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商品編碼

1909122

防毒軟體市場規模、佔有率和成長分析（按部署模式、設備、最終用戶、威脅防護類型和地區分類）－2026-2033年產業預測

Antivirus Software Market Size, Share, and Growth Analysis, By Deployment Model, By Device, By End-User, By Threat Protection Type, By Region - Industry Forecast 2026-2033

出版日期: 2026年01月01日 | 出版商:

SkyQuest | 英文 194 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球防毒軟體市場規模將達到 50.5 億美元，到 2025 年將達到 54.2 億美元，到 2033 年將達到 96 億美元，預測期（2026-2033 年）的複合年成長率為 7.4%。

全球防毒軟體市場正經歷強勁成長，這主要得益於惡意軟體、勒索軟體和複雜網路釣魚攻擊威脅的日益加劇。企業和個人對網路風險的日益重視，推動了對功能全面的高階防毒解決方案的需求。包括電腦、智慧型手機、穿戴式裝置和物聯網技術在內的連網裝置的激增，擴大了攻擊面，也使得多方面、跨平台的防禦措施變得特別必要。法規結構、合規性要求和資料保護法都強制企業採用防毒保護措施。雲端運算、遠端辦公和混合辦公模式的普及帶來了新的安全漏洞，進一步增加了對擴充性、即時防毒解決方案的需求。中小企業尤其傾向使用經濟高效的雲端安全工具。此外，人工智慧和機器學習技術的進步也提高了防毒軟體抵禦未來威脅的有效性。

全球防毒軟體市場促進因素

全球防毒軟體市場的主要促進因素之一是針對個人和企業的網路威脅和惡意軟體攻擊的日益增多。隨著數位轉型加速，越來越多的敏感資訊被儲存在線上，對強大的網路安全解決方案的需求也隨之飆升。各組織機構面臨保護資料免受資料外洩、勒索軟體和各種網路釣魚攻擊的壓力。人們對網路安全風險的日益重視促使企業加大對防毒軟體解決方案的投資，這些解決方案對於保護個人和企業資料免受不斷演變的網路犯罪手段的侵害至關重要。這正在推動該領域的市場成長和創新。

限制全球防毒軟體市場的因素

全球防毒軟體市場面臨的主要限制因素之一是免費和開放原始碼防毒解決方案的日益普及，這些方案能夠免費提供基礎防護。這種趨勢可能會降低企業和個人投資付費高級產品的意願，因為他們認為免費方案已經能夠滿足自身需求。此外，隨著網路威脅日益複雜，消費者往往低估潛在風險，忽略了投資強大安全解決方案的重要性。這種情況為防毒軟體公司帶來了挑戰，他們需要在競爭激烈的市場環境中證明其綜合解決方案的附加價值。

全球防毒軟體市場趨勢

全球防毒軟體市場正經歷著向人工智慧驅動的威脅偵測和回應機制的顯著轉變，這反映出人工智慧和機器學習正成為網路安全戰略不可或缺的一部分。供應商正在加速採用人工智慧解決方案，以增強對包括惡意軟體、零日漏洞和網路釣魚攻擊在內的各種威脅的即時偵測和緩解能力。透過利用能夠從持續威脅中學習的自適應安全技術，企業正在提升其在各種設備和平台上的防禦能力。領先的廠商正在利用預測分析和強大的機器學習演算法來增強其產品，以滿足不斷發展的數位化環境中消費者和企業的需求。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Microsoft Corporation
McAfee LLC
NortonLifeLock Inc.
Kaspersky Lab
Bitdefender SRL
Trend Micro Inc.
Avast Software sro
ESET spol. s ro
Sophos Ltd.
F-Secure Oyj
Fortinet Inc.
Cisco Systems Inc.
Palo Alto Networks Inc.
Check Point Software Technologies Ltd.
CrowdStrike Holdings Inc.
Symantec Corporation（Broadcom）
Quick Heal Technologies Ltd.
AhnLab Inc.
Malwarebytes Inc.
Vipre Security

結論與建議

簡介目錄

Product Code: SQMIG45F2229

Global Antivirus Software Market size was valued at USD 5.05 Billion in 2024 and is poised to grow from USD 5.42 Billion in 2025 to USD 9.6 Billion by 2033, growing at a CAGR of 7.4% during the forecast period (2026-2033).

The global antivirus software market is experiencing robust growth, propelled by escalating threats from malware, ransomware, and sophisticated phishing attacks. An increasing awareness of cyber risks among businesses and individuals has heightened demand for advanced antivirus solutions featuring comprehensive functionalities. The proliferation of internet-connected devices, including computers, smartphones, wearables, and IoT technologies, expands the attack surface, necessitating multifaceted, cross-platform defenses. Regulatory frameworks, along with corporate compliance initiatives and data protection laws, dictate that businesses adopt antivirus measures. The surge in cloud computing, remote, and hybrid work models introduces new vulnerabilities, intensifying the need for scalable, real-time antivirus solutions. Small to medium-sized enterprises are particularly focused on cost-effective cloud-based security tools. Furthermore, advancements in AI and machine learning are enhancing the effectiveness of antivirus software for future threats.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Antivirus Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Antivirus Software Market Segments Analysis

Global Antivirus Software Market is segmented by Deployment Model, Device, End-User, Threat Protection Type and region. Based on Deployment Model, the market is segmented into Cloud-based Antivirus Software and On-Premises Antivirus Software. Based on Device, the market is segmented into Desktops & Laptops, Smartphones & Tablets, Servers and IoT & Connected Devices. Based on End-User, the market is segmented into Enterprises, Small & Medium Businesses (SMBs), Government & Public Sector and Individual Consumers. Based on Threat Protection Type, the market is segmented into Virus/Malware Protection, Ransomware Protection, Phishing & Spam Protection, Advanced Persistent Threats (APTs) and Internet of Things (IoT) Security. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Antivirus Software Market

One of the key market drivers for the global antivirus software market is the increasing prevalence of cyber threats and malware attacks targeting both individuals and businesses. As digital transformation accelerates and more sensitive information is stored online, the demand for robust cybersecurity solutions has surged. Organizations are compelled to protect their data from breaches, ransomware, and various forms of phishing attacks. This heightened awareness of cybersecurity risks has led to greater investment in antivirus software solutions, making them essential for safeguarding personal and corporate data against evolving cybercriminal tactics, thereby boosting market growth and innovation in this space.

Restraints in the Global Antivirus Software Market

One key market restraint for the global antivirus software market is the growing prevalence of free and open-source antivirus solutions, which provide basic protection without any cost. This trend can deter businesses and individuals from investing in premium antivirus products, as they may perceive the free alternatives as sufficient for their needs. Additionally, the increasing sophistication of cyber threats often leads consumers to overlook the importance of investing in robust security solutions, as they may underestimate the potential risks. This dynamic creates a challenge for antivirus companies to demonstrate the added value of their comprehensive offerings in a highly competitive landscape.

Market Trends of the Global Antivirus Software Market

The Global Antivirus Software market is witnessing a pronounced shift towards AI-driven threat detection and response mechanisms, reflecting a trend where artificial intelligence and machine learning are integral to cybersecurity strategies. Vendors are increasingly implementing AI-powered solutions that enhance real-time detection and mitigation of diverse threats, including malware, zero-day vulnerabilities, and phishing attempts. By leveraging adaptive security technologies that learn from ongoing threats, companies are able to improve their defensive capabilities across various devices and platforms. Notable players have begun utilizing predictive analytics and robust machine learning algorithms to fortify their offerings, catering to both consumer and enterprise needs in an evolving digital landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Assessment
Regulatory Landscape

Global Antivirus Software Market Size by Deployment Model & CAGR (2026-2033)

Market Overview
Cloud-based Antivirus Software
On-Premises Antivirus Software

Global Antivirus Software Market Size by Device & CAGR (2026-2033)

Market Overview
Desktops & Laptops
Smartphones & Tablets
Servers
IoT & Connected Devices

Global Antivirus Software Market Size by End-User & CAGR (2026-2033)

Market Overview
Enterprises
Small & Medium Businesses (SMBs)
Government & Public Sector
Individual Consumers

Global Antivirus Software Market Size by Threat Protection Type & CAGR (2026-2033)

Market Overview
Virus/Malware Protection
Ransomware Protection
Phishing & Spam Protection
Advanced Persistent Threats (APTs)
Internet of Things (IoT) Security

Global Antivirus Software Market Size & CAGR (2026-2033)

North America (Deployment Model, Device, End-User, Threat Protection Type)
- US
- Canada
Europe (Deployment Model, Device, End-User, Threat Protection Type)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Deployment Model, Device, End-User, Threat Protection Type)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Deployment Model, Device, End-User, Threat Protection Type)
- Brazil
- Rest of Latin America
Middle East & Africa (Deployment Model, Device, End-User, Threat Protection Type)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Microsoft Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McAfee LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NortonLifeLock Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kaspersky Lab
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bitdefender SRL
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Trend Micro Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avast Software s.r.o.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ESET spol. s r.o.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sophos Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
F-Secure Oyj
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Fortinet Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cisco Systems Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Palo Alto Networks Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Check Point Software Technologies Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CrowdStrike Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Symantec Corporation (Broadcom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Quick Heal Technologies Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AhnLab Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Malwarebytes Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vipre Security
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments