新鮮香草市場規模、佔有率及成長分析（按類型、香草種類、類別、種植方法、通路、用途、最終用戶和地區分類）－2026-2033年產業預測

預計到 2024 年，全球新鮮香草市場規模將達到 69 億美元，到 2025 年將成長至 74.4 億美元，到 2033 年將成長至 135.6 億美元，在預測期（2026-2033 年）內，複合年成長率為 7.8%。

受健康意識提升、有機農業興起以及消費者烹飪嘗試增加的推動，全球新鮮香草市場預計將迎來顯著成長。歐芹、羅勒和薄荷等新鮮香草因其高營養價值而備受青睞，這些營養價值包括能提升風味的抗氧化劑和精油。消費者對有機種植香草的偏好，與他們對更安全、更環保產品的需求相契合。此外，全球化和社群媒體的興起催生了各種富含香草的菜餚，進一步激發了人們對香草的興趣。超級市場和線上生鮮服務的擴張也增加了新鮮香草的可得性。然而，保存期限短、易腐爛、季節性、勞力密集採摘以及品管不穩定等挑戰，可能會阻礙市場滲透。

全球新鮮香草市場促進因素

餐廳、飯店和咖啡館對這些食材的需求日益成長，推動了全球新鮮香草市場的發展。在這些場所，香草在提升各種菜餚的口感、香氣和外觀方面發揮著至關重要的作用。隨著高階餐飲、融合菜餚和「從農場到餐桌」概念的興起，餐飲服務業對新鮮香草的需求變得至關重要。廚師們越來越注重高品質的時令香草，以滿足不斷變化的消費者偏好。此外，機構買家通常需要大量品質穩定的香草，這促進了與種植者和供應商的夥伴關係，最終也為新鮮香草市場的蓬勃發展奠定了基礎。

全球新鮮香草市場限制因素

全球新鮮香草市場面臨許多挑戰，主要源自於新鮮香草本身易腐爛且保存期限極短。若儲存、處理和運輸不當，新鮮香草會在短時間內腐爛變質，造成嚴重的採後損失。這種易腐爛性增加了生產商、經銷商和零售商的成本，尤其是在缺乏低溫運輸基礎設施的地區。此外，消費者往往擔心新鮮香草在家中快速劣化，因此不願購買，導致復購率下降，進而影響市場整體成長。

全球鮮香草市場趨勢

全球新鮮香草市場的一個顯著趨勢是，消費者對預包裝烹飪香草的需求日益成長，這主要源於他們日益快節奏的生活方式下對便利性的偏好。這種轉向預包裝預洗烹飪香草的趨勢不僅滿足了消費者對新鮮度的需求，還有助於減少烹飪所需的時間和精力。諸如調節氣體包裝（MAP）和使用可生物分解材料等創新技術進一步延長了產品的保存期限並提高了其永續性，從而增強了產品的吸引力。這一趨勢正在改變消費者對新鮮香草的認知，並使其穩固地成為現代料理方法中不可或缺的一部分。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球新鮮香草市場規模（按類型及複合年成長率分類）（2026-2033 年）

• 缺口型
• 所有的

全球新鮮香草市場規模（依香草類型分類）及複合年成長率（2026-2033 年）

• 羅勒
• 香菜
• 薄荷
• 香菜
• 迷迭香
• 時間

全球新鮮香草市場規模（按類別分類）及複合年成長率（2026-2033 年）

• 傳統的
• 有機種植

全球新鮮香草市場規模（依種植方式分類）及複合年成長率（2026-2033 年）

• 水耕法
• 水耕法
• 土壤耕作

全球新鮮香草市場規模（按分銷管道分類）及複合年成長率（2026-2033 年）

• 線下零售
  • 專賣店
  • 超級市場和大賣場
• 線上零售
  • 品牌官方網站
  • 電子商務平台

全球新鮮香草市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 芳香療法
• 用於烹飪
• 化妝品和個人護理
• 家居與園藝
  • 家庭療法
  • 裝飾
• 藥用

全球新鮮香草市場規模（按最終用戶分類）及複合年成長率（2026-2033 年）

• 商業的
• 對於普通家庭

全球新鮮香草市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Dohler（Germany）
• Nomad Foods（UK）
• Rocket Farms（USA）
• Vitacress（UK）
• Meridian Farm Market（Canada）
• McCormick & Company, Inc.（USA）
• Spisa Group（Sweden）
• Fresh Leaf Ltd.（UK）
• Coolibah Herbs（Australia）
• HerbThyme Farms（USA）
• Organic Herb Trading Company（UK）
• Kerry Group PLC（Ireland）
• Enza Zaden（Netherlands）
• Wing Seed Company（Netherlands）
• Oliver Kay Produce（UK）
• GrowUp Farms Group（UK）
• Pacific Botanicals（USA）
• Superior Fresh（USA）
• Langmead Herbs（UK）

結論與建議

Global Fresh Herbs Market size was valued at USD 6.9 Billion in 2024 and is poised to grow from USD 7.44 Billion in 2025 to USD 13.56 Billion by 2033, growing at a CAGR of 7.8% during the forecast period (2026-2033).

The global market for fresh herbs is set to experience significant growth driven by heightened health consciousness, the rise of organic farming, and increased culinary experimentation among consumers. Fresh herbs like parsley, basil, and mint are favored for their nutritional benefits, including antioxidants and essential oils that enhance flavor. The preference for organically cultivated herbs aligns with consumer demand for safer and environmentally sustainable options. Additionally, globalization and social media have introduced diverse cuisines that prominently feature herbs, further fueling interest. The expansion of supermarkets and online grocery services has improved accessibility to fresh herbs. However, challenges such as limited shelf life, spoilage, high seasonal dependency, labor-intensive harvesting, and inconsistent quality control may impede market penetration.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Herbs market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Herbs Market Segments Analysis

Global Fresh Herbs Market is segmented by Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User and region. Based on Type, the market is segmented into Chopped and Whole. Based on Herb Type, the market is segmented into Basil, Coriander, Mint, Parsley, Rosemary and Thyme. Based on Category, the market is segmented into Conventional and Organic. Based on Cultivation Method, the market is segmented into Aquaponic, Hydroponic and Soil Based. Based on Distribution Channel, the market is segmented into Offline Retail and Online Retail. Based on Application, the market is segmented into Aromatherapy, Cooking Preparations, Cosmetic & Personal Care, Home & Garden and Medicinal. Based on End User, the market is segmented into Commercial and Households. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Herbs Market

The global market for fresh herbs is being driven by the rising use of these ingredients in restaurants, hotels, and cafes, where they play a crucial role in enhancing flavor, aroma, and presentation of various dishes. As gourmet dining, fusion cuisine, and farm-to-table concepts gain traction, the demand for fresh herbs has become essential in the foodservice industry. Chefs are increasingly seeking high-quality, seasonal herbs to satisfy the evolving tastes of consumers. Additionally, institutional buyers often require substantial quantities of consistent quality herbs, fostering partnerships with growers and suppliers, ultimately contributing to a robust outlook for the fresh herbs market.

Restraints in the Global Fresh Herbs Market

The Global Fresh Herbs market faces significant challenges due to the inherent perishability of fresh herbs, which have a notably limited shelf life. Spoilage can occur within a short time frame, leading to considerable post-harvest losses if the herbs are not stored, handled, and transported correctly. This vulnerability to spoilage elevates costs for producers, distributors, and retailers, particularly in areas where cold chain infrastructure is lacking. Furthermore, consumers may hesitate to buy fresh herbs often due to concerns about their quick deterioration at home, ultimately resulting in reduced repeat sales and impacting overall market growth.

Market Trends of the Global Fresh Herbs Market

The Global Fresh Herbs market is experiencing a significant trend towards the rise of packaged and ready-to-use herbs, driven by consumers' growing preference for convenience amid increasingly busy lifestyles. This shift towards packaged, pre-washed, and ready-to-use herbs not only addresses the demand for freshness but also alleviates the time and effort associated with meal preparation. Innovations such as modified atmosphere packaging (MAP) and the use of biodegradable materials further enhance product shelf life and sustainability, making these offerings more appealing. This trend is transforming how consumers view fresh herbs, establishing them as essential components in modern culinary practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Fresh Herbs Market Size by Type & CAGR (2026-2033)

• Market Overview
• Chopped
• Whole

Global Fresh Herbs Market Size by Herb Type & CAGR (2026-2033)

• Market Overview
• Basil
• Coriander
• Mint
• Parsley
• Rosemary
• Thyme

Global Fresh Herbs Market Size by Category & CAGR (2026-2033)

• Market Overview
• Conventional
• Organic

Global Fresh Herbs Market Size by Cultivation Method & CAGR (2026-2033)

• Market Overview
• Aquaponic
• Hydroponic
• Soil Based

Global Fresh Herbs Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline Retail
  • Specialty Stores
  • Supermarkets & Hypermarkets
• Online Retail
  • Brand Websites
  • E-commerce Platforms

Global Fresh Herbs Market Size by Application & CAGR (2026-2033)

• Market Overview
• Aromatherapy
• Cooking Preparations
• Cosmetic & Personal Care
• Home & Garden
  • Home Remedies
  • Ornamental Use
• Medicinal

Global Fresh Herbs Market Size by End User & CAGR (2026-2033)

• Market Overview
• Commercial
• Households

Global Fresh Herbs Market Size & CAGR (2026-2033)

• North America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • US
  • Canada
• Europe (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Herb Type, Category, Cultivation Method, Distribution Channel, Application, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Dohler (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomad Foods (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rocket Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitacress (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meridian Farm Market (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McCormick & Company, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spisa Group (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fresh Leaf Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coolibah Herbs (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HerbThyme Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Herb Trading Company (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group PLC (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Enza Zaden (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wing Seed Company (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oliver Kay Produce (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrowUp Farms Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Botanicals (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Fresh (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Langmead Herbs (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations