麻糬市場規模、佔有率及成長分析（按產品類型、口味類型、配料、包裝類型、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球米糕市場規模將達到 5.7376 億美元，到 2025 年將達到 6.036 億美元，到 2033 年將達到 9.0547 億美元，預測期（2026-2033 年）的複合年成長率為 5.2%。

全球米糕市場正經歷強勁成長，這主要得益於人們健康意識的提升、飲食習慣的改變以及麩質敏感人群的增加。這一趨勢以植物來源和潔淨標示產品為特徵，進一步提升了米糕的吸引力。在亞太地區，人們對米製零食的文化熱愛是推動需求的主要因素，而社群媒體和旅遊業對亞洲料理的推廣也進一步促進了這項需求。電子商務、超級市場和健康食品商店等零售通路的拓展，提高了都市區地區的米糕供應量。此外，政府的各項措施和推廣全穀穀物消費的宣傳活動也推動了市場成長。同時，人工智慧、機器學習、區塊鏈、擴增實境（AR）和虛擬實境（VR）等技術創新，正在提高生產效率、加強合規性並提升消費者參與度。

推動全球米糕市場發展的因素

全球米餅市場的主要驅動力之一是消費者對更健康零食替代品的日益成長的偏好。隨著越來越多的人重視健康的生活方式並尋求更營養的選擇，米餅因其低熱量和用途廣泛而越來越受歡迎。對於有飲食限制的人來說，米餅也是一種無麩質的選擇，因此吸引了更廣泛的消費群體。此外，消費者對不含防腐劑和添加劑的「潔淨標示」產品的需求不斷成長，也推動了米餅市場的成長。口味和產品種類的持續創新滿足了消費者不斷變化的偏好，進一步促進了市場擴張。

全球米糕市場限制因素

全球米糕市場面臨的主要限制因素之一是消費者對高蛋白、低碳水化合物點心日益成長的偏好，這可能導致傳統米糕受到關注度下降。隨著注重健康的消費者尋求符合特定飲食趨勢（例如生酮飲食和原始人飲食）的替代品，人們普遍認為營養價值較低的米糕需求可能會減少。此外，蛋白棒和種子類零食等多樣化點心的日益普及也帶來了競爭挑戰。這種不斷變化的市場格局凸顯了米糕生產者需要不斷創新，適應消費者偏好的變化，同時維持產品的吸引力和營養價值。

全球米糕市場趨勢

全球年糕市場正經歷著向永續模式的重大轉變，這主要得益於消費者，尤其是Z世代和千禧世代日益增強的環保意識。這些消費者在購買決策中更重視環保包裝和符合道德規範的採購方式，迫使品牌採用並創新永續包裝解決方案。因此，麻糬生產商正致力於減少環境影響並提高產品透明度，以滿足這些具有環保意識的消費者的需求。這一趨勢不僅反映了消費者偏好的轉變，也透過激勵品牌加強永續性，正在重塑市場格局。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球麻糬市場規模及按產品類型分類的複合年成長率（2026-2033）

• 米糕
• 膨化糖果甜點
• 其他

全球米糕市場規模及依口味類型分類的複合年成長率（2026-2033）

• 巧克力
• 蘋果肉桂
• 雞
• 焦糖
• 其他

全球麻糬市場規模及依原料分類的複合年成長率（2026-2033）

• 白米
• 糙米

全球米餅市場規模及按包裝類型分類的複合年成長率（2026-2033 年）

• 棒狀包裝
• 零食大小的包裝袋
• 枕頭套
• 其他

全球米糕市場規模及按分銷通路分類的複合年成長率（2026-2033 年）

• 現代零售
• 專賣店
• 便利商店
• 網路商店
• 其他零售商

全球米糕市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Quaker Oats Company（United States）
• Kellanova（United States）
• Mars, Incorporated（United States）
• Lundberg Family Farms（United States）
• Element Snacks（United States）
• SanoRice Holding BV（Netherlands）
• Riso Gallo SpA（Italy）
• Kallo Foods（United Kingdom）
• Nature's Path Foods（Canada）
• Wangwang Holdings Ltd.（Taiwan）
• Riso Scotti SpA（Italy）
• Wasa（Sweden）
• General Mills Inc.（United States）
• Lotus Foods（United States）
• Taste more Snacks（Taiwan）
• Orgran Health & Nutrition（Australia）
• Oryza（Italy）
• De katjang bv（Netherlands）
• Ambrosia Organic Farm Pvt Ltd（India）
• Young Poong Co. Ltd.（South Korea）

結論與建議

Global Rice Cakes Market size was valued at USD 573.76 Million in 2024 and is poised to grow from USD 603.6 Million in 2025 to USD 905.47 Million by 2033, growing at a CAGR of 5.2% during the forecast period (2026-2033).

The global rice cake market is witnessing robust growth driven by heightened health consciousness, shifting dietary preferences, and the rising prevalence of gluten sensitivities. This trend is marked by a transition towards plant-based and clean label options, making rice cakes increasingly appealing. In Asia Pacific, cultural appreciation for rice-based snacks fuels significant demand, further amplified by the promotion of Asian cuisine through social media and tourism. The expansion of e-commerce and retail channels, including supermarkets and health food stores, enhances product accessibility across urban and rural locales. Additionally, government efforts and awareness campaigns advocating whole grain consumption bolster market growth. Furthermore, technological advancements such as AI, machine learning, blockchain, augmented reality, and virtual reality are streamlining production, enhancing compliance, and improving consumer engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Cakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Cakes Market Segments Analysis

Global Rice Cakes Market is segmented by Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Mochi, Puffed Rice Cakes and Others. Based on Flavor Type, the market is segmented into Chocolate, Apple Cinnamon, Chicken, Caramel and Others. Based on Raw Material, the market is segmented into White Rice and Brown Rice. Based on Packaging Type, the market is segmented into Stick packs, Snack-Sized Portion Bags, Pillow Pouches and Others. Based on Distribution Channel, the market is segmented into Modern Trade, Specialty Stores, Convenience Store, Online Stores and Other Retail Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Cakes Market

One of the key market drivers for the global rice cakes market is the increasing consumer preference for healthy snack alternatives. As more individuals embrace health-conscious lifestyles and seek out nutritious options, rice cakes have gained popularity due to their low-calorie content and versatility. They serve as a gluten-free alternative for those with dietary restrictions, appealing to a broader audience. Additionally, the rise in demand for clean-label products, free from preservatives and additives, supports rice cakes' market growth. The continuous innovation in flavors and product variations also caters to changing consumer tastes, further fueling market expansion.

Restraints in the Global Rice Cakes Market

One significant market restraint for the global rice cakes market is the growing consumer preference for high-protein and low-carb snacks, which may shift attention away from traditional rice cakes. As health-conscious individuals increasingly seek alternatives that align with specific dietary trends, such as keto or paleo diets, rice cakes-often perceived as less nutritious-may face declining demand. Additionally, the rising availability of diverse snack options, including protein bars and seeds-based snacks, poses competitive challenges. This evolving landscape emphasizes the need for rice cake producers to innovate and adapt to changing consumer tastes while maintaining product appeal and nutritional value.

Market Trends of the Global Rice Cakes Market

The Global Rice Cakes market is witnessing a significant shift towards sustainable practices, driven by a growing awareness of environmental concerns among consumers, particularly Generation Z and millennials. These demographic groups prioritize eco-friendly packaging and ethical sourcing in their purchasing decisions, prompting brands to innovate and adopt sustainable packaging solutions. As a result, rice cake manufacturers are increasingly focusing on reducing their environmental footprint and enhancing product transparency to cater to the conscious consumer. This trend not only reflects a shift in consumer preferences but also encourages brands to strengthen their commitment to sustainability, ultimately shaping the market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Cakes Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Mochi
• Puffed Rice Cakes
• Others

Global Rice Cakes Market Size by Flavor Type & CAGR (2026-2033)

• Market Overview
• Chocolate
• Apple Cinnamon
• Chicken
• Caramel
• Others

Global Rice Cakes Market Size by Raw Material & CAGR (2026-2033)

• Market Overview
• White Rice
• Brown Rice

Global Rice Cakes Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Stick packs
• Snack-Sized Portion Bags
• Pillow Pouches
• Others

Global Rice Cakes Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Modern Trade
• Specialty Stores
• Convenience Store
• Online Stores
• Other Retail Stores

Global Rice Cakes Market Size & CAGR (2026-2033)

• North America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Element Snacks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanoRice Holding B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Gallo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kallo Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wangwang Holdings Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Scotti S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wasa (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste more Snacks (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgran Health & Nutrition (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oryza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De katjang b.v. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambrosia Organic Farm Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Poong Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations