文字分析市場規模、佔有率和成長分析（按組件、公司規模、應用、垂直產業和地區分類）－2026-2033年產業預測

預計到 2024 年，文字分析市場規模將達到 45.4 億美元，到 2025 年將達到 52.1 億美元，到 2033 年將達到 156.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 14.73%。

受企業對預測分析和社群媒體洞察日益成長的需求推動，文字分析市場正經歷強勁成長。產業專用的製化應用的湧現進一步促進了這一擴張。然而，資料安全問題、熟練勞動力短缺以及對文字分析理解不足等挑戰可能會阻礙其發展。儘管如此，提升客戶服務和競爭情報分析仍蘊藏著巨大的成長機會。文字分析將非結構化文字轉換為結構化數據，從而挖掘新的洞察。它利用複雜的機器學習演算法和自然語言處理技術來分析語言並提取有意義的模式。人工智慧與文字分析的融合使企業能夠透過識別文字資料中的趨勢、情感和關鍵要素，不斷提升其分析能力。

文字分析市場促進因素

來自包括社交媒體互動、客戶回饋和線上參與等各種管道的非結構化資料的快速成長，是文字分析市場的主要驅動力。企業越來越意識到分析這些數據的重要性，從中獲得有價值的洞察，最終最佳化決策流程並改善客戶體驗。這種認知推動了對文本分析解決方案的需求，因為各組織都在努力利用現有的大量資訊，並將其轉化為競爭優勢。因此，不斷變化的數據產生和消費格局持續刺激人們對文本分析技術的興趣和投資。

文本分析市場限制因素

由於人們對資料隱私的日益關注以及遵守諸如GDPR等各種法規的需求，文字分析市場面臨嚴峻的挑戰。企業在管理敏感資訊時必須謹慎考慮複雜的法律環境，這可能會阻礙文本分析解決方案的有效應用。這種複雜性不僅限制了從非結構化資料中提取有用資訊的能力，也限制了整體營運效率。隨著企業在尋求利用文字分析技術的同時確保合規性，資料保護問題日益凸顯，這可能會抑制該領域的創新和發展。

文字分析市場趨勢

全球文本分析市場正呈現出顯著的趨勢，即向人工智慧驅動型解決方案的整合轉型。這些解決方案正在革新企業處理和分析數據的方式。借助先進技術，企業正在提升其在情感分析、上下文理解和預測分析方面的能力。這種轉變使企業能夠從大規模非結構化資料中提取可執行的洞察，從而促進更明智的決策並改善客戶參與策略。隨著企業日益認知到這些先進工具的價值，對人工智慧驅動型文字分析的投資預計將會增加。這反映了各行各業向數據驅動型智慧轉型的趨勢。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析及其影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 專利分析

文本分析市場：按組成部分分類的市場規模及複合年成長率（2026-2033 年）

• 軟體
• 服務

文本分析市場：依公司規模分類的市場規模及複合年成長率（2026-2033 年）

• 主要企業
• 小型企業

文本分析市場：按應用領域分類的市場規模及複合年成長率（2026-2033 年）

• 客戶經驗管理
• 行銷管理
• 文件管理
• 勞動力管理
• 其他

文本分析市場：按產業垂直領域分類的市場規模及複合年成長率（2026-2033 年）

• 零售
• BFSI
• 旅遊與飯店
• 媒體與娛樂
• 衛生保健
• 資訊科技/通訊
• 其他

文本分析市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• IBM（USA）
• Microsoft（USA）
• Oracle（USA）
• SAS Institute（USA）
• SAP（Germany）
• Google（USA）
• Amazon Web Services（USA）
• RapidMiner（USA）
• Clarabridge（USA）
• NetBase（USA）
• OpenText（Canada）
• AYLIEN（Ireland）
• Text Analytics（USA）
• Infor（USA）
• H2O.ai（USA）

結論與建議

Text Analytics Market size was valued at USD 4.54 Billion in 2024 and is poised to grow from USD 5.21 Billion in 2025 to USD 15.65 Billion by 2033, growing at a CAGR of 14.73% during the forecast period (2026-2033).

The text analytics market is experiencing robust growth driven by the rising demand for predictive analytics and social media insights among businesses. This expansion is further supported by the emergence of tailored, industry-specific applications. However, challenges such as data security concerns, a shortage of skilled labor, and limited understanding of text analytics may hinder progress. Nevertheless, enhanced customer service and competitive intelligence present vast opportunities for growth. Text analytics enables the conversion of unstructured text into structured data, revealing new insights. It employs complex machine learning algorithms and natural language processing to analyze language and extract meaningful patterns. The integration of AI with text analytics empowers businesses to continually improve their analytical capabilities by identifying trends, emotions, and key elements within text data.

Top-down and bottom-up approaches were used to estimate and validate the size of the Text Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Text Analytics Market Segments Analysis

Global Text Analytics Market is segmented by Component, Enterprise Size, Application, Vertical and Region. Based on Component, the market is segmented into Software, Services. Based on Enterprise Size, the market is segmented into Large Enterprises, SMEs. Based on Application, the market is segmented into Customer Experience Management, Marketing Management, Document Management, Workforce Management, Others. Based on Vertical, the market is segmented into Retail, BFSI, Travel and Hospitality, Media and Entertainment, Healthcare, IT and Telecom, Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Text Analytics Market

The surge in unstructured data produced from diverse channels like social media interactions, customer feedback, and online engagements significantly propels the text analytics market. Businesses increasingly acknowledge the importance of analyzing this data to derive valuable insights, ultimately enhancing their decision-making processes and improving customer experiences. This recognition has led to a growing demand for text analytics solutions, as organizations strive to capitalize on the wealth of information available to them and leverage it for strategic advantage in a competitive landscape. Consequently, the evolving landscape of data generation and consumption continues to stimulate interest and investment in text analytics technologies.

Restraints in the Text Analytics Market

The text analytics market faces considerable challenges due to escalating concerns surrounding data privacy and the necessity to comply with various regulations, such as GDPR. Organizations are tasked with maneuvering through intricate legal landscapes when managing sensitive information, which can obstruct the effective deployment of text analytics solutions. This complexity not only limits their ability to glean valuable insights from unstructured data but also restricts their overall operational efficiency. As businesses strive to maintain compliance while leveraging text analytics, the resulting apprehensions around data protection can act as a deterrent to innovation and development in this sector.

Market Trends of the Text Analytics Market

The global text analytics market is witnessing a significant trend towards the integration of AI-driven solutions, which are revolutionizing how businesses process and analyze data. By leveraging advanced technologies, organizations can enhance their capabilities in sentiment analysis, contextual understanding, and predictive analytics. This shift enables companies to extract actionable insights from large volumes of unstructured data, facilitating more informed decision-making and fostering improved customer engagement strategies. As enterprises increasingly recognize the value of these sophisticated tools, investment in AI-powered text analytics is expected to grow, reflecting a broader movement towards data-driven intelligence in various industries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Patent Analysis

Text Analytics Market Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
• Services

Text Analytics Market Market Size by Enterprise Size & CAGR (2026-2033)

• Market Overview
• Large Enterprises
• SMEs

Text Analytics Market Market Size by Application & CAGR (2026-2033)

• Market Overview
• Customer Experience Management
• Marketing Management
• Document Management
• Workforce Management
• Others

Text Analytics Market Market Size by Vertical & CAGR (2026-2033)

• Market Overview
• Retail
• BFSI
• Travel and Hospitality
• Media and Entertainment
• Healthcare
• IT and Telecom
• Others

Text Analytics Market Size & CAGR (2026-2033)

• North America, (Component, Enterprise Size, Application, Vertical)
  • US
  • Canada
• Europe, (Component, Enterprise Size, Application, Vertical)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Component, Enterprise Size, Application, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Component, Enterprise Size, Application, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Component, Enterprise Size, Application, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• IBM (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RapidMiner (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarabridge (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetBase (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AYLIEN (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Text Analytics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Infor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H2O.ai (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation