數位名片市場規模、佔有率和成長分析（按產品類型、平台、價格範圍、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，全球數位名片市場規模將達到 2.0454 億美元，到 2025 年將達到 2.2949 億美元，到 2033 年將達到 5.7639 億美元，在預測期（2026-2033 年）內，複合年成長率為 12.2%。

全球數位名片市場正經歷強勁成長，這主要得益於其日益普及的可及性、連接性和便利性，以及成本效益和環保優勢。行動技術的快速普及在客戶參與中發揮關鍵作用，用戶擴大使用各種行動應用程式來實現無縫共用。許多數位名片都整合了雲端儲存功能，方便跨平台分發。然而，隱私問題以及整合新技術帶來的複雜性等挑戰可能會阻礙其發展。儘管存在認知不足和對從傳統紙質名片過渡到數位解決方案的抵觸情緒等市場障礙，但便利性、永續性、安全性和個人化等關鍵促進因素仍在持續推動客戶體驗的提升。

全球數位名片市場促進因素

全球數位名片市場正受到企業專業人士、創業家和商家偏好轉變的顯著影響，他們越來越重視動態品牌形象而非傳統數位名片。許多用戶現在更傾向於使用能夠與客戶關係管理 (CRM) 系統整合並增強線索追蹤功能的數位名片，從而提高人脈拓展效率。這種轉變推動了企業買家對加值服務的需求，並反映了他們對品牌一致性的堅定承諾。此外，它還推動了對高級人工智慧驅動分析（例如掃描追蹤）的需求，這些分析能夠提供用戶參與度和名片有效性方面的洞察。

限制全球數位名片市場的因素

全球數位名片市場正面臨嚴峻挑戰，網路安全威脅日益加劇，同時也需要遵守諸如GDPR和CCPA等嚴格法規。這些法規增加了營運成本，尤其是在引入增強型加密通訊協定之後，並大幅提升了研發支出。因此，中小企業越來越難以有效應對合規問題。此外，由於擔心遭受網路釣魚攻擊，許多用戶不願共用他們的數位名片，這也阻礙了市場成長。

全球數位名片市場趨勢

由於採用人工智慧和自動化技術的融合，全球數位名片市場正經歷一場重大變革。隨著企業尋求提升效率，智慧名片如今可以透過與客戶關係管理（CRM）系統的無縫整合，自動更新聯絡資訊、職位和社交媒體連結。領先的平台已經意識到這一轉變，並正在推動數位名片與職業檔案之間的直接數據交換。這種自動化不僅減輕了管理負擔，還提高了潛在客戶轉換率，從而顯著惠及銷售團隊。此外，諸如連結時機預測分析和基於互動模式的自動跟進訊息發送等先進的人工智慧功能，正在重塑人脈拓展策略，並提升用戶參與度。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究
• 顧客購買行為分析

全球數位名片市場規模（依使用者類型分類）及複合年成長率（2026-2033 年）

• 企業用戶
• 企業用戶
• 個人用戶

全球數位名片市場規模（依平台分類）及複合年成長率（2026-2033 年）

• Android
• iOS
• 窗戶

全球數位名片市場規模（依產業垂直領域分類）及複合年成長率（2026-2033 年）

• IT/通訊業
• 行銷機構
• BFSI
• 銷售負責人
• 其他

全球數位名片市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Adobe
• Inigo
• HiHello
• QR Code Chimp
• CamCard
• Mobilo
• Switchit
• Knowee
• Blinq Technologies Pty Ltd.
• L-Card
• Vistaprint
• eVaunt
• Popl
• Uniqode
• Linq
• Wisery
• MySignature
• ClickCard
• OneCard
• KADO

結論與建議

Global Digital business card Market size was valued at USD 204.54 Million in 2024 and is poised to grow from USD 229.49 Million in 2025 to USD 576.39 Million by 2033, growing at a CAGR of 12.2% during the forecast period (2026-2033).

The global digital business card market is experiencing robust growth, fueled by enhanced accessibility, connectivity, and convenience while being cost-effective and eco-friendly. The surge in mobile technology usage plays a crucial role in customer engagement, as users increasingly adapt to diverse mobile applications that facilitate seamless sharing. Many digital business cards incorporate cloud storage, enabling easy distribution across various platforms. However, challenges such as privacy concerns and the complexities associated with integrating new technologies can impede progress. Nonetheless, key drivers such as convenience, sustainability, security, and personalization continue to enhance customer experiences, even as the market encounters obstacles like lack of awareness and resistance to transitioning from traditional paper cards to digital solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital business card market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital business card Market Segments Analysis

Global Digital business card Market is segmented by User Type, Platform, Industry Vertical and region. Based on User Type, the market is segmented into Business Users, Enterprise Users and Individual Users. Based on Platform, the market is segmented into Android, iOS and Window. Based on Industry Vertical, the market is segmented into IT and Telecommunication, Marketing Agencies, BFSI, Sales Entrepreneurs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital business card Market

The global digital business card market is significantly influenced by the evolving preferences of corporate professionals, entrepreneurs, and businesses, who increasingly value dynamic branding over traditional digital business cards. Many users now favor digital business cards that integrate with customer relationship management (CRM) systems to enhance lead tracking capabilities, fostering a more efficient networking process. This shift has led to an uptick in premium offerings among corporate buyers, reflecting a strong commitment to brand consistency. Additionally, there is an escalating demand for advanced AI-driven analytics, such as scan tracking, which provides insights into user engagement and card effectiveness.

Restraints in the Global Digital business card Market

The Global Digital Business Card market faces significant challenges due to escalating cybersecurity threats and the need for compliance with stringent regulations such as GDPR and CCPA. These regulations have led to increased operational costs, particularly due to the implementation of enhanced encryption protocols, which have driven research and development expenses up by a substantial margin. As a result, smaller companies are finding it increasingly difficult to navigate compliance issues effectively. Additionally, a considerable number of users express reluctance to share digital business cards, primarily due to concerns over phishing attacks, which further hampers market growth.

Market Trends of the Global Digital business card Market

The global digital business card market is experiencing a significant transformation driven by the integration of AI and automation technologies. As organizations seek enhanced efficiency, smart cards are now capable of automatically updating contact information, job titles, and social media links through seamless CRM integrations. Major platforms have recognized this shift, facilitating direct data exchanges between digital cards and professional profiles. This automation not only minimizes administrative burdens but also boosts lead conversion rates, significantly benefiting sales teams. Additionally, advanced AI functionalities, such as predictive analytics for connection timing and automated follow-up messages based on interaction patterns, are reshaping networking strategies and improving user engagement.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysi

Global Digital business card Market Size by User Type & CAGR (2026-2033)

• Market Overview
• Business Users
• Enterprise Users
• Individual Users

Global Digital business card Market Size by Platform & CAGR (2026-2033)

• Market Overview
• Android
• iOS
• Window

Global Digital business card Market Size by Industry Vertical & CAGR (2026-2033)

• Market Overview
• IT and Telecommunication
• Marketing Agencies
• BFSI
• Sales Entrepreneurs
• Others

Global Digital business card Market Size & CAGR (2026-2033)

• North America (User Type, Platform, Industry Vertical)
  • US
  • Canada
• Europe (User Type, Platform, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (User Type, Platform, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (User Type, Platform, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (User Type, Platform, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Adobe
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiHello
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QR Code Chimp
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CamCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobilo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Switchit
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Knowee
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blinq Technologies Pty Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L-Card
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vistaprint
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eVaunt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Popl
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Uniqode
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Linq
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wisery
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MySignature
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ClickCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OneCard
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KADO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations