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市場調查報告書
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1822460

2032 年乳清蛋白市場預測：按產品、形式、通路、應用和地區進行的全球分析

Whey Protein Market Forecasts to 2032 - Global Analysis By Product (Whey Protein Concentrate, Whey Protein Isolate, Whey Protein Hydrolysate, Native Whey Protein and Other Products), Form, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，全球乳清蛋白市場預計在 2025 年達到 141.3 億美元，到 2032 年將達到 266.8 億美元，預測期內複合年成長率為 9.5%。

乳清蛋白是一種優質蛋白質，源自於乳酪生產過程中產生的副產品乳清。它含有全部九種必需氨基酸，有助於肌肉生長、修復和整體健康。乳清蛋白能被人體快速吸收，因此深受運動員、健身者和健身愛好者的喜愛。乳清蛋白有多種形態，包括濃縮物、分離物和水解物，每種形態的蛋白質含​​量和加工方法都不同。除了支持肌肉生長外，將乳清蛋白納入均衡飲食還可以幫助控制體重、提高免疫力並增強飽足感。

據印度青年事務和體育部稱，政府正在積極推廣「健康印度運動」等健身舉措，透過適合年齡的通訊協定將健身文化製度化，建議每天進行 30 至 60 分鐘的中等至劇烈的體育活動。

提高健康和健身意識

消費者正在將蛋白質補充劑納入日常生活，以支持運動表現、免疫力和代謝健康。與運動營養、機能性食品和個人化健康平台的整合正在擴大其影響力。公共宣傳活動和健身達人正在加強健身房、零售店和電商管道對蛋白質補充劑的接受度。需求涵蓋運動員、健身愛好者和注重健康的消費者。這些動態使健康和健身意識成為乳清蛋白市場的關鍵驅動力，並推動整體市場成長。

製造和加工成本高

成本效益原料和先進加工技術的取得管道有限，影響了盈利。法規遵循和品質保證進一步增加了營運成本。消費者價格敏感度正在減緩新興市場的採用速度。研發強度和基礎設施需求正在抑制創新。儘管市場對富含蛋白質的產品的需求不斷成長，但這些因素仍在抑制市場擴張。

名人代言與媒體影響力

健身偶像和健康專家的認可正在塑造消費者的購買行為和品牌忠誠度。與數位平台、社群媒體和內容行銷的整合正在提升認知度和轉換率。公共和私人領域在品牌建立和消費者教育方面的投資正在蓬勃發展。不同年齡層和不同地域的消費者對偏好、生活方式營養的需求正在增加。這些發展為市場成長創造了有利條件，並加速了乳清蛋白產品的普及。

乳糖不耐症與飲食限制

製造商必須克服配方挑戰，並使其產品多樣化，以滿足不斷變化的營養需求。豌豆、大豆和米等替代蛋白質正日益受到歡迎。監管審查和標籤要求使產品定位變得複雜。消費者對潔淨標示、無過敏原產品的需求正在重塑市場動態。這些限制因素造成了競爭壓力，並限制了真正的市場發展。

COVID-19的影響

新冠疫情擾亂了乳清蛋白市場，導致供應鏈暫時中斷、健身房活動減少以及消費者支出變化。零售店關閉和物流挑戰影響了產品的供應和分銷。然而，人們對免疫接種、居家運動和自我護理的關注度增加，部分抵消了市場放緩的影響。疫情後的復甦得益於全球市場對便利、高品質、技術驅動的營養解決方案日益成長的需求，以及電子商務、個人化配方和臨床級蛋白質應用領域的創新。

預計乳清蛋白濃縮物（WPC）市場在預測期內將佔據最大佔有率

乳清蛋白濃縮物 (WPC) 預計將在預測期內佔據最大的市場佔有率，這得益於其均衡的蛋白質含​​量、價格實惠和用途廣泛。 WPC 因其易消化性和氨基酸組成，廣泛應用於運動營養、機能性食品和膳食補充劑。製造商正在最佳化其配方，以改善口味、溶解度和貨架穩定性。健身中心、零售店和線上平台的需求仍然強勁。監管支援和消費者的熟悉度正在推動其普及。

臨床和醫學營養領域預計將在預測期內實現最高的複合年成長率

預計臨床和醫療營養領域將在預測期內實現最高成長率，這得益於復健期、老年護理和慢性病管理領域對治療級蛋白質的需求。乳清蛋白正被納入經腸營養、術後飲食和免疫支持配方中。醫院、診所和長期照護機構正在擴大蛋白質強化產品的使用，以改善患者的預後。公共衛生計劃和保險覆蓋正在推動其應用。對高純度、生物可利用蛋白質的需求正在加速醫療配方的創新。

比最大的地區

在預測期內，北美預計將佔據最大的市場佔有率，這得益於其先進的酪農基礎設施、較高的消費者認知度以及強大的零售生態系統。美國和加拿大在產品創新、臨床研究和運動營養應用方面處於領先地位。圍繞預防性保健、健身和膳食補充劑的公共措施正在增強需求。區域製造商和全球品牌正在擴展其全通路策略和個人化產品供應。監管的明確性和媒體曝光度正在推動其應用。

複合年成長率最高的地區

在預測期內，亞太地區預計將呈現最高的複合年成長率，這得益於健康意識的提升、中階人口的不斷成長以及政府對營養項目的投入。中國、印度、日本和韓國等國家正在擴大蛋白質補充劑的生產、分銷和消費者教育。官民合作關係和行動優先策略正在改善都市區和半都市區的營養獲取。對價格實惠、文化適應性強且功能性的營養產品的需求正在推動技術創新。本地製造商和全球公司正在合作，以在地化和擴展解決方案。

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目錄

第1章執行摘要

第2章 前言

  • 概述
  • 相關利益者
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 數據分析
    • 數據檢驗
    • 研究途徑
  • 研究材料
    • 主要研究資料
    • 次級研究資訊來源
    • 先決條件

第3章市場走勢分析

  • 驅動程式
  • 抑制因素
  • 機會
  • 威脅
  • 產品分析
  • 應用分析
  • 新興市場
  • COVID-19的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方的議價能力
  • 替代品的威脅
  • 新進入者的威脅
  • 競爭對手之間的競爭

5. 全球乳清蛋白市場（按產品）

  • 乳清蛋白濃縮物（WPC）
  • 乳清分離蛋白（WPI）
  • WheyPro 天然乳清蛋白
  • 其他

6. 全球乳清蛋白市場（依型態）

  • 粉末
  • 即飲（RTD）
  • 酒吧和小吃店

7. 全球乳清蛋白市場（依分銷管道）

  • 超級市場和大賣場
  • 專賣店
  • 網路零售
  • 藥局和藥局

8. 全球乳清蛋白市場（依應用）

  • 運動營養
  • 強化食品和飲料
  • 嬰兒奶粉和嬰兒食品
  • 臨床和醫學營養
  • 體重管理
  • 個人護理和化妝品
  • 動物營養/寵物食品
  • 營養補充品
  • 其他

9. 全球乳清蛋白市場（按地區）

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲地區

第10章：重大進展

  • 協議、夥伴關係、合作和合資企業
  • 收購與合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第11章 公司概況

  • Glanbia PLC
  • Arla Foods amba
  • Fonterra Co-operative Group Limited
  • Lactalis Group
  • FrieslandCampina NV
  • Hilmar Cheese Company, Inc.
  • Saputo Inc.
  • Agropur Cooperative
  • Kerry Group plc
  • Leprino Foods Company
  • Davisco Foods International, Inc.
  • Carbery Group
  • Milk Specialties Global
  • Alpavit
  • AMCO Proteins
Product Code: SMRC31215

According to Stratistics MRC, the Global Whey Protein Market is accounted for $14.13 billion in 2025 and is expected to reach $26.68 billion by 2032 growing at a CAGR of 9.5% during the forecast period. Whey protein is a high-quality protein derived from whey, the liquid by-product of cheese production. It contains all nine essential amino acids, making it a complete protein that supports muscle growth, repair, and overall health. Whey protein is rapidly absorbed by the body, which makes it popular among athletes, bodybuilders, and fitness enthusiasts. It is available in various forms, including concentrates, isolates, and hydrolysates, each differing in protein content and processing. Beyond muscle support, whey protein may aid weight management, improve immunity, and promote satiety when incorporated into a balanced diet.

According to the Ministry of Youth Affairs and Sports, the government has been actively promoting fitness initiatives, such as the Fit India Movement, which institutionalizes fitness culture through age-appropriate protocols recommending 30-60 minutes of moderate-to-vigorous physical activity daily.

Market Dynamics:

Driver:

Rising health and fitness awareness

Consumers are integrating protein supplements into daily routines to support athletic performance, immunity, and metabolic health. Integration with sports nutrition, functional foods, and personalized wellness platforms is expanding reach. Public campaigns and fitness influencers are reinforcing adoption across gyms, retail, and e-commerce channels. Demand spans across athletes, fitness enthusiasts, and health-conscious consumers. These dynamics are positioning health and fitness awareness as a key driver of the whey protein market, thereby boosting overall market growth.

Restraint:

High production and processing costs

Limited access to cost-efficient raw materials and advanced processing technologies is affecting profitability. Regulatory compliance and quality assurance further increase operational overhead. Price sensitivity among consumers is slowing adoption in emerging markets. R&D intensity and infrastructure requirements are tempering innovation. These factors are constraining market expansion despite rising demand for protein-rich products.

Opportunity:

Celebrity endorsements and media influence

Endorsements from fitness icons and health experts are shaping purchasing behavior and brand loyalty. Integration with digital platforms, social media, and content marketing is enhancing visibility and conversion. Public and private investments in brand-building and consumer education are reinforcing momentum. Demand for aspirational, lifestyle-aligned nutrition is expanding across age groups and regions. These developments are creating favorable conditions for market growth, thereby accelerating adoption of whey protein products.

Threat:

Lactose intolerance and dietary restrictions

Manufacturers must navigate formulation challenges and diversify offerings to meet evolving nutritional needs. Alternative proteins such as pea, soy, and rice are gaining traction as substitutes. Regulatory scrutiny and labeling requirements are increasing complexity in product positioning. Consumer demand for clean-label, allergen-free options is reshaping market dynamics. These limitations are introducing competitive pressure and constraining full-scale market development.

Covid-19 Impact:

The Covid-19 pandemic disrupted the Whey Protein market, causing temporary supply chain interruptions, reduced gym activity, and shifts in consumer spending. Retail closures and logistics challenges affected product availability and distribution. However, the increased focus on immunity, home workouts, and self-care partially offset the slowdown. Post-pandemic recovery is driven by growing demand for accessible, high-quality, and tech-enabled nutrition solutions, along with innovations in e-commerce, personalized formulations, and clinical-grade protein applications across global markets.

The whey protein concentrate (WPC) segment is expected to be the largest during the forecast period

The whey protein concentrate (WPC) segment is expected to account for the largest market share during the forecast period owing to its balanced protein content, affordability, and versatility across applications. WPC is widely used in sports nutrition, functional foods, and dietary supplements due to its digestibility and amino acid profile. Manufacturers are optimizing formulations for taste, solubility, and shelf stability. Demand remains strong across fitness centres, retail outlets, and online platforms. Regulatory support and consumer familiarity are reinforcing adoption.

The clinical & medical nutrition segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the clinical & medical nutrition segment is predicted to witness the highest growth rate driven by demand for therapeutic-grade protein in recovery, elderly care, and chronic disease management. Whey protein is being integrated into enteral nutrition, post-surgical diets, and immune-support formulations. Hospitals, clinics, and long-term care facilities are expanding use of protein-enriched products for patient outcomes. Public health initiatives and insurance coverage are reinforcing adoption. Demand for high-purity, bioavailable protein is accelerating innovation in medical-grade formulations.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its advanced dairy infrastructure, high consumer awareness, and strong retail ecosystem. The U.S. and Canada are leading in product innovation, clinical research, and sports nutrition adoption. Public initiatives in preventive health, fitness, and dietary supplementation are reinforcing demand. Regional manufacturers and global brands are scaling omnichannel strategies and personalized offerings. Regulatory clarity and media visibility are supporting widespread deployment.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising health consciousness, expanding middle-class population, and government investment in nutrition programs. Countries like China, India, Japan, and South Korea are scaling production, distribution, and consumer education around protein supplementation. Public-private partnerships and mobile-first strategies are improving access in urban and semi-urban areas. Demand for affordable, culturally adaptive, and functional nutrition products is reinforcing innovation. Regional manufacturers and global players are collaborating to localize and scale solutions.

Key players in the market

Some of the key players in Whey Protein Market include Glanbia PLC, Arla Foods amba, Fonterra Co-operative Group Limited, Lactalis Group, FrieslandCampina N.V., Hilmar Cheese Company, Inc., Saputo Inc., Agropur Cooperative, Kerry Group plc, Leprino Foods Company, Davisco Foods International, Inc., Carbery Group, Milk Specialties Global, Alpavit and AMCO Proteins.

Key Developments:

In April 2024, Arla Foods Ingredients partnered with Tetra Pak to optimize whey protein processing using energy-efficient filtration and heat exchange systems. This collaboration supports sustainable production and enhances the nutritional integrity of Arla's functional whey protein isolates.

In November 2023, Glanbia Performance Nutrition (GPN) partnered with Amazon and Walmart to expand digital shelf space for its whey-based brands, including Optimum Nutrition. These partnerships enhance global visibility and support omnichannel growth for Gold Standard Whey and related performance nutrition products.

Products Covered:

  • Whey Protein Concentrate (WPC)
  • Whey Protein Isolate (WPI)
  • Whey Protein Hydrolysate (WPH)
  • Native Whey Protein
  • Other Products

Forms Covered:

  • Powder
  • Ready-to-Drink (RTD)
  • Bars & Snacks
  • Protein-enriched Bakery & Dairy Products

Distribution Channels Covered:

  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
  • Pharmacies & Drug Stores

Applications Covered:

  • Sports Nutrition
  • Fortified Food & Beverages
  • Infant Formula & Baby Food
  • Clinical & Medical Nutrition
  • Weight Management
  • Personal Care & Cosmetics
  • Animal Nutrition & Pet Food
  • Nutraceutical Companies
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Whey Protein Market, By Product

  • 5.1 Introduction
  • 5.2 Whey Protein Concentrate (WPC)
  • 5.3 Whey Protein Isolate (WPI)
  • 5.4 Whey Protein Hydrolysate (WPH)
  • 5.5 Native Whey Protein
  • 5.6 Other Products

6 Global Whey Protein Market, By Form

  • 6.1 Introduction
  • 6.2 Powder
  • 6.3 Ready-to-Drink (RTD)
  • 6.4 Bars & Snacks

7 Global Whey Protein Market, By Distribution Channel

  • 7.1 Introduction
  • 7.2 Supermarkets & Hypermarkets
  • 7.3 Specialty Stores
  • 7.4 Online Retail
  • 7.5 Pharmacies & Drug Stores

8 Global Whey Protein Market, By Application

  • 8.1 Introduction
  • 8.2 Sports Nutrition
  • 8.3 Fortified Food & Beverages
  • 8.4 Infant Formula & Baby Food
  • 8.5 Clinical & Medical Nutrition
  • 8.6 Weight Management
  • 8.7 Personal Care & Cosmetics
  • 8.8 Animal Nutrition & Pet Food
  • 8.9 Nutraceutical Companies
  • 8.10 Other Applications

9 Global Whey Protein Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Glanbia PLC
  • 11.2 Arla Foods amba
  • 11.3 Fonterra Co-operative Group Limited
  • 11.4 Lactalis Group
  • 11.5 FrieslandCampina N.V.
  • 11.6 Hilmar Cheese Company, Inc.
  • 11.7 Saputo Inc.
  • 11.8 Agropur Cooperative
  • 11.9 Kerry Group plc
  • 11.10 Leprino Foods Company
  • 11.11 Davisco Foods International, Inc.
  • 11.12 Carbery Group
  • 11.13 Milk Specialties Global
  • 11.14 Alpavit
  • 11.15 AMCO Proteins

List of Tables

  • Table 1 Global Whey Protein Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Whey Protein Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Whey Protein Market Outlook, By Whey Protein Concentrate (WPC) (2024-2032) ($MN)
  • Table 4 Global Whey Protein Market Outlook, By Whey Protein Isolate (WPI) (2024-2032) ($MN)
  • Table 5 Global Whey Protein Market Outlook, By Whey Protein Hydrolysate (WPH) (2024-2032) ($MN)
  • Table 6 Global Whey Protein Market Outlook, By Native Whey Protein (2024-2032) ($MN)
  • Table 7 Global Whey Protein Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Whey Protein Market Outlook, By Form (2024-2032) ($MN)
  • Table 9 Global Whey Protein Market Outlook, By Powder (2024-2032) ($MN)
  • Table 10 Global Whey Protein Market Outlook, By Ready-to-Drink (RTD) (2024-2032) ($MN)
  • Table 11 Global Whey Protein Market Outlook, By Bars & Snacks (2024-2032) ($MN)
  • Table 12 Global Whey Protein Market Outlook, By Protein-enriched Bakery & Dairy Products (2024-2032) ($MN)
  • Table 13 Global Whey Protein Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 14 Global Whey Protein Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 15 Global Whey Protein Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 16 Global Whey Protein Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 17 Global Whey Protein Market Outlook, By Pharmacies & Drug Stores (2024-2032) ($MN)
  • Table 18 Global Whey Protein Market Outlook, By Application (2024-2032) ($MN)
  • Table 19 Global Whey Protein Market Outlook, By Sports Nutrition (2024-2032) ($MN)
  • Table 20 Global Whey Protein Market Outlook, By Fortified Food & Beverages (2024-2032) ($MN)
  • Table 21 Global Whey Protein Market Outlook, By Infant Formula & Baby Food (2024-2032) ($MN)
  • Table 22 Global Whey Protein Market Outlook, By Clinical & Medical Nutrition (2024-2032) ($MN)
  • Table 23 Global Whey Protein Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 24 Global Whey Protein Market Outlook, By Personal Care & Cosmetics (2024-2032) ($MN)
  • Table 25 Global Whey Protein Market Outlook, By Animal Nutrition & Pet Food (2024-2032) ($MN)
  • Table 26 Global Whey Protein Market Outlook, By Nutraceutical Companies (2024-2032) ($MN)
  • Table 27 Global Whey Protein Market Outlook, By Other Applications (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.