液體肥皂市場規模、佔有率和成長分析（按類型、產品類型、應用、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，液體肥皂市場規模將達到 246.7 億美元，到 2025 年將達到 263.5 億美元，到 2033 年將達到 446 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.8%。

液體肥皂市場正經歷顯著成長，這主要得益於配方技術的進步以及消費者健康衛生意識的提升。現代液體沐浴乳，例如添加了甜菜鹼和十二烷基硫酸鈉等成分的產品，與傳統香皂相比，具有pH值更低、對皮膚刺激性更小的優勢。消費者對清潔、便利性和更佳護膚效果的偏好，以及添加維生素和各種溫和添加劑的創新沐浴露等產品的出現，都推動了市場需求的成長。此外，酒店業對液體肥皂的日益普及、精美的包裝設計以及便於攜帶的旅行裝規格也促進了市場擴張。然而，高昂的價格、競爭激烈的替代品、生產過程中能源消耗帶來的環境問題以及監管壁壘等挑戰可能會阻礙市場成長，但尚未開發的地區和持續的技術創新仍蘊藏著巨大的發展機會。

液體肥皂市場促進因素

全球日益增強的衛生和清潔意識正顯著推動液體肥皂市場的發展。液體肥皂不僅能有效洗手，還能清潔餐具、瓷磚、地板和衣物等各種表面，有助於降低微生物感染的風險。為了回應這種意識提升，世界各國政府都在積極推廣個人衛生習慣，尤其是在公共場所，例如洗手間。此外，在醫院、診所和診斷中心等醫療機構中使用液體肥皂對於最大限度地減少醫療相關感染也發揮著重要作用，進一步推動了市場的動態。

液體肥皂市場的限制

由於對一些已知對皮膚有害的成分（例如對羥基苯甲酸酯和三氯生）的安全擔憂，液體肥皂市場面臨嚴峻的挑戰。消費者對這些物質危害的認知不斷提高，正在對消費者的信任度和需求產生負面影響。此外，液體肥皂需要大量的包裝，主要由塑膠製成，以防止洩漏。這不僅導致昂貴的包裝材料增加了生產成本，也使得固態皂的零售價格高於塊狀肥皂。此外，過度使用塑膠對環境的影響也會導致製造商的碳足跡增加，進一步阻礙市場排放。

液體肥皂市場趨勢

受衛生意識增強和各領域（包括家庭、職場和醫療機構）安全措施實施的推動，液體肥皂市場正經歷顯著成長。非接觸式分配器等技術創新也促進了市場需求，這些創新提高了醫院和公共場所的衛生管理水準。此外，感染疾病疫情的日益嚴峻也促使消費者對高效清潔產品的需求不斷成長。製造商正致力於開發多功能液體肥皂以滿足不同的清潔需求，同時拓展有機和永續產品線，以滿足消費者對環保產品的偏好。日益增強的環保意識推動了產品向植物來源成分和無過敏原配方的轉變，提升了產品的吸引力和功效，市場前景依然強勁。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 專利分析
• 原料分析

全球液體肥皂市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 有機的
• 傳統的

全球液體肥皂市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 手洗
• 洗面乳
• 表面清潔劑
• 其他

全球液體肥皂市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 商業的
• 住宅

全球液體肥皂市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 專賣店
• 超級市場和大賣場
• 便利商店
• 線上銷售管道

全球液體肥皂市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• SC Johnson & Son（US）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Godrej Consumer Products（India）
• Dabur India（India）
• ITC Limited（India）
• PZ Cussons（UK）
• McBride plc（UK）
• Kimberly-Clark Corporation（US）
• L'Oreal SA（France）
• Beiersdorf AG（Germany）
• Church & Dwight（US）
• Colgate-Palmolive Philippines, Inc（Philippines）
• RSPL Group（India）
• Vi-Jon, Inc.（US）

結論與建議

Liquid Soap Market size was valued at USD 24.67 Billion in 2024 and is poised to grow from USD 26.35 Billion in 2025 to USD 44.6 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The liquid soap market is witnessing significant growth due to advancements in formulations and heightened consumer awareness around health and hygiene. Modern liquid bath soaps, featuring ingredients like betaines and sodium laurate, offer improved skin compatibility with lower pH levels compared to traditional soaps. The rise in demand is fueled by a preference for cleanliness, convenience, and enhanced skin benefits, alongside innovations such as body washes enriched with vitamins and various skin-friendly additives. The hospitality industry's increasing reliance on liquid soap, appealing packaging designs, and travel-friendly sizes further stimulate market expansion. However, challenges such as high prices, competition from alternatives, environmental concerns related to production energy consumption, and regulatory hurdles may hinder growth, while opportunities persist in underdeveloped regions and due to ongoing technological advancements.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Soap Market Segments Analysis

Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Soap Market

The growing awareness surrounding hygiene and cleanliness among the global population is significantly boosting the liquid soap market. Liquid soap serves as an effective solution for cleaning hands and various surfaces, including utensils, tiles, floors, and clothing, thereby reducing the risk of microbial infections. In response to this heightened awareness, governments around the world are enacting initiatives to encourage personal hygiene practices, particularly in public facilities like restrooms. Furthermore, the application of liquid soap in healthcare settings, such as hospitals, clinics, and diagnostic centers, plays a crucial role in minimizing healthcare-associated infections, further contributing to the positive market dynamics.

Restraints in the Liquid Soap Market

The liquid soap market faces significant challenges due to concerns regarding the safety of ingredients commonly used in these products, such as parabens and triclosan, which are known to be harmful to the skin. Growing awareness of the adverse effects associated with these substances has negatively impacted consumer trust and demand. Moreover, the liquid form of soap requires extensive packaging, predominantly plastic, to prevent leaks. This not only increases production costs due to expensive packaging materials but also leads to higher retail prices compared to solid soap bars. Additionally, the environmental implications of excessive plastic use contribute to a higher carbon footprint for manufacturers, further hindering market growth.

Market Trends of the Liquid Soap Market

The liquid soap market is experiencing significant growth driven by heightened hygiene awareness and the implementation of safety protocols across various sectors, including homes, workplaces, and healthcare facilities. The demand is buoyed by innovations, such as touch-free dispensers, which enhance sanitation practices in hospitals and public spaces. This trend is further supported by the increasing prevalence of infectious diseases, prompting consumers to seek effective cleaning solutions. Additionally, manufacturers are focusing on multifunctional liquid soaps that cater to diverse cleaning needs, alongside the development of organic and sustainable options that meet consumer preferences for eco-friendly products. As environmental consciousness rises, the market outlook remains strong, bolstered by a shift towards plant-based and allergen-free formulations that enhance product appeal and efficacy.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Liquid Soap Market Size by Type & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Liquid Soap Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Hand wash
• Face wash
• Surface Cleaner
• Others

Global Liquid Soap Market Size by Application & CAGR (2026-2033)

• Market Overview
• Commercial
• Residential

Global Liquid Soap Market Size by Distribution & CAGR (2026-2033)

• Market Overview
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience stores
• Online Sales Channel

Global Liquid Soap Market Size & CAGR (2026-2033)

• North America (Type, Product Type, Application, Distribution)
  • US
  • Canada
• Europe (Type, Product Type, Application, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Application, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Application, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Application, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Philippines, Inc (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations