衛浴設備市場機會、成長動力、產業趨勢分析及2025-2034年預測

Sanitary Ware Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月05日 | 出版商:

Global Market Insights Inc. | 英文 450 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年全球衛浴設備市場規模達 328 億美元，預計 2024 年至 2032 年期間的複合年成長率為 5.9%。受城市化進程加快、人口成長以及住宅和商業領域建築活動增加的推動，市場正在快速發展。隨著城市擴張和基礎設施項目激增，對現代衛生解決方案的需求呈指數級成長。消費者生活方式的重大轉變，加上可支配收入的增加和衛生意識的增強，推動了對美觀且功能強大的浴室設備的需求。

家居改造和裝修的趨勢正在日益增強，尤其是在已開發地區，消費者現在更加重視改善浴室的外觀和實用性。此外，房地產和酒店業的擴張，以及政府在智慧城市和永續發展計畫下促進衛生和個人衛生的舉措，繼續擴大市場成長。隨著消費者越來越注重設計，市場對創新時尚的衛浴的需求也越來越高，這些衛浴符合現代室內裝潢趨勢，兼具優雅、耐用和節水功能。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	328億美元
預測值	543億美元
複合年成長率	5.9%

衛浴中智慧科技的日益普及也加速了市場的成長。消費者越來越喜歡智慧產品，例如節水感測器、非接觸式水龍頭、自動沖水系統和自清潔馬桶，這些產品既衛生又實用。隨著永續性成為現代消費者的首要考慮因素，製造商正致力於開發減少水消耗並符合綠色建築標準的環保產品。這些技術先進的解決方案不僅方便，而且還解決了關鍵的環境問題，使其成為環保意識的買家的首選。智慧功能和時尚設計的結合增強了用戶體驗，從而推動了家庭和商業空間的更廣泛採用。

根據產品類型，市場分為洗臉盆、馬桶水槽/抽水馬桶、小便池、淋浴、浴缸和其他相關產品。 2023 年，馬桶/抽水馬桶的產值達到 152 億美元，預計到 2032 年將達到 256 億美元。這些產品因其現代化的設計、多樣的風格和先進的功能而需求旺盛，吸引了那些尋求精緻耐用的浴室解決方案的消費者。尺寸、顏色和飾面的多種選擇使其成為新建築和改建項目的首選。

根據最終用戶，市場分為住宅和商業領域，其中住宅領域在 2023 年佔據 66% 的佔有率，預計在預測期內將大幅成長。人們越來越注重家居裝修、生活方式的升級以及收入水平的提高，鼓勵屋主投資高檔衛浴設備。人們現在選擇的產品兼具視覺吸引力和實用性，體現出向個性化和功能性生活空間的明顯轉變。

光是美國衛浴市場在 2023 年就創造了 66 億美元的產值，預計在強勁的城市化和人口成長的推動下，到 2032 年將達到 108 億美元。對新住房和現代基礎設施的不斷成長的需求推動了對高品質浴室設備的持續需求，使美國成為全球衛生潔具領域的主要收入貢獻者。

The Global Sanitary Ware Market reached USD 32.8 billion in 2023 and is projected to grow at a CAGR of 5.9% between 2024 and 2032. The market is rapidly evolving, driven by increasing urbanization, population growth, and rising construction activities across both residential and commercial sectors. As cities expand and infrastructure projects surge, the demand for modern sanitation solutions has witnessed an exponential rise. A significant shift in consumer lifestyles, coupled with rising disposable incomes and growing awareness of hygiene and sanitation, is fueling the demand for aesthetically appealing and highly functional bathroom fixtures.

The trend of home remodeling and renovations is gaining momentum, especially in developed regions where consumers are now focusing on enhancing the appearance and utility of their bathrooms. Additionally, the expansion of real estate and the hospitality sector, along with government initiatives promoting sanitation and hygiene under the smart city and sustainable development programs, continue to amplify market growth. As consumers become increasingly design-conscious, the market is seeing higher demand for innovative and stylish sanitary ware that complements modern interior trends, offering a combination of elegance, durability, and water-saving functionalities.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$32.8 Billion
Forecast Value	$54.3 Billion
CAGR	5.9%

The increasing adoption of smart technology in sanitary ware is also accelerating the market's growth. Consumers are showing a growing preference for intelligent products like water-efficient sensors, touchless faucets, automatic flush systems, and self-cleaning toilets that enhance both hygiene and functionality. As sustainability becomes a key priority for modern consumers, manufacturers are focusing on developing eco-friendly products that reduce water consumption and align with green building standards. These technologically advanced solutions are not only convenient but also address critical environmental concerns, making them a compelling choice among environmentally conscious buyers. The combination of smart features and sleek designs is enhancing user experiences, thereby driving stronger adoption across households and commercial spaces alike.

By product type, the market is segmented into washbasins, toilet sinks/water closets, urinals, showers, bathtubs, and other related products. Toilet sinks/water closets generated USD 15.2 billion in 2023 and are projected to reach USD 25.6 billion by 2032. These products are in high demand due to their modern designs, variety of styles, and advanced features that appeal to consumers seeking sophisticated and durable solutions for bathrooms. The availability of diverse options in sizes, colors, and finishes makes them a preferred choice for both new construction and remodeling projects.

Based on end-users, the market is divided into residential and commercial sectors, with the residential segment holding a 66% share in 2023 and expected to grow significantly over the forecast period. Increasing focus on home improvement, lifestyle upgrades, and higher income levels are encouraging homeowners to invest in premium sanitary ware. People are now choosing products that combine visual appeal with practical benefits, reflecting a clear shift towards personalized and functional living spaces.

U.S. sanitary ware market alone generated USD 6.6 billion in 2023 and is projected to reach USD 10.8 billion by 2032, fueled by robust urbanization and population growth. The rising need for new housing and modern infrastructure is driving sustained demand for high-quality bathroom fixtures, positioning the U.S. as a key revenue contributor in the global sanitary ware landscape.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Sanitary ware industry 360⁰ synopsis

Chapter 3 Market Industry Insights

3.1 Industry ecosystem analysis
3.2 Technological overview
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

5.1 Key trends
5.2 Toilet Sinks/Water Closets
5.3 Showers
5.4 Washbasins
5.5 Bathtubs
5.6 Urinals
5.7 Others (Pedestals, Soap Trays/Holders)

Chapter 6 Market Estimates & Forecast, By Mounting Type (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Floor mounted
6.3 Wall mounted

Chapter 7 Market Estimates & Forecast, By End Use (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Residential
7.3 Commercial
- 7.3.1 Shopping malls
- 7.3.2 Public lavatory
- 7.3.3 Offices
- 7.3.4 Educational institute
- 7.3.5 Others (Restaurants, Hotels)

Chapter 8 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Direct sales
8.3 Indirect sales

Chapter 9 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa