首頁 > 市場調查報告書 > 消費品

旅遊

市場調查報告書

商品編碼

1806088

MICE 旅遊市場規模、佔有率及成長分析（按活動類型、用途、服務類型、參與人數和地區）－產業預測（2025 年至 2032 年）

MICE Tourism Market Size, Share, and Growth Analysis, By Event Type (Meetings, Incentives), By Application (Corporate, Education), By Service Type, By Attendee Size, By Region - Industry Forecast 2025-2032

出版日期: 2025年09月01日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球 MICE 旅遊市場預計將在 2023 年達到 10 億美元，並從 2024 年的 10.6 億美元成長到 2032 年的 17.3 億美元，預測期內（2025-2032 年）的複合年成長率為 6.3%。

在不斷變化的業務需求、政府措施和技術創新的推動下，全球 MICE 旅遊市場正經歷強勁成長。世界各國政府正致力於加強 MICE 基礎設施並整合智慧城市技術，以提升整體體驗。該行業正在利用機器學習和人工智慧的進步進行調整，透過根據個人偏好和即時互動為與會者提供量身定做的體驗，改變活動組織和參與方式。增強的連接性和數據分析正在最佳化活動平台，確保及時更新和個人化內容傳送。此外，MICE 產業越來越注重永續性，利用節能場館和環保做法，為旅遊業更永續的未來做出貢獻。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業市場定位（2024年）
主要市場參與者所採取的策略
近期市場趨勢
公司市場佔有率分析（2024年）
主要企業簡介
- 公司詳情
- 產品系列分析
- 按部門分類的公司佔有率分析
- 收益同比對比（2022-2024 年）

主要企業簡介

Freeman
IMC International
ITA Group, Inc.
Mice International
REVEZ Corporation Ltd.
TCIL（India）Ltd.
TI Infotech Pvt. Ltd.
Tripkonnect
Travkart
TourMyIndia
India Attitude
FBT Adventures（India）Pvt. Ltd.
FGNC Event Management（Malaysia）Sdn Bhd
Alpcord Network

結論和建議

簡介目錄

Product Code: SQMIG25O2033

Global MICE Tourism Market size was valued at USD 1.0 billion in 2023 and is poised to grow from USD 1.06 billion in 2024 to USD 1.73 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The global MICE tourism market is experiencing robust growth, driven by changing business demands, government initiatives, and technological innovation. Governments around the world are focusing on enhancing MICE infrastructure and integrating smart city technologies to elevate the overall experience. The industry is adapting through advancements in machine learning and artificial intelligence, transforming event organization and engagement by delivering tailored attendee experiences based on individual preferences and real-time interactions. Enhanced connectivity and data analytics are optimizing event platforms, ensuring timely updates and personalized content delivery. Additionally, the MICE sector is increasingly committed to sustainability, utilizing energy-efficient venues and eco-friendly practices, thereby contributing to a more sustainable future within the tourism landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global MICE Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global MICE Tourism Market Segments Analysis

Global MICE Tourism Market is segmented by Event Type, Application, Service Type, Attendee Size and region. Based on Event Type, the market is segmented into Meetings, Incentives, Conferences and Exhibitions. Based on Application, the market is segmented into Corporate, Education, Government and Others. Based on Service Type, the market is segmented into Venue Rentals, Accommodation, Transportation, Food & Beverages and Catering and Event Management Services. Based on Attendee Size, the market is segmented into Small (up to 50 Attendees), Medium (51-200 Attendees), Large (201-1,000 Attendees) and Mega (Over 1,000 Attendees). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global MICE Tourism Market

Technological advancements play a crucial role in shaping the MICE tourism industry by transforming attendee experiences. The integration of innovative event technologies, including virtual reality for immersive venue explorations, artificial intelligence to facilitate personalized networking, and hybrid event platforms, has significantly enhanced engagement. These innovations not only boost participation but also enable event planners to access valuable data and analytics, helping them connect with broader audiences effectively. As these trends continue to evolve, they create new opportunities for enhancing the overall experience for attendees and optimizing the planning process for organizers within the MICE sector.

Restraints in the Global MICE Tourism Market

The global MICE tourism market faces significant challenges due to elevated operating expenses that hinder revenue generation for organizers. Costs associated with venue rentals, advanced technological integration, security measures, and staffing can substantially affect profit margins. In response to these financial burdens, larger corporations may gravitate towards more cost-effective virtual or hybrid event formats. This shift can stifle market growth by deterring smaller enterprises from participating in or hosting events, ultimately limiting opportunities within the sector. As high costs continue to pose obstacles, the potential for broader engagement in MICE tourism remains constrained.

Market Trends of the Global MICE Tourism Market

The Global MICE tourism market is witnessing a significant trend towards sustainability and attendee well-being, as stakeholders prioritize eco-friendly venues and carbon-neutral event options. Event organizers are increasingly incorporating wellness activities, such as yoga sessions and mindfulness workshops, into their agendas to address travel fatigue and promote a healthier experience for participants. This shift not only meets the growing expectations of delegates seeking greener, more responsible event experiences but also aligns with a broader corporate responsibility movement that emphasizes the importance of sustainability in all aspects of event planning. Consequently, this dual focus on environmental impact and attendee health is shaping the future of MICE tourism.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global MICE Tourism Market Size by Event Type & CAGR (2025-2032)

Market Overview
Meetings
Incentives
Conferences
Exhibitions

Global MICE Tourism Market Size by Application & CAGR (2025-2032)

Market Overview
Corporate
Education
Government
Others

Global MICE Tourism Market Size by Service Type & CAGR (2025-2032)

Market Overview
Venue Rentals
Accommodation
Transportation
Food & Beverages and Catering
Event Management Services

Global MICE Tourism Market Size by Attendee Size & CAGR (2025-2032)

Market Overview
Small (up to 50 Attendees)
Medium (51-200 Attendees)
Large (201-1,000 Attendees)
Mega (Over 1,000 Attendees)

Global MICE Tourism Market Size & CAGR (2025-2032)

North America (Event Type, Application, Service Type, Attendee Size)
- US
- Canada
Europe (Event Type, Application, Service Type, Attendee Size)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Event Type, Application, Service Type, Attendee Size)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Event Type, Application, Service Type, Attendee Size)
- Brazil
- Rest of Latin America
Middle East & Africa (Event Type, Application, Service Type, Attendee Size)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Freeman
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IMC International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITA Group, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mice International
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
REVEZ Corporation Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCIL (India) Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TI Infotech Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tripkonnect
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Travkart
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TourMyIndia
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
India Attitude
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FBT Adventures (India) Pvt. Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FGNC Event Management (Malaysia) Sdn Bhd
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alpcord Network
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments