度假租賃市場規模、佔有率和成長分析（按住宿設施類型、預訂方式和地區分類）－2026-2033年產業預測

預計到 2024 年，全球度假租賃市場規模將達到 951.1 億美元，到 2025 年將成長至 1,033.8 億美元，到 2033 年將成長至 2015.1 億美元，在預測期（2026-2033 年）內複合年成長率為 8.7%。

全球度假租賃市場正經歷顯著成長，這主要得益於短期租賃日益普及，成為那些希望在不承擔高昂旅行成本和時間限制的情況下享受短期住宿的旅客的理想選擇。一個值得關注的趨勢是，環保住宿設施越來越受歡迎，許多旅客都在尋找資源消耗更少的房源，這凸顯了消費者選擇中對永續性的重視。國際旅行的快速成長和新興市場的發展進一步推動了這個市場擴張。儘管需求旺盛，但住宿設施短缺和氣候變遷的影響等挑戰仍為旅遊業帶來風險。然而，人們對獨特旅行體驗的渴望依然推動著全球度假租賃市場的發展。

全球度假租賃市場促進因素

旅遊業的蓬勃發展顯著推動了全球度假租賃市場的成長，越來越多的人選擇外出度假而非宅在家。隨著人們對獨特舒適的住宿設施選擇的需求日益成長，度假租賃的需求明顯超過了傳統的飯店住宿設施。這一趨勢反映出人們越來越偏好個人化的旅行體驗，以滿足個人的需求和願望，並推動了人們探索不同目的地的趨勢。因此，旅遊業的擴張在推動度假租賃的普及方面發揮了關鍵作用，並改變了旅客可選擇的住宿設施方式。

限制全球度假租賃市場的因素

全球度假租賃市場面臨的主要限制因素是供不應求。有限的租賃選擇推高了價格，也使得旅客難以找到合適的住宿設施。這種供不應求會加劇現有房源的競爭，進一步增加尋找合適住宿的可能性。這些限制不僅影響度假租賃的可負擔性，還會影響旅客的滿意度，因為他們可能被迫在理想選擇上做出妥協。本質上，房源短缺會抑制市場成長，並限制消費者獲得多樣化租賃選擇的機會。

全球度假租賃市場趨勢

全球度假租賃市場呈現顯著上升趨勢，主要受國際旅客對私人住宿設施需求不斷成長的推動。隨著越來越多的個人旅客尋求不同於傳統飯店住宿的獨特個人化體驗，度假租賃的受歡迎程度正在迅速提升。這種轉變源自於旅客對居家般舒適設施、更高隱私以及經濟實惠的家庭和團體旅行方案的渴望。此外，數位平台的興起使得各類租賃房源觸手可及，進一步加速了市場成長。隨著旅行習慣的改變，度假租賃行業有望持續擴張，以滿足消費者多樣化的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管環境
• 案例研究

全球度假租賃市場規模（依住宿設施類型分類）及複合年成長率（2026-2033 年）

• 家
• 公寓
• 度假村/公寓
• 其他

全球度假租賃市場規模（以預訂方式分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球度假租賃市場規模（按價格區間和複合年成長率分類）（2026-2033 年）

• 經濟
• 中檔
• 奢華

全球度假租賃市場規模（按旅行者類型分類）及複合年成長率（2026-2033 年）

• 國內的
• 國際的

全球度假租賃市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Fairbnb（Italy）
• Socialbnb（Germany）
• Ecobnb（Italy）
• Kindred（United States）
• Landfolk（Denmark）
• Sawday's（United Kingdom）
• Canopy & Stars（United Kingdom）
• Coolstays（United Kingdom）
• The Plum Guide（United Kingdom）
• HomeToGo（Germany）
• Stayz（Australia）
• 9flats（Germany）
• Sonder（United States）
• Blueground（United States）
• Casamundo（Germany）
• Interhome（Switzerland）
• RedAwning（United States）
• TravelNest（United Kingdom）

結論與建議

Global Vacation Rental Market size was valued at USD 95.11 Billion in 2024 and is poised to grow from USD 103.38 Billion in 2025 to USD 201.51 Billion by 2033, growing at a CAGR of 8.7% during the forecast period (2026-2033).

The global vacation rental market is experiencing significant growth, fueled by the rising popularity of short-term rentals as an appealing option for those seeking brief escapes without extensive travel costs or time commitments. A notable trend is the increasing preference for eco-friendly accommodations, with many travelers expressing a desire for properties that utilize fewer resources-highlighting a shift towards sustainability in consumer choices. This market expansion is further supported by a surge in international travel and growth in emerging markets. While demand is high, challenges such as accommodation shortages and the impacts of climate change pose risks to the tourism sector. Nonetheless, the quest for unique travel experiences continues to drive interest in vacation rentals worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vacation Rental market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vacation Rental Market Segments Analysis

Global Vacation Rental Market is segmented by Accommodation Type, Booking Mode, Price Range, Tourist Type and region. Based on Accommodation Type, the market is segmented into Home, Apartments, Resort/Condominium and Others. Based on Booking Mode, the market is segmented into Offline and Online. Based on Price Range, the market is segmented into Economical, Mid-Range and Luxury. Based on Tourist Type, the market is segmented into Domestic and International. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vacation Rental Market

The surge in travel and tourism has significantly boosted the global vacation rental market, as more individuals opt for vacations rather than remaining at home. As people seek out unique and comfortable lodging alternatives, there is a marked rise in the demand for vacation rentals over traditional hotel accommodations. This trend reflects a growing preference for personalized travel experiences that cater to individual needs and desires, fostering a greater inclination towards exploring diverse destinations. Consequently, the tourism industry's expansion has played a pivotal role in driving the popularity of vacation rentals, reshaping the landscape of accommodations available to travelers.

Restraints in the Global Vacation Rental Market

A key limitation within the Global Vacation Rental market is the restricted availability of properties. When the number of rental options is limited, it can lead to increased prices, making it challenging for travelers to secure accommodations. This scarcity may result in heightened competition for the available listings, further exacerbating the difficulty of finding suitable lodging. Such constraints not only affect the affordability of vacation rentals but can also impact traveler satisfaction, as individuals may be forced to compromise on their preferred options. Essentially, a limited inventory can hinder market growth and restrict consumer access to diverse rental choices.

Market Trends of the Global Vacation Rental Market

The global vacation rental market is witnessing a significant uptrend driven by an increase in demand for private accommodations among international travelers. As individuals seek unique, personalized experiences away from traditional hotel stays, the preference for vacation rentals has surged. This shift is fueled by travelers' desires for home-like amenities, enhanced privacy, and cost-effective options for family and group trips. Additionally, the rise of digital platforms has facilitated easy access to a diverse range of rental properties, further amplifying market growth. As travel behavior evolves, the vacation rental sector is poised to continue expanding, catering to diverse consumer preferences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Vacation Rental Market Size by Accommodation Type & CAGR (2026-2033)

• Market Overview
• Home
• Apartments
• Resort/Condominium
• Others

Global Vacation Rental Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Vacation Rental Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Economical
• Mid-Range
• Luxury

Global Vacation Rental Market Size by Tourist Type & CAGR (2026-2033)

• Market Overview
• Domestic
• International

Global Vacation Rental Market Size & CAGR (2026-2033)

• North America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • US
  • Canada
• Europe (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Accommodation Type, Booking Mode, Price Range, Tourist Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Fairbnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Socialbnb (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecobnb (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kindred (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Landfolk (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sawday's (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Canopy & Stars (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolstays (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Plum Guide (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeToGo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stayz (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 9flats (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonder (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blueground (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casamundo (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Interhome (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RedAwning (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TravelNest (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations