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市場調查報告書

商品編碼

1911947

衛浴設備市場規模、佔有率及成長分析（依產品類型、安裝方式、材質、最終用途、通路及地區分類）－產業預測，2026-2033年

Sanitary Ware Market Size, Share, and Growth Analysis, By Product Type (Toilet Sinks/Water Closets, Showers), By Mounting Type (Floor mounted, Wall-mounted), By Material, By End Use, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月31日 | 出版商:

SkyQuest | 英文 192 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球衛浴設備市場規模將達到 164.6 億美元，到 2025 年將達到 174.8 億美元，到 2033 年將達到 282.9 億美元，預測期（2026-2033 年）的複合年成長率為 6.2%。

全球衛浴設備市場深受快速都市化和基礎設施建設的影響，住宅、商業和公共領域對現代化衛浴解決方案的需求日益成長。建設活動的擴張帶動了對馬桶、洗臉盆、水龍頭和淋浴設備等基本衛浴產品的需求。為了滿足這一需求，製造商正在加強產能、豐富產品設計並提高品質標準。此外，技術創新也發揮關鍵作用，節水系統、智慧馬桶和非接觸式水龍頭等先進產品迎合了消費者對衛生和便利性的追求。這些發展不僅支持永續性發展，也提升了用戶體驗，從而形成了一個競爭激烈的市場格局，使技術領先的製造商能夠充分利用市場成長。

全球衛浴設備市場促進因素

全球衛浴設備市場受快速都市化以及住宅、商業和酒店業成長的驅動。不斷湧現的建築計劃帶動了對現代衛浴解決方案（如馬桶、洗臉盆、水龍頭和淋浴設備）的需求。這種激增的需求促使製造商專注於創新、提升產品品質並擴大產能，從而推動市場擴張。衛浴設備設計和功能的持續演進反映了消費者偏好的轉變，進一步促進了市場的整體成長和活力。

限制全球衛浴設備市場發展的因素

全球衛浴設備市場面臨來自許多國內外製造商的激烈競爭，由此產生了許多障礙。持續的價格戰擠壓了利潤空間，而品牌忠誠度方面的挑戰也使企業維持市場佔有率的努力更加困難。此外，不斷創新的需求也迫使企業持續改進產品。小規模製造商往往難以與知名品牌競爭，這阻礙了它們在市場中站穩腳跟。這種競爭格局最終可能會限制整個產業的成長和盈利。

全球衛浴設備市場趨勢

全球衛浴設備市場正經歷著向智慧衛浴解決方案的顯著轉型，其特點是對智慧馬桶、感應式水龍頭和自動化衛生系統等先進功能的需求日益成長。人工智慧和物聯網等尖端技術的融合，帶來了便利性、更佳的衛生條件和卓越的節水性能，契合了消費者對創新且人性化衛浴產品的偏好。此外，消費者對高階智慧產品的日益青睞，也進一步推動了這一趨勢，體現了他們對永續性和現代生活方式的更廣泛追求。因此，製造商正致力於開發能夠滿足不斷變化的消費需求的高階衛浴解決方案。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Roca Sanitario（Spain）
Kohler Co.（United States）
TOTO Ltd.（Japan）
LIXIL Corporation（Japan）
Geberit AG（Switzerland）
Villeroy & Boch AG（Germany）
Duravit AG（Germany）
Ideal Standard International（Belgium）
RAK Ceramics PJSC（UAE）
Jaquar & Company（India）
Hindware Home（India）
CERA Sanitaryware Ltd.（India）
Saudi Ceramic Company（Saudi Arabia）
Lecico（Egypt）
EczacIbasI（Turkey）
Porcelanosa Grupo（Spain）
Hansgrohe SE（Germany）
Dornbracht GmbH & Co. KG（Germany）
Siam Cement Group（Thailand）
Somany Ceramics Ltd.（India）

結論與建議

簡介目錄

Product Code: SQMIG25F2091

Global Sanitary Ware Market size was valued at USD 16.46 Billion in 2024 and is poised to grow from USD 17.48 Billion in 2025 to USD 28.29 Billion by 2033, growing at a CAGR of 6.2% during the forecast period (2026-2033).

The global sanitary ware market is significantly influenced by rapid urbanization and infrastructural growth, leading to an increased demand for modern bathroom solutions across residential, commercial, and public sectors. This expansion of construction activities drives the need for essential sanitary products such as toilets, basins, faucets, and showers. To meet this demand, manufacturers are enhancing production capabilities, diversifying designs, and elevating quality standards. Additionally, technological innovations play a critical role, with advanced offerings like water-efficient systems, smart toilets, and touchless faucets catering to consumer preferences for hygiene and convenience. These developments not only support sustainability efforts but also enhance user comfort, creating a competitive landscape where manufacturers that prioritize technology can thrive and capitalize on market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sanitary Ware market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sanitary Ware Market Segments Analysis

Global Sanitary Ware Market is segmented by Product Type, Mounting Type, Material, End Use, Distribution Channel and region. Based on Product Type, the market is segmented into Toilet Sinks/Water Closets, Showers, Washbasins, Bathtubs, Urinals and Others. Based on Mounting Type, the market is segmented into Floor mounted and Wall-mounted. Based on Material, the market is segmented into Ceramic, Porcelain, Glass, Metal, Acrylic, Stone and Composite Material. Based on End Use, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Direct and Indirect. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sanitary Ware Market

The global sanitary ware market is driven by swift urbanization and the growth of residential, commercial, and hospitality sectors. As more construction projects emerge, there is a heightened need for contemporary bathroom solutions such as toilets, basins, faucets, and showers. This burgeoning demand compels manufacturers to focus on innovation, enhance product quality, and increase production capacities, which in turn propels market expansion. The continuous evolution in design and functionality of sanitary ware reflects the changing preferences of consumers, further contributing to the overall growth and dynamism of the market.

Restraints in the Global Sanitary Ware Market

The global sanitary ware market encounters significant hurdles due to intense competition from a variety of local and international manufacturers. The ongoing price wars can squeeze profit margins, while challenges related to brand loyalty complicate efforts to maintain market presence. Additionally, the relentless demand for innovation places pressure on companies to continuously enhance their offerings. Smaller manufacturers often find it difficult to compete against well-established brands, which can hinder their ability to gain a foothold in the market. This competitive landscape can consequently restrict overall growth and profitability within the industry.

Market Trends of the Global Sanitary Ware Market

The global sanitary ware market is witnessing a pronounced shift towards smart bathroom solutions, characterized by the increasing demand for advanced features such as smart toilets, sensor faucets, and automated hygiene systems. The integration of cutting-edge technologies like AI and IoT is fostering an environment of convenience, enhanced hygiene, and superior water efficiency, aligning with consumer preferences for innovative and user-friendly fixtures. This trend is further propelled by a growing inclination toward premium smart products, reflecting a broader commitment to sustainability and modern living. As a result, manufacturers are focusing on developing sophisticated sanitary solutions that cater to this evolving consumer landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Sanitary Ware Market Size by Product Type & CAGR (2026-2033)

Market Overview
Toilet Sinks/Water Closets
Showers
Washbasins
Bathtubs
Urinals
Others

Global Sanitary Ware Market Size by Mounting Type & CAGR (2026-2033)

Market Overview
Floor mounted
Wall-mounted

Global Sanitary Ware Market Size by Material & CAGR (2026-2033)

Market Overview
Ceramic
Porcelain
Glass
Metal
Acrylic
Stone
Composite Material

Global Sanitary Ware Market Size by End Use & CAGR (2026-2033)

Market Overview
Residential
Commercial
- Shopping Malls
- Public lavatory
- Offices
- Educational Institute
- Others

Global Sanitary Ware Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Direct
Indirect

Global Sanitary Ware Market Size & CAGR (2026-2033)

North America (Product Type, Mounting Type, Material, End Use, Distribution Channel)
- US
- Canada
Europe (Product Type, Mounting Type, Material, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Mounting Type, Material, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Mounting Type, Material, End Use, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Mounting Type, Material, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Roca Sanitario (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kohler Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TOTO Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LIXIL Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Geberit AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Villeroy & Boch AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duravit AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ideal Standard International (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RAK Ceramics PJSC (UAE)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jaquar & Company (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hindware Home (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CERA Sanitaryware Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Saudi Ceramic Company (Saudi Arabia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lecico (Egypt)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EczacIbasI (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Porcelanosa Grupo (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hansgrohe SE (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dornbracht GmbH & Co. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Siam Cement Group (Thailand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Somany Ceramics Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments