輕奢珠寶市場規模、佔有率及成長分析（按價格分佈、應用、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，輕奢珠寶市場規模將達到 34.6 億美元，到 2025 年將成長至 39.9 億美元，到 2033 年將成長至 125.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 15.4%。

輕奢珠寶介於高級珠寶和時尚珠寶之間，以半寶石和14K金打造，款式時尚且價格分佈。它越來越受到女性的青睞，為她們提供了一種輕鬆豐富珠寶收藏的方式，讓她們能夠擁有兼具優雅與耐用性的高品質珠寶。半高級珠寶的魅力跨越年齡和場合，使其成為理想的饋贈佳品。新興設計師引領這一潮流，他們設計的半高級珠寶既適合日常佩戴，也適合商務場合。儘管電子商務面臨詐騙和市場認知度不足等挑戰，但受線上零售擴張、品牌在社交媒體上的積極互動以及消費者對價格適中的奢侈品的需求等因素的推動，半高級珠寶的成長前景依然光明。在現代美學和親民價格的驅動下，預計這一細分市場將超越整體珠寶市場。

輕奢珠寶市場成長要素

受各地收入水準提高的推動，輕奢珠寶市場經歷了顯著成長，消費者對價格適中的奢侈品需求日益成長。這一趨勢使消費者能夠以更實惠的價格享受高品質的珠寶，而無需承擔傳統高級珠寶的高昂價格。隨著消費者越來越重視體驗而非物質財富，他們的消費習慣也明顯轉向了價格更親民的奢侈品，包括輕奢珠寶。此外，越來越多的品牌湧入這個市場，豐富了輕奢珠寶的種類和價格分佈，使其能夠惠及更多不同預算的消費者。

限制輕奢珠寶市場的因素

全球輕奢珠寶市場成長受到其他產品類型競爭的顯著阻礙。輕奢珠寶定位介於高級珠寶和時尚珠寶之間，面臨著來自兩方面的挑戰。由貴金屬和寶石製成的高級珠寶通常被視為奢侈品投資，儘管輕奢珠寶價格更為親民，但消費者往往更傾向於在特殊場合佩戴高級珠寶。另一方面，時尚珠寶以其時尚的設計和實惠的價格而備受消費者青睞，通常比輕奢珠寶更容易獲得。此外，其他提供類似特性的替代市場，例如配件、手錶和手袋，可能會分散消費者對輕奢珠寶的支出，進一步限制其成長潛力。

輕奢珠寶市場趨勢

在輕奢珠寶市場，與網紅合作已成為一種顯著趨勢，品牌正積極尋求觸達更年輕的消費群體，並提升品牌知名度。透過與價值觀和目標受眾相符的網紅合作，品牌可以擴大影響力，獲取新客戶。這些合作通常包括共同打造體現網紅個人風格的珠寶系列，從而增強品牌的真實性和與粉絲的關聯性。透過Instagram和TikTok等平台進行推廣，進一步激發了消費者的熱情，並營造出一種專屬感和社群感。這一趨勢反映了珠寶業消費者互動方式的轉變，更加重視個人化體驗和真誠的情感連結。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球輕奢珠寶市場規模（依價格分佈及複合年成長率分類）（2026-2033 年）

• 150美元以下
• 151-300美元
• 301-500美元

全球輕奢珠寶市場規模（依應用領域分類）及複合年成長率（2026-2033 年）

• 對女性來說
• 男士

全球輕奢珠寶市場規模（依分銷管道分類）及複合年成長率（2026-2033 年）

• 離線
• 線上

全球輕奢珠寶市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Missoma（UK）
• Monica Vinader（UK）
• Mejuri（Canada）
• Gorjana（USA）
• Catbird（USA）
• Aurate（USA）
• Astrid & Miyu（UK）
• Pandora（Denmark）
• Swarovski（Austria）
• Kendra Scott（USA）
• Stone and Strand（USA）
• Blue Nile（USA）
• Brilliant Earth（USA）
• Maria Tash（USA）
• APM Monaco（Monaco）
• Monica Rich Kosann（USA）
• David Yurman（USA）
• Ana Luisa（USA）
• Jennifer Meyer（USA）

結論與建議

Demi-Fine Jewellery Market size was valued at USD 3.46 Billion in 2024 and is poised to grow from USD 3.99 Billion in 2025 to USD 12.56 Billion by 2033, growing at a CAGR of 15.4% during the forecast period (2026-2033).

Demi-fine jewellery sits at the intersection of fine and costume pieces, utilizing semi-precious stones and 14k gold to offer a stylish yet affordable option. Increasingly popular among women, it serves as an accessible way to enhance jewellery collections with high-quality materials that combine elegance with longevity. Its appeal spans various age groups and occasions, positioning it as a favored gift choice. Emerging designers are driving trends with innovative, versatile designs tailored for everyday and professional wear. Despite challenges like e-commerce fraud and market awareness issues, the growth trajectory looks promising due to rising online retail, active brand engagement on social media, and a desire for affordable luxury. This segment is expected to outperform the overall jewellery market, fueled by contemporary aesthetics and moderate pricing.

Top-down and bottom-up approaches were used to estimate and validate the size of the Demi-Fine Jewellery market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Demi-Fine Jewellery Market Segments Analysis

Global Demi-Fine Jewellery Market is segmented by Price Range, Application, Distribution Channel and region. Based on Price Range, the market is segmented into Below 150 USD, 151-300 USD and 301-500 USD. Based on Application, the market is segmented into Women and Men. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Demi-Fine Jewellery Market

The Demi-Fine jewellery market is experiencing significant growth driven by increasing income levels across various regions, prompting consumers to seek out affordable luxury options. This trend allows individuals to enjoy high-quality jewellery without the substantial costs associated with traditional fine jewellery. As consumers increasingly prioritize experiences over material wealth, there has been a notable shift in spending habits toward more accessible luxury items, including demi-fine jewellery. Moreover, the influx of brands into this market has expanded the range of available products and price points, making demi-fine jewellery accessible to a wider audience with diverse budgets.

Restraints in the Demi-Fine Jewellery Market

The growth of the global demi-fine jewellery market is significantly hindered by competition from other product categories. Positioned between fine jewellery and fashion jewellery, demi-fine jewellery encounters challenges from both ends. Fine jewellery, composed of precious metals and gemstones, is often viewed as a luxury investment, leading consumers to favor it for special occasions despite demi-fine jewellery's more budget-friendly pricing. On the other hand, fashion jewellery appeals to consumers with its trendy designs and affordability, often making it more accessible than demi-fine options. Additionally, alternative markets offering similar attributes, such as accessories, watches, and handbags, may divert consumer spending away from demi-fine jewellery, further constraining its growth potential.

Market Trends of the Demi-Fine Jewellery Market

The demi-fine jewellery market is witnessing a significant trend toward influencer collaborations as brands strategically aim to engage younger consumers and enhance brand visibility. By partnering with influencers who resonate with their values and target demographics, brands can amplify their reach and attract new clientele. These collaborations often involve co-creating jewellery collections that mirror the influencer's personal style, adding authenticity and relevance for followers. Promotion through platforms like Instagram and TikTok further fuels excitement, fostering a sense of exclusivity and community. This trend reflects a broader shift in consumer engagement, emphasizing personalized experiences and authentic connections in the jewellery space.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Demi-Fine Jewellery Market Size by Price Range & CAGR (2026-2033)

• Market Overview
• Below 150 USD
• 151-300 USD
• 301-500 USD

Global Demi-Fine Jewellery Market Size by Application & CAGR (2026-2033)

• Market Overview
• Women
• Men

Global Demi-Fine Jewellery Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Demi-Fine Jewellery Market Size & CAGR (2026-2033)

• North America (Price Range, Application, Distribution Channel)
  • US
  • Canada
• Europe (Price Range, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Price Range, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Price Range, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Price Range, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Missoma (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monica Vinader (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mejuri (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gorjana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catbird (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Astrid & Miyu (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pandora (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swarovski (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kendra Scott (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stone and Strand (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Nile (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brilliant Earth (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maria Tash (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• APM Monaco (Monaco)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monica Rich Kosann (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• David Yurman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ana Luisa (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jennifer Meyer (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations