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餅乾市場規模、佔有率和成長分析（按類型、含糖量、通路、包裝和地區分類）－2026-2033年產業預測

市場調查報告書

商品編碼

1902942

餅乾市場規模、佔有率和成長分析（按類型、含糖量、通路、包裝和地區分類）－2026-2033年產業預測

Cookies Market Size, Share, and Growth Analysis, By Type (Bar, Molded), By Sugar Concentration (Sugar Free, Added Sugars), By Distribution Channel, By Packaging, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，餅乾市場規模將達到 433.2 億美元，到 2025 年將達到 454.4 億美元，到 2033 年將達到 666.3 億美元，在預測期（2026-2033 年）內，複合年成長率為 4.9%。

餅乾市場正經歷強勁成長，這得益於其豐富多樣的口味、創新的設計和吸引全球消費者的精美包裝。這些烘焙點心由麵粉、糖、堅果（如葡萄乾和腰果）以及水果混合製成，不僅滿足了人們對甜食的渴望，還提供了維生素、礦物質和健康脂肪等必需營養素。消費者對餅乾健康益處的認知不斷提高，加上從燕麥、杏仁到巧克力等多種口味的餅乾可供選擇，顯著提升了市場需求。隨著製造商不斷創新和改進產品，全球餅乾市場預計將進一步擴張，鞏固其作為健康意識消費者首選零食的地位。

餅乾市場成長要素

餅乾市場的成長主要歸功於茶飲和咖啡店的增加。這些場所的普及帶動了消費者對茶飲搭配餅乾的興趣。隨著越來越多的人享用這些飲品，對各種餅乾的需求也日益成長。此外，全球生活水準的提高增強了消費者的購買力，促使他們更積極地探索餅乾等零食選擇。這種飲品文化的擴張，加上可支配收入的增加，在推動餅乾市場發展方面發揮了關鍵作用，使得各種產品和口味得以開發，以滿足不同消費者的偏好。

Cookie市場限制

隨著洋芋片、水果等其他點心的日益普及，餅乾市場正面臨嚴峻挑戰，消費者對餅乾的需求也隨之下降。此外，原物料成本上漲推高了餅乾價格，使其超出部分消費者的負擔能力，進一步阻礙了市場成長。同時，消費者健康意識的增強也促使他們選擇更健康的零食，降低了傳統餅乾的吸引力。這些因素疊加在一起，隨著偏好和經濟狀況的不斷變化，對餅乾市場的成長潛力構成了重大限制。

餅乾市場趨勢

在消費者對健康和營養日益關注的推動下，餅乾市場正經歷著向更健康食品發展的強勁趨勢。注重健康的消費者越來越傾向於選擇無麩質產品，而燕麥葡萄乾餅乾和士力架餅乾則因其健康益處和天然香料的使用而廣受歡迎。這種轉變反映了消費者正在遠離傳統含糖糖果甜點的更廣泛趨勢，他們積極尋求更符合自身健康生活方式的零食。對更健康餅乾替代品的需求，以及人們對慢性疾病日益成長的認知，持續推動市場創新，促使品牌提供多樣化的產品，以滿足消費者不斷變化的偏好。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Mondelez International（US）
Kellogg Co（US）
Nestle SA（Switzerland）
PepsiCo Inc.（US）
Campbell Soup Company（US）
Parle Products Pvt. Ltd.（India）
Britannia Industries Limited（India）
ITC Limited（India）
The Hershey Company（US）
MARS Inc.（US）
Griesson-de Beukelaer GmbH & Co. KG（Germany）
Bahlsen GmbH & Co. KG（Germany）
Dali Food Group Co. Ltd.（China）
Haas Food Equipment GmbH（Austria）
Danone SA（France）
McKee Foods Corporation（US）

結論與建議

簡介目錄

Product Code: SQMIG30I2366

Cookies Market size was valued at USD 43.32 Billion in 2024 and is poised to grow from USD 45.44 Billion in 2025 to USD 66.63 Billion by 2033, growing at a CAGR of 4.9% during the forecast period (2026-2033).

The cookie market is experiencing robust growth driven by diverse flavors, innovative designs, and attractive packaging that appeal to consumers worldwide. These baked goods, typically composed of flour, sugar, and a mix of ingredients like nuts and fruits, including raisins and cashews, not only satisfy sweet cravings but also provide essential nutrients such as vitamins, minerals, and healthy lipids. Growing consumer awareness of health benefits associated with cookies, alongside an expanding variety of options-ranging from oat and almond to chocolate-has significantly heightened demand. As manufacturers continue to innovate and enhance their offerings, the global cookies market is poised for further expansion, solidifying cookies as a favored snack choice among health-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cookies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cookies Market Segments Analysis

Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cookies Market

The growth of the cookie market can be largely attributed to the increasing prevalence of tea and coffee establishments, which boosts consumer interest in cookies as an accompaniment. As more people indulge in these beverages, the demand for various cookie options rises. Additionally, the overall improvement in living standards across the globe enhances consumer purchasing power, encouraging greater exploration of snack options like cookies. This combination of expanding beverage culture and heightened disposable income plays a significant role in propelling the cookie market forward, allowing for a wider array of products and flavors to meet diverse consumer preferences.

Restraints in the Cookies Market

The cookies market is facing significant challenges due to the increasing popularity of alternative snacks like chips and fruits, which are drawing consumers away from cookie products. Additionally, escalating raw material costs are driving up the prices of cookies, further hindering growth by making them less affordable for some consumers. Furthermore, a growing awareness of health issues has led many individuals to opt for healthier snack choices, which limits the appeal of traditional cookies. These factors combined create considerable restraints on the potential for growth in the cookies market, as preferences and economic conditions continue to evolve.

Market Trends of the Cookies Market

The cookies market is witnessing a robust trend towards healthier options, driven by a growing consumer emphasis on wellness and nutrition. Health-conscious individuals are increasingly favoring gluten-free varieties, with oatmeal raisin cookies and snickerdoodles gaining traction due to their perceived health benefits and use of natural flavors. This shift reflects a broader movement away from traditional sugary treats, as consumers actively seek snacks that align with their active lifestyles. As awareness of chronic diseases rises, the demand for healthier cookie alternatives continues to shape market innovation, encouraging brands to diversify their offerings and cater to this evolving consumer preference.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Regulatory Analysis
Customer And Buying Criteria Analysis

Global Cookies Market Size by Type & CAGR (2026-2033)

Market Overview
Bar
Molded
Rolled
Drop
Others

Global Cookies Market Size by Sugar Concentration & CAGR (2026-2033)

Market Overview
Sugar Free
Added Sugar

Global Cookies Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Offline
Online

Global Cookies Market Size by Packaging & CAGR (2026-2033)

Market Overview
Rigid
Flexible
Others

Global Cookies Market Size & CAGR (2026-2033)

North America (Type, Sugar Concentration, Distribution Channel, Packaging)
- US
- Canada
Europe (Type, Sugar Concentration, Distribution Channel, Packaging)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Sugar Concentration, Distribution Channel, Packaging)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Sugar Concentration, Distribution Channel, Packaging)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Sugar Concentration, Distribution Channel, Packaging)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Mondelez International (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kellogg Co (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle SA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Campbell Soup Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Parle Products Pvt. Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Britannia Industries Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ITC Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Hershey Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MARS Inc. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Griesson - de Beukelaer GmbH & Co. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Bahlsen GmbH & Co. KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dali Food Group Co. Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haas Food Equipment GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Danone S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
McKee Foods Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments