乙烯基複合地板材料市場規模、佔有率及成長分析（按產品、類型、安裝方式、應用、銷售管道和地區分類）－2026-2033年產業預測

預計到 2024 年，乙烯基地板材料市場規模將達到 400.9 億美元，到 2025 年將成長至 428.5 億美元，到 2033 年將成長至 730.8 億美元，在預測期（2026-2033 年）內，複合年成長率為 6.9%。

受創新地板材料解決方案和消費者在建築設計領域不斷變化的偏好驅動，PVC地板材料市場正經歷顯著成長。都市化和現代辦公空間的擴張，尤其是在亞太地區新興經濟體，正在推動商業領域的需求。此外，消費者對永續地板材料的日益青睞也促進了市場的發展。北美，特別是美國，由於強勁的住宅需求、蓬勃發展的服務業以及政府旨在加強社會基礎設施的舉措，市場佔有率正在不斷擴大。運動文化的日益普及預計將帶動體育場館和健身設施建設的增加，從而進一步推動PVC地板材料的使用。該市場擁有從原料供應商到終端用戶的多元化價值鏈，PVC卷材、地磚和高階產品可滿足各種應用需求。

乙烯基複合地板材料市場促進因素

全球人口成長和不斷變化的移民模式正顯著推動住宅和基礎設施需求，為建築、工程和施工 (AEC) 行業帶來機會和挑戰。快速的都市區擴張使得滿足不斷成長的城市人口住宅需求變得迫切，這也推動了乙烯基複合地板材料市場的成長。都市區擴張要求建築商在選擇材料時尋求創新和高效的解決方案，以滿足住宅和商業計劃對耐用性和美觀性的需求。這種動態環境凸顯了乙烯基複合地板材料在滿足現代建築需求方面的重要作用。

乙烯基複合地板材料市場的限制

乙烯基複合地板材料市場面臨許多限制因素，主要源自於原料成本的波動。這些原料包括聚氯乙烯樹脂、塑化劑、石灰石、玻璃纖維、載體片材、顏料和微量穩定劑等關鍵成分。由於這些材料約佔總製造成本的一半，價格波動會對生產成本產生顯著影響。因此，原料價格的這種波動預計將對乙烯基複合地板材料市場的成長構成挑戰，因為在成本上升和經濟狀況不明朗的情況下，製造商可能難以維持盈利。

乙烯基複合地板材料市場趨勢

受建設產業需求變化的驅動，乙烯基複合地板材料市場正顯著轉向豪華乙烯基複合地板（LVT）。技術創新和專業製造流程使得LVT地板經久耐用（使用壽命長達25年），更換成本低廉，且材料浪費更少。隨著人們越來越關注永續性，這些持久耐用的地板材料與環保目標完美契合，並深受商業和工業設施的青睞。 LVT地板日益成長的市場需求表明，地板材料選擇正朝著更注重永續性、耐用性和美觀性的方向發展。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析

全球乙烯基地板材料市場規模（依產品類型及複合年成長率分類）（2026-2033 年）

• 同質型
• 異質

全球乙烯基地板材料市場規模（按類型和複合年成長率分類）（2026-2033 年）

• 難的
• 靈活的

全球乙烯基地板材料市場規模（按安裝量和複合年成長率分類）（2026-2033 年）

• 自黏式
• 黏合結構
• 互鎖地磚
• 鬆散地

全球乙烯基地板材料市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 住宅
• 商業的

全球PVC地板材料市場規模（依銷售管道及複合年成長率分類）（2026-2033年）

• 線上
• 離線

全球PVC地板材料市場規模及複合年成長率（2026-2033年）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Mohawk Industries（USA）
• Gerflor（France）
• Tarkett（France）
• Forbo Flooring Systems（Switzerland）
• LG Hausys（South Korea）
• Polyflor（UK）
• Beaulieu International Group（Belgium）
• Mannington Mills（USA）
• AFI Licensing LLC（USA）
• Metroflor Corporation（USA）
• Novalis Innovative Flooring（China）
• Nature Home Holding Company Limited（China）
• FloorFolio Industries（USA）
• Responsive Industries Ltd（India）
• Supreme Industries Ltd.（India）
• Zhejiang Kingdom Group Co., Ltd.（China）

結論與建議

Vinyl Flooring Market size was valued at USD 40.09 Billion in 2024 and is poised to grow from USD 42.85 Billion in 2025 to USD 73.08 Billion by 2033, growing at a CAGR of 6.9% during the forecast period (2026-2033).

The vinyl flooring market is witnessing significant growth driven by innovative floor covering solutions and evolving consumer preferences in construction and design. Urbanization and the expansion of modern workspaces, particularly in emerging economies in Asia Pacific, are fueling demand in the commercial sector. Additionally, consumers are increasingly prioritizing environmentally sustainable flooring options, contributing to market evolution. In North America, particularly the U.S., strong residential demand, a robust service sector, and government initiatives aimed at social infrastructure enhancement have led to increased market share. The prevalence of sports culture is anticipated to boost the construction of arenas and fitness facilities, further promoting vinyl flooring use. The market comprises a diverse value chain from raw material suppliers to end-users, with vinyl sheets, tiles, and luxury options serving various applications.

Top-down and bottom-up approaches were used to estimate and validate the size of the Vinyl Flooring market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Vinyl Flooring Market Segments Analysis

Global Vinyl Flooring Market is segmented by Product, Type, Installation, Application, Sales Channel and region. Based on Product, the market is segmented into Homogenous and Heterogeneous. Based on Type, the market is segmented into Rigid and Flexible. Based on Installation, the market is segmented into Self-Adhesive, Glue-Down, Interlocking Tiles and Loose Lay. Based on Application, the market is segmented into Residential and Commercial. Based on Sales Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Vinyl Flooring Market

The increasing global population and migration patterns are driving significant demand for housing and infrastructure, leading to heightened opportunities and challenges in the architecture, engineering, and construction (AEC) sector. As urban areas expand rapidly, there is a pressing need to meet the housing demands of growing city populations, which in turn fuels the vinyl flooring market. The expansion of urban areas necessitates innovative and efficient solutions in material choices, as builders seek durable and aesthetically appealing options for residential and commercial projects. This dynamic environment underscores the essential role of vinyl flooring in meeting modern construction needs.

Restraints in the Vinyl Flooring Market

The vinyl flooring market faces significant constraints primarily due to the volatility of raw material costs, which include essential components like polyvinyl chloride resins, plasticizers, limestone, glass fiber, career sheet, pigments, and trace stabilizers. These materials contribute to approximately half of the overall manufacturing costs, meaning that any fluctuations in their prices can have a substantial impact on production expenses. Consequently, such instability in raw material pricing is expected to pose challenges to the growth of the vinyl flooring market, as manufacturers may struggle to maintain profitability amid rising costs and uncertain economic conditions.

Market Trends of the Vinyl Flooring Market

The vinyl flooring market is witnessing a significant trend towards luxury vinyl tiles (LVTs), primarily driven by the construction industry's evolving needs. Innovations in technology and specialized manufacturing processes have led to the production of LVTs that are not only durable, lasting up to 25 years, but also cost-effective in terms of replacement and minimal material wastage. As sustainability takes center stage, these long-lasting flooring options align perfectly with environmental goals, appealing to both commercial and industrial sectors. This growing preference for LVTs indicates a transformation in flooring choices, focusing on sustainability, durability, and enhanced aesthetic appeal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vinyl Flooring Market Size by Product & CAGR (2026-2033)

• Market Overview
• Homogenous
• Heterogeneous

Global Vinyl Flooring Market Size by Type & CAGR (2026-2033)

• Market Overview
• Rigid
• Flexible

Global Vinyl Flooring Market Size by Installation & CAGR (2026-2033)

• Market Overview
• Self-Adhesive
• Glue-Down
• Interlocking Tiles
• Loose Lay

Global Vinyl Flooring Market Size by Application & CAGR (2026-2033)

• Market Overview
• Residential
• Commercial

Global Vinyl Flooring Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Vinyl Flooring Market Size & CAGR (2026-2033)

• North America (Product, Type, Installation, Application, Sales Channel)
  • US
  • Canada
• Europe (Product, Type, Installation, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Installation, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Installation, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Installation, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mohawk Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gerflor (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tarkett (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forbo Flooring Systems (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Hausys (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polyflor (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beaulieu International Group (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mannington Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AFI Licensing LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metroflor Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Novalis Innovative Flooring (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature Home Holding Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FloorFolio Industries (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsive Industries Ltd (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Supreme Industries Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zhejiang Kingdom Group Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations