唇部護理產品市場規模、佔有率及成長分析（按產品、通路及地區分類）－2026-2033年產業預測

預計到 2024 年，全球唇部護理產品市場規模將達到 24.3 億美元，到 2025 年將達到 25.7 億美元，到 2033 年將達到 40.4 億美元，在預測期（2026-2033 年）內，複合年成長率為 5.8%。

市場分析顯示，消費者對唇部護理產品品質的日益關注正顯著推動全球市場成長。乾燥、唇部過早老化、唇色變深以及紫外線照射等肌膚問題日益受到關注，推動了消費者對唇部護理產品的興趣。此外，消費者對不含任何有害化學物質和合成成分的天然有機唇部護理產品的需求不斷成長，這反映了永續性的趨勢。隨著消費者偏好轉向環保解決方案，創新和新產品發布也隨之激增。尤其值得一提的是，為了滿足這項需求，多家公司湧現，提供植物來源和無塑膠包裝等創新產品。這些不斷變化的市場環境表明，唇部護理產品市場將繼續保持強勁的成長動能。

全球唇部護理產品市場促進因素

全球唇部護理產品市場的成長主要得益於人們保護唇部免受有害陽光傷害意識的提高，以及此類產品在全球範圍內的廣泛普及。唇部皮膚特別薄，缺乏黑色素，因此保護唇部免受陽光中有害紫外線的侵害至關重要。人們對唇部保護日益成長的興趣，加上唇部護理產品種類繁多且易於獲取，導致市場需求顯著成長。隨著消費者對唇部護理的意識不斷增強，唇部護理產品市場正持續快速擴張。

限制全球唇部護理產品市場的因素

由於自製唇部護理替代品的激增以及天然和有機產品的高價策略，全球唇部護理產品市場可能面臨嚴峻挑戰。消費者越來越傾向於選擇能夠有效緩解唇部乾裂等問題的DIY解決方案，這進一步影響了市場需求。這種轉向更便利、更經濟的自製產品的趨勢可能會降低商業唇部護理產品的吸引力，尤其是那些標榜為有機或天然的產品。因此，消費者偏好的變化和競爭格局的加劇可能會阻礙市場成長。

全球唇部護理產品市場趨勢

全球唇部護理產品市場正經歷著向有機和天然配方方向的強勁轉變，這主要得益於消費者，尤其是職業女性，她們更加重視美容護理的有效性和安全性。這一趨勢很大程度上源於人們對合成化學物質潛在危害的認知不斷提高，從而增加了對不含任何有害成分產品的需求。隨著消費者尋求的唇部護理方案不僅要改善唇部外觀，還要滋養和修復受環境壓力影響的唇部，市場也在不斷發展以滿足這種對純淨美容的偏好，從而推動了該細分市場的顯著成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 專利分析
• 貿易分析

全球唇部護理產品市場規模（依產品類型分類）及複合年成長率（2026-2033 年）

• 潤唇膏
• 唇部磨砂膏
• 其他

全球唇部護理產品市場規模（依通路分類）及複合年成長率（2026-2033 年）

• 大賣場和超級市場
• 藥房和藥品商店
• 專賣店
• 線上
• 其他

全球唇部護理產品市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2021-2023年營收年比比較

主要企業簡介

• Johnson & Johnson Services Inc.
• Beiersdorf AG
• The Procter & Gamble Company
• L'Oreal SA
• Avon Products Inc.
• The Estee Lauder Companies Inc.
• Unilever
• Kao Corporation
• The Body Shop International Limited
• Revlon, Inc.
• Shiseido Co., Ltd.
• EOS Products, LLC
• Maybelline LLC
• LVMH Moet Hennessy Louis Vuitton SE
• Natura & Co Holding SA
• Coty Inc.
• Henkel AG & Co. KGaA
• Colgate-Palmolive Company
• Blistex Inc.

結論與建議

Global Lip Care Products Market size was valued at USD 2.43 Billion in 2024 and is poised to grow from USD 2.57 Billion in 2025 to USD 4.04 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

Market insights reveal that heightened awareness regarding the quality of lip care products is significantly influencing the growth of the global market. Concerns over skin issues such as dryness, premature aging, lip darkening, and sun exposure are driving consumer interest. Additionally, there is an increasing demand for natural and organic lip care options devoid of harmful chemicals and synthetics, reflecting a broader trend toward sustainability. As consumer preferences shift towards eco-friendly solutions, innovations and new product launches are surging. Notably, several companies are introducing innovative offerings, including plant-based and plastic-free lip care solutions, to align with this demand. This evolving landscape indicates a robust growth trajectory for the lip care products market moving forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Lip Care Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Lip Care Products Market Segments Analysis

Global Lip Care Products Market is segmented by product, distribution channel and region. Based on product, the market is segmented into lip balm, lip scrub and others. Based on distribution channel, the market is segmented into hypermarkets & supermarkets, pharmacy & drug store, specialty store, online and others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Lip Care Products Market

The global lip care products market is significantly driven by increasing awareness regarding the necessity of protecting lips from harmful sun exposure, alongside the widespread availability of these products worldwide. Given that the skin on the lips is exceptionally thin and lacks melanin, safeguarding them from the sun's damaging rays becomes crucial. This heightened focus on lip protection, combined with the ease of access to a variety of lip care items, has led to a notable surge in demand. As consumers become more conscious of lip health, the market for lip care products continues to expand rapidly.

Restraints in the Global Lip Care Products Market

The global lip care products market may face significant challenges due to the widespread availability of homemade lip care alternatives and the premium pricing of natural and organic products. Consumers increasingly turn to DIY solutions that promise effective relief for issues like cracked lips, further impacting market demand. This shift towards more accessible and cost-effective homemade options can diminish the appeal of commercial lip care products, particularly those that are marketed as organic or natural. As a result, the market may encounter obstacles to growth, driven by changing consumer preferences and the competitive landscape.

Market Trends of the Global Lip Care Products Market

The global lip care products market is witnessing a strong shift towards organic and natural formulations, driven by health-conscious consumers, particularly among working women who prioritize both efficacy and safety in their beauty routines. This trend is largely fueled by an increasing awareness of the potential harmful effects of synthetic chemicals, prompting a growing demand for products free from hazardous ingredients. As consumers seek lip care solutions that not only enhance appearance but also provide nourishment and repair for lips affected by environmental stressors, the market is evolving to cater to this preference for clean beauty, fostering significant growth in the sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Patent Analysis
• Trade Analysis

Global Lip Care Products Market Size by Product & CAGR (2026-2033)

• Market Overview
• Lip Balm
• Lip Scrub
• Others

Global Lip Care Products Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets & Supermarkets
• Pharmacy & Drug Store
• Specialty Store
• Online
• Others

Global Lip Care Products Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Johnson & Johnson Services Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• EOS Products, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maybelline LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blistex Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations