全球瓶裝水市場規模（按產品、包裝類型、分銷管道、區域覆蓋範圍和預測）

瓶裝水市場規模及預測

2024 年瓶裝水市場規模價值 3,171.8 億美元，預計到 2032 年將達到 4,812.1 億美元，2026 年至 2032 年的複合年成長率為 5.90%。

• 瓶裝水是指經過過濾、礦化或泉水萃取的飲用水，並以塑膠瓶或玻璃瓶包裝密封。瓶裝水種類繁多，包括靜水、氣泡水和調味水。
• 瓶裝水通常在家中、辦公室和旅行時飲用，其便攜性和便利性使其成為緊急情況、戶外活動、運動、旅行等的絕佳選擇。
• 隨著人們健康意識的增強、對安全飲用水的需求以及生物分解性包裝等環保舉措的推行，瓶裝水產業預計將迎來顯著成長。趨勢包括高階水產品、添加營養成分的機能水以及旨在減少塑膠廢棄物的環保舉措。

全球瓶裝水市場動態

影響全球瓶裝水市場的關鍵市場動態是：

關鍵市場促進因素

• 健康意識的不斷提升：全球健康運動正在大力推動瓶裝水市場的發展。根據世界衛生組織 (WHO) 2023 年的調查，全球注重健康的消費者擴大選擇瓶裝水作為含糖飲料的更健康替代品。根據美國疾病管制與預防中心 (CDC) 的數據，工業國家 63% 的成年人正在積極減少糖攝取量，但預計 2020 年至 2023 年間瓶裝水的使用量將增加 34%。根據歐睿國際 (Euromonitor International) 2024 年全球飲料偏好調查，72% 的消費者在選擇飲料時越來越重視補水和營養成分。
• 水質與安全問題：由於水質和安全問題日益惡化，瓶裝水業務正經歷顯著擴張。根據美國環保署發布的《2024年水質報告》，超過22億人無法取得安全的飲用水。世界衛生組織（WHO）的數據顯示，貧窮國家80%的水傳播感染疾病是由水質不佳引起的。美國環保署（EPA）預測，到2023年，45%的市政供水將不符合安全標準，迫使人們尋找其他水源。
• 都市化和不斷變化的生活方式：快速的都市化和不斷變化的生活方式正在推動瓶裝水業務的發展。根據聯合國經濟和社會事務部的數據，到2030年，全球68%的人口將居住在都市區，因此開發便利的補水解決方案勢在必行。麥肯錫公司於2024年進行的一項綜合市場研究顯示，都市區專業人士的瓶裝水使用量比農村人士高出40%，過去三年，便捷消費量成長了27%。
• 環境永續性與創新包裝：永續包裝創新已成為關鍵的市場驅動力。根據艾倫麥克阿瑟基金會的《2024年循環經濟報告》，62%的消費者會選擇使用環保包裝的瓶裝水品牌。根據《全球包裝趨勢》報告，投資於可回收和生物分解性包裝材料的瓶裝水公司市場佔有率成長了35%。領先的瓶裝水公司聲稱，永續包裝舉措使消費者參與度和品牌忠誠度提高了22%。

主要挑戰

• 環境問題：一次性寶特瓶的廣泛使用加劇了環境污染和退化。人們日益擔憂塑膠廢棄物對海洋和垃圾掩埋場的影響，這引發了立法需求，並促使人們尋求永續的替代方案。
• 激烈的競爭和市場飽和：瓶裝水市場競爭激烈，全球和本地企業眾多。價格戰和品牌差異化挑戰使企業難以維持盈利和市場佔有率。
• 遵守法規和品質：公司必須遵守有關水源、精製技術和標籤檢視的嚴格法律法規。滿足嚴格的品質和安全標準可能成本高昂且耗時，尤其是在政策不斷變化的地區。
• 供應鏈與資源限制：氣候變遷和資源限制使得乾淨、永續的水源獲取愈發困難。企業必須在不斷成長的需求與合理的水資源管理之間取得平衡，以避免資源枯竭和負面效應。

主要趨勢：

• 對優質和功能性水的需求不斷成長：隨著健康意識和生活方式偏好的不斷增強，消費者擴大選擇優質飲用水，如富含礦物質的瓶裝水、鹼性飲用水和含有維生素、電解質和抗氧化劑的機能飲料水。
• 永續和環保的包裝：為了解決環境問題並實現永續性目標，公司正在轉向環保包裝替代品，例如生物分解性、可回收和可重複使用的瓶子。
• 風味水和氣泡水的成長：風味水和氣泡水作為含糖飲料的健康替代品，正日益受到歡迎。天然風味創新和碳酸化技術吸引了許多追求美味和補水的消費者。
• 精製和裝瓶技術的進步：逆滲透和紫外線過濾等先進的淨化技術可確保水質的高品質。此外，智慧裝瓶技術將提高生產力並降低生產成本，從而促進市場成長。

目錄

第1章 引言

• 市場定義
• 市場區隔
• 調查方法

第2章執行摘要

• 主要發現
• 市場概覽
• 市場亮點

第3章市場概述

• 市場規模和成長潛力
• 市場趨勢
• 市場促進因素
• 市場限制
• 市場機會
• 波特五力分析

第4章瓶裝水市場（依產品）

• 泉水
• 純淨水
• 礦泉水
• 汽水

第5章瓶裝水市場（依包裝類型）

• 寶特瓶
• 能

第6章 瓶裝水市場通路

• On-Trade
• Off-Trade

第7章區域分析

• 北美洲
• 美國
• 加拿大
• 墨西哥
• 歐洲
• 英國
• 德國
• 法國
• 義大利
• 亞太地區
• 中國
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中東和非洲
• 南非
• 沙烏地阿拉伯
• 阿拉伯聯合大公國

第8章市場動態

• 市場促進因素
• 市場限制
• 市場機會
• COVID19對市場的影響

第9章 競爭態勢

• 主要企業
• 市場佔有率分析

第10章 公司簡介

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

第11章 市場展望與機會

• 新興技術
• 未來市場趨勢
• 投資機會

第12章 附錄

• 簡稱列表
• 來源和參考文獻

Bottled Water Market Size And Forecast

Bottled Water Market size was valued at USD 317.18 Billion in 2024 and is projected to reach USD 481.21 Billion by 2032, growing at a CAGR of 5.90% from 2026 to 2032.

• Bottled water is packaged drinking water that has been filtered, mineralized, or derived from a spring and is sealed in plastic or glass bottles for use. It is offered in several varieties, including still, sparkling, and flavored water.
• Bottled water is commonly used for drinking in homes, offices, and while traveling. It is also useful for emergencies, outdoor activities, sports, and travel due to its portability and convenience.
• The bottled water industry is expected to increase significantly due to rising health consciousness, demand for safe drinking water, and environmental advances such as biodegradable packaging. Premium water products, functional water with additional nutrients, and environmental initiatives aimed at reducing plastic waste are all becoming trends.

Global Bottled Water Market Dynamics

The key market dynamics that are shaping the global bottled water market include:

Key Market Drivers:

• Growing Health and Wellness Awareness: The worldwide health and wellness movement is considerably propelling the bottled water market forward. According to the World Health Organization's 2023 study, worldwide health-conscious consumers are increasingly turning to bottled water as a healthier alternative to sugary drinks. According to the Centers for Disease Control and Prevention (CDC), 63% of adults in industrialized countries are actively lowering sugar intake, but bottled water use is expected to increase by 34% between 2020 and 2023. Euromonitor International's 2024 global beverage preference survey indicated that 72% of consumers now emphasize hydration and nutritional content when choosing a beverage.
• Water Quality and Safety Concerns: The bottled water business is experiencing substantial expansion due to declining water quality and safety concerns. The United Nations Environment Programme's 2024 water quality report stated that over 2.2 billion people do not have access to safe drinking water. According to the World Health Organization, poor water quality accounts for 80% of waterborne infections in poorer nations. In the United States, the Environmental Protection Agency (EPA) predicted that 45% of municipal water systems would fail to achieve full safety standards in 2023, forcing people to seek other water sources.
• Urbanization and Altering Lifestyle Patterns: Rapid urbanization and dynamic lifestyle changes are driving the bottled water business forward. According to the United Nations Department of Economic and Social Affairs, 68% of the world's population will reside in cities by 2030, necessitating the development of simple hydration solutions. A comprehensive market research study conducted by McKinsey & Company in 2024 indicated that urban professionals use 40% more bottled water than rural communities, with on-the-go consumption increasing by 27% over the last three years.
• Environmental Sustainability and Innovative Packaging: Sustainable packaging innovations are emerging as a key market driver. According to the Ellen MacArthur Foundation's 2024 circular economy report, 62% of consumers choose bottled water brands that use environmentally friendly packaging. According to the Global Packaging Trends Report, bottled water firms that invested in recycled and biodegradable packaging materials increased their market share by 35%. Major bottled water firms claimed that sustainable packaging initiatives led to a 22% increase in consumer engagement and brand loyalty.

Key Challenges:

• Environmental Concerns: The widespread usage of disposable plastic bottles adds to pollution and environmental deterioration. Growing concern about plastic waste's impact on oceans and landfills has resulted in legislative demands and a desire for sustainable alternatives.
• Intense Competition and Market Saturation: The bottled water market is extremely competitive, with many global and local firms. Price wars and brand differentiation issues make it challenging for businesses to sustain profitability and market share.
• Regulatory and Quality Compliance: Companies must follow tight laws on water sourcing, purification techniques, and labeling. Meeting strict quality and safety standards can be costly and time-consuming, particularly in locations with changing policies.
• Supply Chain and Resource Constraints: Climate change and resource constraint are making it more difficult to access clean and sustainable water sources. Companies must strike a balance between expanding demand and proper water management to avoid resource depletion and backlash.

Key Trends:

• Increasing Demand for Premium and Functional Water: Consumers are increasingly choosing premium bottled water, such as mineral-rich, alkaline, and functional water filled with vitamins, electrolytes, or antioxidants, as health concerns and lifestyle preferences rise.
• Sustainable and Environmentally Friendly Packaging: Companies are turning to eco-friendly packaging alternatives including biodegradable, recycled, and reusable bottles to address environmental concerns and satisfy sustainability targets.
• Growth in Flavored and Sparkling Water: Flavored and sparkling bottled water are becoming increasingly popular as a healthier alternative to sugary beverages. Natural flavor innovations and carbonation appeal to a wide range of consumers looking for taste and hydration.
• Technological Progress in Purification and Bottling: Advanced purification technologies, such as reverse osmosis and UV filtration, ensure high-quality water. Furthermore, smart bottling techniques increase productivity and lower manufacturing costs, hence boosting market growth.

Global Bottled Water Market Regional Analysis

Here is a more detailed regional analysis of the global bottled water market:

Asia Pacific:

• Asia Pacific dominates the global bottled water market, valued at USD 66.91 Billion in 2023 and predicted to reach USD 136.11 Billion by 2032, representing a compound annual growth rate (CAGR) of 7.94%. This expansion is fueled by expanding health and wellness awareness, urbanization, and higher disposable incomes, particularly in emerging nations.
• In November 2024, Zhong Shanshan, founder of Nongfu Spring, China's top bottled water company, publicly chastised internet titans Pinduoduo and ByteDance for allegedly harming his company and spreading false rumors. This disagreement exposes competitive pressures in the Asian bottled water sector and emphasizes the impact of digital platforms on brand reputation.

North America:

• North America is a major player in the global bottled water industry, with the US market alone valued at USD 47.42 Billion in 2024 and expected to increase at a CAGR of 5.7% from 2025 to 2030. This dominance is fueled by consumers' growing health consciousness and a preference for convenient, safe drinking options.
• In October 2024, the United States Food and Drug Administration (FDA) classified a recall launched by Berkeley Club Beverages, Inc. on September 12 that affected over 150,000 bottles of Berkeley Springs Water Purified and Distilled owing to coliform bacteria. The recall applies to 1- and 5-gallon bottles shipped in West Virginia, Maryland, and Virginia. A class III recall means that the water is unlikely to have major health problems.

Global Bottled Water Market: Segmentation Analysis

The Global Bottled Water Market is segmented on the basis of Product, Distribution Channel, Packaging, and Geography.

Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

Based on Product, the Global Bottled Water Market is segmented into Spring Water, Purified Water, Mineral Water, and Sparkling Water. Purified water is the leading sector in the worldwide bottled water market due to its broad availability, low cost, and consumer preference for safe, clean drinking water. Sparkling water is the fastest-growing market, owing to rising demand for healthier alternatives to sugary beverages and increased consumer interest in flavored, carbonated beverages.

Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

Based on Distribution Channel, the Global Bottled Water Market is segmented into On-Trade, Off-Trade. The off-trade segment dominates the worldwide bottled water industry since supermarkets, hypermarkets, and convenience stores are the most convenient and diverse places to buy bottled water. The fastest-growing segment is on-trade, which is being driven by rising demand for premium and sparkling bottled water in restaurants, cafes, hotels, and other food service companies.

Bottled Water Market, By Packaging

• PET
• Cans

Based on Packaging, the Global Bottled Water Market is segmented into PET, Cans. PET (Polyethylene Terephthalate) dominates the global bottled water market due to its lightweight, low cost, and extensive application in still and sparkling water packaging. Cans are the fastest-growing market due to customer demand for sustainable and recyclable packaging, especially for sparkling and premium water products.

Bottled Water Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Bottled Water Market are classified into North America, Europe, Asia Pacific, Rest of the World. Asia Pacific continues to dominate the worldwide bottled water market due to its large population, increasing urbanization, and high demand for safe drinking water. North America is the second fastest-growing market, driven by expanding consumer demand for premium and functional bottled water, as well as growing health and wellness trends.

Key Players

The "Global Bottled Water Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Adidas AG, Nestle, PepsiCo, Primo Water Corporation, Gerolsteiner Brunnen GmbH & Co. KG, VOSS WATER, and Keurig Dr Pepper Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Global Bottled Water Market: Recent Developments
• In September 2024, Nestle agreed to pay €2 million to avoid a trial in France over charges that its Perrier brand used illegal water treatment technologies. The settlement involves environmental repair and compensation for environmental groups.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Bottled Water Market, By Product

• Spring Water
• Purified Water
• Mineral Water
• Sparkling Water

5. Bottled Water Market, By Packaging Type

• PET
• Cans

6. Bottled Water Market, By Distribution Channel

• On-Trade
• Off-Trade

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Adidas AG
• Nestle
• PepsiCo
• Primo Water Corporation
• Gerolsteiner Brunnen GmbH & Co. KG
• VOSS WATER
• Keurig Dr Pepper Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References