美容保健品市場規模、佔有率和成長分析（按產品類型、劑型、目標客戶、通路和地區分類）－2026-2033年產業預測

全球美容保健品市場規模預計在 2024 年達到 47.1 億美元，從 2025 年的 51.7 億美元成長到 2033 年的 107.5 億美元，在預測期（2026-2033 年）內複合年成長率為 9.6%。

全球美容保健品市場正經歷顯著成長，這主要得益於消費者對護膚、護髮和抗衰老產品的日益重視。美妝部落客的影響力以及消費者對個人化健康解決方案的需求進一步推動了這一趨勢。膠原蛋白蛋白和草本成分產品的顯著成長，以及創新營養保健品和純淨產品的湧現，為電商和零售通路的新產品上市鋪平了道路。此外，消費者對成分透明度的日益關注，也促進了永續、植物來源和科學配方產品的生產。 「由內而外」的美麗理念正在拓展保健品品類，將益生菌、維生素、海洋提取物和植物適應原等成分融入其中，隨著越來越多的消費者追求持久的美容效果以及健康的肌膚、秀發和指甲，進一步推動了整體市場的發展勢頭。

推動全球美容保健品市場發展的因素

全球美容保健品市場的主要驅動力是消費行為的改變以及對預防性護膚方案的重視。消費者越來越傾向於選擇口服產品，而非僅依賴外用產品，以從內而外改善皮膚、頭髮和指甲的健康。熱門的美容保健品包括膠原蛋白、生物素、維生素和抗氧化劑，它們具有抗衰老齡化、保濕和提亮膚色的功效。網紅和皮膚科醫生的日常補充劑推薦進一步強化了美容保健品作為改善生活方式和整體健康的重要組成部分的地位。

全球美容保健品市場面臨的限制因素

全球美容保健品市場面臨的一大挑戰是各地監管標準不統一。有些國家將保健品歸類為食品，而有些國家則對標籤、成分和健康聲明等規定各不相同，且往往更為嚴格。這種不一致阻礙了國際品牌拓展新市場的努力。此外，監管上的不一致還會導致消費者對美容保健品的安全性和有效性產生困惑和懷疑，最終阻礙市場成長，並削弱潛在客戶對產品的信心。

全球美容保健品市場趨勢

全球美容保健品市場正經歷著向純素和植物來源產品的顯著轉變，這主要受消費者偏好的道德、營養和永續性所驅動。這一趨勢體現在以聖羅勒、枸杞和甘草等成分為基礎的阿育吠陀和草藥製劑的日益流行上，尤其是在亞洲和歐洲。同時，不斷成長的純素食人群也推動了對無動物膠原膠原蛋白替代品的需求激增。隨著消費者優先考慮無動物實驗產品和環保產品，各公司正在調整其產品線，這標誌著美容保健品行業正在發生變革性變化，以適應現代生活方式的價值觀。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球美容保健品市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 維他命
• 礦物
• 膠原蛋白
• 胺基酸
• 草藥補充劑

全球美容保健品市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 藥片
• 膠囊
• 粉末
• 液體
• 軟糖

全球美容保健品市場規模：目標細分市場及複合年成長率（2026-2033）

• 女士
• 男性
• 青少年
• 老年人

全球美容保健品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 線上零售
• 大賣場
• 健康食品店
• 藥局

全球美容保健品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Amway Corp
• Nestle
• Herbalife Nutrition
• Unilever
• Nutrafol
• H&H Group
• Swisse Wellness
• Ritual
• HUM Nutrition Inc.
• The Nue Co.
• Plix：The Plant Fix
• Wellbeing Nutrition
• Chicnutrix
• Oziva
• Vida Glow
• Love Wellness
• Kenvue
• NOW Foods

結論與建議

Global Beauty Supplement Market size was valued at USD 4.71 Billion in 2024 and is poised to grow from USD 5.17 Billion in 2025 to USD 10.75 Billion by 2033, growing at a CAGR of 9.6% during the forecast period (2026-2033).

The global beauty supplement market is experiencing significant growth fueled by rising consumer awareness surrounding skincare, haircare, and anti-aging products. This trend is amplified by the influence of beauty influencers and the demand for personalized wellness solutions. A notable increase in collagen-based and herbal formulations, alongside innovative nutraceuticals and clean products, is paving the way for new product introductions in both e-commerce and retail channels. Furthermore, heightened consumer interest in ingredient transparency is steering production towards sustainable, plant-based, and scientifically backed formulations. The beauty-from-within concept is expanding the supplement category, incorporating probiotics, vitamins, marine extracts, and botanical adaptogens, as more consumers seek enduring aesthetic benefits and healthy skin, hair, and nails, enhancing overall market momentum.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beauty Supplement market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beauty Supplement Market Segments Analysis

Global Beauty Supplement Market is segmented by Product type, Form, Target audience, Distribution channel and region. Based on Product type, the market is segmented into Vitamins, Minerals, Collagen, Amino Acids and Herbal Supplements. Based on Form, the market is segmented into Tablets, Capsules, Powders, Liquids and Gummies. Based on Target audience, the market is segmented into Women, Men, Teenagers and Seniors. Based on Distribution channel, the market is segmented into Online Retail, Hypermarkets, Health Stores and Pharmacies. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beauty Supplement Market

The Global Beauty Supplement market is significantly driven by evolving consumer behaviors and a shift towards preventative skincare solutions. Consumers are increasingly moving away from relying solely on topical treatments and are opting for ingestible products designed to enhance the health of skin, hair, and nails from within. Popular choices in beauty supplementation include collagen, biotin, vitamins, and antioxidants, which provide benefits such as anti-aging, hydration, and skin brightening. The endorsement of daily supplementation by influencers and dermatologists is further enhancing the relevance of beauty supplements as a key aspect of lifestyle improvement and holistic wellness.

Restraints in the Global Beauty Supplement Market

A significant challenge facing the global beauty supplement market is the absence of unified regulations across different regions. While certain countries classify supplements as food items, other regions impose varied and often more stringent rules regarding labeling, ingredient composition, and health claims. This lack of consistency complicates the efforts of international brands seeking to launch products in new markets. Furthermore, such regulatory disparities can lead to consumer confusion and skepticism regarding the safety and effectiveness of beauty supplements, ultimately hindering market growth and trust in these products among potential customers.

Market Trends of the Global Beauty Supplement Market

The Global Beauty Supplement market is witnessing a notable shift towards vegan and plant-based products, driven by consumers' increasing preference for ethical, dietary, and sustainable choices. This trend is reflected in the growing popularity of Ayurvedic and traditional Chinese herbal formulations, utilizing ingredients such as tulsi, goji berries, and liquorice, particularly in regions like Asia and Europe. Concurrently, the demand for non-animal collagen alternatives is surging in response to a rising vegan demographic. As consumers prioritize cruelty-free and environmentally responsible options, companies are adapting their offerings, indicating a transformative evolution in the beauty supplement landscape that aligns with modern lifestyle values.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Beauty Supplement Market Size by Product type & CAGR (2026-2033)

• Market Overview
• Vitamins
• Minerals
• Collagen
• Amino Acids
• Herbal Supplements

Global Beauty Supplement Market Size by Form & CAGR (2026-2033)

• Market Overview
• Tablets
• Capsules
• Powders
• Liquids
• Gummies

Global Beauty Supplement Market Size by Target audience & CAGR (2026-2033)

• Market Overview
• Women
• Men
• Teenagers
• Seniors

Global Beauty Supplement Market Size by Distribution channel & CAGR (2026-2033)

• Market Overview
• Online Retail
• Hypermarkets
• Health Stores
• Pharmacies

Global Beauty Supplement Market Size & CAGR (2026-2033)

• North America (Product type, Form, Target audience, Distribution channel)
  • US
  • Canada
• Europe (Product type, Form, Target audience, Distribution channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product type, Form, Target audience, Distribution channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product type, Form, Target audience, Distribution channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product type, Form, Target audience, Distribution channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Amway Corp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrafol
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&H Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swisse Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ritual
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HUM Nutrition Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Nue Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plix: The Plant Fix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellbeing Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicnutrix
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oziva
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vida Glow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Wellness
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenvue
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations