Kefir市場規模、佔有率和成長分析（按形態、性質、品種、產品類型、通路和地區分類）—2026-2033年行業預測

預計到 2024 年，Kefir市場規模將達到 19 億美元，到 2025 年將達到 20 億美元，到 2033 年將達到 30.2 億美元，在預測期（2026-2033 年）內複合年成長率為 5.3%。

由於消費者對益生菌的認知度不斷提高，以及對富含益生菌的食品和飲料的健康益處日益關注，預計Kefir市場將持續成長。隨著消費者越來越重視腸道健康和整體健康，Kefir的獨特賣點——其柔滑的口感、濃郁的風味以及促進消化和增強免疫力的功效——正被越來越多的人所認可。然而，挑戰依然存在，包括其他發酵產品的激烈競爭，以及對持續品管和創新的迫切需求。為了保持競爭力，企業必須專注於開發多樣化的口味和配方，以及創新的包裝解決方案，以吸引和留住消費者。總而言之，透過應對當前的市場挑戰並充分利用消費者對健康機能性食品的需求，Kefir市場有望實現擴張。

Kefir市場成長要素

消費者對Kefir健康益處的認知不斷提高，是推動市場成長的主要動力。越來越多的健康意識消費者正在積極尋找富含益生菌的機能性食品。Kefir因其促進消化健康和增強免疫力的功效而聞名，已成為一種極具吸引力且營養豐富的選擇。人們對腸道健康的日益關注，以及許多消費者對天然飲食的日益重視，導致Kefir產品的需求激增。因此，Kefir產業的生產商正在積極響應這一趨勢，拓展產品線以滿足健康意識消費者不斷變化的偏好。

Kefir市場限制因素

儘管Kefir市場呈現顯著成長，但由於產品認知度低，且在某些地區缺乏了解，其擴張受到阻礙。Kefir的市場滲透面臨挑戰，尤其是在發酵乳製品並非傳統飲食習慣的地區。在拉丁美洲和亞太地區的許多國家，消費者對開Kefir仍然知之甚少，這限制了其市場成長潛力，也阻礙了其更廣泛的接受度。這種認知度的缺乏對那些希望引進和推廣Kefir的企業構成了重大障礙，最終可能會影響它們充分利用該產品的健康益處和獨特特性的能力。

Kefir市場趨勢

Kefir市場正經歷顯著成長，這主要得益於產品線的不斷擴充和口味的多樣化，反映出消費者偏好正轉向創新且多元化的口味選擇。為了吸引注重健康的消費者並實現產品差異化，生產商正積極推出獨特的口味，例如芒果味、抹茶味和薑黃味Kefir。這一趨勢不僅吸引了那些尋求傳統益生菌益處的消費者，也透過融合從熟悉到異國的各種口味，吸引了更廣泛的消費者群體。隨著品牌不斷追求創新並響應不斷變化的偏好，Kefir市場呈現擴張的跡象，預計這將導致競爭加劇，並催生更多種類的產品以滿足消費者多樣化的需求。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管環境
• 專利分析

全球Kefir市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 有機的
• 傳統的

全球Kefir市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 調味
• 無香型

全球Kefir市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 牛奶Kefir
• 水Kefir

全球Kefir市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 動物源性
• 植物來源

全球Kefir市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線

全球Kefir市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Lifeway Foods, Inc.（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• The Hain Celestial Group, Inc.（USA）
• Green Valley Creamery（USA）
• Muller（Germany）
• Biotiful Dairy Ltd.（UK）
• Nourish Kefir（UK）
• Redwood Hill Farm & Creamery（USA）
• OSM Krasnystaw（Poland）
• El du Pont de Nemours and Company（USA）
• Archer Daniels Midland Company（USA）
• Kerry Group（Ireland）
• Danlac Canada Inc.（Canada）
• Dohler Group（Germany）
• Koninklijke DSM NV（Netherlands）
• Valio Ltd.（Finland）
• Maple Hill Creamery（USA）
• Babushka Kefir（Australia）

結論與建議

Kefir Market size was valued at USD 1.9 Billion in 2024 and is poised to grow from USD 2 Billion in 2025 to USD 3.02 Billion by 2033, growing at a CAGR of 5.3% during the forecast period (2026-2033).

The kefir market is poised for growth, driven by rising consumer awareness of probiotics and the health benefits associated with probiotic-rich foods and beverages. As consumers increasingly prioritize gut health and overall wellness, kefir's unique selling points-its creamy texture, tangy flavor, and supportive properties for digestion and immunity-are becoming more recognized. However, the market faces challenges, including fierce competition from alternative fermented products and the necessity for consistent quality control and innovation. To remain competitive, companies must focus on developing diverse flavors, formulations, and innovative packaging solutions to engage and retain consumers. Overall, the kefir market is positioned to expand by capitalizing on the demand for healthy, functional food options while addressing current market challenges.

Top-down and bottom-up approaches were used to estimate and validate the size of the Kefir market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Kefir Market Segments Analysis

Global Kefir Market is segmented by Form, Nature, Type, Product, Distribution Channel and region. Based on Form, the market is segmented into Organic and Conventional. Based on Nature, the market is segmented into Flavored and Non-flavored. Based on Type, the market is segmented into Milk Kefir and Water Kefir. Based on Product, the market is segmented into Animal-based and Plant-based. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Kefir Market

The rising consumer awareness regarding the health benefits of kefir has significantly propelled market growth. An increasing number of health-conscious individuals are actively seeking functional foods that are rich in probiotics. Kefir, known for its advantages in promoting digestive wellness and bolstering immune health, has emerged as a highly attractive and nutritious option. This heightened interest in gut health has led to a surge in demand for kefir products, as many consumers prioritize natural dietary choices. As a result, producers in the kefir sector are responding to this trend by expanding their offerings to cater to the evolving preferences of health-oriented shoppers.

Restraints in the Kefir Market

While the kefir market has demonstrated significant growth, its expansion is hindered by a lack of awareness and familiarity with the product in specific regions. Certain areas, particularly those where fermented dairy items are not traditionally part of the diet, present challenges for kefir's market penetration. In various countries throughout Latin America and the Asia Pacific, kefir remains largely unfamiliar to consumers, which restricts its potential for market growth and limits broader acceptance. This unfamiliarity can be a significant barrier for companies seeking to introduce and promote kefir, ultimately impacting their ability to capitalize on the product's health benefits and unique characteristics.

Market Trends of the Kefir Market

The kefir market is experiencing significant growth driven by the expansion of flavored varieties, reflecting a shift in consumer preferences towards innovative and diverse taste options. Manufacturers are actively introducing unique flavors such as mango, matcha, and turmeric-infused kefirs to captivate health-conscious consumers and enhance product differentiation. This trend not only appeals to those seeking traditional probiotic benefits but also attracts a wider audience by incorporating familiar and exotic tastes. As brands strive to innovate and respond to evolving tastes, the kefir market is poised for expansion, fostering increased competition and encouraging a rich product diversity that caters to various consumer demands.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Kefir Market Size by Form & CAGR (2026-2033)

• Market Overview
• Organic
• Conventional

Global Kefir Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Flavored
• Non-flavored

Global Kefir Market Size by Type & CAGR (2026-2033)

• Market Overview
• Milk Kefir
• Water Kefir

Global Kefir Market Size by Product & CAGR (2026-2033)

• Market Overview
• Animal-based
• Plant-based

Global Kefir Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Kefir Market Size & CAGR (2026-2033)

• North America (Form, Nature, Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Form, Nature, Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Nature, Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Nature, Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Nature, Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Valley Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biotiful Dairy Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish Kefir (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redwood Hill Farm & Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSM Krasnystaw (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E.l du Pont de Nemours and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danlac Canada Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dohler Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valio Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Hill Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babushka Kefir (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations