Ph 基潤唇膏市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球 pH 值潤唇膏市場價值為 1.341 億美元，預計到 2034 年將以 4.9% 的複合年成長率成長，達到 2.151 億美元。隨著消費者需求繼續轉向提供個人化、便利性和清潔配方的美容和個人護理產品，pH 值潤唇膏在全球範圍內迅速受到關注。這些創新產品旨在響應皮膚的天然 pH 值，創造出增強自然唇色的客製化色調並提供個人化的體驗。這一趨勢是護膚品和化妝品領域追求自我表達和個性的更大趨勢的一部分。隨著使用者越來越注重成分並優先考慮透明度和功能性，基於 pH 的潤唇膏在護膚和美容吸引力之間實現了完美的平衡。它們能夠提供保濕、增強色彩和獨特的感覺，因此非常受歡迎。 TikTok、Instagram 和 YouTube 上的影響者和美容愛好者繼續擴大它們的知名度，將這些潤唇膏展示為日常美容程序中的必備物品。從 Z 世代到千禧世代，眾多消費者都喜歡這些產品，因為它們易於使用、外觀簡約、具有美容功效。

以 pH 值為基礎的潤唇膏市場主要分為兩大類：有色潤唇膏和無色潤唇膏。光是潤飾唇膏市場在 2024 年就創造了 8,800 萬美元的收入。這些潤唇膏因其保濕和微妙色彩的雙重功效而廣受歡迎。其輕盈的配方和簡單的使用方法吸引了那些尋求日常唇部護理產品的用戶，這種護理產品可以增強唇部的自然美感，而又不會產生口紅的厚重感。隨著消費者尋求適合低維護護膚程序且仍能提供精緻外觀的多功能產品，有色 pH 值潤唇膏繼續表現出色。

在配方方面，天然成分部分佔據主導地位，到 2024 年將佔 65.6%，預計在預測期內的複合年成長率為 5%。這種激增與消費者對個人護理產品中合成化學物質的潛在副作用的認知提高密切相關。買家傾向於選擇自然、親膚且不含刺激性防腐劑和人工添加劑的替代品。乳木果油、蜂蠟、精油和植物萃取物等成分的需求量很大，因為它們具有舒緩特性，並且能夠提供持久的保濕效果而不會引起刺激。

2024 年，美國 pH 值潤唇膏市場產值達到 2,110 萬美元。這一強勁成長得益於美國充滿活力且注重創新的護膚品產業，各大品牌不斷推出滿足不斷變化的偏好的新產品。隨著清潔美容的發展勢頭強勁，美國製造商正在採用永續採購、天然成分和環保包裝，以引起現代環保消費者的共鳴。

影響全球 pH 型潤唇膏市場的關鍵參與者包括歐萊雅、Burt's Bees、聯合利華、Blistex Inc.、ChapStick、露華濃公司、拜爾斯道夫股份公司和愛茉莉太平洋集團。這些品牌透過擴大其天然產品線、增強 pH 響應配方以實現更廣泛的膚色兼容性以及加倍開展有影響力的主導活動來提高數位參與度，從而保持領先地位。研發仍然是重中之重，確保持續創新並與不斷發展的美容趨勢保持一致。

目錄

第1章：方法論與範圍

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 衝擊力
  • 成長動力
    • 提高個人護理意識
    • 對天然和有機產品的需求不斷成長
    • 名人代言與社群媒體影響力
  • 產業陷阱與挑戰
    • 高成本投資
    • 定期維護
• 技術與創新格局
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
• 成長潛力分析
• 監管格局
• 定價分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：依產品類型，2021 - 2034 年

• 主要趨勢
• 有色潤唇膏
• 無色潤唇膏

第6章：市場估計與預測：依形式，2021 - 2034 年

• 主要趨勢
• 香脂
• 凝膠
• 戳
• 奶油
• 鉛筆
• 其他（液體、管）

第7章：市場估計與預測：依成分，2021 - 2034 年

• 主要趨勢
• 自然的
• 合成的

第8章：市場估計與預測：依最終用途，2021 - 2034 年

• 主要趨勢
• 女性
• 男士

第9章：市場估計與預測：依價格區間，2021 年至 2034 年

• 主要趨勢
• 低的
• 中等的
• 高的

第10章：市場估計與預測：依飾面類型，2021 - 2034 年

• 主要趨勢
• 光滑
• 霧面的
• 自然的
• 其他（緞面、閃光）

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 網路零售
  • 電子商務
  • 公司網站
• 離線
  • 超市和大賣場
  • 專賣店
  • 其他零售商店（藥局和藥局）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
  • 馬來西亞
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第13章：公司簡介

• Amorepacific Corporation (Laneige)
• Beiersdorf AG (Nivea)
• Biossance (Amyris, Inc.)
• Blistex Inc.
• Burt's Bees
• Carma Laboratories, Inc. (Carmex)
• ChapStick (A Pfizer Brand)
• Dr. Pawpaw (Dr. Paw Paw Ltd.)
• Eos Products, LLC (Evolution of Smooth)
• Fresh, Inc. (A LVMH Company)
• L'Oreal
• Revlon, Inc.
• Sun Bum
• The Body Shop International Limited (Natura &Co)
• Unilever (Vaseline)

The Global pH Based Lip Balm Market was valued at USD 134.1 million in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 215.1 million by 2034. As consumer demand continues to shift toward beauty and personal care products that offer personalization, convenience, and clean formulations, pH-based lip balms are quickly gaining traction worldwide. These innovative products are designed to respond to the skin's natural pH level, creating a custom shade that enhances natural lip color and delivers a personalized experience. The trend is part of a larger movement toward self-expression and individuality in skincare and cosmetics. As users become more ingredient-conscious and prioritize transparency and functionality, pH-based lip balms strike a perfect balance between skincare and cosmetic appeal. Their ability to deliver hydration, color enhancement, and a sense of uniqueness makes them highly desirable. Influencers and beauty enthusiasts across TikTok, Instagram, and YouTube continue to amplify their popularity, showcasing these balms as must-have items in daily beauty routines. From Gen Z to millennials, a wide range of consumers are embracing these products for their ease of use, minimalist appeal, and functional beauty benefits.

The pH-based lip balm market is divided into two primary categories: tinted and non-tinted lip balms. The tinted segment alone generated USD 88 million in 2024. These balms are widely favored for offering the dual benefits of moisturization and subtle color. Their lightweight formula and simple application process appeal to users looking for an everyday lip solution that enhances natural beauty without the heaviness of lipstick. Tinted pH-based lip balms continue to outperform as consumers seek multi-functional products that fit into low-maintenance skincare routines while still offering a polished look.

In terms of formulation, the natural ingredients segment dominated with a 65.6% share in 2024 and is anticipated to grow at a CAGR of 5% during the forecast period. This surge is closely linked to heightened consumer awareness about the potential side effects of synthetic chemicals in personal care products. Buyers are leaning toward nature-inspired, skin-friendly alternatives that are free from harsh preservatives and artificial additives. Ingredients like shea butter, beeswax, essential oils, and plant-based extracts are in high demand, driven by their soothing properties and ability to deliver long-lasting hydration without irritation.

The U.S. pH-based lip balm market generated USD 21.1 million in 2024. This stronghold is driven by the country's dynamic and innovation-focused skincare sector, where brands constantly roll out new offerings tailored to evolving preferences. As clean beauty gains momentum, U.S. manufacturers are embracing sustainable sourcing, natural ingredients, and eco-conscious packaging to resonate with the modern, environmentally aware consumer.

Key players shaping the global pH-based lip balm market include L'Oreal, Burt's Bees, Unilever, Blistex Inc., ChapStick, Revlon, Inc., Beiersdorf AG, and Amorepacific Corporation. These brands are staying ahead by expanding their natural product lines, enhancing pH-responsive formulations for broader skin tone compatibility, and doubling down on influencer-led campaigns to boost digital engagement. R&D remains a top priority, ensuring continuous innovation and alignment with evolving beauty trends.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of personal care
    • 3.2.1.2 Rising demand for natural and organic products
    • 3.2.1.3 Celebrity endorsements and social media influence
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High-cost investment
    • 3.2.2.2 Regular maintenance
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Tinted lip balm
• 5.3 Non-tinted lip balm

Chapter 6 Market Estimates & Forecast, By Form, 2021 - 2034, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Balm
• 6.3 Gel
• 6.4 Stick
• 6.5 Cream
• 6.6 Pencil
• 6.7 Others (liquid, tube)

Chapter 7 Market Estimates & Forecast, By Ingredients, 2021 - 2034, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Natural
• 7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Women
• 8.3 Men

Chapter 9 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Finish Type, 2021 - 2034, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Glossy
• 10.3 Matte
• 10.4 Natural
• 10.5 Others (satin, shimmery)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Online Retail
  • 11.2.1 E-commerce
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Supermarkets & hypermarkets
  • 11.3.2 Specialty store
  • 11.3.3 Other retail store (drug store & pharmacies)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Malaysia
  • 12.4.7 Indonesia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Amorepacific Corporation (Laneige)
• 13.2 Beiersdorf AG (Nivea)
• 13.3 Biossance (Amyris, Inc.)
• 13.4 Blistex Inc.
• 13.5 Burt's Bees
• 13.6 Carma Laboratories, Inc. (Carmex)
• 13.7 ChapStick (A Pfizer Brand)
• 13.8 Dr. Pawpaw (Dr. Paw Paw Ltd.)
• 13.9 Eos Products, LLC (Evolution of Smooth)
• 13.10 Fresh, Inc. (A LVMH Company)
• 13.11 L'Oreal
• 13.12 Revlon, Inc.
• 13.13 Sun Bum
• 13.14 The Body Shop International Limited (Natura &Co)
• 13.15 Unilever (Vaseline)