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香料/香水

香水市場規模、佔有率及成長分析（依產品、應用、包裝類型、通路及地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1905911

香水市場規模、佔有率及成長分析（依產品、應用、包裝類型、通路及地區分類）－2026-2033年產業預測

Fragrance Market Size, Share, and Growth Analysis, By Product (Deodorants, Perfumes), By Application, By Packaging Type, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 167 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，香水及香精市場規模將達到 911.7 億美元，到 2025 年將達到 945.5 億美元，到 2033 年將達到 1264.4 億美元，在預測期（2026-2033 年）內複合年成長率為 3.7%。

受可支配收入成長的推動，全球化妝品市場目前正經歷需求激增。隨著香氛個人保健產品日益流行，各大廠商紛紛開發更多香氛化妝品。與傳統香水相比，精油因其更持久的留香特性，成為市場成長的關鍵驅動力。此外，生活方式的改變也促使消費者偏愛奢華而充滿異國風情的香氛。為了提升產品吸引力，各大品牌正投資多元化的行銷策略，包括社群媒體行銷和與網紅合作。電子商務已成為一個盈利的銷售管道，有些商家甚至提供個人化香氛服務，以吸引更廣泛的客戶群。在這些變化的背景下，消費者可能會顯著轉向使用天然成分，從而降低對人工香料的需求，因為消費者越來越傾向於選擇合成產品。

全球香水市場按產品、應用、通路和地區進行細分。依產品分類，可分為除臭劑、香水和其他產品。按應用分類，可分為個人護理、家居用品和其他應用。依包裝類型分類，可分為玻璃瓶、鐵罐、盒裝和其他包裝。依通路分類，可分為線下和線上。依地區分類，可分為北美、歐洲、亞太、拉丁美洲以及中東和非洲。

香水市場成長要素

個人化趨勢是全球香水市場成長的關鍵驅動力。隨著消費者越來越追求能體現自身個性的香氛，各大品牌紛紛創新，提供消費者打造專屬香水的機會。這種客製化服務能夠提升客戶參與，並在競爭激烈的行業中培養品牌忠誠度。企業意識到，個人化體驗不僅能引起消費者的共鳴，也能加深他們與品牌之間的連結。因此，對客製化的關注持續影響著消費者的偏好，並推動市場擴張。

香水市場限制因素

由於各地政策法規不盡相同，香水市場面臨許多限制。這些法規涵蓋成分安全、標籤要求和環境標準等，而這些對於香水的研發和行銷至關重要。這種複雜性及其相關成本可能會阻礙產業發展，尤其會影響創新。小規模的新興企業可能發現越來越難以遵守這些法規，這限制了它們在市場上的有效競爭力。因此，複雜的監管環境構成了重大障礙，抑制了香水產業的成長並限制了其多樣性。

香水市場趨勢

受消費者日益成長的健康和環保偏好的驅動，香水市場正經歷著向清潔和永續產品轉型的重大變革。人們對合成成分和包裝廢棄物的影響日益關注，迫使品牌開發兼顧品質和永續性的天然香水。這一趨勢促使製造商提高原料採購和生產流程的透明度，並推出環保包裝解決方案。隨著消費者尋求符合自身價值觀的道德選擇，香水產業也不斷發展，各公司調整策略以滿足消費者對負責任產品的需求。

北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 西班牙
- 法國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2021-2023年營收年比比較

主要企業簡介

L'Oreal
Estee Lauder Companies Inc.
Coty Inc.
Procter & Gamble Co.
Givaudan
Symrise AG
International Flavors & Fragrances Inc.
Chanel SA
Dior
LVMH Moet Hennessy Louis Vuitton
Revlon Inc.
Shiseido Co., Ltd.
Natura &Co
Armani

結論與建議

簡介目錄

Product Code: SQMIG15E2553

Fragrance Market size was valued at USD 91.17 Billion in 2024 and is poised to grow from USD 94.55 Billion in 2025 to USD 126.44 Billion by 2033, growing at a CAGR of 3.7% during the forecast period (2026-2033).

The global cosmetics market is currently experiencing a surge in demand, influenced by rising disposable incomes. Fragrance-infused personal care products are increasingly popular, prompting major manufacturers to develop more scented cosmetic offerings. Essential oils are a significant market driver due to their long-lasting qualities compared to traditional perfumes. Additionally, consumers are gravitating towards luxurious and exotic fragrances as lifestyle changes unfold. To enhance product appeal, leading brands are investing in diverse marketing strategies, including social media and influencer collaborations. E-commerce has emerged as a lucrative sales avenue, with some vendors offering personalized scents to attract a broader clientele. Amidst this evolving landscape, there is a notable shift towards natural ingredients, as consumers increasingly reject synthetic products, potentially reducing demand for artificial fragrances.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fragrance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fragrance Market Segments Analysis

Global Fragrance Market is segmented by Product, Application, Distribution Channel, and Region. Based on Product, the market is segmented into Deodorants, Perfumes, Other Products. Based on Application, the market is segmented into Personal Care, Household Care, Other Applications. Based on Packaging Type, the market is segmented into Glass Bottles, Cans, Boxes, Others. Based on Distribution Channel, the market is segmented into Offline, online. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East &, and Africa.

Driver of the Fragrance Market

A significant driving force behind the growth of the global fragrance market is the rising trend of personalization. Consumers increasingly seek scents that reflect their unique identities, leading brands to innovate by providing opportunities for individuals to create their own signature fragrances. This tailored approach enhances customer engagement and fosters brand loyalty amid intense competition in the industry. Companies are recognizing the importance of individualized experiences, which not only resonate with consumers on a personal level but also deepen their connection to the brand. As a result, the focus on customization continues to shape consumer preferences and propel market expansion.

Restraints in the Fragrance Market

The fragrance market faces various restraints due to the policies and regulations that differ across geographical regions. These regulations encompass ingredient safety, labeling requirements, and environmental standards that are essential for fragrance development and marketing. Such complexity and associated costs can hinder companies in the sector, particularly impacting innovation efforts. Smaller and emerging players may find it increasingly challenging to navigate these regulatory landscapes, limiting their ability to compete effectively in the market. Consequently, the intricate regulatory environment poses significant barriers, which can impede growth and limit diversity within the fragrance industry.

Market Trends of the Fragrance Market

The fragrance market is experiencing a significant shift towards clean and sustainable offerings, fueled by a growing consumer preference for health-conscious and environmentally-friendly products. As awareness surrounding the impact of synthetic ingredients and packaging waste rises, brands are increasingly compelled to innovate, creating natural fragrances that prioritize both quality and sustainability. This trend is driving manufacturers to enhance transparency in ingredient sourcing and production processes while adopting eco-friendly packaging solutions. As consumers seek ethical choices that align with their values, the fragrance industry is evolving, with companies reshaping their strategies to meet the demand for responsible and conscientious products.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Driver & Opportunities
- Restraints & Challenges
Porters Analysis & Impact
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technological Advancement
Regulatory Landscape
Patent Analysis
Case Studies
Customer & Buying Criteria Analysis

Global Fragrance Market Size by Product & CAGR (2026-2033)

Market Overview
Deodorants
Perfumes
Other Products

Global Fragrance Market Size by Application & CAGR (2026-2033)

Market Overview
Personal Care
Household Care
Other Applications

Global Fragrance Market Size by Packaging Type & CAGR (2026-2033)

Market Overview
Glass Bottles
Cans
Boxes
Others

Global Fragrance Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Fragrance Market Size & CAGR (2026-2033)

North America, (Product, Application, Distribution Channel)
- US
- Canada
Europe, (Product, Application, Distribution Channel)
- UK
- Germany
- Spain
- France
- Italy
- Rest of Europe
Asia-Pacific, (Product, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia Pacific
Latin America, (Product, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa, (Product, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

L'Oreal
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Procter & Gamble Co.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Givaudan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Symrise AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
International Flavors & Fragrances Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Chanel S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dior
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LVMH Moet Hennessy Louis Vuitton
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Co., Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Natura &Co
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Armani
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments