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市場調查報告書
商品編碼
1801017

2025 年至 2033 年行動電視市場報告，按內容類型（視訊點播、線上視訊、直播）、技術（IPTV、OTT、衛星等）、服務類型（免費電視服務、付費電視服務）、應用程式（商業、個人）和地區分類

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 141 Pages | 商品交期: 2-3個工作天內

價格

2024年，全球行動電視市場規模達145億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到269億美元，2025-2033年期間的複合年成長率（CAGR）為7.1%。智慧型手機普及率的提高、4G和5G技術帶來的網路存取的增強、OTT平台的日益普及以及行動資料套餐成本的下降，都是推動市場成長的一些因素。

行動電視市場分析：

  • 主要市場促進因素：由於智慧型手機的廣泛使用、4G和5G網路的改進以及對行動娛樂需求的不斷成長，市場正在經歷溫和成長。此外，可支配收入的提高和具成本效益資料包的普及也促進了市場的成長。
  • 主要市場趨勢：向串流媒體服務的轉變、更高水準的在地化內容製作以及為實現個人化觀看體驗而融合人工智慧 (AI) 等先進技術是一些主要趨勢。
  • 地理趨勢：亞太地區憑藉快速的城市化、更好的網際網路可及性、智慧設備價格的不斷上漲以及對網路基礎設施建設的顯著投資而引領市場。
  • 競爭格局：該行業的一些主要市場參與者包括 Asianet Satellite、AT&T Inc.、Bell Canada（BCE Inc.）、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc.、SPB TV AG、Tata Sky Ltd.（TOFular）、Verizon TOFular .
  • 挑戰與機會：網路擁塞、資料隱私擔憂以及持續技術進步的必要性正在影響市場。儘管如此，市場仍有機會擴大農村市場覆蓋範圍，利用人工智慧提升用戶體驗，並充分利用日益成長的個人化和在地化內容需求。

行動電視市場趨勢：

智慧型手機普及率和網路存取率不斷上升

隨著智慧型手機價格越來越實惠、功能越來越豐富，越來越多的人能夠享受行動娛樂。 4G和5G技術的實施等行動網路系統的改進，提供了更快速、更可靠的網路連接，使高品質的視訊串流播放更加便捷。根據全球行動供應商協會（GSA）發布的《2023年11月5G市場簡介》，全球173個國家的578家業者已投資5G技術，114個國家的300家業者已推出符合3GPP標準的5G服務。 GSA發現，目前共有2,148台5G設備可供購買，其中1,756台可供購買，與去年相比顯著成長。功能強大的設備和強大的網路連線使用戶能夠隨時隨地觀看媒體，從而推動了對行動電視（TV）服務的需求。隨時隨地輕鬆存取娛樂內容的便利性與現代人的生活方式相契合，使行動電視成為一個相當有吸引力的選擇。

Over-The-Top (OTT) 平台日益普及

網路電視 (OTT) 服務提供種類繁多的內容，例如電影、電視節目、紀錄片和獨家原創節目，用戶可以透過行動裝置輕鬆訪問，無需訂閱傳統的有線或衛星電視。這種直接面對消費者 (DTC) 的方式提供了無與倫比的便利，訂閱用戶可以透過應用程式在智慧型手機和平板電腦上存取和觀看內容。諸如訂閱等級和廣告支援的免費版本等具有競爭力的定價模式降低了進入門檻，使更廣泛的受眾能夠負擔得起這些服務。此外，OTT 平台透過推薦互動性和沈浸式內容（例如直播和個人化推薦）不斷發展，從而提升了用戶參與度。 OTT 平台的靈活性、多樣化的內容產品和以用戶為中心的特性使其極具吸引力，隨著越來越多的人轉向行動裝置和點播觀看方式，其受歡迎程度也隨之提升。 2024 年，Dish TV 推出了“Dish TV Smart+”，將 OTT 服務與傳統電視訂閱相結合，讓 Dish TV 和直接到戶 (D2H) 用戶無需支付任何額外費用即可在所有螢幕上存取電視和 OTT 內容。

行動數據套餐價格越來越實惠

電信公司競相推出價格更低、流量更大的資料套餐，讓人們用智慧型手機觀看影片更經濟實惠。這種價格承受能力的提升也更容易吸引新用戶，尤其是在價格意識更為重要的發展中市場。包含行動資料套餐和行動電視服務訂閱的組合套餐，鼓勵個人使用行動串流媒體。資料套餐價格更優厚且經濟實惠的趨勢正在提高行動電視服務的可及性，使更廣泛的觀眾能夠享受流暢的串流體驗。行動資料的民主化有助於建立更具包容性的數位生態系統，並支持市場的成長。 2024年7月，沃達豐Idea (Vi) 推出了「Vi One」套餐，該套餐包含光纖網路、預付費行動網路以及Disney+ Hotstar和ZEE5等OTT服務訂閱，並包含在一個全包套餐中。

行動電視市場細分：

按內容類型細分：

  • 視訊點播
  • 線上影片
  • 直播

隨選視訊 (VoD) 使用戶可以隨時隨地選擇和觀看自己喜歡的影片內容，而不受既定播出時間表的限制。這一細分市場因其多樣性和內容範圍（例如電影、電視劇和紀錄片）而備受關注。人們對客製化觀看體驗和連續觀看節目的需求推動了視訊點播的需求。 2023 年，1&1 與 Zattoo 和樂天電視合作推出了視訊點播服務“1&1 Cinema”，為其寬頻用戶提供超過 6,000 部影片。這項服務將樂天電視的交易隨選視訊 (TVOD) 功能整合到 Zattoo 平台，將免費和付費內容融合在一起。

線上影片包括由網紅、獨立創作者以及用戶生成的短影片製作的內容。這一領域以其廣泛的內容和快速的使用率而聞名，通常透過鼓勵用戶互動和參與的平台訪問。線上影片的興起得益於社群媒體平台和影片分享網站的興起，在這些平台上，簡短而引人入勝的內容可以迅速獲得歡迎。這一領域非常有吸引力，尤其是對年輕觀眾而言，由於製作成本較低且易於獲取，他們喜歡多樣化、充滿活力的內容。

直播是指直播即時事件，包括體育賽事、音樂會、新聞和其他現場表演。隨著行動技術的進步和高速網路的普及，這一領域正變得越來越流行。直播的即時性和與內容即時互動的機會吸引了許多觀眾。直播受益於即時聊天和投票等互動功能的整合，從而提升了觀眾的參與度和參與度。

按技術分類：

  • 網路電視
  • 網路電視
  • 衛星
  • 其他

OTT 佔據行業最大佔有率

OTT 以透過網路提供視訊內容而聞名，無需使用有線電視或衛星電視等傳統方式，引領市場。這一領域的主導地位得益於高速網際網路的日益普及和智慧型設備的日益普及，使得用戶能夠輕鬆靈活地存取 OTT 內容。觀眾之所以被 OTT 服務所吸引，是因為它們能夠按需提供內容，提供豐富的內容，並支援在各種裝置上進行串流媒體播放。訂閱式串流媒體服務的興起以及獨家高品質內容的創作進一步推動了對 OTT 平台的需求。 2024 年 3 月，Africell Angola 與 Perception Group 合作推出了 AfriTV，這是一項 OTT 行動電視服務，為行動資料用戶提供 44 個直播電影片道和回看電視服務。此項目旨在豐富安哥拉用戶的娛樂選擇。

按服務類型細分：

  • 免費電視服務
  • 付費電視服務

付費電視服務佔主要市場佔有率

付費電視服務佔最大的市場佔有率，包括基於訂閱的模式，觀眾需付費觀看各種電視節目。這個細分市場包括傳統的有線/衛星訂閱以及現代串流媒體服務，提供獨家頻道、優質內容和點播觀看選擇。付費電視服務的吸引力在於其豐富的內容庫、一流的節目以及無廣告觀賞體驗。此外，對高清和 4K 內容、捆綁服務套餐以及數位錄影機 (DVR) 功能和多裝置存取等增值功能的需求日益成長，也支撐著市場的成長。隨著人們追求更個人化和高品質的觀看體驗，付費電視服務持續吸引大量用戶。 2024 年，Verizon 為家庭網路用戶推出了「myHome」計劃，該計劃提供折扣串流服務，並允許用戶選擇 YouTube TV 作為付費電視服務，從而提供整合的行動和電視串流媒體選擇。

按應用分類：

  • 商業的
  • 個人的

個人在市場上佔明顯主導地位

由於行動裝置廣泛用於個人娛樂，個人娛樂佔據了市場主導地位。該細分市場包含各種各樣的應用程式，用戶可以透過串流視訊內容進行個人娛樂，例如觀看電視節目、電影、體育賽事直播和用戶原創內容。個人娛樂市場的主導地位得益於智慧型手機和平板電腦的日益普及和普及，以及行動網路基礎設施的完善，這些因素使得串流傳輸速度更快。此外，串流媒體服務提供的客製化選項，例如客製化建議和個人化內容集合，也增加了行動電視在個人娛樂方面的吸引力。隨時隨地存取娛樂內容的便利性持續吸引大量用戶加入這一細分市場。

按地區分類：

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

亞太地區引領市場，佔據最大行動電視市場佔有率

該報告還對所有主要區域市場進行了全面分析，包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告指出，亞太地區是行動電視最大的區域市場。

亞太地區憑藉其龐大且精通科技的人口、快速的城市化和高智慧型手機使用率佔據市場主導地位。該地區不斷壯大的中產階級和不斷成長的可支配收入正在推動對行動娛樂服務的需求。根據印度品牌資產基金會 (IBEF) 提供的資料，預計印度中產階級人口將從 2020-21 年的 4.32 億人增加到 2030-31 年的 7.15 億人（佔總人口的 47%），到 2047 年將達到 10.2 億人，而印度預計總人口為 16.6 億。此外，該地區對 4G 和 5G 網路基礎設施的投資也在增加，這提高了行動電視內容的可用性和品質。此外，具成本效益資料包的興起以及對本地和區域內容的需求不斷成長也促進了市場成長。

（請注意，這只是關鍵參與者的部分列表，完整列表在報告中提供。）

  • 業界主要參與者正專注於豐富內容，並透過個人化推薦和一流的串流媒體服務來提升用戶滿意度。他們正在投資獨特的原創內容，以吸引和留住用戶。為了利用技術進步，這些公司正在整合人工智慧和機器學習技術，以增強內容交付和使用者互動。此外，他們也與電信公司建立策略合作關係，提供套餐服務，並拓展其在發展中市場的影響力。行動電視供應商也正在採用自適應串流技術，以確保在各種網路條件和裝置上都能獲得流暢的觀看體驗。 2024年5月，Vi宣布將與Netflix合作推出兩款包含Netflix基本訂閱的無限預付費套餐，讓用戶能夠在行動裝置和電視螢幕上觀看各種內容。 Vi也強調了額外福利，包括為使用84天有效期限套餐充值的用戶提供資料優惠和週末資料結轉服務。

本報告回答的關鍵問題：

  • 全球行動電視市場迄今表現如何？未來幾年又將如何表現？
  • 全球市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要的區域市場有哪些？
  • 哪些國家代表最具吸引力的市場？
  • 根據內容類型，市場是如何分類的？
  • 市場上最有吸引力的內容類型是什麼？
  • 基於技術的市場區隔是怎樣的？
  • 市場上最有吸引力的技術是什麼？
  • 根據服務類型，市場是如何分類的？
  • 市場上最具吸引力的服務類型是什麼？
  • 根據應用，市場詳細情形如何？
  • 市場上最有吸引力的應用程式是哪一個？
  • 市場的競爭結構是怎麼樣的？
  • 全球行動電視市場的主要參與者/公司有哪些？

本報告回答的關鍵問題：

  • 全球行動電視市場迄今表現如何？未來幾年又將如何表現？
  • 全球市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要的區域市場有哪些？
  • 哪些國家代表最具吸引力的市場？
  • 根據內容類型，市場是如何分類的？
  • 市場上最有吸引力的內容類型是什麼？
  • 基於技術的市場區隔是怎樣的？
  • 市場上最有吸引力的技術是什麼？
  • 根據服務類型，市場是如何分類的？
  • 市場上最具吸引力的服務類型是什麼？
  • 根據應用，市場詳細情形如何？
  • 市場上最有吸引力的應用程式是哪一個？
  • 市場的競爭結構是怎麼樣的？
  • 全球行動電視市場的主要參與者/公司有哪些？

目錄

第1章：前言

第2章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章：執行摘要

第4章：簡介

第5章：全球行動電視市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章：市場區隔：依內容類型

  • 視訊點播
  • 線上影片
  • 直播

第7章：市場區隔：依技術

  • 網路電視
  • 網路電視
  • 衛星
  • 其他

第8章：市場區隔：依服務類型

  • 免費電視服務
  • 付費電視服務

第9章：市場區隔：依應用

  • 商業的
  • 個人的

第10章：市場細分：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

第 11 章：SWOT 分析

第 12 章：價值鏈分析

第 13 章：波特五力分析

第 14 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Asianet Satellite
    • AT&T Inc.
    • Bell Canada (BCE Inc.)
    • Bharti Airtel Limited
    • Charter Communications Inc.
    • Comcast Corporation
    • Consolidated Communications
    • Cox Communications Inc.
    • MobiTV Inc.
    • SPB TV AG
    • Tata Sky Ltd. (TOF)
    • United States Cellular (Telephone and Data Systems)
    • Verizon Communications Inc.
Product Code: SR112025A2155

The global mobile TV market size reached USD 14.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 26.9 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The growing smartphone penetration, enhanced internet access through 4G and 5G technologies, increasing popularity of over-the-top (OTT) platforms, and decreasing cost of mobile data plans are some of the factors impelling the market growth.

Mobile TV Market Analysis:

  • Major Market Drivers: The market is experiencing moderate growth owing to the extensive use of smartphones, improvements in 4G and 5G networks, and the rising demand for mobile entertainment. Furthermore, the increasing levels of disposable income and the availability of cost-effective data packages are contributing to the growth of the market.
  • Key Market Trends: The shift towards streaming services, higher production of localized content, and the integration of advanced technologies like artificial intelligence (AI) for personalized viewing experiences are some of the key trends.
  • Geographical Trends: Asia Pacific leads the market because of rapid urbanization, improved internet accessibility, increasing affordability of smart devices, and notable investment in network infrastructure development.
  • Competitive Landscape: Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), and Verizon Communications Inc.
  • Challenges and Opportunities: Network congestion, concerns about data privacy, and the necessity for regular technological advancements are influencing the market. Nevertheless, there are opportunities to expand rural market reach, improve user experience with AI, and capitalize on the growing demand for personalized and localized content.

Mobile TV Market Trends:

Rising Smartphone Penetration and Internet Access

With the increasing affordability and feature enhancements of smartphones, more people are able to enjoy mobile entertainment. Improved mobile network systems, such as the implementation of 4G and 5G technologies, offer quicker and more trustworthy internet connections, making high-quality video streaming easier. According to the 5G-Market Snapshot November 2023 by Global Mobile Suppliers Association (GSA), 578 operators across 173 nations had made investments in 5G technology, while 300 operators in 114 countries had already rolled out 3GPP-compliant 5G services. GSA found 2,148 5G devices, with 1,756 being available for purchase, showing a notable increase compared to last year. The easy access to powerful devices and strong internet connections allows users to watch media wherever they are, driving the demand for mobile television (TV) services. The ease of accessing entertainment anytime and anywhere aligns well with the modern lifestyles of individuals, making mobile TV an attractive option.

Growing Popularity of Over-The-Top (OTT) Platforms

Over-the-top (OTT) services provide a wide range of content, such as movies, TV shows, documentaries, and exclusive original programming, which can be easily accessed on mobile devices without requiring traditional cable or satellite subscriptions. This direct-to-consumer (DTC) approach offers unmatched convenience, allowing subscribers to access and watch content on their smartphones and tablets via apps. Competitive pricing models like subscription levels and ad-supported free versions make these services affordable to a wider audience by decreasing entry barriers. Moreover, OTT platforms are consistently evolving by recommending interactive and immersive content such as live streaming and personalized suggestions, which elevate user involvement. The flexibility, diverse content offerings, and user-centric features of OTT platforms make them highly attractive, driving their popularity as more people shift towards mobile and on-demand viewing preferences. In 2024, Dish TV launched 'Dish TV Smart+', which combines OTT services with traditional TV subscriptions, giving Dish TV and direct-to-home (D2H) users access to TV and OTT content on all screens without any additional fees.

Increasing Affordability of Mobile Data Plans

Telecommunication companies are competing to provide cheaper and high-volume data plans, making it more economical for people to watch videos on their smartphones. This increased affordability makes it easier for new users to join, especially in developing markets where price awareness is more crucial. Combined packages that include mobile data plans along with subscriptions to mobile TV services encourage individuals to use mobile streaming. The trend of data plans that are both more generous and economically feasible is leading to higher accessibility to mobile TV services, allowing a broader range of viewers to enjoy smooth streaming experiences. The democratization of mobile data helps create a digital ecosystem that is more inclusive, support the growth of the market. In July 2024, Vodafone Idea (Vi) introduced 'Vi One,' a package deal that includes fiber internet, prepaid mobile, and OTT subscriptions like Disney+ Hotstar and ZEE5 in one all-inclusive plan.

Mobile TV Market Segmentation:

Breakup by Content Type:

  • Video-on-Demand
  • Online Video
  • Live Streaming

Video-on-demand (VoD) enables users to choose and view video content whenever they prefer instead of being limited to a set broadcast schedule. This segment is gaining attention because of its versatility and wide range of content, such as films, series, and documentaries. The demand for VoD is driven by the desire for customized viewing experiences and the opportunity to binge-watch shows. In 2023, 1&1 introduced "1&1 Cinema," a VOD service, in collaboration with Zattoo and Rakuten TV, providing more than 6,000 titles to its broadband subscribers. This offering merged no-cost and paid material by incorporating Rakuten TV's transactional video-on-demand (TVOD) into Zattoo's platform.

Online video includes content produced by influencers, independent creators, and user-generated short videos. This segment is renowned for its wide range and fast usage rate, typically accessed through platforms that encourage user interaction and participation. The rise of online video is driven by the increase of social media platforms and video-sharing websites, where short and engaging content can quickly gain popularity. This segment is very appealing, especially to younger audiences who enjoy diverse and dynamic content due to lower production costs and easy accessibility.

Live streaming involves broadcasting real-time events, including sports, concerts, news, and other live performances. This segment is becoming popular because of the progress in mobile technology and the rising access to high-speed internet. Viewers are drawn to live streaming because of its immediacy and the chance to interact with the content in real-time. The segment benefits from the integration of interactive features such as live chats and polls enhancing viewer engagement and participation.

Breakup by Technology:

  • IPTV
  • OTT
  • Satellite
  • Others

OTT holds the largest share of the industry

OTT, which is known for providing video content over the internet without using traditional methods like cable or satellite television, leads the market. The dominance of this segment is driven by the increasing availability of high-speed internet and the growing use of smart devices, enabling easy and flexible access to OTT content. Viewers are attracted to OTT services because of their ability to provide content on demand, offer a wide range of content, and allow for streaming on various devices. The rise of subscription-based streaming services and the creation of exclusive, high-quality content are further driving the demand for OTT platforms. In March 2024, Africell Angola collaborated with Perception Group to introduce AfriTV, an OTT mobile TV service providing 44 live TV channels and catch-up TV for mobile data users. This project aims to improve the variety of entertainment choices available to users in Angola.

Breakup by Service Type:

  • Free-to-Air Services
  • Pay TV Services

Pay TV services represent the leading market segment

Pay TV services hold the biggest market share, including subscription-based models in which viewers pay a fee to watch a variety of television programs. This segment consists of conventional cable/satellite subscriptions along with contemporary streaming services, providing exclusive channels, premium content, and on-demand viewing choices. The appeal of pay TV services is found in their vast content collections, top-notch programming, and the option to enjoy ad-free viewing. Additionally, the increasing demand for high-definition and 4K content, bundled service packages, and the inclusion of value-added features such as digital video recorder (DVR) capabilities and multi-device access are supporting the market growth. As people seek more tailored and high-quality viewing experiences, pay TV services continues to attract a notable user base. In 2024, Verizon introduced the "myHome" plan for home internet users, which offers discounted streaming services bundled with the option to choose YouTube TV for their pay-TV, providing integrated mobile and TV streaming choices.

Breakup by Application:

  • Commercial
  • Personal

Personal exhibits a clear dominance in the market

Personal dominates the market due to the extensive use of mobile devices for individual entertainment purposes. This segment includes a diverse range of applications where users stream video content for personal usage, such as watching TV shows, movies, live sports, and user-generated content. The dominance of the personal segment is driven by the rising accessibility and availability of smartphones and tablets, along with the improvement of mobile network infrastructure that enables fast streaming. Furthermore, customization options provided by streaming services, such as tailored suggestions and individualized content collections, increase the attractiveness of mobile TV for personal usage. The convenience of accessing entertainment anytime and anywhere continues to attract a large number of users to this segment.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for mobile tv.

Asia Pacific dominates the market due to its large and tech-savvy population, rapid urbanization, and high smartphone usage. The growing middle class and rising disposable income in the region are driving the need for mobile entertainment services. It is predicted that the middle-class population in India will increase from 432 million people in 2020-21 to 715 million (or 47% of the population) in 2030-31 and then reach 1.02 billion out of India's estimated population of 1.66 billion in 2047, as per the data provided by the India Brand Equity Foundation (IBEF). Furthermore, the region is also witnessing increasing investments in 4G and 5G network infrastructures, which are improving the availability and excellence of mobile TV content. Moreover, the rise of cost-effective data packages and the increasing demand for local and regional content are contributing to the market growth.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • Major players in the industry are concentrating on increasing their content offerings and improving user satisfaction with personalized suggestions and top-notch streaming services. They are making investments in unique and original content to attract and retain subscribers. To take advantage of technological progress, these firms are incorporating AI and ML to enhance content delivery and user interaction. In addition, they are establishing strategic collaborations with telecommunication companies to provide packaged services and broadening their presence in developing markets. Mobile TV providers are also embracing adaptive streaming technologies to guarantee smooth viewing experiences on various network conditions and devices. In May 2024, Vi revealed a collaboration with Netflix to introduce two unlimited prepaid packs featuring a Netflix basic subscription, allowing users to enjoy a range of content on mobile and TV screens. Vi also emphasized extra perks, including data delight and weekend data roll-over for users who recharge with the 84-day validity plan.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • Which countries represent the most attractive market?
  • What is the breakup of the market based on the content type?
  • Which is the most attractive content type in the market?
  • What is the breakup of the market based on the technology?
  • Which is the most attractive technology in the market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global mobile TV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Content Type

  • 6.1 Video-on-Demand
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Online Video
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Live Streaming
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 IPTV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OTT
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Satellite
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Service Type

  • 8.1 Free-to-Air Services
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pay TV Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Commercial
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Asianet Satellite
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bell Canada (BCE Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Bharti Airtel Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Charter Communications Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Comcast Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Consolidated Communications
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Cox Communications Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 MobiTV Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SPB TV AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Tata Sky Ltd. (TOF)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 United States Cellular (Telephone and Data Systems)
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Verizon Communications Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile TV Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2024
  • Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2024
  • Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2024
  • Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2024
  • Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: North America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: United States: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: China: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Europe: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Germany: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Latin America: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Brazil: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Global: Mobile TV Industry: SWOT Analysis
  • Figure 80: Global: Mobile TV Industry: Value Chain Analysis
  • Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile TV Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million USD), 2025-2033
  • Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million USD), 2025-2033
  • Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
  • Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Mobile TV Market Structure
  • Table 8: Global: Mobile TV Market: Key Players