自行車和Scooter租賃市場規模、佔有率和成長分析（按服務、動力方式、營運模式、車輛類型、應用領域、最終用戶、分銷管道和地區分類）—2026-2033年行業預測

2024 年全球自行車和Scooter租賃市場規模為 77.6 億美元，預計將從 2025 年的 91.1 億美元成長到 2033 年的 331.1 億美元，預計在預測期（2026-2033 年）內將以 17.5% 的複合成長率成長。

全球自行車和Scooter租賃市場呈現強勁成長勢頭，主要受經濟實惠的「最後一公里」出行需求以及都市化和交通堵塞帶來的挑戰的推動。人們對永續性的日益關注也帶動了電動自行車和電動Scooter的需求。行動支付解決方案的普及以及GPS和電池技術的進步提升了租賃服務的便利性。消費者對按需服務的興趣日益濃厚，以及政府對智慧城市建設的支持，正在推動市場擴張。市場趨勢表明，租賃模式正朝著更靈活的方向發展，以滿足零工經濟從業者和居民使用者的需求，而法規結構則致力於提升安全性和服務品質。然而，監管障礙、安全隱患、維護成本以及基礎設施不足等挑戰可能會阻礙市場滲透和盈利，因此，策略規劃對於持續成功至關重要。

全球自行車和Scooter租賃市場促進因素

隨著都市區成長，交通擁擠和停車位短缺問題日益突出。在此背景下，自行車和ScooterScooter租賃的便利性、經濟性和整體便利性使其成為眾多人群的理想交通途徑，從日常通勤者到尋求高效交通方式的旅客都能從中受益。隨著城市的不斷發展，預計對這些租賃服務的需求將持續成長。

限制全球自行車和Scooter租賃市場的因素

全球自行車和Scooter租賃市場面臨許多挑戰，阻礙其擴張。嚴格的城市法規，例如車輛載客量限制、指定營運區域和嚴格的停車規定，對服務提供者構成重大障礙。此外，不同地區的安全標準和許可要求各異，也增加了營運的複雜性。諸如全面禁止Scooter和自行車等意想不到的政策變化，更使情況雪上加霜。這些因素共同限制了經營模式的擴充性，阻礙了成長機會，並限制了市場的全球發展潛力。

全球自行車和Scooter租賃市場趨勢

全球自行車和Scooter租賃市場正經歷著向電動出行的重大轉型，這主要得益於電動自行車和電動Scooter的日益普及。電池技術的進步、續航里程的延長以及價格的競爭力，使得電動出行方式對消費者來說越來越具有吸引力。同時，隨著居住者尋求便捷的出行方式，永續性和環保交通途徑的趨勢也不斷增強。因此，租賃服務商正在調整其車輛配置以滿足市場需求，並將電動車定位為核心服務內容。這正在重塑市場動態，並吸引更多尋求高效短程出行方式的人潮。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術評估
• 監管環境

全球自行車及Scooter租賃市場規模（按服務類型分類）及複合年成長率（2026-2033 年）

• 付費使用制
• 訂閱類型

全球自行車及Scooter租賃市場規模（按動力類型分類）及複合年成長率（2026-2033 年）

• 踏板式
• 電動/汽油動力

全球自行車和Scooter租賃市場規模（按營運模式和複合年成長率分類）（2026-2033 年）

• 無樁
• 基地台類型

全球自行車及Scooter租賃市場規模（按車輛類型分類）及複合年成長率（2026-2033 年）

• 自行車
• Scooter
• 其他

全球自行車及Scooter租賃市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 短途旅行
• 中距離
• 長途旅行

全球自行車和Scooter租賃市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 通勤者
• 遊客
• 學生
• 休閒騎手

全球自行車及Scooter租賃市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 行動應用
• 網站
• 亭
• 第三方租賃平台
• 合作夥伴公司

全球自行車及Scooter租賃市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Lime（USA）
• Bird Global（USA）
• Bolt Technology（Estonia）
• Tire Mobility（Germany）
• Voi Technology（Sweden）
• Dott（Netherlands）
• Helbiz（USA）
• Spin（USA）
• Superpedestrian（USA）
• Turo（USA）
• Cityscoot（France）
• Yulu（India）
• Grin（USA）
• HelloBike（China）
• NEXTBIKE（Germany）
• Lyft（USA）
• Neuron Mobility（Singapore）
• Cooltra（Spain）
• Yego（Spain）
• Zoomo（Australia）

結論與建議

Global Bike And Scooter Rental Market size was valued at USD 7.76 Billion in 2024 and is poised to grow from USD 9.11 Billion in 2025 to USD 33.11 Billion by 2033, growing at a CAGR of 17.5% during the forecast period (2026-2033).

The global bike and scooter rental market is witnessing robust growth driven by the demand for affordable last-mile connectivity and the challenges posed by urbanization and traffic congestion. An increasing emphasis on sustainability has led to a rising preference for e-bikes and e-scooters. Enhanced mobile payment solutions and advancements in GPS and battery technology have made rentals more user-friendly. Consumer interest in on-demand services, coupled with government support for smart city initiatives, is propelling market expansion. Trends indicate a shift towards flexible rental models catering to gig workers and regular users, while regulatory frameworks aim to improve safety and service quality. However, challenges such as regulatory hurdles, safety concerns, maintenance costs, and insufficient infrastructure may hinder market penetration and profitability, necessitating strategic planning for continued success.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Bike And Scooter Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Bike And Scooter Rental Market Segments Analysis

Global Bike And Scooter Rental Market is segmented by Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel and region. Based on Service, the market is segmented into Pay as you go and Subscription based. Based on Propulsion, the market is segmented into Pedal and Electric Gasoline. Based on Operational Model, the market is segmented into Dock Less and Station based. Based on Vehicle, the market is segmented into Bike, Scooters and others. Based on Application, the market is segmented into Short trip, Medium Distance and Long distance travel. Based on End User, the market is segmented into Commuters, Tourists, Students and Casual Rider. Based on Distribution Channel, the market is segmented into Mobile apps, Website, Kisoks, Third party rental platform and Partnered businesses. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Bike And Scooter Rental Market

The expansion of urban populations has led to increasing concerns regarding traffic congestion and insufficient parking options. In this context, bike and scooter rentals emerge as effective solutions, offering swift, flexible, and cost-efficient last-mile connectivity. These rental services significantly contribute to reducing the reliance on personal vehicles, thus alleviating traffic issues. The combination of easy accessibility, budget-friendly pricing, and the overall convenience of bike and scooter rentals renders them an attractive transportation choice for both daily commuters and travelers seeking efficient mobility solutions. As cities continue to evolve, the demand for such rental options is likely to grow.

Restraints in the Global Bike And Scooter Rental Market

The Global Bike and Scooter Rental market faces several challenges that hinder its expansion. Stringent city regulations, including limitations on fleet size, designated operational zones, and strict parking guidelines, create significant barriers for service providers. Additionally, these companies must navigate varying safety compliance and licensing requirements across different regions, resulting in operational complexities. Moreover, unexpected policy shifts, such as outright bans on scooters and bikes, further complicate the landscape. These factors collectively constrain the scalability of business models, ultimately stalling growth opportunities and limiting the market's potential for global development.

Market Trends of the Global Bike And Scooter Rental Market

The Global Bike and Scooter Rental market is witnessing a significant shift towards electric mobility, driven by the rising adoption of e-bikes and e-scooters. Enhanced battery technology, extended ranges, and competitive pricing are making electric options increasingly attractive to consumers. This transition aligns with a growing emphasis on sustainability and eco-friendly transportation solutions, as urban dwellers seek convenient ways to navigate city landscapes. Consequently, rental services are adapting their fleets to meet this demand, positioning electric vehicles as a key component of their offerings, thus reshaping market dynamics and appealing to a broader audience seeking efficient short-distance travel options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Regulatory Landscape

Global Bike And Scooter Rental Market Size by Service & CAGR (2026-2033)

• Market Overview
• Pay as you go
• Subscription based

Global Bike And Scooter Rental Market Size by Propulsion & CAGR (2026-2033)

• Market Overview
• Pedal
• Electric Gasoline

Global Bike And Scooter Rental Market Size by Operational Model & CAGR (2026-2033)

• Market Overview
• Dock Less
• Station based

Global Bike And Scooter Rental Market Size by Vehicle & CAGR (2026-2033)

• Market Overview
• Bike
• Scooters
• others

Global Bike And Scooter Rental Market Size by Application & CAGR (2026-2033)

• Market Overview
• Short trip
• Medium Distance
• Long distance travel

Global Bike And Scooter Rental Market Size by End User & CAGR (2026-2033)

• Market Overview
• Commuters
• Tourists
• Students
• Casual Rider

Global Bike And Scooter Rental Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Mobile apps
• Website
• Kisoks
• Third party rental platform
• Partnered businesses

Global Bike And Scooter Rental Market Size & CAGR (2026-2033)

• North America (Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service, Propulsion, Operational Model, Vehicle, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lime (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bird Global (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolt Technology (Estonia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tire Mobility (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voi Technology (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dott (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helbiz (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spin (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superpedestrian (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cityscoot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yulu (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grin (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HelloBike (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEXTBIKE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lyft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Neuron Mobility (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooltra (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yego (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoomo (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations