按分銷管道、產品、口味和地區分類的鬆餅市場規模、佔有率和成長分析 - 2026-2033 年產業預測

預計到 2024 年，全球鬆餅市場規模將達到 106.3 億美元，到 2025 年將達到 110.7 億美元，到 2033 年將達到 153.9 億美元，預測期（2026-2033 年）的複合年成長率為 4.2%。

市場趨勢表明，快節奏的生活方式和都市化正在推動人們對便利早餐的需求，尤其是鬆餅。咖啡文化的廣泛流行，以及咖啡連鎖店的擴張，也帶動了鬆餅的消費，因為鬆餅與咖啡和茶搭配食用效果極佳。為了迎合注重健康的消費者，各大品牌正在改良鬆餅，減少糖、脂肪和人工添加物的使用。諸如使用全穀穀物、天然甜味劑以及添加蛋白質和維生素等創新做法，都提升了鬆餅對注重健康的消費者的吸引力。此外，預先烤鬆餅和冷凍鬆餅市場的成長，也讓人們在家就能輕鬆享用新鮮出爐的鬆餅。健康意識、便利性和與咖啡的完美搭配，共同造就了鬆餅在全球市場的領先地位。

推動全球鬆餅市場發展的因素

消費者偏好的轉變正促使鬆餅生產商不斷創新，推出各種口味和口感的鬆餅。諸如紅絲絨、抹茶、檸檬罌粟籽和鹹焦糖等獨特口味，為傳統經典口味增添了新的選擇。此外，消費者對健康食品的需求也不斷成長，例如無麩質、生酮友善和高蛋白鬆餅。全球多元飲食文化和地理偏好的融合，使鬆餅產業煥發出勃勃生機。這種不斷變化的市場格局吸引了從主流市場到小眾專業消費者的廣泛客戶群。

限制全球鬆餅市場的因素

由於甜甜圈、酥皮點心、可頌麵包和早餐棒等各種烘焙點心的廣泛普及，導致行業競爭加劇，全球鬆餅市場面臨嚴峻挑戰。這些替代品在咖啡館和零售店的激增導致市場飽和，尤其是在已開發地區。此外，自有品牌通常提供更低的價格，進一步加劇了現有鬆餅生產商的壓力。傳統鬆餅產品缺乏顯著差異化，也使得培養強大的品牌忠誠度變得更加困難。這些因素綜合起來，預計將阻礙鬆餅在全球的銷售。

全球鬆餅市場趨勢

全球瑪芬市場正日益受到健康意識的顯著影響，消費者越來越重視營養豐富的甜點糖果甜點品。這一趨勢促使製造商不斷創新產品線，推出各種瑪芬產品，包括高蛋白、低糖、無麩質、純純素和生酮友善瑪芬。杏仁粉、奇亞籽和燕麥等原料越來越受歡迎，而甜菊糖和羅漢果等天然甜味劑則正在取代傳統的精製糖。隨著注重健康的消費者積極尋找更健康的選擇，這些發展正在重塑瑪芬市場格局，並將健康產品定位為市場發展的關鍵趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球鬆餅市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球鬆餅市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 手工鬆餅
• 包裝好的鬆餅

全球鬆餅市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 甜味
• 鹹

全球鬆餅市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Grupo Bimbo SAB de CV（Mexico）
• Mondelez International, Inc.（USA）
• Flowers Foods, Inc.（USA）
• Associated British Foods plc（ABF）（UK）
• General Mills, Inc.（USA）
• Hostess Brands, Inc.（USA）
• McKee Foods Corporation（USA）
• Britannia Industries Limited（India）
• The Kellogg Company（USA）
• Finsbury Food Group plc（UK）
• Foodco Group Pty Ltd（Australia）
• Warburtons Limited（UK）
• Aspire Bakeries（USA）
• FGF Brands（Canada）
• J&J Snack Foods Corp.（USA）
• Rich Products Corporation（USA）
• Yamazaki Baking Co., Ltd.（Japan）
• Campbell Soup Company（USA）

結論與建議

Global Muffins Market size was valued at USD 10.63 Billion in 2024 and is poised to grow from USD 11.07 Billion in 2025 to USD 15.39 Billion by 2033, growing at a CAGR of 4.2% during the forecast period (2026-2033).

Market insights indicate a rising demand for convenient breakfast options, particularly muffins, driven by busy lifestyles and urbanization. The increasing popularity of coffee culture, propelled by the expansion of coffee chains, bolsters muffin consumption as they complement coffee and tea offerings. In response to health-conscious consumers, brands are reformulating muffins to lower sugar, fat, and artificial additives. Innovations include incorporating whole grains, natural sweeteners, and fortifying products with proteins and vitamins, enhancing their appeal among health-aware individuals. Moreover, the burgeoning market for ready-to-bake and frozen muffins provides consumers with the convenience of fresh-baked goods at home. This combination of health trends, convenience, and complementary coffee pairings positions muffins favorably in the global market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Muffins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Muffins Market Segments Analysis

Global Muffins Market is segmented by Distribution Channel, Product, Flavor and region. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Artisanal muffins and Packaged muffins. Based on Flavor, the market is segmented into Sweet and Savory. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Muffins Market

Shifting consumer tastes are driving muffins manufacturers to innovate with a diverse range of flavors and textures. Classic options are now enhanced by unique varieties such as red velvet, matcha, lemon poppy seed, and salted caramel. Additionally, there is a growing demand for gluten-free, keto-friendly, and protein-enriched muffins that serve health-conscious individuals. The fusion of diverse culinary inspirations from around the world, combined with regional preferences, is transforming the muffins sector into an exciting and dynamic industry. This evolving landscape appeals to a broad audience, encompassing both mainstream markets and niche specialty consumers.

Restraints in the Global Muffins Market

The Global Muffins market faces significant challenges due to the extensive presence of various baked goods like donuts, pastries, croissants, and breakfast bars, which intensify competition within the industry. The proliferation of these alternatives in cafes and retail spaces has contributed to market saturation, especially in developed areas. Moreover, private label brands tend to offer lower prices, exerting additional pressure on established muffin manufacturers. The lack of substantial product differentiation among traditional muffin offerings complicates efforts to cultivate strong brand loyalty. Collectively, these factors are expected to hinder muffin sales on a worldwide scale.

Market Trends of the Global Muffins Market

The global muffins market is increasingly driven by a pronounced shift towards health-focused options, as consumers prioritize nutritious alternatives to conventional sweet treats. This trend has prompted manufacturers to innovate their product lines, offering an array of high-protein, low-sugar, gluten-free, vegan, and keto-friendly muffins. Ingredients such as almond flour, chia seeds, and oats are becoming prominent, while natural sweeteners like stevia and monk fruit are replacing traditional refined sugars. As health-conscious consumers actively seek out wholesome choices, these developments are reshaping the muffin landscape, positioning health-oriented products as a significant trend in the market's evolution.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Muffins Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Muffins Market Size by Product & CAGR (2026-2033)

• Market Overview
• Artisanal muffins
• Packaged muffins

Global Muffins Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Sweet
• Savory

Global Muffins Market Size & CAGR (2026-2033)

• North America (Distribution Channel, Product, Flavor)
  • US
  • Canada
• Europe (Distribution Channel, Product, Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, Product, Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, Product, Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, Product, Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Grupo Bimbo S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flowers Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods plc (ABF) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hostess Brands, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Kellogg Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Finsbury Food Group plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foodco Group Pty Ltd (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warburtons Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire Bakeries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FGF Brands (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&J Snack Foods Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rich Products Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yamazaki Baking Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations