香水和香料市場規模、佔有率、成長分析（按產品類型、類別、分銷管道、最終用戶、地區、產業預測，2025-2032 年）- 產業預測 2025-2032

預計 2023 年全球香水和香料市場價值將達到 656 億美元，從 2024 年的 713.7 億美元成長到 2032 年的 1401.4 億美元，預測期內（2025-2032 年）的複合年成長率為 8.8%。

市場洞察顯示，受各年齡層可支配收入成長的推動，全球香水市場正呈現強勁成長動能。由於消費者對平價奢侈品的偏好日益成長，全球香水消費支出正大幅增加。新興市場消費者可支配收入的成長與已開發市場消費者對奢侈品的偏好相得益彰，共同推動了市場發展。電商和全通路零售的興起提高了產品的可近性，進一步促進了銷售成長。此外，消費者對個人化體驗的強烈偏好，導致定製配方和客製化服務的需求激增。 TikTok、Instagram 和 YouTube 等社群媒體平台在提升香水市場認知度和興趣方面發揮關鍵作用，並有望繼續支持香水市場的擴張。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與約束

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

香水和香料市場規模（按產品類型和複合年成長率）(2025-2032)

• 市場概況
• 香水或香水
• 淡香水（EDP）
• 淡香水（EDT）
• 古龍水（EDC）
• 其他產品類型

香水及香料市場規模（依分銷通路分類）及複合年成長率（2025-2032）

• 市場概況
• 超級市場/大賣場
• 店鋪
• 線上零售商
• 其他分銷管道

香水和香料市場規模（按類別和複合年成長率） (2025-2032)

• 市場概況
• 高級產品
• 量產產品

香水和香料市場規模（按最終用戶和複合年成長率分類）（2025-2032 年）

• 市場概況
• 男性
• 女士
• 男女通用的

香水香料市場規模及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 按部門分類的公司佔有率分析
  • 收益同比比較（2022-2024 年）

主要企業簡介

• LVMH（France）
• The Estee Lauder Companies Inc.（USA）
• L'Oreal（France）
• Coty Inc.（USA）
• Puig（Spain）
• Inter Parfums Inc.（USA）
• Shiseido Company, Limited（Japan）
• Procter & Gamble（USA）
• Revlon, Inc.（USA）
• Amouage（Oman）
• Chanel（France）
• Dior（France）
• Gucci（Italy）
• Yves Saint Laurent（France）
• Hermes（France）
• Burberry（UK）
• Armani（Italy）
• Tom Ford（USA）
• Byredo（Sweden）
• Diptyque（France）

結論和建議

Global Fragrances And Perfumes Market size was valued at USD 65.6 billion in 2023 and is poised to grow from USD 71.37 billion in 2024 to USD 140.14 billion by 2032, growing at a CAGR of 8.8% during the forecast period (2025-2032).

Market insights indicate a favorable trajectory for global fragrances and perfumes, driven by rising disposable incomes across various demographics. The growing inclination towards affordable luxuries has significantly increased consumer spending on fragrances worldwide. In emerging markets, heightened disposable income complements the luxury aspirations of consumers in developed regions, spurring market growth. The proliferation of e-commerce and omnichannel retailing enhances product accessibility, further fueling sales. Additionally, consumers show a strong preference for personalized experiences, leading to a surge in demand for custom formulations and bespoke services. Social media platforms play a crucial role by amplifying trending fragrances, with platforms like TikTok, Instagram, and YouTube driving awareness and interest, which will continue to support the fragrance market's expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fragrances And Perfumes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fragrances And Perfumes Market Segments Analysis

Global Fragrances And Perfumes Market is segmented by Product Type, Distribution Channel, Category, End User and region. Based on Product Type, the market is segmented into Parfum or de Parfum, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC) and Other Product Types. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Stores, Online Retail Stores and Other Distribution Channels. Based on Category, the market is segmented into Premium Products and Mass Products. Based on End User, the market is segmented into Men, Women and Unisex. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fragrances And Perfumes Market

The global fragrances and perfumes market is experiencing significant growth driven by the increasing popularity of various scents that are marketed for their ability to enhance mood, relieve stress, and evoke memories. There is a growing consumer interest in home fragrances, scented candles, and personal mists, which is expected to further elevate market potential. Additionally, brands are leveraging findings from aromachology research to support claims regarding mood modulation in their marketing strategies. This combination of consumer demand for wellness-enhancing products and strategic marketing approaches is crucial for the sustained expansion of the global fragrances and perfumes market.

Restraints in the Global Fragrances And Perfumes Market

The Global Fragrances and Perfumes market faces significant challenges due to the constant introduction of new fragrances by various retailers and niche brands, complicating product discovery and diminishing brand uniqueness. The overwhelming number of products leads to limited retail shelf space and reduced marketing focus, ultimately hindering sales performance. Additionally, the surplus of stock-keeping units (SKUs) increases inventory complexity and return rates, further obstructing the sales potential for numerous fragrance and perfume brands. This saturation creates a competitive environment that makes it increasingly difficult for individual products to stand out and gain traction in the market.

Market Trends of the Global Fragrances And Perfumes Market

The Global Fragrances and Perfumes market is witnessing a significant shift towards gender-neutral and inclusive offerings, reflecting a broader societal move away from traditional gender norms. Brands are increasingly embracing unisex fragrances that emphasize individuality and self-expression, resonating with an evolving consumer base that values inclusivity. This trend not only enhances creativity in fragrance formulation and olfactory storytelling but also opens new avenues for marketing and product development. As consumers seek scents that transcend gender boundaries, companies are poised to adapt and innovate, aligning their portfolios with contemporary values and preferences that celebrate diversity and personal identity.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fragrances And Perfumes Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Parfum or de Parfum
• Eau de Parfum (EDP)
• Eau de Toilette (EDT)
• Eau de Cologne (EDC)
• Other Product Types

Global Fragrances And Perfumes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Stores
• Online Retail Stores
• Other Distribution Channels

Global Fragrances And Perfumes Market Size by Category & CAGR (2025-2032)

• Market Overview
• Premium Products
• Mass Products

Global Fragrances And Perfumes Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Unisex

Global Fragrances And Perfumes Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Category, End User)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Category, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Category, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Category, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Category, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• LVMH (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inter Parfums Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amouage (Oman)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gucci (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yves Saint Laurent (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hermes (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burberry (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Armani (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tom Ford (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Byredo (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diptyque (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations