網路漫畫市場規模、佔有率和成長分析（按類型、平台類型、語言、收入模式、目標人群和地區分類）—產業預測，2026-2033年

預計到 2024 年，全球網路漫畫市場規模將達到 70 億美元，到 2025 年將成長至 92 億美元，到 2033 年將成長至 822.6 億美元，在預測期（2026-2033 年）內複合年成長率為 31.5%。

由於網路在全球的普及，全球網路漫畫市場經歷了顯著成長，數位漫畫的消費群也隨之擴大。隨著智慧型手機普及率的提高，越來越多的人開始使用專為行動裝置和電腦設計的網路漫畫。行動應用程式訂閱量的快速成長，促使各種網路內容在娛樂平台上湧現，其中包括動作漫畫和系列漫畫。數位製作技術的創新降低了對傳統繪畫工具的依賴，並降低了製作成本。然而，韓國、台灣和越南等地區的市場飽和，導致美國、加拿大、英國和印度等主要市場的成長放緩，這既帶來了挑戰，也帶來了機會。

全球網路漫畫市場的促進因素

行動端訂閱服務的日益普及是推動全球網路漫畫市場線上業務擴張的主要因素。這一趨勢增加了用戶獲取各種娛樂選擇的途徑，包括數位漫畫、動作漫畫、系列漫畫和其他閱讀材料。隨著消費者擴大使用行動裝置進行娛樂，提供網路漫畫及類似內容的平台也如雨後春筍般湧現，滿足了不同受眾的需求。這種不斷成長的需求不僅重振了內容創作環境，也促進了故事敘述和消費方式的創新，最終推動了整個網路漫畫產業的成長和發展。

限制全球網路漫畫市場的因素

全球網路漫畫市場面臨許多限制因素，主要源自於網路漫畫內容的線上特性。大多數網路漫畫篇幅較短，集數也不足以支撐紙本媒體的再版發行。這給以數位消費為主導的網路漫畫市場帶來了挑戰，限制了紙本媒體的讀者群和參與度，使得網路漫畫難以拓展至傳統媒體。此外，網路漫畫需要網路連線才能閱讀，這可能會將某些特定族群排除在外，例如那些偏好紙質媒體或缺乏穩定網路連線的人，這進一步限制了網路漫畫的普及。

全球網路漫畫市場趨勢

受網際網路和數位設備普及的推動，全球網路漫畫市場呈現顯著成長。這種快速成長促使越來越多的消費者轉向網路漫畫，欣賞其引人入勝的故事情節和獨特的藝術風格。互動元素和多媒體功能的融入提升了用戶參與度，促進了社群互動，進一步推動了市場成長。此外，豐富多元的主題和針對性強的內容吸引了包含不同年齡層和文化背景的廣大受眾。隨著越來越多的人轉向數位平台進行娛樂，網路漫畫市場有望持續成長並不斷創新。

目錄

介紹

• 調查目標
• 市場定義和範圍

調查方法

• 調查過程
• 二手資料和一手資料方法
• 市場規模估算方法
• 市場假設與限制

執行摘要

• 全球市場展望
• 市場主要亮點
• 細分市場概覽
• 競爭格局概述

市場動態與展望

• 總體經濟指標
• 促進因素和機遇
• 限制與挑戰
• 供給面趨勢
• 需求面趨勢
• 波特的分析和影響

關鍵市場考察

• 關鍵成功因素
• 市場影響因素
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 監管分析
• Start-Ups分析
• 專利分析

全球網路漫畫市場規模（按類型分類）（2026-2033 年）

• 浪漫
• 喜劇
• 動作/冒險
• 幻想
• SF
• 歷史
• 恐怖
• 驚悚/懸疑
• 其他

全球網路漫畫市場規模（按平台類型分類）（2026-2033 年）

• 智慧型手機
• 平板電腦
• 桌上型電腦/筆記型電腦
• 電子書閱讀器

全球網路漫畫市場規模（依語言分類）（2026-2033 年）

• 英語
• 韓國人
• 中國人
• 日本人
• 西班牙語
• 法語
• 其他

全球網路漫畫市場規模（按收入模式分類）（2026-2033 年）

• 訂閱類型
• 基於廣告
• 其他

全球網路漫畫市場規模（按目標受眾分類）（2026-2033 年）

• 兒童（12歲以下）
• 青少年（13-18歲）
• 青年（19-35歲）
• 成年人（35歲以上）

全球網路漫畫市場規模（按地區分類）（2019-2032 年）

• 北美（按類型、平台類型、語言、獲利模式和目標受眾分類）
  • 美國
  • 加拿大
• 歐洲（按類型、平台類型、語言、獲利模式和目標受眾分類）
  • 英國
  • 德國
  • 西班牙
  • 法國
  • 義大利
  • 其他歐洲
• 亞太地區（按類型、平台類型、語言、獲利模式和目標受眾分類）
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲（按類型、平台類型、語言、獲利模式和目標受眾分類）
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
• 中東和非洲（按類型、平台類型、語言、獲利模式和目標受眾分類）
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭對手儀錶板

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）

主要企業簡介

• Naver Webtoon（Naver）

以下公司列表僅供參考。我們為每家公司提供類似資訊，但只有上市公司才能提供詳細的財務數據。

• Kakao Webtoon (Kakao Entertainment)
• Lezhin Entertainment (KidariStudio)
• Marvel Unlimited (Disney/Marvel)
• Toomics Global
• Tappytoon (Contents First)
• Comico（NHN）
• Manta (RIDI Corp)
• SideWalk Group (Webcomics)
• Izneo Webtoon
• ToryComics
• Shuueisha
• Kuaikan Manhua
• MangaToon
• Webtoon Factory

結論與建議

Global Webtoons Market size was valued at USD 7 Billion in 2024 and is poised to grow from USD 9.2 Billion in 2025 to USD 82.26 Billion by 2033, growing at a CAGR of 31.5% during the forecast period (2026-2033).

The global webtoon market has experienced significant growth, fueled by the increasing accessibility of internet connections worldwide, which has expanded the consumer base for digital comics. As smartphone penetration rises, more individuals are engaging with webtoons, which are designed for reading on mobile devices and computers. The surge in mobile app subscriptions has led to a variety of web-based content on entertainment platforms, encompassing action comics and series. Innovations in digital creation have lowered production costs by minimizing the need for traditional drawing tools. However, the market saturation in regions like South Korea, Taiwan, and Vietnam has resulted in sluggish trends in other major markets such as the U.S., Canada, the UK, and India, presenting both challenges and opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Webtoons market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Webtoons Market Segments Analysis

Global Webtoons Market is segmented by Genre, Platform Type, Language, Revenue Model, Target Audience and region. Based on Genre, the market is segmented into Romance, Comedy, Action/Adventure, Fantasy, Science Fiction, Historical, Horror, Thriller/Mystery and Others. Based on Platform Type, the market is segmented into Smartphones, Tablets, Desktops/Laptops and E-Readers. Based on Language, the market is segmented into English, Korean, Chinese, Japanese, Spanish, French and Others. Based on Revenue Model, the market is segmented into Subscription-Based, Advertisement-Based and Others. Based on Target Audience, the market is segmented into Children (Under 12 years), Teenagers (13-18 years), Young Adults (19-35 years) and Adults (35+ years). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Webtoons Market

The increasing popularity of mobile-based subscriptions has significantly contributed to the expansion of online operations within the Global Webtoons market. This trend has enhanced accessibility to a variety of entertainment options, including digital comics, action comics, series, and other reading materials. As consumers increasingly turn to their mobile devices for entertainment, platforms offering webtoons and similar content have proliferated, catering to diverse audiences. This growing demand not only boosts the content creation landscape but also encourages innovation in the way stories are told and consumed, ultimately driving the overall growth and evolution of the webtoon industry.

Restraints in the Global Webtoons Market

The global webtoons market faces certain limitations, primarily due to the exclusive online nature of webtoon content. Most webtoons are characterized by their relatively short format, resulting in a lack of substantial episode counts necessary for potential print adaptations. This presents a challenge for expansion into traditional media, as the preference for digital consumption restricts audience reach and engagement with physical formats. Additionally, the reliance on internet access for reading webtoons further limits their accessibility, potentially alienating segments of the population who may prefer printed materials or who lack reliable online connectivity.

Market Trends of the Global Webtoons Market

The Global Webtoons market is experiencing a significant upward trend, driven by the widespread accessibility of the internet and digital devices. This surge has led to an increasing number of consumers embracing webtoons for their captivating storytelling and unique art styles. The market is further fueled by the integration of interactive elements and multimedia features, enhancing user engagement and fostering community interactions. Additionally, diverse genres and targeted content appeal to a broader audience, including various demographics and cultures. As more individuals turn to digital platforms for entertainment, the webtoons market is poised for sustained growth and innovation.

Table of Contents

Introduction

• Objectives of the Study
• Market Definition & Scope

Research Methodology

• Research Process
• Secondary & Primary Data Methods
• Market Size Estimation Methods
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Key Market Highlights
• Segmental Overview
• Competition Overview

Market Dynamics & Outlook

• Macro-Economic Indicators
• Drivers & Opportunities
• Restraints & Challenges
• Supply Side Trends
• Demand Side Trends
• Porters Analysis & Impact
  • Competitive Rivalry
  • Threat of Substitute
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers

Key Market Insights

• Key Success Factors
• Market Impact Factor
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Regulatory Analysis
• Startup Analysis
• Patent Analysis

Global Webtoons Market Size by Genre (2019-2032)

• Market Overview
• Romance
• Comedy
• Action/Adventure
• Fantasy
• Science Fiction
• Historical
• Horror
• Thriller/Mystery
• Others

Global Webtoons Market Size by Platform Type (2019-2032)

• Market Overview
• Smartphones
• Tablets
• Desktops/Laptops
• E-Readers

Global Webtoons Market Size by Language (2019-2032)

• Market Overview
• English
• Korean
• Chinese
• Japanese
• Spanish
• French
• Others

Global Webtoons Market Size by Revenue Model (2019-2032)

• Market Overview
• Subscription-Based
• Advertisement-Based
• Others

Global Webtoons Market Size by Target Audience (2019-2032)

• Market Overview
• Children (Under 12 years)
• Teenagers (13-18 years)
• Young Adults (19-35 years)
• Adults (35+ years)

Global Webtoons Market Size by Region (2019-2032)

• North America (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • US
  • Canada
• Europe (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (By Genre, By Platform Type, By Language, By Revenue Model, & By Target Audience)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Dashboard

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025

Key Company Profiles

• Naver Webtoon (Naver)
  • Company Overview
  • Genre Portfolio Overview
  • Financial Overview
  • Key Developments

The following companies are listed for indicative purposes only. Similar information will be provided for each, with detailed financial data available exclusively for publicly listed companies

• Kakao Webtoon (Kakao Entertainment)
• Lezhin Entertainment (KidariStudio)
• Marvel Unlimited (Disney/Marvel)
• Toomics Global
• Tappytoon (Contents First)
• Comico (NHN)
• Manta (RIDI Corp)
• SideWalk Group (Webcomics)
• Izneo Webtoon
• ToryComics
• Shuueisha
• Kuaikan Manhua
• MangaToon
• Webtoon Factory

Conclusion & Analyst Recommendations