蛋白質粉市場規模、佔有率和成長分析（按蛋白質類型、特性、來源、口味、包裝、​​應用、最終用戶、通路和地區分類）－2026-2033年產業預測

預計到 2024 年，全球蛋白質粉市場規模將達到 250.7 億美元，到 2025 年將達到 267.7 億美元，到 2033 年將達到 453.1 億美元，預測期（2026-2033 年）的複合年成長率為 6.8%。

全球蛋白粉市場正經歷強勁成長，這主要得益於消費者健康意識的提升以及對高蛋白和多樣化口味需求的不斷成長。消費者越來越關注飲食選擇及其對健康的影響，他們認知到蛋白質對於肌肉生長、新陳代謝和維持免疫功能至關重要。隨著消費者尋求能夠促進肌肉恢復、輔助體重管理並改善整體健康的優質營養補充劑，蛋白粉已成為運動、健美和健身計劃中不可或缺的一部分。為了滿足這一不斷變化的需求，業內相關人員正不斷創新，推出包括香草和巧克力在內的多種口味，並改進產品質地，以滿足不同的口味偏好。這一趨勢反映了市場正朝著多樣化、功能性強且適合素食主義者的蛋白質產品方向發展。

全球蛋白質粉市場促進因素

隨著健康和營養日益受到關注，越來越多的人開始在日常飲食中添加蛋白質補充劑，以增強健身效果並支持積極的生活方式。蛋白質粉尤其受到運動愛好者和積極健身人士的青睞，因為它方便高效，是補充日常蛋白質的理想選擇。蛋白質粉因其促進肌肉恢復、支持肌肉生長和提升整體運動表現的功效而備受認可，在運動員和健身愛好者中迅速走紅。因此，蛋白質粉的需求持續成長，反映了人們追求更健康生活方式的整體趨勢。

限制全球蛋白質粉市場的因素

全球蛋白粉市場面臨獨特的挑戰，其中最主要的是價格波動。這種波動源自於供需關係的波動、影響作物產量的不可預測的天氣模式、地緣政治的不確定性以及外匯波動。這種波動使得生產商難以準確預測生產成本並維持穩定的產品價格。原物料成本的意外上漲往往會導致生產成本增加，最終影響零售價格。因此，消費者可能會發現蛋白粉的價格更加昂貴，這可能導致市場需求下降。

全球蛋白質粉市場趨勢

全球蛋白粉市場呈現顯著的成長趨勢，這主要得益於電子商務的蓬勃發展。電子商務讓消費者能夠輕鬆獲得來自不同供應商和品牌的豐富產品線。這種數位轉型使得消費者無論身處何地，都能更方便地比較價格、閱讀評論並探索各種蛋白粉產品。便利的網路購物不僅促進了品牌間的良性競爭，鼓勵品牌創新以滿足不斷變化的消費者偏好，還有助於提高交易效率並加快配送速度。因此，電子商務透過觸達先前未開發的消費群體並提供更個人化的購物體驗，正在加速蛋白粉市場的成長。

目錄

介紹

• 調查目標
• 調查範圍
• 定義

調查方法

• 資訊收集
• 二手資料和一手資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態與展望

• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 關鍵投資機會
• 市場生態系統
• 市場吸引力指數（2025）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 監管分析
• 客戶和購買標準分析
• 專利分析
• 案例研究

全球蛋白質粉市場規模（依蛋白質類型分類）及複合年成長率（2026-2033 年）

• 乳清蛋白
• 酪蛋白
• 大豆蛋白
• 豌豆蛋白
• 米蛋白
• 大麻蛋白
• 蛋白
• 南瓜籽蛋白
• 混合植物性蛋白質混合物
• 其他

全球蛋白質粉市場規模（按類型及複合年成長率分類）（2026-2033年）

• 純的
• 混合

全球蛋白質粉市場規模（依來源及複合年成長率分類）（2026-2033 年）

• 植物蛋白
• 動物性蛋白質
• 其他

全球蛋白質粉市場規模（按口味和複合年成長率分類）（2026-2033 年）

• 飛機
• 調味

全球蛋白質粉市場規模（按包裝類型及複合年成長率分類）（2026-2033 年）

• 小袋
• 紙盒
• 瓶子/容器
• 其他

全球蛋白質粉市場規模（按應用領域分類）及複合年成長率（2026-2033 年）

• 醫療用途
• 運動蛋白
• 其他

全球蛋白質粉市場規模（依最終用戶分類）及複合年成長率（2026-2033 年）

• 男性
• 女士

全球蛋白質粉市場規模（依分銷通路分類）及複合年成長率（2026-2033 年）

• 線上
• 離線
  • 超級市場/大賣場
  • 專賣店
  • 藥局
  • 其他

全球蛋白質粉市場規模及複合年成長率（2026-2033）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 亞太其他地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業的市場定位（2025 年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市佔率分析（2025 年）
• 主要企業公司簡介
  • 公司詳情
  • 產品系列分析
  • 依業務板塊進行公司股票分析
  • 2023-2025年營收年比比較

主要企業簡介

• Glanbia Plc（Optimum Nutrition）
• Xiwang Iovate Holdings Company Limited（Iovate Health Sciences International Inc）
• Nestle SA
• Herbalife Nutrition Ltd
• PepsiCo, Inc.
• Post Holdings, Inc.（Dymatize）
• NOW Foods
• The Simply Good Foods Company（Quest Nutrition LLC）
• VM Partners（Vega）
• THG（Myprotein）
• RSP Nutrition
• Nutrabolt
• Harbin Pharmaceutical Group Co., Ltd.（GNC）
• Arla Foods
• Rule One Proteins LLC
• Ultimate Nutrition
• FitLife（MusclePharm）
• KeHE Distributors（Nature's Best）
• Leprino Foods（Ascent Protein）
• Jarrow Formulas, Inc.

結論與建議

Global Protein Powder Market size was valued at USD 25.07 Billion in 2024 and is poised to grow from USD 26.77 Billion in 2025 to USD 45.31 Billion by 2033, growing at a CAGR of 6.8% during the forecast period (2026-2033).

The global protein powder market is experiencing robust growth fueled by heightened health awareness and a growing desire for a variety of flavors combined with high protein content. Consumers are increasingly mindful of their dietary choices and their effects on well-being, recognizing proteins as essential for muscle growth, metabolism, and immune health. These products have become vital in sports, bodybuilding, and fitness regimes, as consumers seek quality supplements that enhance muscle recovery, support weight management, and promote overall health. To meet this evolving demand, industry players are innovating with an extensive range of flavors, including vanilla and chocolate, and enhancing textures to cater to varied taste preferences. This trend reflects a shift toward diverse, functional, and vegan-friendly protein options in the marketplace.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Powder market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Powder Market Segments Analysis

Global Protein Powder Market is segmented by Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel and region. Based on Protein Type, the market is segmented into Whey Protein, Casein Protein, Soy Protein, Pea Protein, Rice Protein, Hemp Protein, Egg White Protein, Pumpkin Seed Protein, Mixed Plant-Based Protein Blends and Others. Based on Nature, the market is segmented into Pure and Blend. Based on Source, the market is segmented into Plant Protein, Animal Protein and Others. Based on Flavor, the market is segmented into Plain and Flavored. Based on Packaging, the market is segmented into Pouches, Cartons, Jars / Tubs and Others. Based on Application, the market is segmented into Medical Use, Sports Protein and Others. Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Powder Market

The growing awareness surrounding health and nutrition has led individuals to increasingly incorporate protein supplements into their diets to enhance fitness regimens and support active lifestyles. Protein powders stand out as a convenient and effective means of adding protein to daily nutrition, catering particularly to those engaged in sports and physical activities. Recognized for their role in facilitating muscle recovery, promoting growth, and enhancing overall performance, these supplements have seen a surge in popularity among athletes and fitness enthusiasts alike. As a result, the demand for protein powders continues to rise, reflecting a broader trend towards healthier living.

Restraints in the Global Protein Powder Market

The Global Protein Powder market faces several restraints primarily due to the inherent volatility of prices, which can arise from varying demand and supply dynamics, unpredictable weather patterns impacting crop yields, geopolitical uncertainties, and fluctuations in foreign exchange rates. This instability complicates the ability of producers to accurately forecast production costs and maintain consistent pricing for their products. Unexpected increases in the costs of raw materials often lead to higher production expenses, which ultimately affect retail prices. As a result, consumers may find protein powders less affordable, leading to decreased demand in the market.

Market Trends of the Global Protein Powder Market

The global protein powder market is witnessing a significant trend driven by the expansion of e-commerce, which enhances consumer accessibility to a wide array of product lines from various suppliers and brands. This digital transformation empowers consumers to effortlessly compare prices, read reviews, and explore a diverse selection of protein powders without geographical limitations. The convenience of online shopping not only fosters healthy competition among brands, prompting them to innovate in response to evolving consumer preferences, but also streamlines transactions and expedites delivery. Consequently, e-commerce is accelerating the growth of the protein powder market by reaching previously untapped demographics and facilitating a more personalized shopping experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Customer & Buying Criteria Analysis
• Patent Analysis
• Case Studies

Global Protein Powder Market Size by Protein Type & CAGR (2026-2033)

• Market Overview
• Whey Protein
• Casein Protein
• Soy Protein
• Pea Protein
• Rice Protein
• Hemp Protein
• Egg White Protein
• Pumpkin Seed Protein
• Mixed Plant-Based Protein Blends
• Others

Global Protein Powder Market Size by Nature & CAGR (2026-2033)

• Market Overview
• Pure
• Blend

Global Protein Powder Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plant Protein
• Animal Protein
• Others

Global Protein Powder Market Size by Flavor & CAGR (2026-2033)

• Market Overview
• Plain
• Flavored

Global Protein Powder Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Pouches
• Cartons
• Jars / Tubs
• Others

Global Protein Powder Market Size by Application & CAGR (2026-2033)

• Market Overview
• Medical Use
• Sports Protein
• Others

Global Protein Powder Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Protein Powder Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Drugstores
  • Others

Global Protein Powder Market Size & CAGR (2026-2033)

• North America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • US
  • Canada
• Europe (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Protein Type, Nature, Source, Flavor, Packaging, Application, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Glanbia Plc (Optimum Nutrition)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiwang Iovate Holdings Company Limited (Iovate Health Sciences International Inc)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herbalife Nutrition Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Post Holdings, Inc. (Dymatize)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NOW Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Simply Good Foods Company (Quest Nutrition LLC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VM Partners (Vega)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• THG (Myprotein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSP Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrabolt
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harbin Pharmaceutical Group Co., Ltd. (GNC)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arla Foods
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rule One Proteins LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ultimate Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FitLife (MusclePharm)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KeHE Distributors (Nature's Best)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leprino Foods (Ascent Protein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jarrow Formulas, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations