米餅市場規模、佔有率、成長分析（按產品類型、口味類型、配料、包裝類型、分銷通路和地區分類）－2025-2032年產業預測

2023年全球米糕市場規模為5.454億美元，預計從2024年的5.7376億美元成長到2032年的8.6071億美元，預測期（2025-2032年）複合年成長率為5.2%。

全球米餅市場正蓬勃發展，這主要得益於人們健康意識的增強、飲食習慣的改變以及麩質相關疾病的增加。人們對植物性飲食和健康飲食的日益重視，推動了米餅的接受度和消費量的成長。米餅的文化親和力也促進了其龐大的市場需求，尤其是在亞太地區。亞洲料理在社群媒體和旅遊業的日益普及，進一步推動了市場成長。電子商務的擴張，以及超級市場和健康食品商店米餅供應量的增加，提高了都市區消費者的購買便利性。此外，政府的支持措施和全穀穀物教育宣傳活動也促進了米的消費。人工智慧、機器學習和區塊鏈等技術創新正在簡化生產流程，並提升消費者的信任度和參與度。

全球米餅市場促進因素

全球米餅市場的主要驅動力之一是消費者對健康零食日益成長的需求。隨著注重健康的消費者尋求高熱量、高脂肪的傳統零嘴零食替代品，米餅憑藉其低熱量、無麩質和用途廣泛等特點，迅速成為熱門之選。此外，素食主義和無麩質飲食等飲食趨勢的興起，進一步提升了米餅的吸引力，使其成為追求均衡生活方式人士的必備食品。這種健康飲食習慣的轉變持續推動市場成長。

影響全球米餅市場的因素

全球米餅市場面臨的主要限制因素之一是消費者對更健康零食替代方案的日益偏好。隨著注重健康的消費者轉向蛋白棒、堅果和植物性食品等營養更豐富的零嘴零食，傳統米餅可能難以與之競爭。此外，消費者對營養價值不足或飽足感的擔憂也可能進一步抑制他們的購買意願。這些不斷變化的飲食偏好給市場參與者帶來了挑戰，他們需要努力吸引更多消費者，並根據不斷變化的健康趨勢來創新產品。

全球米餅市場趨勢

隨著消費者，尤其是Z世代和千禧世代的環保意識日益增強，全球米餅市場正經歷著向永續包裝解決方案的重大轉變。這群人不僅重視食品的品質和口味，也越來越關注其購買行為對環境的影響。因此，品牌面臨創新和整合環保包裝方案的壓力，同時也要確保符合道德規範的採購。這一趨勢不僅提升了品牌在年輕消費者中的吸引力和忠誠度，也使企業在競爭激烈的市場環境中佔據有利地位，因為永續性正成為一項關鍵的差異化因素，最終推動米餅產業的成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球米糕市場規模（依產品類型分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 米糕
• 膨化米餅
• 其他

全球米糕市場規模（依口味分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 巧克力
• 蘋果肉桂
• 雞
• 焦糖
• 其他

全球米糕市場規模（依配料分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 白米
• 糙米

全球米餅市場規模及按包裝類型分類的複合年成長率（2025-2032 年）

• 市場概覽
• 棒狀包裝
• 小份零食袋
• 枕頭套
• 其他

全球米糕市場規模及按分銷通路分類的複合年成長率（2025-2032 年）

• 市場概覽
• 現代零售
• 專賣店
• 便利商店
• 網路商店
• 其他零售商

全球米糕市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2024 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024 年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2022-2024年收益年比比較

主要企業簡介

• Quaker Oats Company（United States）
• Kellanova（United States）
• Mars, Incorporated（United States）
• Lundberg Family Farms（United States）
• Element Snacks（United States）
• SanoRice Holding BV（Netherlands）
• Riso Gallo SpA（Italy）
• Kallo Foods（United Kingdom）
• Nature's Path Foods（Canada）
• Wangwang Holdings Ltd.（Taiwan）
• Riso Scotti SpA（Italy）
• Wasa（Sweden）
• General Mills Inc.（United States）
• Lotus Foods（United States）
• Taste more Snacks（Taiwan）
• Orgran Health & Nutrition（Australia）
• Oryza（Italy）
• De katjang bv（Netherlands）
• Ambrosia Organic Farm Pvt Ltd（India）
• Young Poong Co. Ltd.（South Korea）

結論與建議

Global Rice Cakes Market size was valued at USD 545.4 million in 2023 and is poised to grow from USD 573.76 million in 2024 to USD 860.71 million by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global rice cake market is on an upward trajectory, driven by heightened health consciousness, shifting dietary patterns, and an increase in gluten-related disorders. The emphasis on plant-based and clean-label diets has led to greater acceptance and consumption of rice cakes. Particularly in Asia Pacific, cultural familiarity with rice-based snacks fosters significant demand. Enhanced visibility of Asian cuisines on social media and tourism further propels market growth. The expansion of e-commerce, along with increased availability in supermarkets and health-focused stores, improves accessibility for consumers in both urban and rural locales. Additionally, supportive government initiatives and educational campaigns about whole grains bolster rice consumption. Innovations in technology, including AI, machine learning, and blockchain, are streamlining production processes and enhancing consumer trust and engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rice Cakes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Rice Cakes Market Segments Analysis

Global Rice Cakes Market is segmented by Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel and region. Based on Product Type, the market is segmented into Mochi, Puffed Rice Cakes and Others. Based on Flavor Type, the market is segmented into Chocolate, Apple Cinnamon, Chicken, Caramel and Others. Based on Raw Material, the market is segmented into White Rice and Brown Rice. Based on Packaging Type, the market is segmented into Stick packs, Snack-Sized Portion Bags, Pillow Pouches and Others. Based on Distribution Channel, the market is segmented into Modern Trade, Specialty Stores, Convenience Store, Online Stores and Other Retail Stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Rice Cakes Market

One of the key market drivers for the global rice cakes market is the increasing consumer demand for healthy snacking options. As health-conscious consumers seek alternatives to traditional snacks that are often high in calories and unhealthy fats, rice cakes emerge as a popular choice due to their perceived low-calorie content, gluten-free properties, and versatility. Additionally, the rise of dietary trends such as veganism and gluten-free diets has further propelled the appeal of rice cakes, making them a staple for those looking to maintain a balanced lifestyle. This shift towards healthier eating habits continues to fuel the growth of the market.

Restraints in the Global Rice Cakes Market

One key market restraint for the global rice cakes market is the increasing consumer preference for healthier snack alternatives, which often leads to a decline in the popularity of traditional rice cakes. As health-conscious individuals turn to snacks with higher nutritional value, such as protein bars, nuts, or vegetable-based alternatives, traditional rice cakes may struggle to compete. Additionally, concerns regarding their perceived lack of substantial nutrition or satiation can further deter consumers. This shift in dietary preferences presents a challenge for market players seeking to attract a wider audience and innovate their product offerings to align with evolving health trends.

Market Trends of the Global Rice Cakes Market

The Global Rice Cakes market is witnessing a significant shift towards sustainable packaging solutions as environmental consciousness among consumers, particularly Gen Z and millennials, continues to rise. This demographic increasingly prioritizes not just the quality and taste of foods, but also the environmental impact of their purchases. As a result, brands are compelled to innovate and integrate eco-friendly packaging options while ensuring ethical sourcing practices. This trend not only enhances brand appeal and loyalty among younger consumers but also positions companies favorably in a competitive landscape where sustainability is becoming a crucial differentiator, ultimately driving growth within the rice cakes sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Rice Cakes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Mochi
• Puffed Rice Cakes
• Others

Global Rice Cakes Market Size by Flavor Type & CAGR (2025-2032)

• Market Overview
• Chocolate
• Apple Cinnamon
• Chicken
• Caramel
• Others

Global Rice Cakes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• White Rice
• Brown Rice

Global Rice Cakes Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Stick packs
• Snack-Sized Portion Bags
• Pillow Pouches
• Others

Global Rice Cakes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Modern Trade
• Specialty Stores
• Convenience Store
• Online Stores
• Other Retail Stores

Global Rice Cakes Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor Type, Raw Material, Packaging Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Quaker Oats Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellanova (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars, Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lundberg Family Farms (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Element Snacks (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SanoRice Holding B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Gallo S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kallo Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Path Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wangwang Holdings Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Riso Scotti S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wasa (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotus Foods (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taste more Snacks (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orgran Health & Nutrition (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oryza (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De katjang b.v. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ambrosia Organic Farm Pvt Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Young Poong Co. Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations