會展市場規模、佔有率及成長分析（依活動類型、活動規模、應用及地區分類）－2026-2033年產業預測

預計到 2024 年，MICE 市場規模將達到 1.2 兆美元，從 2025 年的 1.31 兆美元成長到 2033 年的 2.63 兆美元，在預測期（2026-2033 年）內複合年成長率為 9.1%。

全球會展業（MICE）是國際商業環境中至關重要的橋樑，它透過提供人脈拓展機會，促進合作並推動經濟成長。會展業不僅帶動了主辦城市的旅遊業發展和收入成長，也刺激了住宿、交通和娛樂等產業的繁榮。隨著全球商業活動的日益活躍，會展活動對於跨國合作至關重要，而行業聚會對於專業發展和知識交流也變得愈發重要。醫療保健和科技等新興市場和產業為建立新的夥伴關係關係提供了廣闊的機會。然而，地緣政治的不確定性和經濟波動等挑戰仍然存在，可能會影響差旅和活動預算。安全問題仍然是組織者和與會者關注的重點。永續性和技術進步，特別是數位化平台和混合型活動模式，正在改變著會展業的格局。

會展市場促進因素

全球會展（MICE，即會議、獎勵旅遊、大會和展覽）市場的主要驅動力之一是企業對企業（B2B）交流與合作機會日益成長的需求。隨著各組織認知到面對面交流和關係建立在推動業務成長方面的重要性，他們越來越願意舉辦和參與能夠促進此類聯繫的活動。此外，技術進步使得活動營運更加便捷高效，並提升了與會者的體驗，從而增強了會展活動的吸引力。同時，為了保持競爭力並拓展全球業務，企業需要不斷創新，這也大大推動了會展產業的持續成長。

會展市場的限制因素

全球會展（MICE，包括會議、獎勵旅遊、大會和展覽）市場面臨的主要限制之一是全球旅遊限制和衛生法規持續存在的不確定性。政府政策的波動，包括隔離措施和疫苗接種要求，可能會擾亂已計劃的活動，並導致與會者減少。此外，經濟波動導致的企業預算受限，也可能減少企業活動和商務旅行的支出。虛擬會議的興起進一步加劇了這項挑戰，因為各組織機構都在評估線下活動與遠距活動的成本效益，這可能會限制會展產業的成長和復甦。

會展市場趨勢

會展市場的一大趨勢是日益重視綠色環保和永續性，這主要得益於企業及其相關人員環保意識的不斷增強。由此，企業開始採用注重環保的活動規劃和設計策略，優先考慮減少廢棄物和使用低碳材料。企業越來越傾向於選擇符合永續性目標的場地和服務，這反映出市場對負責任實踐的廣泛需求。隨著企業社會責任（CSR）成為關鍵促進因素，將環保措施融入活動營運不僅能提升品牌聲譽，還能滿足日益注重環保的與會者群體不斷變化的期望。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球會展市場規模（依活動類型分類）及複合年成長率（2026-2033 年）

• 會議
• 獎勵旅遊
• 國際會議
• 展覽

全球會展市場規模（依應用領域及複合年成長率分類）（2026-2033年）

• 對於企業
• 衛生保健
• 科技
• 旅遊與飯店
• 金融與銀行

全球會展市場規模（以預訂方式分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球會展市場規模（按地區分類）及複合年成長率（2026-2033 年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Maritz Global Events（US）
• BCD Meetings & Events（Netherlands）
• American Express Meetings & Events（US）
• George P. Johnson（US）
• Freeman（US）
• CWT Meetings & Events（US）
• Experient（US）
• MCI Group（Switzerland）
• SHS Group（Germany）
• SMG Worldwide（US）
• House of Events（India）
• TBG Worldwide（India）
• DMC Worldwide（India）
• Wizcraft International Entertainment Pvt. Ltd.（India）
• Fountainhead MICE（India）
• Concept Events（India）
• Dreamz Cruises（India）
• TBH Creations（India）

結論與建議

MICE Market size was valued at USD 1.2 Trillion in 2024 and is poised to grow from USD 1.31 Trillion in 2025 to USD 2.63 Trillion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global MICE industry serves as a pivotal connector within the international business landscape, fostering collaboration and promoting economic growth through networking opportunities. It drives tourism and revenue for host locations, enhancing sectors like accommodation, transport, and entertainment. The rise in global corporate activities necessitates these events for cross-border collaboration, enhancing the importance of industry-specific gatherings for professional development and knowledge exchange. Emerging markets and sectors, such as healthcare and technology, offer vast opportunities for new partnerships. However, challenges persist, including geopolitical uncertainties and economic fluctuations that could impact travel and event budgets. Security concerns also remain a priority for organizers and attendees. Notably, advancements in sustainability and technology, including digital platforms and hybrid event formats, are transforming the MICE landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the MICE market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

MICE Market Segments Analysis

Global MICE Market is segmented by Type of Event, Application, Booking Mode and region. Based on Type of Event, the market is segmented into Meetings, Incentives, Conferences and exhibitions. Based on Application, the market is segmented into Corporate, Healthcare, Technology, tourism & hospitality and finance & banking. Based on Booking Mode, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the MICE Market

One key market driver for the Global MICE (Meetings, Incentives, Conferences, and Exhibitions) market is the increasing demand for corporate networking and collaboration opportunities. As organizations recognize the importance of face-to-face interactions and relationship-building in driving business growth, there is a growing inclination to host and participate in events that facilitate these connections. Additionally, advancements in technology enable seamless event management and enhance attendee experiences, making MICE events more appealing. Furthermore, the rise of global business operations and the need for innovative ideas to remain competitive contribute significantly to the sustained growth of the MICE industry.

Restraints in the MICE Market

One key market restraint for the Global MICE (Meetings, Incentives, Conferences, and Exhibitions) market is the ongoing uncertainty surrounding global travel restrictions and health regulations. Variability in government policies, including quarantine measures and vaccination requirements, can disrupt planned events and deter attendee participation. Additionally, budget constraints faced by companies due to economic fluctuations may lead to reduced spending on corporate events and travel. The rise of virtual meeting alternatives further compounds this challenge, as organizations evaluate the cost-benefit ratio of in-person events compared to remote options, potentially limiting the growth and recovery of the MICE sector.

Market Trends of the MICE Market

A notable trend in the MICE market is the rising emphasis on green practices and sustainability, driven by a heightened awareness of environmental issues among businesses and their stakeholders. This has led to the adoption of eco-friendly event planning and design strategies, which prioritize the reduction of waste and the use of low-carbon materials. Companies are increasingly seeking venues and services that align with sustainability goals, reflecting a broader demand for responsible practices. As corporate social responsibility becomes a key driver, the integration of green initiatives into event management is not only enhancing brand reputation but also meeting the evolving expectations of environmentally conscious attendees.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Mice Market Size by Type of Event & CAGR (2026-2033)

• Market Overview
• Meetings
• Incentives
• Conferences
• exhibitions

Global Mice Market Size by Application & CAGR (2026-2033)

• Market Overview
• Corporate
• Healthcare
• Technology
• tourism & hospitality
• finance & banking

Global Mice Market Size by Booking Mode & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Mice Market Size & CAGR (2026-2033)

• North America (Type of Event, Application, Booking Mode)
  • US
  • Canada
• Europe (Type of Event, Application, Booking Mode)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type of Event, Application, Booking Mode)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type of Event, Application, Booking Mode)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type of Event, Application, Booking Mode)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Maritz Global Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Meetings & Events (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George P. Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freeman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CWT Meetings & Events (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Experient (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MCI Group (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHS Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMG Worldwide (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBG Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DMC Worldwide (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wizcraft International Entertainment Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fountainhead MICE (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Concept Events (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dreamz Cruises (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TBH Creations (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations