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健康美容化妝品

假髮市場規模、佔有率和成長分析（按材質、質地、長度、佩戴方式、應用和地區分類）—產業預測（2026-2033 年）

市場調查報告書

商品編碼

1903196

假髮市場規模、佔有率和成長分析（按材質、質地、長度、佩戴方式、應用和地區分類）—產業預測（2026-2033 年）

Hair Wig Market Size, Share, and Growth Analysis, By Material (Human Hair, Synthetic Hair), By Texture (Straight, Wavy), By Length, By Attachment, By End Use, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月19日 | 出版商:

SkyQuest | 英文 270 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，全球假髮市場規模將達到 78.1 億美元，到 2025 年將成長至 82.4 億美元，到 2033 年將成長至 126.5 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.5%。

由於脫髮症等頭髮相關疾病的日益增多，全球假髮市場正經歷顯著成長。這些疾病影響著全球數百萬人，其中女性特別突出。人們對這些問題的日益關注和重視正在推動市場擴張。然而，供應鏈中斷導致原料（尤其是人髮和合成髮）短缺等挑戰正在影響產品的供應。年輕人，尤其是千禧世代，為了提升自身形象而穿戴假髮的趨勢，以及社群媒體和名人效應的影響，進一步刺激了市場需求。此外，人口老化以及越來越多的人尋求脫髮解決方案，也推動了這一趨勢。主要企業正不斷創新，客製化產品以滿足消費者需求，從而推動假髮市場的整體擴張。

全球假髮市場促進因素

由於脫髮症日益普遍，全球假髮市場正經歷顯著成長，脫髮問題尤其影響很大一部分男性。許多尋求解決頭髮稀疏和脫髮症的人士擴大選擇接髮和假髮，以此重拾自信，提升自身形象。頭髮在個人身分認同中扮演著重要角色，影響人們對美的感知和自尊。脫髮帶來的心理影響促使人們購買假髮，從而推動了市場需求。因此，人們對現有假髮選擇的認知不斷提高，也促進了假髮產業的發展。

限制全球假髮市場的因素

全球假髮市場面臨許多限制因素，包括美容和個人護理行業競爭加劇以及消費者偏好變化。隨著脫髮症上升和人們對毛髮修復方法的認知不斷提高，許多公司正將重點從假髮轉向創新治療方法。這種重心轉移可能會阻礙假髮市場的成長，因為消費者尋求的是能夠提供更持久解決方案的脫髮治療產品。此外，原料供應和成本的波動也為市場帶來挑戰，可能影響產能和定價策略。總而言之，這些因素共同造就了假髮市場的複雜格局。

全球假髮市場趨勢

全球假髮市場的一大趨勢是人們對提升自身形象的日益關注，尤其是在佔消費主力的女性群體中。隨著40歲以上民眾越來越重視維持年輕容顏，假髮的需求也隨之飆升。在已開發國家，這種趨勢尤其明顯，因為這些國家推崇美容的社會規範日益盛行。此外，人們對自我表達的渴望日益增強，以及時尚潮流的流行，也進一步推動了市場擴張，催生出種類繁多的產品，以滿足不同人群的偏好。最終，這些因素共同鞏固了假髮產業的成長動能。

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較
主要企業簡介
- 長榮產品集團股份有限公司（香港）
- 河南瑞美髮製品有限公司（中國）
- 許昌龍躍發製品有限公司（中國）
- 青島海怡發製品有限公司 (中國)
- HairUWear 公司（美國）
- UNice Hair（中國）
- 納杜拉頭髮（中國）
- Alipearl Hair（中國）
- Mayvenn Hair（美國）
- 克萊伊發製品（中國）
- ISEE Hair（中國）
- 美麗永恆（中國）
- Wigs.com（美國）
- Vogue Wigs（美國）
- Artnature Co., Ltd.（日本）
- Shake-N-Go 公司（美國）
- Aleriana SRL（義大利）
- 洛德海爾有限公司（中國）
- Papillon Hair World（美國）
- Indique Hair LLC（美國）

結論與建議

簡介目錄

Product Code: SQMIG25K2091

Global Hair Wig Market size was valued at USD 7.81 Billion in 2024 and is poised to grow from USD 8.24 Billion in 2025 to USD 12.65 Billion by 2033, growing at a CAGR of 5.5% during the forecast period (2026-2033).

The global hair wig market is experiencing significant growth driven by a rising prevalence of hair-related conditions, notably alopecia, which affects millions worldwide, particularly women. Increasing awareness and concern over these issues are propelling market expansion. However, challenges such as raw material shortages, particularly human and synthetic hair, caused by supply chain disruptions, have impacted product availability. The trend among younger demographics, especially millennials, to use wigs for enhancing appearance, combined with the influence of social media and celebrity endorsements, further fuels market demand. Additionally, an aging population, with a growing number seeking solutions for hair loss, adds to this trend. Leading companies are innovating tailored products that align with consumer needs, promoting heightened usage of wigs overall.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hair Wig market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hair Wig Market Segments Analysis

Global Hair Wig Market is segmented by Material, Texture, Length, Attachment, End Use and region. Based on Material, the market is segmented into Human Hair, Synthetic Hair, Animal Hair and Blends. Based on Texture, the market is segmented into Straight, Wavy, Curly, Coily and Afro-Textured. Based on Length, the market is segmented into Short (14 inches), Medium (14-24 inches) and Long (>24 inches). Based on Attachment, the market is segmented into Clip-In, Tape-In, Fusion (Hot or Cold) and Glueless. Based on End Use, the market is segmented into Fashion and Beauty, Hair Loss Treatment, Medical and Theatrical Applications and Cosplay and Costume. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hair Wig Market

The global hair wig market is experiencing significant growth due to the increasing prevalence of hair loss, which affects a large segment of the male population. As many individuals seek solutions to hair thinning or alopecia, hair extensions and wigs have become popular options for restoring confidence and enhancing appearances. Hair plays a crucial role in personal identity, influencing how individuals perceive beauty and self-esteem. The psychological impact of hair loss drives many to invest in wigs, leading to a rising demand within the market. Consequently, the growing awareness of available options contributes to the expansion of the hair wig industry.

Restraints in the Global Hair Wig Market

The global hair wig market faces several constraints stemming from rising competition and evolving consumer preferences in the beauty and personal care industry. With an increasing incidence of hair loss and a growing awareness of hair restoration options, many companies are directing their efforts toward innovative treatments rather than wigs. This shift in focus may hinder the growth of the wig market as consumers lean towards hair loss products offering a more permanent solution. Additionally, the market is challenged by fluctuations in raw material availability and cost, potentially impacting production capabilities and pricing strategies. Overall, these factors contribute to a complex landscape for the hair wig market.

Market Trends of the Global Hair Wig Market

The Global Hair Wig market is witnessing a significant trend driven by the growing focus on aesthetic enhancement, particularly among women, who constitute a substantial majority of consumers. As more individuals over the age of 40 prioritize maintaining a youthful appearance, the demand for hair wigs is surging. This is particularly evident in developed nations, where societal norms increasingly celebrate cosmetic improvements. Additionally, the rise in self-expression and the popularity of fashion-forward styles are further fueling market expansion, leading to a diverse range of products catering to various preferences and demographics, ultimately reinforcing the hair wig industry's growth trajectory.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Hair Wig Market Size by Material & CAGR (2026-2033)

Market Overview
Human Hair
Synthetic Hair
Animal Hair
- Yak
- Kanekalon
- Angora
Blends
- Combination of Hair Types

Global Hair Wig Market Size by Texture & CAGR (2026-2033)

Market Overview
Straight
Wavy
Curly
Coily
Afro-Textured

Global Hair Wig Market Size by Length & CAGR (2026-2033)

Market Overview
Short (14 inches)
Medium (14-24 inches)
Long (>24 inches)

Global Hair Wig Market Size by Attachment & CAGR (2026-2033)

Market Overview
Clip-In
Tape-In
Fusion (Hot or Cold)
Glueless

Global Hair Wig Market Size by End Use & CAGR (2026-2033)

Market Overview
Fashion and Beauty
Hair Loss Treatment
Medical and Theatrical Applications
Cosplay and Costume

Global Hair Wig Market Size & CAGR (2026-2033)

North America (Material, Texture, Length, Attachment, End Use)
- US
- Canada
Europe (Material, Texture, Length, Attachment, End Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Material, Texture, Length, Attachment, End Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Material, Texture, Length, Attachment, End Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Material, Texture, Length, Attachment, End Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Evergreen Products Group Ltd. (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henan Ruimei Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xuchang Longyue Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Qingdao Haiyi Hair Products Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HairUWear Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
UNice Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nadula Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Alipearl Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mayvenn Hair (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Klaiyi Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ISEE Hair (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beauty Forever (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wigs.com (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vogue Wigs (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Artnature Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shake-N-Go Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Aleriana SRL (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lordhair Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Papillon Hair World (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Indique Hair LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments