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市場調查報告書

商品編碼

1911923

對話智慧軟體市場規模、佔有率和成長分析（按部署類型、公司規模、最終用途和地區分類）－2026-2033年產業預測

Conversation Intelligence Software Market Size, Share, and Growth Analysis, By Deployment (Cloud-Based (SaaS), On-Premise), By Enterprise Size (Large Enterprises, Small & Medium-sized Enterprises), By End Use, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月02日 | 出版商:

SkyQuest | 英文 199 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球對話智慧軟體市場規模預計在 2024 年達到 132.5 億美元，從 2025 年的 162.6 億美元成長到 2033 年的 835.4 億美元，在預測期（2026-2033 年）內複合年成長率為 22.7%。

全球對話智慧軟體市場正經歷顯著成長，這主要得益於企業日益成長的客戶互動理解需求，以及對提升整體客戶體驗和銷售業績的迫切需求。這些解決方案利用人工智慧技術，能夠錄製、轉錄和分析銷售電話，從而提供頂級銷售負責人行為的寶貴數據驅動洞察。這有助於企業改善銷售指導策略、提高預測準確性並提升客戶體驗。然而，該市場也面臨諸多挑戰，尤其是資料隱私和合規性問題，例如GDPR和CCPA等法規。此外，口音和特定產業術語可能會增加通話轉錄的準確性，而成本問題也可能阻礙中小企業採用此類技術。總而言之，該市場在蘊藏巨大機會的同時，也面臨許多挑戰。

全球對話智慧軟體市場促進因素

全球對話分析軟體市場的主要驅動力之一是銷售管理方式從依賴經驗證據轉向更數據驅動的輔導方法。該軟體為銷售團隊提供客觀的洞察，突出有效策略並識別對話中需要改進的方面。透過提供具體數據，管理者可以進行更有針對性、更有效的輔導，進而提升整體銷售流程。隨著企業越來越認知到分析在最佳化績效方面的價值，對這些創新工具的需求持續成長，從而促進了銷售運營中基於資訊的決策和持續改進的文化。

全球對話智慧軟體市場限制因素

全球對話智慧軟體市場面臨許多挑戰，其中之一就是與客戶互動記錄、轉錄和分析相關的隱私問題。企業必須謹慎應對不同司法管轄區（例如《一般資料保護規則》(GDPR)）中規定的複雜法規環境。這些法規要求對話必須獲得使用者同意，並對資料處理設定了嚴格的準則，這可能會使實施過程變得複雜。此外，即使在獲得用戶同意後，持續存在的隱私問題也會進一步加劇合規難度。應對這些監管障礙可能會阻礙企業在遵守必要隱私標準的同時有效利用對話智慧工具。

全球對話智慧軟體市場趨勢

全球對話智慧軟體市場正經歷著一個顯著的趨勢，即把即時輔助功能整合到產品中。企業正在摒棄傳統的後分析方法，越來越重視為銷售負責人提供即時即時的指導。這種轉變使銷售團隊能夠在與客戶直接互動的同時獲取可操作的洞察、提案和關鍵訊息，從而提高互動品質並最終帶來更好的銷售業績。隨著企業意識到即時輔助在改善客戶體驗和提高轉換率方面的價值，對能夠驅動即時決策的高階對話智慧解決方案的需求正在迅速成長，並正在塑造著產業未來的格局。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Gong.io Ltd.（United States）
CallMiner（United States）
Chorus by ZoomInfo（United States）
Clari（United States）
Salesloft（United States）
Uniphore（United States）
Verint Systems Inc.（United States）
Observe.AI（United States）
Avoma（United States）
Fireflies.ai（United States）
Jiminny（United Kingdom）
NICE Ltd.（Israel）
Calabrio, Inc.（United States）
Cresta（United States）
Convin AI（India）
Otter.ai（United States）
Zendesk, Inc.（United States）
Qualtrics International Inc.（United States）
Marchex（United States）
Cognigy（Germany）

結論與建議

簡介目錄

Product Code: SQMIG45E2504

Global Conversation Intelligence Software Market size was valued at USD 13.25 Billion in 2024 and is poised to grow from USD 16.26 Billion in 2025 to USD 83.54 Billion by 2033, growing at a CAGR of 22.7% during the forecast period (2026-2033).

The global conversation intelligence software market is experiencing significant growth, driven by the rising need for businesses to comprehend customer interactions and enhance overall customer experience and sales performance. Leveraging AI technology, these solutions record, transcribe, and analyze sales calls, offering valuable data-driven insights into the behaviors of top-performing sales representatives. This enables companies to refine their sales coaching strategies, improve forecasting, and elevate customer experience. However, the market faces challenges, notably in data privacy and compliance with regulations like GDPR and CCPA. Additionally, accurately transcribing calls may pose difficulties due to accents and industry-specific terminology, while cost considerations may deter smaller organizations from adopting such technologies. Overall, the market offers substantial opportunities alongside notable challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Conversation Intelligence Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Conversation Intelligence Software Market Segments Analysis

Global Conversation Intelligence Software Market is segmented by Deployment, Enterprise Size, End Use and region. Based on Deployment, the market is segmented into Cloud-Based (SaaS) and On-Premise. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium-sized Enterprises. Based on End Use, the market is segmented into IT & Telecom, BFSI, Retail & E-commerce, Healthcare and Education. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Conversation Intelligence Software Market

A significant driving force behind the Global Conversation Intelligence Software market is the shift from relying on anecdotal evidence in sales management to embracing a more data-driven approach to coaching. This software equips sales teams with objective insights that highlight effective strategies and identify areas for improvement within conversations. By offering concrete data, it allows managers to deliver targeted and impactful coaching, enhancing the overall sales process. As organizations increasingly recognize the value of analytics in optimizing performance, the demand for such innovative tools continues to grow, fostering a culture of informed decision-making and continuous improvement in sales dynamics.

Restraints in the Global Conversation Intelligence Software Market

The Global Conversation Intelligence Software market faces significant challenges due to privacy concerns associated with recording, transcribing, and analyzing customer interactions. Companies must carefully navigate a complex landscape of regulations across various jurisdictions, such as those outlined in GDPR. These regulations mandate obtaining consent for conversations and stipulate stringent guidelines for data handling, which can complicate the implementation process. Additionally, there are ongoing post-consent privacy challenges that further complicate compliance. Navigating these regulatory hurdles can hinder companies' ability to effectively leverage conversation intelligence tools while ensuring they uphold the necessary privacy standards.

Market Trends of the Global Conversation Intelligence Software Market

The global conversation intelligence software market is witnessing a significant trend towards integrating real-time assistance capabilities into its offerings. Organizations are increasingly prioritizing live, in-the-moment guidance for sales representatives, moving away from traditional post-call analysis methods. This shift enables sales teams to access actionable insights, suggestions, and critical information while engaging directly with customers, enhancing the quality of interactions and driving better sales outcomes. As businesses recognize the value of immediate support in improving customer experiences and boosting conversion rates, the demand for advanced conversation intelligence solutions that facilitate real-time decision-making is rapidly growing, shaping the future landscape of the industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Conversation Intelligence Software Market Size by Deployment & CAGR (2026-2033)

Market Overview
Cloud-Based (SaaS)
On-Premise

Global Conversation Intelligence Software Market Size by Enterprise Size & CAGR (2026-2033)

Market Overview
Large Enterprises
Small & Medium-sized Enterprises

Global Conversation Intelligence Software Market Size by End Use & CAGR (2026-2033)

Market Overview
IT & Telecom
BFSI
Retail & E-commerce
Healthcare
Education

Global Conversation Intelligence Software Market Size & CAGR (2026-2033)

North America (Deployment, Enterprise Size, End Use)
- US
- Canada
Europe (Deployment, Enterprise Size, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment, Enterprise Size, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment, Enterprise Size, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment, Enterprise Size, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Gong.io Ltd. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CallMiner (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chorus by ZoomInfo (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clari (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesloft (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Uniphore (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Verint Systems Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Observe.AI (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avoma (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fireflies.ai (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jiminny (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NICE Ltd. (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Calabrio, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cresta (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Convin AI (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Otter.ai (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zendesk, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qualtrics International Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marchex (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cognigy (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments