首頁 > 市場調查報告書 > 汽車工業

修配用零件市場

汽車電子商務市場規模、佔有率和成長分析（按零件類型、供應商類型、車輛類型、營運模式和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1907602

汽車電子商務市場規模、佔有率和成長分析（按零件類型、供應商類型、車輛類型、營運模式和地區分類）－2026-2033年產業預測

Automotive E-Commerce Market Size, Share, and Growth Analysis, By Component Type, By Vendor Type, By Vehicle Type, By Operation, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 265 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，汽車電子商務市場規模將達到 533.9 億美元，到 2025 年將成長至 627.4 億美元，到 2033 年將成長至 2279.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 17.5%。

汽車電商市場經歷了顯著成長，這主要得益於消費者對價格實惠的售後配件需求不斷成長，以及傳統零售商紛紛採用數位化銷售管道。此外，消費者對個人化客製化的需求日益成長，他們希望透過配件和升級來打造專屬座駕，同時降低安裝成本並提高配送效率，這些因素進一步推動了市場發展。小型配件易於自行安裝也進一步促進了市場擴張。同時，新冠疫情帶來的衝擊促使傳統供應商整合其電商策略，打造更有效率的銷售模式並提升客戶服務水準。日益複雜的市場環境促使消費者轉向提供標準化、可靠服務的成熟平台，這使得大型電商平台成為汽車產業的關鍵服務聚合商。

汽車電子商務市場促進因素

汽車電子商務市場的成長主要得益於原廠配套（OEM）技術日益成長的需求，以及汽車銷售的持續攀升。這些數位化市場為新車和二手車交易提供了便利的途徑，使其成為購車者的理想選擇。隨著消費者逐漸意識到這些線上平台的行銷潛力，它們的受歡迎程度持續成長。電子商務交易的便利性和速度提升了用戶體驗，進一步推動了汽車產業數位化解決方案的普及。這種轉變標誌著汽車買賣方式的重大改變。

汽車電子商務市場的限制

假冒汽車零件的氾濫對汽車電商市場的發展構成了重大挑戰。眾多廠商生產仿冒正品汽車零件，並以低價出售。這類仿冒品市場往往集中在易於複製且利潤空間大的零件，例如拉桿、轉向臂、擋風玻璃和濾清器。隨著汽車零件製造商數量的增加，各地對這些劣質仿冒品的需求也不斷增加。這些產品品質普遍低劣，容易出現故障，造成消費者負面印象，進而對汽車電商產業的聲譽和發展產生不利影響。

汽車電子商務市場的發展趨勢

汽車電商市場正呈現出一股明顯的DIY文化潮流，而影片教學的興起已成為關鍵的行銷工具，進一步推動了這一趨勢。零售商正利用YouTube等平台，為顧客提供引人入勝的安裝指南，從而營造社群氛圍，並鼓勵自助購買。這種互動方式不僅能夠教育消費者，還能透過影片描述中的資訊鏈接，輕鬆引導DIY愛好者找到所需的汽車配件。隨著人們對居家車輛維護的需求持續成長，這種策略能夠有效地吸引那些既追求知識又注重便利的科技達人消費者。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2021-2023年營收年比比較

主要企業簡介

Amazon.com, Inc.
Alibaba Group Holding Limited
eBay Inc.
Walmart
O'Reilly Auto Parts
AutoZone, Inc.
Advance Auto Parts
Delticom AG
Bosch Auto Parts
Flipkart Internet Private Limited
CARiD
Pep Boys
RockAuto, LLC
NAPA Auto Parts
Tire Rack.com, Inc.
US Auto Parts Network Inc.
JC Whitney
AutoAnything, Inc.
Arch Auto Parts
Smart Parts Online Pvt. Ltd.

結論與建議

簡介目錄

Product Code: SQSG25AG2003

Automotive E-Commerce Market size was valued at USD 53.39 Billion in 2024 and is poised to grow from USD 62.74 Billion in 2025 to USD 227.94 Billion by 2033, growing at a CAGR of 17.5% during the forecast period (2026-2033).

The automotive e-commerce market is experiencing significant growth driven by increasing consumer demand for affordable aftermarket parts and the adoption of digital sales channels by traditional retailers. This shift is bolstered by the rising trend of customization, where consumers seek to personalize their vehicles with accessories and enhancements, reducing installation costs and improving delivery efficiencies. The market's expansion is further fueled by the ease of self-installation of smaller parts. Additionally, the disruption caused by the COVID-19 pandemic has prompted traditional providers to integrate e-commerce strategies, creating more effective sales approaches and enhancing customer service. Market complexity drives consumers toward established platforms that offer standardized, reliable services, positioning large e-commerce players as vital service aggregators in the automotive space.

Top-down and bottom-up approaches were used to estimate and validate the size of the Automotive E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Automotive E-Commerce Market Segments Analysis

Global Automotive E-Commerce Market is segmented by component type, vendor type, vehicle type, operation and region. Based on component type, the market is segmented into infotainment & multimedia, engine components, tires & wheels, interior accessories and electrical products. Based on vendor type, the market is segmented into OEM vendor and third-party vendor. Based on vehicle type, the market is segmented into passenger car, commercial vehicle and two-wheeler. Based on operation, the market is segmented into B2C (business to consumer) and B2B (business to business). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Automotive E-Commerce Market

The growth of the automotive e-commerce market is significantly fueled by an increasing demand for original equipment manufacturer (OEM) technologies alongside escalating car sales. This digital marketplace offers a convenient avenue for both new and used car transactions, making it an attractive option for buyers. As consumers become more aware of the marketing potential of these online platforms, their popularity continues to rise. The ease and speed associated with e-commerce transactions enhance user experience, further driving the adoption of digital solutions in the automotive sector. This transformation represents a notable shift in how vehicles are bought and sold.

Restraints in the Automotive E-Commerce Market

The proliferation of counterfeit automotive components poses a significant challenge to the growth of the automotive e-commerce market. Numerous manufacturers produce replicas of authentic auto parts, offering them at reduced prices. This counterfeit market often focuses on easily replicable parts with high profit margins, including items like tie rods, steering arms, windshields, and filters. As the number of automotive spare part manufacturers increases, the demand for these inferior second-copy components rises from various regions. These products generally lack quality and are prone to failure, creating a negative perception that adversely affects the reputation and development of the automotive e-commerce sector.

Market Trends of the Automotive E-Commerce Market

The automotive e-commerce market is witnessing a significant trend towards DIY culture, bolstered by the rise of video tutorials as a vital marketing tool. Retailers are increasingly leveraging platforms like YouTube to provide customers with engaging installation guides, fostering a sense of community and encouraging self-service purchases. This interactive approach not only enhances consumer education but also seamlessly directs DIY enthusiasts to necessary automotive parts through informative links in video descriptions. As the demand for at-home vehicle maintenance continues to grow, this strategy effectively captures the attention of a tech-savvy consumer base eager for both knowledge and convenience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Automotive E-Commerce Market Size by Component Type & CAGR (2026-2033)

Market Overview
Infotainment & Multimedia
Engine Components
Tires & Wheels
Interior Accessories
Electrical Products

Global Automotive E-Commerce Market Size by Vendor Type & CAGR (2026-2033)

Market Overview
OEM Vendor
Third-Party Vendor

Global Automotive E-Commerce Market Size by Vehicle Type & CAGR (2026-2033)

Market Overview
Passenger Car
Commercial Vehicle
Two-Wheeler

Global Automotive E-Commerce Market Size by Operation & CAGR (2026-2033)

Market Overview
B2C (Business to Consumer)
B2B (Business to Business)

Global Automotive E-Commerce Market Size & CAGR (2026-2033)

North America, (Component Type, Vendor Type, Vehicle Type, Operation)
- US
- Canada
Europe, (Component Type, Vendor Type, Vehicle Type, Operation)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Component Type, Vendor Type, Vehicle Type, Operation)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Component Type, Vendor Type, Vehicle Type, Operation)
- Brazil
- Rest of Latin America
Middle East & Africa, (Component Type, Vendor Type, Vehicle Type, Operation)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

Amazon.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alibaba Group Holding Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
eBay Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Walmart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
O'Reilly Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AutoZone, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Advance Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Delticom AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bosch Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Flipkart Internet Private Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CARiD
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pep Boys
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
RockAuto, LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
NAPA Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tire Rack.com, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
U.S. Auto Parts Network Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JC Whitney
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AutoAnything, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Arch Auto Parts
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Smart Parts Online Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments