乳清蛋白市場規模、佔有率及成長分析（按類型、形式、應用和地區分類）－2026-2033年產業預測

預計到 2024 年，乳清蛋白市場規模將達到 73.9 億美元，到 2025 年將達到 81.7 億美元，到 2033 年將達到 181.6 億美元，在預測期（2026-2033 年）內複合年成長率為 10.5%。

人們日益增強的健康意識推動了乳清蛋白的需求，這在很大程度上得益於健身和運動組織的推廣。乳清蛋白具有抗菌和降血壓等有益特性，因此被廣泛應用於各種食品中，包括烘焙點心、乳製品、飲料、穀物和嬰幼兒食品。消費者對增強免疫力補充劑的興趣日益濃厚，也促進了乳清蛋白在日常飲食中的普及。乳清蛋白用途廣泛，不僅能提升營養價值和食品品質，還能開發出低乳糖、高蛋白的產品。此外，對可食用薄膜等創新應用的研究也持續推動著乳清蛋白市場的成長。在個人護理領域，乳清蛋白的保濕和調理特性也備受關注，食品生產商可將其作為一種經濟高效的功能性成分添加到包裝食品中，從而提升產品的吸引力和競爭優勢。

乳清蛋白市場促進因素

全球乳清蛋白市場的主要驅動力是低碳水化合物、高蛋白飲食的流行帶動了蛋白質補充劑和運動營養食品需求的成長。健身愛好者和運動員數量的增加，以及人們對乳清蛋白健康益處的認知不斷提高，進一步推動了這一趨勢。消費者越來越了解乳清蛋白的益處，例如增加肌肉量、減少體脂肪和增強免疫系統。這種共同的興趣不僅凸顯了蛋白質在健康和保健方面的重要性，也推動了乳清蛋白市場的擴張。

限制乳清蛋白市場的因素

全球乳清蛋白市場面臨的主要挑戰之一是其相對於其他蛋白質來源的高成本。乳清蛋白生產所需的高精尖技術和專用設備是造成價格高昂的主要原因，這阻礙了價格敏感型消費者（尤其是在新興市場）的接受度。此外，乳清蛋白中較高的乳糖含量可能會導致乳糖不耐受人群消化器官系統問題，從而限制他們的攝取。這些價格因素，加上飲食限制，可能會使潛在買家放棄選擇乳清蛋白作為首選蛋白質補充劑，從而阻礙市場成長。

乳清蛋白市場趨勢

在健康意識日益增強的推動下，乳清蛋白市場呈現出顯著的「潔淨標示」和「天然產品」趨勢。現今的消費者重視透明度，傾向選擇添加劑和加工過程最少的乳清蛋白產品。受有機和天然產品需求激增的驅動，各大生產商正不斷創新並強化產品線，以強調「潔淨標示」原則。因此，品牌不僅關注成分的純度，還致力於提供詳盡的產品訊息，幫助消費者就乳清蛋白補充劑的品質和來源做出明智的選擇。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術進步
• 監管環境
• 案例研究
• 客戶和購買標準分析

全球乳清蛋白市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 乳清蛋白隔離群（WPI）
• 乳清蛋白濃縮物（WPC）
• 乳清蛋白水解物（WPH）

全球乳清蛋白市場規模（依形態分類）及複合年成長率（2026-2033 年）

• 粉末
• 液體

全球乳清蛋白市場規模（依應用領域分類）及複合年成長率（2026-2033 年）

• 運動營養
• 營養補充品
• 嬰兒奶粉
• 食品添加物
• 飲料
• 飼料

全球乳清蛋白市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Optimum Nutrition
• Transparent Labs
• MuscleBlaze
• Dymatize
• MuscleTech
• Bio-Engineered Supplements & Nutrition（BSN）
• CytoSport
• MusclePharm
• Maximum Human Performance（MHP）
• Now Sports
• Isopure
• Allmax Nutrition
• Gaspari Nutrition
• Labrada Nutrition
• Ultimate Nutrition
• Cellucor
• Pro Jym
• Nutricost
• Myprotein
• Scitec Nutrition

結論與建議

Whey Protein Market size was valued at USD 7.39 Billion in 2024 and is poised to grow from USD 8.17 Billion in 2025 to USD 18.16 Billion by 2033, growing at a CAGR of 10.5% during the forecast period (2026-2033).

The rising focus on health consciousness is driving significant demand for whey protein, largely influenced by recommendations from fitness and sports entities. This protein is increasingly incorporated into various food products, including baked goods, dairy items, beverages, cereals, and baby foods due to its beneficial antibacterial and antihypertensive properties. The heightened consumer interest in immunity-boosting supplements is further propelling whey protein's integration into daily diets. Its versatility enhances nutritional value and food quality while enabling the development of low-lactose, high-protein offerings. Additionally, research into innovative applications, such as edible films, supports ongoing growth. In personal care, whey protein's hydrating and conditioning benefits are attracting attention, while food producers leverage it as a cost-effective, functional substitute for richer ingredients in packaged goods, enhancing product appeal and competitive positioning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whey Protein market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whey Protein Market Segments Analysis

Global Whey Protein Market is segmented by Type, Form, Application and region. Based on Type, the market is segmented into Whey protein isolate (WPI), Whey protein concentrate (WPC), Whey Protein Hydrolysates (WPH). Based on Form, the market is segmented into Powder, Liquid. Based on Application, the market is segmented into Sports Nutrition, Dietary Supplements, Infant Formula, Food Additives, Beverages, Feed, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Whey Protein Market

A significant catalyst for the global whey protein market is the surging demand for protein supplements and sports nutrition, driven by the rising popularity of low-carbohydrate, high-protein diets. This trend is further supported by the growing population of fitness enthusiasts and athletes, as well as heightened awareness surrounding the health advantages of whey protein. Consumers are increasingly recognizing its benefits, which include enhancing muscle mass, aiding in body fat reduction, and strengthening the immune system. This collective interest not only emphasizes the importance of protein in health and wellness but also accelerates the expansion of the whey protein market.

Restraints in the Whey Protein Market

A significant challenge facing the global whey protein market is its higher cost compared to alternative protein sources. The advanced technology and specialized equipment required for whey protein production contribute to its premium price, making it less accessible to price-sensitive consumers, especially in emerging markets. Furthermore, the elevated lactose content in whey protein can lead to digestive issues for individuals who are lactose intolerant, resulting in limited consumption. This combination of affordability concerns and dietary restrictions poses obstacles to market growth, as it may deter potential buyers from choosing whey protein as their preferred protein supplement.

Market Trends of the Whey Protein Market

The whey protein market is witnessing a significant trend towards clean label and natural products, driven by an increasingly health-conscious consumer base. Today's consumers prioritize transparency and are gravitating towards whey protein offerings that boast minimal additives and processing. This surge in demand for organic and natural formulations has prompted key market players to innovate and enhance their product lines by emphasizing clean label principles. As a result, brands are not only focusing on the purity of their ingredients but also on providing detailed product information, ensuring that consumers can make informed choices about the quality and origin of their whey protein supplements.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Whey Protein Market Size by Type & CAGR (2026-2033)

• Market Overview
• Whey Protein Isolates (WPI)
• Whey Protein Concentrates (WPC)
• Whey Protein Hydrolysates (WPH)

Global Whey Protein Market Size by Form & CAGR (2026-2033)

• Market Overview
• Powder
• Liquid

Global Whey Protein Market Size by Application & CAGR (2026-2033)

• Market Overview
• Sports Nutrition
• Dietary Supplements
• Infant Formula
• Food Additives
• Beverages
• Feed

Global Whey Protein Market Size & CAGR (2026-2033)

• North America, (Type, Form, Application)
  • US
  • Canada
• Europe, (Type, Form, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Form, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Form, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Form, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Optimum Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Transparent Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleBlaze
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dymatize
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MuscleTech
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bio-Engineered Supplements & Nutrition (BSN)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CytoSport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MusclePharm
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maximum Human Performance (MHP)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Now Sports
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isopure
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allmax Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaspari Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Labrada Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cellucor
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pro Jym
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutricost
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Myprotein
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scitec Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation