2026-2030年全球文本分析市場

全球文本分析市場預計將在2025年至2030年間成長至274.809億美元，預測期內複合年成長率（CAGR）為23.5%。本報告對全球文本分析市場進行了全面分析，包括市場規模和預測、趨勢、成長要素和挑戰，以及對約25家公司的供應商分析。

該報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新分析，其促進因素包括數位管道中非結構化文字資料的指數級成長、對客戶體驗管理和情感分析的需求不斷成長，以及自然語言處理 (NLP) 和人工智慧技術的進步。

本研究採用客觀的方法，結合一手和二手訊息，包括來自主要行業相關人員的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告提供歷史數據和預測數據。

報告指出，即時和串流文字分析技術的日益普及是未來幾年推動全球文字分析市場成長的關鍵因素之一。文本分析在風險管理和合規監控領域的應用不斷廣泛，以及產業專用的和領域特定文本分析解決方案的興起，預計將為市場帶來巨大的需求。

目錄

第1章執行摘要

第2章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準分析
• 投入與差異化因素的重要性
• 混淆來源
• 促進因素和挑戰的影響

第3章 市場情勢

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2025年市場規模
• 2025-2030年市場展望

第5章 市場規模表現

• 2020-2024年全球文本分析市場
• 2020-2024年部署細分市場分析
• 零件細分市場分析 2020-2024
• 2020-2024年最終用戶細分市場分析
• 2020-2024年區域市場分析
• 2020-2024年國家細分市場分析

第6章 定性分析

• 人工智慧是全球文本分析市場

第7章五力分析

• 五力分析概述
• 買方的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

8. 依部署方式進行市場區隔

• 比較：依部署方式
• 雲
• 本地部署
• 按部署方式分類的市場機會

9. 按組件進行市場細分

• 比較：按組件
• 軟體
• 服務
• 按組件分類的市場機會

第10章 按最終用戶進行市場細分

• 比較：按最終用戶
• BFSI
• 衛生保健
• 能源與公共產業
• 其他
• 按最終用戶分類的市場機會

第11章 客戶情況

第12章 區域情勢

• 區域細分
• 區域比較
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 荷蘭
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
  • 印尼
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 中東和非洲
  • 阿拉伯聯合大公國
  • 沙烏地阿拉伯
  • 南非
  • 以色列
  • 土耳其
• 南美洲
  • 巴西
  • 阿根廷
  • 哥倫比亞
• 各區域的市場機遇

第13章：促進因素、挑戰與機遇

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機遇

第14章 競爭格局

• 概述
• 競爭格局
• 令人困惑的局面
• 產業風險

第15章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Google LLC
• IBM Corp.
• Infegy
• InMoment Inc.
• KNIME AG
• Luminoso Technologies Inc.
• Megaputer Intelligence Inc.
• Microsoft Corp.
• NICE Ltd.
• Open Text Corp.
• Oracle Corp.
• Qualtrics LLC
• SAP SE
• SAS Institute Inc.
• TIBCO Software Inc.

第16章附錄

The global text analytics market is forecasted to grow by USD 27480.9 mn during 2025-2030, accelerating at a CAGR of 23.5% during the forecast period. The report on the global text analytics market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by exponential growth of unstructured text data across digital channels, rising demand for customer experience management and sentiment analysis, advancements in nlp and AI technologies.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global text analytics market is segmented as below:

By Deployment

• Cloud
• On-premises

By Component

• Software
• Services

By End-User

• BFSI
• Healthcare
• Energy and utility
• Others

Geography

• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• North America
  • US
  • Canada
  • Mexico
• Middle East and Africa
  • UAE
  • South Africa
  • Turkey
• South America
  • Brazil
  • Argentina
  • Colombia
• Rest of World (ROW)

This study identifies the increasing adoption of real-time and streaming text analytics as one of the prime reasons driving the global text analytics market growth during the next few years. Also, growing use of text analytics for risk management and compliance monitoring and expansion of industry-specific and domain-trained text analytics solutions will lead to sizable demand in the market.

The report on the global text analytics market covers the following areas:

• Global text analytics market sizing
• Global text analytics market forecast
• Global text analytics market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global text analytics market vendors that include Averbis GmbH, Bitext Innovations SL, Forsta AS, Google LLC, IBM Corp., Infegy, InMoment Inc., KNIME AG, Luminoso Technologies Inc., Megaputer Intelligence Inc., Microsoft Corp., NICE Ltd., Open Text Corp., Oracle Corp., Qualtrics LLC, SAP SE, SAS Institute Inc., TIBCO Software Inc.. Also, the global text analytics market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Deployment
  • Executive Summary - Chart on Market Segmentation by Component
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Text Analytics Market 2020 - 2024
  • Historic Market Size - Data Table on Global Text Analytics Market 2020 - 2024 ($ million)
• 5.2 Deployment segment analysis 2020 - 2024
  • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
• 5.3 Component segment analysis 2020 - 2024
  • Historic Market Size - Component Segment 2020 - 2024 ($ million)
• 5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 The impact of AI on Global Text Analytics Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Deployment

• 8.1 Market segments
• 8.2 Comparison by Deployment
• 8.3 Cloud - Market size and forecast 2025-2030
• 8.4 On-premises - Market size and forecast 2025-2030
• 8.5 Market opportunity by Deployment
  • Market opportunity by Deployment ($ million)

9 Market Segmentation by Component

• 9.1 Market segments
• 9.2 Comparison by Component
• 9.3 Software - Market size and forecast 2025-2030
• 9.4 Services - Market size and forecast 2025-2030
• 9.5 Market opportunity by Component
  • Market opportunity by Component ($ million)

10 Market Segmentation by End-user

• 10.1 Market segments
• 10.2 Comparison by End-user
• 10.3 BFSI - Market size and forecast 2025-2030
• 10.4 Healthcare - Market size and forecast 2025-2030
• 10.5 Energy and utility - Market size and forecast 2025-2030
• 10.6 Others - Market size and forecast 2025-2030
• 10.7 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 Europe - Market size and forecast 2025-2030
  • 12.3.1 UK - Market size and forecast 2025-2030
  • 12.3.2 Germany - Market size and forecast 2025-2030
  • 12.3.3 France - Market size and forecast 2025-2030
  • 12.3.4 Italy - Market size and forecast 2025-2030
  • 12.3.5 Spain - Market size and forecast 2025-2030
  • 12.3.6 The Netherlands - Market size and forecast 2025-2030
• 12.4 APAC - Market size and forecast 2025-2030
  • 12.4.1 China - Market size and forecast 2025-2030
  • 12.4.2 Japan - Market size and forecast 2025-2030
  • 12.4.3 India - Market size and forecast 2025-2030
  • 12.4.4 South Korea - Market size and forecast 2025-2030
  • 12.4.5 Australia - Market size and forecast 2025-2030
  • 12.4.6 Indonesia - Market size and forecast 2025-2030
• 12.5 North America - Market size and forecast 2025-2030
  • 12.5.1 US - Market size and forecast 2025-2030
  • 12.5.2 Canada - Market size and forecast 2025-2030
  • 12.5.3 Mexico - Market size and forecast 2025-2030
• 12.6 Middle East and Africa - Market size and forecast 2025-2030
  • 12.6.1 UAE - Market size and forecast 2025-2030
  • 12.6.2 Saudi Arabia - Market size and forecast 2025-2030
  • 12.6.3 South Africa - Market size and forecast 2025-2030
  • 12.6.4 Israel - Market size and forecast 2025-2030
  • 12.6.5 Turkey - Market size and forecast 2025-2030
• 12.7 South America - Market size and forecast 2025-2030
  • 12.7.1 Brazil - Market size and forecast 2025-2030
  • 12.7.2 Argentina - Market size and forecast 2025-2030
  • 12.7.3 Colombia - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Exponential growth of unstructured text data across digital channels
  • Rising demand for customer experience management and sentiment analysis
  • Advancements in NLP and AI technologies
• 13.2 Market challenges
  • Complexity of language variations and contextual interpretation
  • Data privacy concerns and regulatory compliance requirements
  • Integration and shortage of skilled analytics professionals
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Increasing adoption of real-time and streaming text analytics
  • Growing use of text analytics for risk management and compliance monitoring
  • Expansion of industry-specific and domain-trained text analytics solutions

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Google LLC
  • Google LLC - Overview
  • Google LLC - Product / Service
  • Google LLC - Key offerings
  • SWOT
• 15.5 IBM Corp.
  • IBM Corp. - Overview
  • IBM Corp. - Business segments
  • IBM Corp. - Key news
  • IBM Corp. - Key offerings
  • IBM Corp. - Segment focus
  • SWOT
• 15.6 Infegy
  • Infegy - Overview
  • Infegy - Product / Service
  • Infegy - Key offerings
  • SWOT
• 15.7 InMoment Inc.
  • InMoment Inc. - Overview
  • InMoment Inc. - Product / Service
  • InMoment Inc. - Key offerings
  • SWOT
• 15.8 KNIME AG
  • KNIME AG - Overview
  • KNIME AG - Product / Service
  • KNIME AG - Key offerings
  • SWOT
• 15.9 Luminoso Technologies Inc.
  • Luminoso Technologies Inc. - Overview
  • Luminoso Technologies Inc. - Product / Service
  • Luminoso Technologies Inc. - Key offerings
  • SWOT
• 15.10 Megaputer Intelligence Inc.
  • Megaputer Intelligence Inc. - Overview
  • Megaputer Intelligence Inc. - Product / Service
  • Megaputer Intelligence Inc. - Key offerings
  • SWOT
• 15.11 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
  • SWOT
• 15.12 NICE Ltd.
  • NICE Ltd. - Overview
  • NICE Ltd. - Business segments
  • NICE Ltd. - Key news
  • NICE Ltd. - Key offerings
  • NICE Ltd. - Segment focus
  • SWOT
• 15.13 Open Text Corp.
  • Open Text Corp. - Overview
  • Open Text Corp. - Business segments
  • Open Text Corp. - Key news
  • Open Text Corp. - Key offerings
  • Open Text Corp. - Segment focus
  • SWOT
• 15.14 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
  • SWOT
• 15.15 Qualtrics LLC
  • Qualtrics LLC - Overview
  • Qualtrics LLC - Product / Service
  • Qualtrics LLC - Key offerings
  • SWOT
• 15.16 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
  • SWOT
• 15.17 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
  • SWOT
• 15.18 TIBCO Software Inc.
  • TIBCO Software Inc. - Overview
  • TIBCO Software Inc. - Product / Service
  • TIBCO Software Inc. - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations