![]() |
市場調查報告書
商品編碼
1722571
2025 年至 2033 年液體肥皂市場報告(按類型、產品類型、配銷通路、應用和地區)Liquid Soap Market Report by Type, Product Type, Distribution Channel, Application, and Region 2025-2033 |
2024 年全球液體皂市場規模達 221 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 355 億美元,2025-2033 年期間的成長率 (CAGR) 為 5.4%。推動市場發展的因素包括消費者對衛生和清潔產品的偏好不斷提升、為避免疾病傳播而提高的手部衛生意識、液體肥皂產品的供應和種類不斷增加、向有機產品的快速轉變以及對永續包裝的需求不斷增加。
主要市場促進因素:消費者對衛生和清潔產品的偏好不斷提高、液體肥皂產品的供應和種類不斷增加、以及人們對手部衛生以避免疾病傳播的意識不斷增強,是主要的市場促進因素。
主要市場趨勢:一些主要的市場趨勢包括向有機肥皂配方的急劇轉變、對抗菌和抗菌肥皂的需求不斷成長以及對環保和永續包裝的需求不斷成長。
地理趨勢:亞太地區由於人口快速成長、可支配收入水準不斷提高以及衛生意識不斷增強而佔據市場主導地位。
競爭格局:3M 公司、Cleenol Group Limited、高露潔棕欖公司、Godrej Consumer Products Limited、GOJO Industries Inc/、漢高股份公司、花王公司、Lion Corporation、Medline Industries LP、寶潔公司、利潔時Group Limited和聯合利華有限公司是液體肥皂行業的一些主要參與者。
挑戰與機會:激烈的國際競爭、多變的原料成本以及與塑膠包裝相關的日益嚴重的環境問題都是該行業面臨的一些挑戰。另一方面,液體肥皂市場近期的機會包括對高階產品的需求不斷成長、創新肥皂產量增加、尚未開發的市場的擴張。
衛生用品需求不斷成長
人們對健康和衛生的意識不斷增強,大大推動了市場的成長。隨著越來越多的人意識到由於疾病流行而保持清潔的必要性,人們開始擴大採用衛生相關產品。與傳統的香皂相比,液體肥皂由於其方便、有效和衛生的特性,成為一種流行的選擇。這些肥皂已證明其能有效去除皮膚上的油脂、污垢和微生物。與塊狀肥皂不同,塊狀肥皂在潮濕並重複使用後會失去功效,而液體肥皂每次按壓後都能保持清潔。該產品的衛生特性,加上其包裝和分配機制,增加了全球對液體肥皂的需求。
提高產品的可用性和多樣性
這些產品的日益普及滿足了消費者不斷變化的需求和偏好,從而推動了市場的成長。領先的公司正在開發融合保濕劑、天然和有機成分以及抗菌等獨特特性的配方。這種區別進一步使這些產品吸引了更廣泛的消費者群體,例如那些有特定皮膚問題的消費者或那些尋求有機和環保產品的消費者。除此之外,這些產品的包裝也根據液體肥皂市場預測而不斷發展,該預測表明消費者對便利性的需求不斷成長,並且產品旨在最大限度地減少對環境的影響。此外,主要參與者在大量投資研發活動後也在創新新的產品線。例如,2023 年 3 月,聯合利華在印尼推出了品牌 LIFEBUOY 的首款洗潔精。這款新產品將以經濟的價格為個人提供優質的清潔產品。
新冠肺炎疫情突然爆發
COVID-19疫情的突然爆發為液體肥皂市場前景帶來了積極影響。這場全球大流行凸顯了手部衛生在預防病毒傳播方面的重要性,從而推動了市場成長。全球各國政府和衛生組織開展了廣泛的公共衛生運動,教育人們定期用肥皂和水洗手作為預防 COVID-19 的主要措施的重要性。這種意識的不斷增強大大擴大了液體肥皂的市場,因為人們選擇可靠有效的衛生解決方案來保護自己和家人。與此相符的是,這次疫情導致消費者行為改變,明顯轉向更頻繁地洗手和使用衛生用品。
The global liquid soap market size reached USD 22.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 35.5 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033. The market is propelled by the rising consumer preferences for hygiene and sanitation products, increasing awareness about hand hygiene so as to avoid the spread of diseases, increasing availability and variety of liquid soap products, rapid shift toward organic products, and rising demand for sustainable packaing.
Major Market Drivers: Rising consumer preferences for hygiene and sanitation products, increasing availability and variety of liquid soap products, and the growing awareness about hand hygiene to avoid disease spread, are some of the major market drivers.
Key Market Trends: Some of the major market trends include drastic shift toward organic soap formulations, rising demand for antibacterial and antimicrobial soap, and growing demand for eco-friendly and sustainable packaging.
Geographical Trends: Asia Pacific dominates the market on account of the rapidly increasing population across the region, rising disposable income levels, and the rising awareness about hygiene and sanitation.
Competitive Landscape: 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc/, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser group PLC, and Unilever PLC, are among some of the key players in the liquid soap industry.
Challenges and Opportunities: Tough international competition, variable raw material costs, and rising environmental concerns associated with plastic packaging are some of the challenges in the industry. On the other hand, liquid soap market recent opportunities include rising demand for premium products, increasing production of innovative soaps, expansion across untapped markets.
Growing Demand for Hygiene and Sanitation Products
The increasing awareness about health and hygiene is substantially propelling the market growth. With the rising number of individuals becoming aware about the necessity of cleanliness on account of the prevailing diseases, there is an increasing shift toward adoption of hygiene related products. Liquid soap specifically has become a popular choice in comparison to the conventional bar soap, on account of its convenience, effectiveness, and hygienic nature. These soaps have proved their efficacy in eliminating oils, dirt, and microbes from the skin. Unlike bar soaps which can lose efficacy when left wet and used repeatedly, liquid soaps maintain cleanliness with each pump. This hygienic nature of the product, in confluence with its packaging and dispensing mechanism, increasing the liquid soap demand globally.
Increasing Availability and Variety of Products
The increasing availability of these products is catering to the evolving consumer demands and preferences of the consumers, thereby propelling the market growth. The leading companies are developing formulations integrated with moisturizing agents, natural and organic components, and distinctive features such as antibacterial properties. This distinction has further made these products appealing to a wider consumer base, such as those with specific skin concerns or those seeking organic and eco-friendly products. Other than this, the packaging of these products has evolved as per the liquid soap market forecast which states rising demand for convenience of the consumers and products aiming toward minimizing environmental impact. Moreover, key players are also innovating new product lines after extensively investing in research and development (R&D) activities. For instance, in March 2023, UNILEVER launched its first dishwashing detergent in Indonesia under its brand LIFEBUOY. This new product would assist individuals with quality cleaning products at economical prices.
Sudden Outburst of the COVID-19 Pandemic
The sudden outburst of the COVID-19 pandemic is creating a positive liquid soap market outlook. This global pandemic highlighted the importance of hand hygiene in preventing the transmission of this virus thereby propelling the market growth. Governments and health organizations globally introduce extensive public health campaigns to educate individuals about the importance of regular handwashing with soap and water as a major preventive measure against COVID-19. This rising awareness substantially increased the market for liquid soap, as individuals are opting for reliable and effective hygiene solutions in order to safeguard themselves and their families. In line with this, this pandemic led to the changes in consumer behavior with a significant shift toward more frequent handwashing and the usage of hygiene products.
Conventional soap accounts for the majority of the market share
Conventional holds the largest liquid soap market share on account of its easy availability, affordability, and consumer familiarity. These soaps are easily accessible in numerous retail formats, from supermarkets to local convenience stores, which makes them a popular choice for a wide consumer base. These products are usually available in a wide array of scents and formulations, offering their products to a wider consumer base. Other than this, the economical nature of conventional liquid soaps in comparison to their organic or specialized counterparts makes them a popular choice for budget-conscious individuals.
Bath and body soaps holds the largest share in the industry
Bath and body soaps hold maximum number of shares on account of their vigorous use in daily personal hygiene activities. These products are vital for maintaining cleanliness and skin health, thereby making them a primary choice in households globally. The numerous formulations available such as antibacterial, moisturizing, and fragrance-infused options cater to changing consumer needs and skin types. Other than this, the rising trend toward self-care and wellness has led to a rapid liquid soap market growth. Moreover, key players are developing numerous packaging innovations and product formulations in order to expand their product portfolio.
Supermarkets and hypermarkets represent the leading market segment
The market report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets hold maximum number of shares in the industry due to a wide range of factors. Primarily, these outlets offer numerous products, offering individuals with a wide variety of products offering consumers with choices in formulations, brands, and packaging sizes, offering individuals with a wide array of preferences. Besides this, supermarkets and hypermarkets often possess competitive pricing and frequent promotions, catering to budget-friendly individuals. In line with this, according to the liquid bath market analysis, the prominence of supermarkets and hypermarkets is strengthening their ability to offer a wholistic shopping experience, in confluence with variety, convenience, and affordability.
Households exhibits a clear dominance in the market
Households dominate the market on account of the widespread utilization of liquid soap for daily hygiene routines. The effectiveness, convenience, and hygiene nature of liquid soap make it a popular choice for regular use in houses. Besides this, the COVID-19 pandemic lead to the increased awareness about hand hygiene, thereby leading to an increased consumption of liquid soap in households. The constant usage of the product in households for personal hygiene in confluence with the focus on maintaining a germ-free environment, is generating a positive liquid wash market revenue.
Asia Pacific leads the market, accounting for the largest liquid wash market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific dominates the market on account of the rapidly growing population across the region which substantially increases the need for hygiene products. For instance, one of the most important and developing nations of the region includes India, with a population of 1,417,173,167 as of 2022 with an expected rise of 18% to 1,670,490,587 by the year 2050. Additionally, the rapidly increasing urbanization and increasing disposable income level is also creating a positive liquid wash market overview. Other than this, the significant impact of the sudden outburst of COVID-19 cannot be ignored, governments across the region initiated numerous campaigns so as to spread awareness for washing hand with soap in as a primary preventive measure against the virus.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major liquid soap companies include 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC.