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市場調查報告書
商品編碼
1919146
冷凍馬鈴薯市場規模、佔有率及成長分析(按產品類型、規格、應用、最終用戶和地區分類)-2026-2033年產業預測Frozen Potato Market Size, Share, and Growth Analysis, By Product Type (French Fries, Potato Chips), By Form (Frozen, Ready-to-Cook), By Application, By End User, By Region - Industry Forecast 2026-2033 |
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預計到 2024 年,全球冷凍馬鈴薯市場規模將達到 153 億美元,到 2025 年將達到 161.7 億美元,到 2033 年將達到 252 億美元,預測期(2026-2033 年)的複合年成長率為 5.7%。
全球冷凍馬鈴薯市場正經歷顯著成長,主要得益於快餐店(QSR)和正餐餐廳(FSR)的快速普及,而這又受到都市化和人們飲食習慣(更加注重便捷性)的推動。薯條和薯餅等產品因其便利性、品質穩定和烹飪時間短等優點,需求不斷成長。零售業也看到消費者對冷凍已調理食品的需求日益增加。亞太地區憑藉龐大的人口基數、蓬勃發展的餐飲服務業和不斷成長的可支配收入,維持著強勁的市場地位。北美和歐洲也憑藉著成熟的快餐連鎖店和持續高企的零售消費,為市場做出了重要貢獻,反映出儘管面臨原料成本和能源消耗方面的挑戰,消費者對便捷預製食品的需求仍在穩步成長。
推動全球冷凍馬鈴薯市場發展的因素
全球快餐連鎖店,尤其是亞太和拉丁美洲地區的快餐店和速食連鎖店的快速成長,是推動全球冷凍馬鈴薯市場擴張的主要因素。這些連鎖餐廳大量依賴冷凍馬鈴薯產品,例如薯條和薯餅,以確保許多門市出品的品質和一致性。使用冷凍產品可確保份量標準化,提高營運效率,進而增加銷售量和市場需求。因此,受飲食習慣變化的推動,全球冷凍馬鈴薯市場正經歷顯著成長。
限制全球冷凍馬鈴薯市場的因素
全球冷凍馬鈴薯市場面臨許多挑戰,其中農業環境的許多因素尤其突出,包括難以預測的天氣模式、產量波動以及病蟲害爆發,這些因素都會顯著影響馬鈴薯原料的價格。這種固有的波動性造成了供應的不確定性,並使冷凍馬鈴薯加工商的採購流程變得複雜。因此,原料成本的波動阻礙了企業達成穩定、長期的供應協議,對利潤率和整體市場穩定性產生負面影響。由於相關人員需要應對複雜多變的供應鏈,這些挑戰限制了全球冷凍馬鈴薯市場的成長潛力。
全球冷凍馬鈴薯市場趨勢
全球冷凍馬鈴薯市場正呈現出一股顯著的向便捷健康方向發展的趨勢,這主要得益於氣炸鍋和烤箱已烹調產品的日益普及。消費者越來越傾向於更健康、少油的烹飪方式,這迫使生產商不斷創新和重新設計產品。一些專為氣炸鍋和烤箱烹飪設計的新產品系列應運而生,這些產品採用特殊塗層,無需油炸即可獲得酥脆的口感。這種轉變不僅滿足了消費者對更健康食品的需求,也提升了烹飪的便利性,使冷凍馬鈴薯產品在當今注重健康的市場中佔據了有利地位。
Global Frozen Potato Market size was valued at USD 15.3 billion in 2024 and is poised to grow from USD 16.17 billion in 2025 to USD 25.2 billion by 2033, growing at a CAGR of 5.7% during the forecast period (2026-2033).
The global frozen potato market is experiencing significant growth, largely driven by the rapid proliferation of Quick Service Restaurants (QSRs) and Full Service Restaurants (FSRs), influenced by urbanization and evolving dietary preferences that prioritize convenience. Products like French fries and hash browns are thriving due to their ease of preparation, consistent quality, and reduced cooking times. The retail sector is also witnessing increased demand for frozen, ready-to-cook options among consumers. The Asia-Pacific region maintains a strong market presence, benefiting from a large population, expanding foodservice industry, and rising disposable incomes. North America and Europe also contribute robustly, bolstered by established fast-food chains and ongoing high retail consumption, indicating a steady trend towards reliance on convenient, processed food solutions, despite some challenges in raw material costs and energy consumption.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Frozen Potato market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Frozen Potato Market Segments Analysis
Global Frozen Potato Market is segmented by Product Type, Form, Application, End User and region. Based on Product Type, the market is segmented into French Fries, Potato Chips, Potato Wedges, Mashed Potato Products and Others. Based on Form, the market is segmented into Frozen, Ready-to-Cook and Pre-Cooked. Based on Application, the market is segmented into Foodservice, Retail and Industrial. Based on End User, the market is segmented into Restaurants & Hotels, Quick Service Restaurants (QSRs) and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.
Driver of the Global Frozen Potato Market
The rapid worldwide growth of quick-service restaurants and fast-food chains, particularly in the Asia-Pacific and Latin America regions, is a key factor fueling the expansion of the global frozen potato market. These restaurant chains rely heavily on frozen potato offerings, including French fries and hash browns, to ensure consistency and quality across their numerous locations. The use of frozen products allows for standardized portions and enhances operational efficiency, leading to increased sales and demand for these items. As a result, the global frozen potato market experiences significant growth driven by these evolving dining trends.
Restraints in the Global Frozen Potato Market
The global frozen potato market faces significant challenges stemming from agricultural conditions such as unpredictable weather patterns, varying crop yields, and the prevalence of diseases, which greatly impact raw potato prices. This inherent volatility leads to uncertainty in supply, complicating the procurement process for frozen potato processors. As a result, the fluctuating costs of raw materials hinder the establishment of stable long-term supply agreements, adversely affecting profit margins and overall market stability. These issues contribute to limitations in the growth potential of the global frozen potato market, as stakeholders navigate the complexities of an unpredictable supply chain.
Market Trends of the Global Frozen Potato Market
The global frozen potato market is experiencing a notable trend towards convenience and health consciousness, driven by the rising popularity of air fryers and oven-ready products. Consumers increasingly favor healthier, less oil-dependent cooking methods, prompting manufacturers to innovate and reformulate their offerings. New product lines designed specifically for air frying and baking are emerging, featuring specialized coatings that ensure a crispy texture without the need for deep frying. This shift not only aligns with consumer demands for healthier options but also enhances the convenience of meal preparation, positioning frozen potato products favorably in today's health-oriented marketplace.