網路漫畫市場 - 全球產業規模、佔有率、趨勢、機會和預測，按類型、按平台、按人口統計、按地區和競爭細分，2020-2030 年

2024 年全球網路漫畫市場價值為 108.7 億美元，預計到 2030 年將達到 451.7 億美元，預測期內的複合年成長率為 26.8%。受數位漫畫消費激增、智慧型手機普及以及對行動優先內容日益成長的推動，該市場經歷了顯著擴張。網路漫畫透過為智慧型手機量身定做的垂直滾動格式與傳統漫畫區分開來，與年輕、沉迷於數位技術的觀眾產生了強烈共鳴。 NAVER WEBTOON、Kakao Webtoon 和 Lezhin Entertainment 等平台透過提供在地化敘事和類型多樣性（包括浪漫、動作、恐怖和科幻）實現了國際擴張。廣告、按集付費和訂閱服務等獲利模式正在提高獲利能力並增強創作者參與度。隨著數位內容消費的加劇，網路漫畫市場正成為全球娛樂生態系統的主導力量。

關鍵市場促進因素

智慧型手機普及率不斷上升，內容消費以行動為先

主要市場挑戰

盜版和未經授權的發行

主要市場趨勢

網路漫畫創作與個人化中的人工智慧與自動化

目錄

第1章：簡介

第2章：研究方法

第3章：執行摘要

第4章：顧客之聲

第5章：全球網路漫畫市場展望

• 市場規模和預測
  • 按價值
• 市場佔有率和預測
  • 按類型（喜劇、動作、愛情、恐怖、科幻、其他）
  • 按平台（手機和平板電腦、筆記型電腦和電腦、電視、其他）
  • 按人口統計（18 歲以下、18 至 25 歲、25 至 35 歲、35 歲以上）
  • 按地區
  • 其他五大公司（2024 年）
• 全球網路漫畫市場地圖與機會評估
  • 按類型
  • 按平台
  • 按人口統計
  • 按地區

第6章：北美網路漫畫市場展望

• 市場規模和預測
• 市場佔有率和預測

第7章：歐洲網路漫畫市場展望

• 市場規模和預測
• 市場佔有率和預測

第8章：亞太網路漫畫市場展望

• 市場規模和預測
• 市場佔有率和預測

第9章：中東與非洲網路漫畫市場展望

• 市場規模和預測
• 市場佔有率和預測

第10章：南美洲網路漫畫市場展望

• 市場規模和預測
• 市場佔有率和預測

第 11 章：市場動態

• 驅動程式
• 挑戰

第 12 章：市場趨勢與發展

• 合併與收購（如有）
• 發射型（如有）
• 最新動態

第13章：干擾：衝突、流行病與貿易壁壘

第 14 章：SWOT 分析

• 力量
• 弱點
• 機會
• 威脅

第 15 章：競爭格局

• 公司簡介
  • KidariStudio Inc.
  • Kakao Entertainment Corp.
  • Izeno Co., Ltd.
  • Lezhin Entertainment, Inc.
  • Marvel Entertainment, LLC
  • NAVER WEBTOON Ltd.
  • Netcomics, Inc.
  • NHN Comico Corporation
  • RIDI Corporation
  • Sidewalk Group, Inc.

第 16 章：策略建議/行動計劃

• 重點關注領域
  • 目標類型
  • 目標平台
  • 目標人群

第17章調查會社について,免責事項

The Global Webtoons Market was valued at USD 10.87 billion in 2024 and is projected to reach USD 45.17 billion by 2030, growing at a CAGR of 26.8% during the forecast period. This market has witnessed remarkable expansion, driven by the surge in digital comic consumption, widespread smartphone usage, and increasing preference for mobile-first content. Webtoons distinguish themselves from traditional comics through their vertical scrolling format tailored for smartphones, resonating strongly with younger, digitally engaged audiences. Platforms such as NAVER WEBTOON, Kakao Webtoon, and Lezhin Entertainment have scaled internationally by offering localized narratives and genre diversity, including romance, action, horror, and sci-fi. Monetization models like advertisements, episode-based payments, and subscription services are improving profitability and enhancing creator engagement. As digital content consumption intensifies, the webtoons market is emerging as a dominant force in the global entertainment ecosystem.

Key Market Drivers

Rising Smartphone Penetration and Mobile-First Content Consumption

The global proliferation of smartphones and mobile internet access is a major factor propelling the webtoons market. Unlike traditional comics, webtoons are developed for vertical scrolling, making them seamlessly readable on mobile screens. With over 6.8 billion smartphone users globally in 2024, mobile-optimized entertainment content has become a mainstream demand. Leading platforms like NAVER WEBTOON, WebComics, and Tapas have capitalized on this trend by delivering smooth, app-based reading experiences that cater to users on the move. The adoption of affordable data plans and the rollout of 5G technology have further fueled mobile content consumption, particularly in fast-growing markets such as India, Latin America, and Southeast Asia. Webtoons' episodic, easy-to-digest format fits well with modern digital consumption habits, positioning them as a preferred entertainment choice for younger demographics.

Key Market Challenges

Piracy and Unauthorized Distribution

Piracy and unlicensed content distribution present a significant challenge to the global webtoons industry. High-quality webtoons require considerable investment, but illegal websites frequently redistribute this content without authorization, resulting in lost revenue for both creators and platforms. This widespread issue hampers monetization efforts and discourages new creators due to concerns over intellectual property theft. Although some platforms have implemented digital rights management (DRM) and pursued takedown actions, enforcement remains difficult given the decentralized and anonymous nature of illegal distribution. In markets with limited access to paid content, piracy often becomes the default means for consumption, exacerbating the problem. The industry's long-term growth and sustainability hinge on stronger global copyright protections and the deployment of more robust anti-piracy strategies.

Key Market Trends

AI and Automation in Webtoon Creation & Personalization

Artificial Intelligence (AI) and automation are increasingly shaping the webtoons ecosystem. Content creation tools powered by AI are being used to support artists with tasks like coloring, background generation, and translation, significantly reducing production time and costs. Major platforms such as NAVER WEBTOON are implementing AI-based recommendation engines to deliver personalized content feeds that align with users' preferences, thereby enhancing engagement. Startups are also exploring AI-generated webtoons, where scripting and visuals are partly automated to speed up content delivery. While such advances raise questions about creative authenticity and the role of human artists, they also democratize content production and make high-quality storytelling more accessible. As AI capabilities grow, their role in content creation, curation, and distribution within the webtoons industry is expected to expand further.

Key Market Players

• KidariStudio Inc.
• Kakao Entertainment Corp.
• Izeno Co., Ltd.
• Lezhin Entertainment, Inc.
• Marvel Entertainment, LLC
• NAVER WEBTOON Ltd.
• Netcomics, Inc.
• NHN Comico Corporation
• RIDI Corporation
• Sidewalk Group, Inc.

Report Scope:

In this report, the global webtoons market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Webtoons Market, By Type:

• Comedy
• Action
• Romance
• Horror
• Sci-Fi
• Others

Webtoons Market, By Platform:

• Mobile & Tablets
• Laptop & Computer
• Television
• Others

Webtoons Market, By Demographics:

• Below 18 Years
• 18 to 25 Years
• 25 to 35 Years
• Above 35 Years

Webtoons Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global webtoons market.

Available Customizations:

Global Webtoons Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Webtoons Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type Market Share Analysis (Comedy, Action, Romance, Horror, Sci-Fi, Others)
  • 5.2.2. By Platform Market Share Analysis (Mobile & Tablets, Laptop & Computer, Television, Others)
  • 5.2.3. By Demographics Market Share Analysis (Below 18 Years, 18 to 25 Years, 25 to 35 Years, Above 35 Years)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)
• 5.3. Global Webtoons Market Mapping & Opportunity Assessment
  • 5.3.1. By Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Platform Market Mapping & Opportunity Assessment
  • 5.3.3. By Demographics Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Webtoons Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type Market Share Analysis
  • 6.2.2. By Platform Market Share Analysis
  • 6.2.3. By Demographics Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Webtoons Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Platform Market Share Analysis
        • 6.2.4.1.2.3. By Demographics Market Share Analysis
    • 6.2.4.2. Canada Webtoons Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Platform Market Share Analysis
        • 6.2.4.2.2.3. By Demographics Market Share Analysis
    • 6.2.4.3. Mexico Webtoons Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Platform Market Share Analysis
        • 6.2.4.3.2.3. By Demographics Market Share Analysis

7. Europe Webtoons Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type Market Share Analysis
  • 7.2.2. By Platform Market Share Analysis
  • 7.2.3. By Demographics Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Webtoons Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Platform Market Share Analysis
        • 7.2.4.1.2.3. By Demographics Market Share Analysis
    • 7.2.4.2. Germany Webtoons Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Platform Market Share Analysis
        • 7.2.4.2.2.3. By Demographics Market Share Analysis
    • 7.2.4.3. Spain Webtoons Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Platform Market Share Analysis
        • 7.2.4.3.2.3. By Demographics Market Share Analysis
    • 7.2.4.4. Italy Webtoons Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Platform Market Share Analysis
        • 7.2.4.4.2.3. By Demographics Market Share Analysis
    • 7.2.4.5. United Kingdom Webtoons Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Platform Market Share Analysis
        • 7.2.4.5.2.3. By Demographics Market Share Analysis

8. Asia-Pacific Webtoons Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type Market Share Analysis
  • 8.2.2. By Platform Market Share Analysis
  • 8.2.3. By Demographics Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Webtoons Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Platform Market Share Analysis
        • 8.2.4.1.2.3. By Demographics Market Share Analysis
    • 8.2.4.2. Japan Webtoons Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Platform Market Share Analysis
        • 8.2.4.2.2.3. By Demographics Market Share Analysis
    • 8.2.4.3. India Webtoons Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Platform Market Share Analysis
        • 8.2.4.3.2.3. By Demographics Market Share Analysis
    • 8.2.4.4. Vietnam Webtoons Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Platform Market Share Analysis
        • 8.2.4.4.2.3. By Demographics Market Share Analysis
    • 8.2.4.5. South Korea Webtoons Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Platform Market Share Analysis
        • 8.2.4.5.2.3. By Demographics Market Share Analysis

9. Middle East & Africa Webtoons Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type Market Share Analysis
  • 9.2.2. By Platform Market Share Analysis
  • 9.2.3. By Demographics Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Webtoons Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Platform Market Share Analysis
        • 9.2.4.1.2.3. By Demographics Market Share Analysis
    • 9.2.4.2. Saudi Arabia Webtoons Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Platform Market Share Analysis
        • 9.2.4.2.2.3. By Demographics Market Share Analysis
    • 9.2.4.3. UAE Webtoons Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Platform Market Share Analysis
        • 9.2.4.3.2.3. By Demographics Market Share Analysis
    • 9.2.4.4. Turkey Webtoons Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
        • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
        • 9.2.4.4.2.1. By Type Market Share Analysis
        • 9.2.4.4.2.2. By Platform Market Share Analysis
        • 9.2.4.4.2.3. By Demographics Market Share Analysis
    • 9.2.4.5. Kuwait Webtoons Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
        • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
        • 9.2.4.5.2.1. By Type Market Share Analysis
        • 9.2.4.5.2.2. By Platform Market Share Analysis
        • 9.2.4.5.2.3. By Demographics Market Share Analysis
    • 9.2.4.6. Egypt Webtoons Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
        • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
        • 9.2.4.6.2.1. By Type Market Share Analysis
        • 9.2.4.6.2.2. By Platform Market Share Analysis
        • 9.2.4.6.2.3. By Demographics Market Share Analysis

10. South America Webtoons Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type Market Share Analysis
  • 10.2.2. By Platform Market Share Analysis
  • 10.2.3. By Demographics Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Webtoons Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Platform Market Share Analysis
        • 10.2.4.1.2.3. By Demographics Market Share Analysis
    • 10.2.4.2. Argentina Webtoons Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Platform Market Share Analysis
        • 10.2.4.2.2.3. By Demographics Market Share Analysis
    • 10.2.4.3. Colombia Webtoons Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Platform Market Share Analysis
        • 10.2.4.3.2.3. By Demographics Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Type Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. SWOT Analysis

• 14.1. Strength
• 14.2. Weaknesses
• 14.3. Opportunity
• 14.4. Threat

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. KidariStudio Inc.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Product & Services
    • 15.1.1.4. Financials (As Reported)
    • 15.1.1.5. Recent Developments
    • 15.1.1.6. Key Personnel Details
  • 15.1.2. Kakao Entertainment Corp.
  • 15.1.3. Izeno Co., Ltd.
  • 15.1.4. Lezhin Entertainment, Inc.
  • 15.1.5. Marvel Entertainment, LLC
  • 15.1.6. NAVER WEBTOON Ltd.
  • 15.1.7. Netcomics, Inc.
  • 15.1.8. NHN Comico Corporation
  • 15.1.9. RIDI Corporation
  • 15.1.10.Sidewalk Group, Inc.

16. Strategic Recommendations/Action Plan

• 16.1. Key Focus Areas
  • 16.1.1. Target Type
  • 16.1.2. Target Platform
  • 16.1.3. Target Demographics

17. About Us & Disclaimer