機上購物市場規模、佔有率和成長分析（按產品類型、客戶群、購買行為、旅行目的、飛行時間和地區分類）－2026-2033年產業預測

預計到 2024 年，全球機上銷售市場規模將達到 132.1 億美元，到 2025 年將達到 144.3 億美元，到 2033 年將達到 291.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 9.2%。

全球機上購物市場正經歷強勁成長，這主要得益於幾個關鍵因素。航空客運量的成長擴大了基本客群，使航空公司能夠將機上零售作為重要的收入來源。數位平台帶來的便利購物體驗提升了銷售額，而消費者對高階旅遊體驗日益成長的偏好也促使航空公司透過引進奢侈品牌來豐富其產品組合。值得關注的趨勢包括：從傳統的目錄銷售轉向數位化、個人化購物體驗以及對環保產品日益成長的永續發展意識。然而，挑戰依然存在，例如機上空間有限、監管限制以及來自機場零售商和線上平台的激烈競爭，這些都可能抑制消費者對機上購物的興趣。此外，經濟壓力也可能迫使航空公司將重心從機上零售轉向核心服務。

全球機上銷售市場促進因素

受旅遊業、商務活動和廉價航空公司的崛起推動，全球航空旅行需求不斷成長，顯著擴大了機上零售的基本客群。隨著航空公司運力的提升，該領域的收入成長潛力也隨之增加。機上零售不僅滿足乘客的需求，也成為航空公司重要的輔助收入來源，有助於降低營運成本。不斷成長的旅行需求和日益擴大的零售機會共同為航空市場機上購物的發展創造了有利環境。

全球機上銷售市場的限制

全球機上零售市場面臨來自機場免稅店和線上零售商的激烈競爭，這構成了巨大的限制因素。這些競爭對手通常提供更豐富的商品選擇、更具吸引力的價格，並且往往還提供宅配的便利性。這種競爭分散了旅客的注意力，降低了他們在飛行途中進行購物的可能性。此外，如果將機上購物僅僅視為旅行零售體驗的一部分，那麼它在佔據整個旅行零售市場的重要佔有率方面可能會面臨更大的障礙。這種情況對機上零售作為可行的購物選擇的地位構成了挑戰。

全球機上購物市場趨勢

全球機上購物市場正經歷著數位化和行動優先平台的重大轉型，這反映了消費者對便利性和即時的日益成長的偏好。航空公司正在摒棄傳統的目錄銷售模式，轉而採用先進技術，讓乘客能夠透過機上Wi-Fi或個人設備輕鬆發現並購買商品。這種轉型不僅滿足了行動商務的需求，提升了旅客的旅遊體驗，也與零售業的整體趨勢相契合——數位互動已成為零售業的首要任務。因此，航空公司能夠更好地為精通科技的旅客提供個人化的購物體驗，最終提昇機上收入。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球機上銷售市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 奢侈品
• 旅行用品
• 小工具和電子產品
• 化妝品和個人護理
• 食品/飲料

全球機上銷售市場規模：依顧客屬性及複合年成長率分類（2026-2033 年）

• 年齡層
• 性別
• 收入水平

全球機上銷售市場規模：購買行為及複合年成長率（2026-2033）

• 衝動型買家
• 計劃購買者
• 頻繁用戶
• 偶爾旅行者

全球機上銷售市場規模：依旅行目的及複合年成長率分類（2026-2033 年）

• 商務旅行
• 休閒旅遊
• 家庭旅行
• 獨自旅行

全球機上銷售市場規模（依飛行時間及複合年成長率分類）（2026-2033 年）

• 短程航線
• 中距離路線
• 長途航線
• 超長距離路線

全球機上銷售市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Duty Free World（United States）
• gategroup（Switzerland）
• Avolta AG（Switzerland）
• Retail inMotion（Germany）
• KrisShop（Singapore）
• DFASS/3Sixty Duty Free（Singapore）
• Heinemann（Germany）
• Lagardere Travel Retail（France）
• Duty Free Americas（United States）
• Aer Rianta International（Ireland）
• Aelia Duty Free（France）
• Lotte Duty Free（South Korea）
• Dubai Duty Free（UAE）
• Inflyter（Germany）
• Onboard Hospitality（UK）
• FORMIA（Australia）
• dnata/dnata's En Route International（UK）
• Tourvest Inflight Retail Services（South Africa）
• Omnevo（Germany）
• Thales Group（France）

結論與建議

Global Inflight Shopping Market size was valued at USD 13.21 Billion in 2024 and is poised to grow from USD 14.43 Billion in 2025 to USD 29.18 Billion by 2033, growing at a CAGR of 9.2% during the forecast period (2026-2033).

The global inflight shopping market is experiencing robust growth driven by several key factors. The rise in air passenger traffic has expanded the customer base, allowing airlines to leverage onboard retail as a vital revenue source. Enhanced purchasing convenience through digital platforms is positively influencing sales, while a growing preference for premium travel experiences encourages airlines to enrich product offerings with luxury brands. Noteworthy trends include a shift from traditional catalog sales to digital, personalized shopping experiences and a growing focus on sustainability through eco-friendly products. However, the market faces challenges such as limited cabin space, regulatory constraints, and intense competition from airport retail and online platforms, which can hinder consumer interest in inflight shopping. Moreover, economic pressures may compel airlines to focus on essential services over inflight retail.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Inflight Shopping market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Inflight Shopping Market Segments Analysis

Global Inflight Shopping Market is segmented by Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration and region. Based on Product Type, the market is segmented into Luxury Goods, Travel Accessories, Gadgets and Electronics, Cosmetics and Personal Care and Food and Beverages. Based on Customer Demographics, the market is segmented into Age Group, Gender and Income Level. Based on Purchase Behaviors, the market is segmented into Impulse Buyers, Planned Shoppers, Frequent Flyers and Occasional Travels. Based on Travel Purpose, the market is segmented into Business Travel, Leisure Travel, Family Vacations and Solo Travel. Based on Flight Duration, the market is segmented into Short-Haul Flights, Medium-Haul Flights, Long-Haul Flights and Ultra Long-Haul Flights. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Inflight Shopping Market

The rising worldwide appetite for air travel, propelled by tourism, business engagements, and the proliferation of budget airline options, significantly expands the customer base for inflight shopping. As airlines transport a larger number of passengers, they enhance their potential to boost sales in this sector. Inflight retail not only caters to passenger desires but also serves as a vital source of ancillary revenue, aiding airlines in mitigating operational expenses associated with flights. This interplay between increasing travel demand and the enhancement of retail opportunities presents a promising landscape for the growth of inflight shopping in the aviation market.

Restraints in the Global Inflight Shopping Market

The Global Inflight Shopping market faces significant constraints due to the competitive landscape established by airport duty-free stores and online retailers, which typically offer a wider variety of products and more attractive pricing, often with the convenience of home delivery. This competition diverts traveler attention away from onboard shopping, reducing the likelihood of purchases during flights. Additionally, if inflight shopping is considered merely a component of the broader travel retail experience, it may encounter even greater hurdles in securing a substantial share of the overall travel retail market. This dynamic presents challenges for inflight retail as a viable shopping option.

Market Trends of the Global Inflight Shopping Market

The global inflight shopping market is witnessing a significant shift towards digital and mobile-first platforms, reflecting changing consumer preferences for convenience and immediacy. Airlines are moving away from traditional catalog sales and embracing technology that allows passengers to browse and purchase products seamlessly through onboard Wi-Fi or their personal devices. This transformation not only enhances the travel experience by catering to the demand for mobile commerce but also aligns with broader trends in retail where digital engagement is paramount. As a result, airlines are positioned to offer tailored shopping experiences that resonate with tech-savvy travelers, ultimately boosting inflight revenue streams.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Inflight Shopping Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Luxury Goods
• Travel Accessories
• Gadgets and Electronics
• Cosmetics and Personal Care
• Food and Beverages

Global Inflight Shopping Market Size by Customer Demographics & CAGR (2026-2033)

• Market Overview
• Age Group
• Gender
• Income Level

Global Inflight Shopping Market Size by Purchase Behaviors & CAGR (2026-2033)

• Market Overview
• Impulse Buyers
• Planned Shoppers
• Frequent Flyers
• Occasional Travels

Global Inflight Shopping Market Size by Travel Purpose & CAGR (2026-2033)

• Market Overview
• Business Travel
• Leisure Travel
• Family Vacations
• Solo Travel

Global Inflight Shopping Market Size by Flight Duration & CAGR (2026-2033)

• Market Overview
• Short-Haul Flights
• Medium-Haul Flights
• Long-Haul Flights
• Ultra Long-Haul Flights

Global Inflight Shopping Market Size & CAGR (2026-2033)

• North America (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • US
  • Canada
• Europe (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Customer Demographics, Purchase Behaviors, Travel Purpose, Flight Duration)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Duty Free World (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• gategroup (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avolta AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Retail inMotion (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KrisShop (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DFASS / 3Sixty Duty Free (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heinemann (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lagardere Travel Retail (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Duty Free Americas (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aer Rianta International (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aelia Duty Free (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotte Duty Free (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dubai Duty Free (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inflyter (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onboard Hospitality (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FORMIA (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• dnata / dnata's En Route International (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tourvest Inflight Retail Services (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnevo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thales Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations