銷售賦能軟體市場規模、佔有率和成長分析（按組件、部署類型、組織規模、最終用途和地區分類）－2026-2033年產業預測

全球銷售賦能軟體市場規模預計在 2024 年達到 62.1 億美元，從 2025 年的 72.8 億美元成長到 2033 年的 259.2 億美元，在預測期（2026-2033 年）內複合年成長率為 17.2%。

隨著企業將提升買家互動、縮短銷售週期以及利用人工智慧工具賦能團隊列為優先事項，銷售自動化軟體市場正經歷顯著成長。客戶關係管理系統、基於人工智慧的輔導和內容智慧等創新技術正在鞏固銷售自動化在數位銷售環境中的地位。遠距辦公和混合辦公模式的興起進一步凸顯了對擴充性、柔軟性解決方案的需求，這些解決方案能夠提升銷售人員的工作效率和客戶個性化水平，從而推動市場擴張。然而，中小企業面臨著許多挑戰，包括與現有技術的整合問題、陡峭的學習曲線以及內容管治的擔憂，而不斷變化的資料隱私法規更使這些挑戰雪上加霜。儘管存在這些障礙，但市場仍蘊藏著巨大的機遇，這主要得益於企業對提升銷售效率和實現與行銷策略相契合的投資回報率的日益成長的需求。

全球銷售賦能軟體市場促進因素

推動全球銷售賦能軟體市場成長的關鍵因素之一是各行各業對擴充性銷售流程的需求日益成長，這些流程能夠滿足遠端和混合團隊的需求。企業正在加速整合人工智慧驅動的輔導、內容智慧和銷售管道分析的平台轉型，這些平台能夠為負責人提供即時支持，縮短培訓時間，提高成交率，並最終增加收入。隨著企業優先考慮可衡量的結果並尋求改善買家互動，預計這些平台的採用和使用將大幅成長，尤其是在那些尋求高級數位化銷售能力的企業中。這一趨勢凸顯了有效銷售賦能解決方案的重要性。

全球銷售賦能軟體市場面臨的限制因素

銷售賦能軟體市場滲透的主要挑戰源自於與現有傳統CRM系統整合的複雜性以及銷售技術的片段化。許多中型企業身處在碎片化的技術生態系統中，這使得有效賦能工作流程的執行變得複雜。這種混亂導致各種平台功能未能充分利用，並造成投資回報延遲。因此，企業往往不願意採用這些解決方案，尤其是在那些更注重穩定性和熟悉度而非新技術進步的傳統IT環境中。

全球銷售賦能軟體市場趨勢

全球銷售賦能軟體市場正經歷一場重大變革，人工智慧技術的融合，尤其是在輔導和培訓領域，正推動著這項變革。生成式人工智慧工具正開始發揮關鍵作用，提供個人化的即時回饋和技能評估，幫助銷售團隊在銷售流程的關鍵節點靈活調整策略。供應商正優先採用微學習模式，以提高知識留任率並大幅縮短新進員工入職時間，進而提升混合銷售環境下的效率。這種創新方法不僅有助於制定更有效的銷售策略，也反映了各行業利用技術最佳化銷售業績的更廣泛趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 顧客購買行為分析

全球銷售賦能軟體市場規模（依組件分類）及複合年成長率（2026-2033 年）

• 平台
• 服務

全球銷售賦能軟體市場規模（依部署方式及複合年成長率分類）（2026-2033 年）

• 本地部署
• 雲

全球銷售賦能軟體市場規模（依企業規模及複合年成長率分類）（2026-2033 年）

• 主要企業
• 中小企業

全球銷售賦能軟體市場規模（依最終用途及複合年成長率分類）（2026-2033 年）

• BFSI
• 消費品和零售
• 醫療保健和生命科學
• 消費品和零售
• 資訊科技/通訊
• 製造業
• 其他

全球銷售賦能軟體市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Accent Technologies, Inc.
• Bloomfire
• Brainshark, Inc.
• Highspot
• Mediafly
• Mindtickle Inc.
• PITCHER AG
• QorusDocs Ltd.
• Qstream, Inc.
• Rallyware, Inc.
• SAP SE
• Seismic

結論與建議

Global Sales Enablement Software Market size was valued at USD 6.21 Billion in 2024 and is poised to grow from USD 7.28 Billion in 2025 to USD 25.92 Billion by 2033, growing at a CAGR of 17.2% during the forecast period (2026-2033).

The sales enablement software market is witnessing significant growth as businesses prioritize enhancing buyer engagement, shortening sales cycles, and equipping their teams with AI-driven tools. Innovations like CRM systems, AI-based coaching, and content intelligence have solidified the role of sales enablement software in the digital selling landscape. The rise of remote and hybrid work models has further underscored the necessity for scalable, flexible solutions that boost seller productivity and foster customer personalization, driving market expansion. However, small to medium-sized enterprises face challenges such as integration issues with existing technologies, steep learning curves, and content governance concerns, compounded by compliance with evolving data privacy regulations. Despite these hurdles, the market presents substantial opportunities, propelled by increasing demands for sales effectiveness and ROI alignment with marketing strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sales Enablement Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sales Enablement Software Market Segments Analysis

Global Sales Enablement Software Market is segmented by Component, Deployment, Organization Size, End Use and region. Based on Component, the market is segmented into Platform and Service. Based on Deployment, the market is segmented into On-premise and Cloud. Based on Organization Size, the market is segmented into Large Organization and Small and Medium Organization. Based on End Use, the market is segmented into BFSI, Consumer Goods & Retail, Healthcare & Lifesciences, Consumer Goods & Retail, IT & Telecom, Manufacturing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sales Enablement Software Market

A significant factor driving the growth of the Global Sales Enablement Software market is the rising demand for scalable sales processes that cater to remote and hybrid teams across diverse industries. Organizations are increasingly transitioning to platforms that incorporate AI-driven coaching, content intelligence, and pipeline insights to facilitate on-the-spot seller support, expedite training periods, enhance win rates, and ultimately boost revenue. As businesses prioritize measurable results and seek to improve buyer engagement, the adoption and utilization of these platforms are expected to increase dramatically, particularly among those aiming for advanced digital selling capabilities. This trend underscores the importance of effective sales enablement solutions.

Restraints in the Global Sales Enablement Software Market

A significant challenge hindering the penetration of the Sales Enablement Software market is the complexity involved in integrating with existing legacy CRM systems and the fragmented nature of sales technology. Numerous mid-sized businesses operate within disjointed tech ecosystems, which complicates the execution of effective enablement workflows. This disarray often leads to the underutilization of various platform features and contributes to delayed returns on investment. As a result, there is often reluctance to adopt these solutions, particularly in more traditional IT environments that prioritize stability and familiarity over new technological advancements.

Market Trends of the Global Sales Enablement Software Market

The Global Sales Enablement Software market is witnessing a significant shift driven by the integration of AI technologies, particularly in the realm of coaching and training. Generative AI tools are emerging as key players, offering personalized, real-time feedback and skill assessments that empower sales teams to adapt during critical moments in the selling process. Vendors are prioritizing microlearning formats to enhance knowledge retention and reduce onboarding time significantly, promoting efficiency in hybrid sales environments. This innovative approach not only shapes better sales strategies but also reflects a broader trend of leveraging technology to optimize sales performance across industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Sales Enablement Software Market Size by Component & CAGR (2026-2033)

• Market Overview
• Platform
• Service

Global Sales Enablement Software Market Size by Deployment & CAGR (2026-2033)

• Market Overview
• On-premise
• Cloud

Global Sales Enablement Software Market Size by Organization Size & CAGR (2026-2033)

• Market Overview
• Large Organization
• Small and Medium Organization

Global Sales Enablement Software Market Size by End Use & CAGR (2026-2033)

• Market Overview
• BFSI
• Consumer Goods & Retail
• Healthcare & Lifesciences
• Consumer Goods & Retail
• IT & Telecom
• Manufacturing
• Others

Global Sales Enablement Software Market Size & CAGR (2026-2033)

• North America (Component, Deployment, Organization Size, End Use)
  • US
  • Canada
• Europe (Component, Deployment, Organization Size, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Organization Size, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Organization Size, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Organization Size, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Accent Technologies, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomfire
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brainshark, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Highspot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mediafly
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mindtickle Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PITCHER AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QorusDocs Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Qstream, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rallyware, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seismic
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations