按類型、口味、通路和地區分類的鬆餅市場規模、佔有率和成長分析 - 2026-2033 年產業預測

預計到 2024 年，鬆餅市場規模將達到 8.7 億美元，到 2025 年將達到 8.9 億美元，到 2033 年將達到 11.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 3.2%。

受消費者對創新甜點和糖果甜點日益成長的興趣推動，全球鬆餅市場預計將迎來顯著成長。鬆餅生產中採用天然成分和更健康替代品的趨勢預計將進一步加速這一擴張。消費者對更健康成分（例如糖替代品和全穀穀物）的偏好為品牌提供了盈利的商機。此外，消費者勇於嘗試新事物的態度也促使製造商拓展產品線，以吸引多元化的客戶群。世界各地湧現出許多採用非傳統餡料（例如起司和歐芹）的新穎獨特的鬆餅，這些產品不僅提升了市場吸引力，也迎合了不斷變化的偏好。這些趨勢的融合支撐著鬆餅細分市場在更廣泛的烘焙點心市場中蓬勃發展的前景。

鬆餅市場的成長要素

受店內烘焙產品日益普及和供應鏈通路不斷完善的推動，鬆餅市場正經歷強勁成長。各大連鎖超級市場內烘焙區的蓬勃發展顯著提升了消費者對鬆餅的興趣。此外，零售商不斷推出創新自有品牌產品，以吸引更廣泛的消費群。新興地區新建購物中心和結構化零售店的湧現，進一步推動了零售基礎設施的完善，提高了消費者購買新鮮烘焙產品的便利性和多樣性，從而進一步促進了市場需求的成長。因此，在這些發展趨勢的推動下，鬆餅市場持續繁榮。

鬆餅市場的限制

由於人們對高熱量食物攝取相關健康問題的認知不斷提高，鬆餅市場正面臨嚴峻挑戰。隨著消費者越來越關注飲食選擇，肥胖、高血糖和心血管疾病等問題日益突出。這些健康問題導致人們對高熱量產品的審查力度加大，進而降低了對傳統鬆餅的需求，而這可能加劇上述健康問題。因此，日益增強的健康意識給市場成長帶來了巨大壓力。消費者尋求符合自身健康目標的替代品，這種轉向更健康飲食習慣的轉變也進一步影響鬆餅市場。

鬆餅市場的趨勢

受消費者對新奇口味和美食體驗日益成長的需求驅動，鬆餅市場正經歷顯著的成長趨勢。隨著個人口味偏好變得更加多元化，生產商也積極研發並推出各種鬆餅產品。這種轉變促使鹹味鬆餅等獨特口味越來越受歡迎，滿足了尋求全新味覺體驗的消費者的需求。這一趨勢也體現在消費者對高階手工鬆餅日益成長的需求上，他們渴望獲得差異化的產品。總而言之，消費者對多樣化口味的需求正在推動鬆餅市場的顯著成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析
• 原料分析

全球鬆餅市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 預包裝
• 店面銷售

全球鬆餅市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 甜味
• 鹹

全球鬆餅市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 大賣場和超級市場
• 雜貨店和便利商店
• 線上
• 專賣店

全球鬆餅市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Grupo Bimbo SAB de CV（Mexico）
• General Mills, Inc.（USA）
• Mondelez International, Inc.（USA）
• Associated British Foods plc（UK）
• Britannia Industries Limited（India）
• Flowers Foods, Inc.（USA）
• Hostess Brands, Inc.（USA）
• ARYZTA AG（Switzerland）
• Kellogg Company（USA）
• The Hershey Company（USA）
• The JM Smucker Company（USA）
• Starbucks Corporation（USA）
• Dunkin'Brands Group, Inc.（USA）
• McKee Foods Corporation（USA）
• Finsbury Food Group plc（UK）
• George Weston Limited（Canada）
• Warburtons Limited（UK）
• J & J Snack Foods Corp.（USA）
• SpartanNash Company（USA）
• Sensient Technologies Corporation（USA）

結論與建議

Muffin Market size was valued at USD 0.87 Billion in 2024 and is poised to grow from USD 0.89 Billion in 2025 to USD 1.15 Billion by 2033, growing at a CAGR of 3.2% during the forecast period (2026-2033).

The global muffin market is poised for significant growth driven by rising consumer interest in innovative desserts and confectioneries. The trend towards incorporating natural ingredients and healthier substitutes in muffin production is set to further propel this expansion. Healthy ingredient preferences, including alternatives to sugar and whole grains, present lucrative opportunities for brands. Additionally, consumers' openness to culinary experimentation allows manufacturers to broaden their product offerings to attract a diverse audience. New and unique muffin variations, featuring fillings such as cheese, parsley, and other unconventional ingredients, are being introduced worldwide, enhancing market attractiveness and catering to evolving tastes. The convergence of these trends underscores a promising trajectory for the muffin segment in the broader baked goods market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Muffin market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Muffin Market Segments Analysis

Global Muffin Market is segmented by type, taste, distribution channel and region. Based on type, the market is segmented into packaged and in-store. Based on taste, the market is segmented into sweet and savoury. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, grocery & convenience stores, online and specialty stores. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Muffin Market

The muffin market is experiencing robust growth driven by the rising popularity of in-store bakery products and the strengthening of supply channels. The proliferation of in-store bakeries within various supermarket chains has significantly contributed to increasing consumer interest in muffins. Additionally, retailers are introducing innovative private label options that appeal to a broad audience. This heightened demand is further bolstered by the expansion of retail infrastructure, as new malls and structured retail outlets emerge in developing regions, enhancing accessibility and variety for consumers looking for fresh bakery items. Consequently, the muffin market continues to thrive as these trends unfold.

Restraints in the Muffin Market

The muffin market is facing significant challenges due to growing awareness of health issues associated with high-calorie food consumption. As consumers become increasingly conscious of dietary choices, concerns over obesity, elevated blood sugar levels, and cardiovascular diseases have gained prominence. These health problems have sharpened scrutiny of high-calorie products, leading to a decline in demand for traditional muffins that may contribute to these issues. Consequently, this rising health awareness is putting considerable pressure on market growth. The shift towards healthier eating habits has prompted consumers to seek alternatives that align better with their health and wellness goals, further impacting the muffin market.

Market Trends of the Muffin Market

The muffin market is experiencing a notable trend driven by consumers' increasing willingness to experiment with flavors and culinary experiences. As individuals become more adventurous in their taste preferences, manufacturers are inspired to innovate and introduce a diverse range of muffin varieties. This shift has led to the rising popularity of unique flavors, including savory muffins, which have gained traction among consumers seeking novel taste experiences. The growing demand for artisanal and gourmet muffins also reflects this trend, as shoppers look for products that stand out. Overall, the consumer's quest for diverse flavor profiles is propelling the muffin market toward substantial growth.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Muffin Market Size by Type & CAGR (2026-2033)

• Market Overview
• Packaged
• In-Store

Global Muffin Market Size by Taste & CAGR (2026-2033)

• Market Overview
• Sweet
• Savoury

Global Muffin Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Grocery & Convenience Stores
• Online
• Specialty Stores

Global Muffin Market Size & CAGR (2026-2033)

• North America (Type, Taste, Distribution Channel)
  • US
  • Canada
• Europe (Type, Taste, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Taste, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Taste, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Taste, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ARYZTA AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The J.M. Smucker Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Weston Limited (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J & J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SpartanNash Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sensient Technologies Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations