裝飾塗料市場規模、佔有率、成長分析（按樹脂類型、技術、應用、塗料類型、使用者類型、產品類型和地區分類）－2026-2033年產業預測

預計到 2024 年，全球裝飾塗料市場規模將達到 904.6 億美元，到 2025 年將達到 947.1 億美元，到 2033 年將達到 1367.7 億美元，預測期（2026-2033 年）的複合年成長率為 4.7%。

全球裝飾塗料市場正經歷顯著成長，主要受住宅和商業建築對美觀耐用飾面需求不斷成長的推動。推動這一趨勢的關鍵因素包括都市化、可支配收入的增加以及維修活動的活性化，尤其是在發展中地區。此外，政府支持永續建築的政策以及環保和低VOC裝飾塗料日益普及，預計也將促進市場滲透。人們對水性塗料和生物基塗料優勢的認知不斷提高，將進一步推動對永續解決方案的需求。然而，原料價格波動、先進環保塗料高成本、溶劑型產品監管嚴格以及新興市場消費者知識不足等挑戰，可能會阻礙該產業的成長機會。

全球裝飾塗料市場促進因素

隨著消費者在購買決策中日益重視健康和環境因素，全球裝飾塗料市場正經歷顯著的變化。這種日益增強的環保意識促使各國政府推出了更嚴格的揮發性有機化合物（VOC）排放法規，對市場動態產生了重大影響。因此，市場對符合這些法規標準的永續環保裝飾塗料的需求不斷成長。消費者積極尋求能夠最大限度減少環境影響的產品，並傾向於選擇低VOC排放的產品。為了因應這些趨勢，製造商正致力於開發兼具美觀和環保的創新塗料。

全球裝飾塗料市場面臨的限制因素

全球裝飾塗料市場面臨許多挑戰，其中顏料、樹脂和溶劑等關鍵原料價格的波動尤為突出。這種波動通常源自於多種因素，包括供應鏈中斷和地緣政治緊張局勢。隨著原物料成本的上漲，企業可能面臨生產成本增加，從而抑制潛在投資並擠壓利潤空間。此類財務負擔會影響企業競爭力，阻礙成長策略，並最終阻礙因素市場擴張和長期永續性。

裝飾塗料市場的全球趨勢

全球裝飾塗料市場正經歷顯著成長，這主要得益於住宅對DIY計劃日益濃厚的興趣。社群媒體平台激發了人們的創造力和住宅維修熱情，進一步推動了這一趨勢。因此，市場對創新、易用型裝飾塗料的需求激增。領導品牌順應此趨勢，透過開發速乾、無異味、用途廣泛的易用型產品，滿足消費者的美感與實用需求。隨著越來越多的人尋求美觀實用的裝飾方案來提升生活空間，這一發展勢頭預示著裝飾塗料市場將保持強勁成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球裝飾塗料市場規模（按樹脂類型和複合年成長率分類）（2026-2033 年）

• 丙烯酸樹脂
• 醇酸樹脂
• 乙烯基塑膠
• 聚氨酯
• 其他

全球裝飾塗料市場規模（依技術及複合年成長率分類）（2026-2033 年）

• 水性塗料
• 溶劑型
• 粉末塗料

全球裝飾塗料市場規模（按應用領域及複合年成長率分類）（2026-2033 年）

• 住宅
  • 新建工程
  • 維修和重新粉刷
• 非住宅
  • 商業的
  • 工業的
  • 基礎設施

全球裝飾塗料市場規模（依塗料類型分類）及複合年成長率（2026-2033 年）

• 室內使用
• 用於外部

全球裝飾塗料市場規模（依使用者類型分類）及複合年成長率（2026-2033 年）

• DIY
• 專業的

全球裝飾塗料市場規模（按產品類型和複合年成長率分類）（2026-2033 年）

• 乳液
• 木器漆
• 瓷漆
• 其他

全球裝飾塗料市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Sherwin-Williams Company（USA）
• PPG Industries（USA）
• AkzoNobel NV（Netherlands）
• Nippon Paint Holdings Co., Ltd.（Japan）
• RPM International Inc.（USA）
• Axalta Coating Systems Ltd.（USA）
• Kansai Paint Co., Ltd.（Japan）
• BASF SE（Germany）
• Asian Paints Ltd.（India）
• Jotun A/S（Norway）
• Masco Corporation（USA）
• Hempel A/S（Denmark）
• Benjamin Moore & Co.（USA）
• Berger Paints India Ltd.（India）
• DAW SE（Germany）
• KCC Corporation（South Korea）
• ICP Group（USA）
• Chugoku Marine Paints, Ltd.（Japan）
• Maydos（China）
• Brillux GmbH & Co. KG（Germany）

結論與建議

Global Decorative Coating Market size was valued at USD 90.46 Billion in 2024 and is poised to grow from USD 94.71 Billion in 2025 to USD 136.77 Billion by 2033, growing at a CAGR of 4.7% during the forecast period (2026-2033).

The global decorative coatings market is experiencing significant growth driven by the increasing demand for visually appealing and durable finishes in both residential and commercial construction. Key factors fueling this trend include urbanization, rising disposable incomes, and an uptick in renovation activities, especially in developing regions. Additionally, supportive government initiatives encouraging sustainable construction and the growing popularity of eco-friendly, low-VOC decorative options are expected to enhance market adoption. Increased awareness of the benefits of water-based and bio-based coatings will further support demand for sustainable solutions. However, challenges such as fluctuating raw material prices, the high costs associated with advanced eco-friendly coatings, stringent regulations on solvent-based products, and limited consumer knowledge in emerging markets could hinder growth opportunities in this sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Decorative Coating market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Decorative Coating Market Segments Analysis

Global Decorative Coating Market is segmented by Resin Type, Technology, Application, Coating Type, User Type, Product Type and region. Based on Resin Type, the market is segmented into Acrylic, Alkyd, Vinyl, Polyurethane and Others. Based on Technology, the market is segmented into Water borne, Solvent borne and Powder coatings. Based on Application, the market is segmented into Residential and Non-residential. Based on Coating Type, the market is segmented into Interior and Exterior. Based on User Type, the market is segmented into DIY and Professional. Based on Product Type, the market is segmented into Emulsions, Wood Coatings, Enamels and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant shift as consumers increasingly prioritize health and environmental considerations in their purchasing decisions. This growing awareness has prompted governments to implement stricter regulations on volatile organic compounds (VOCs) emissions, substantially influencing market dynamics. As a result, there is a heightened demand for sustainable and eco-friendly decorative coatings that comply with these regulatory standards. Consumers are actively seeking products that minimize environmental impact, favoring options with lower VOC emissions. Consequently, manufacturers are adapting to these trends by focusing on developing innovative coatings that are not only aesthetically pleasing but also environmentally responsible.

Restraints in the Global Decorative Coating Market

The Global Decorative Coating market faces significant challenges primarily due to the volatility in the prices of essential raw materials like pigments, resins, and solvents. This instability often stems from various influences, including supply chain disruptions and geopolitical tensions. As the costs of these raw materials increase, companies may experience higher production expenses, which could discourage potential investments and exert pressure on profit margins. Such financial strain can impact competitiveness and hinder growth initiatives, ultimately posing a restraint on the market's expansion and sustainability in the long term.

Market Trends of the Global Decorative Coating Market

The Global Decorative Coating market is experiencing a significant upswing, driven by the increasing interest in DIY projects among homeowners. This trend is fueled by social media platforms that inspire creativity and home improvement. As a result, demand for innovative, easy-to-apply decorative coatings is surging. Leading brands are capitalizing on this shift by developing user-friendly products characterized by quick-dry, odorless, and multi-surface features, catering to the aesthetic and practical needs of consumers. This dynamic landscape indicates a robust growth trajectory as more individuals seek to enhance their living spaces with appealing and functional decorative solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Decorative Coating Market Size by Resin Type & CAGR (2026-2033)

• Market Overview
• Acrylic
• Alkyd
• Vinyl
• Polyurethane
• Others

Global Decorative Coating Market Size by Technology & CAGR (2026-2033)

• Market Overview
• Water borne
• Solvent borne
• Powder coatings

Global Decorative Coating Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
  • New construction
  • Remodel and repaint
• Non-residential
  • Commercial
  • Industrial
  • Infrastructure

Global Decorative Coating Market Size by Coating Type & CAGR (2026-2033)

• Market Overview
• Interior
• Exterior

Global Decorative Coating Market Size by User Type & CAGR (2026-2033)

• Market Overview
• DIY
• Professional

Global Decorative Coating Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Emulsions
• Wood Coatings
• Enamels
• Others

Global Decorative Coating Market Size & CAGR (2026-2033)

• North America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • US
  • Canada
• Europe (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Resin Type, Technology, Application, Coating Type, User Type, Product Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Sherwin-Williams Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PPG Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AkzoNobel N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paint Holdings Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RPM International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Axalta Coating Systems Ltd. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kansai Paint Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asian Paints Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jotun A/S (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Masco Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hempel A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Benjamin Moore & Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berger Paints India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DAW SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KCC Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ICP Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chugoku Marine Paints, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maydos (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brillux GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations