Technology Assessment
• Regulatory Landscape

Global Digital Terrestrial Television Market Size by Broadcast Technology & CAGR (2026-2033)

• Market Overview
• DVB-T
• DVB-T2
• ATSC / ATSC 3.0
• ISDB-T / ISDB-Tb
• Other Regional Standards

Global Digital Terrestrial Television Market Size by Component & CAGR (2026-2033)

• Market Overview
• Transmitters & Broadcast Equipment
• Set-Top Boxes (STBs)
• Integrated Digital TVs
• Receivers, Antennas & Accessories
• Middleware & Content Management Solutions

Global Digital Terrestrial Television Market Size by Revenue Source & CAGR (2026-2033)

• Market Overview
• Consumer Hardware Sales
• Pay-TV / Subscription Services
• Advertising & Sponsorship Revenue
• Broadcast Network Services
• Maintenance & Support Services

Global Digital Terrestrial Television Market Size by End - User & CAGR (2026-2033)

• Market Overview
• Residential Viewers
• Commercial / Institutional Outlets
• Public / Government Broadcasters
• Educational & Community Stations
• Hospitality & Entertainment Venues

Global Digital Terrestrial Television Market Size & CAGR (2026-2033)

• North America (Broadcast Technology, Component, Revenue Source, End-User)
  • US
  • Canada
• Europe (Broadcast Technology, Component, Revenue Source, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Broadcast Technology, Component, Revenue Source, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Broadcast Technology, Component, Revenue Source, End-User)
  • Mexico
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Broadcast Technology, Component, Revenue Source, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sony Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (TP Vision)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TCL Multimedia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Electric
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ATSC / DVB Hardware Providers
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harmonic Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rohde & Schwarz
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GatesAir
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ericsson Broadcast Solutions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nokia (Broadcast & Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomson Broadcast
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nevion (Softing Media)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ateme
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MediaKind (Ericsson)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations